Gouache Pigment Market Report 2025 (Global Edition)

Global Gouache Pigment Market Report 2025 Market Size Split by Type Outlook: (Natural Pigments, Synthetic Pigments, Mineral Pigments), by Application Outlook: (Art, Textiles, Printing)

Gouache Pigment Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Gouache Pigment Market Insights Video

Competitive Landscape of the Gouache Pigment Market

The competitive landscape of the Gouache Pigment Market is dynamic, with established brands defending their market share through quality and heritage, while newer entrants capitalize on innovation, sustainability, and digital outreach to carve out their niche. This ongoing competition drives continuous improvement and diversification in the market, benefiting consumers with better products and more choices.

April 2022: Heubach Group and SK Capital Partners, a private investment firm, acquired Clariant's Global Colorants Business. The combined business is expected to operate under the Heubach brand. (Source: https://www.privateequitywire.co.uk/heubach-group-and-sk-capital-partners-acquire-global-colourants-business-clariant)

Top Companies Market Share in Gouache Pigment Industry: (In no particular order of Rank)

• Winsor & Newton
• Holbein Artist Materials
• Royal Talens
• Blick Art Materials
• Da Vinci Paint Co.
• M. Graham & Co.
• Sennelier
• Arteza
• Schmincke
• Maimeri
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Gouache Pigment Market

Which Region Dominates the Gouache Pigment Market in 2024?

According to Cognitive Market Research, North America dominates the Gouache Pigment Market due to its well-established art culture, high demand for quality art supplies, and robust educational systems emphasizing arts education. The presence of leading art supply manufacturers and retailers, along with a strong network of art institutions and galleries, fuels market growth. Additionally, the region's advanced economy supports higher disposable incomes, allowing consumers to invest in premium art materials. The growing popularity of DIY and hobbyist painting further boosts demand, while innovative marketing strategies and online retail platforms enhance product accessibility and consumer reach.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific is the fastest-growing region in the Gouache Pigment Market due to rising disposable incomes, increasing urbanization, and a growing interest in arts and crafts. Educational reforms emphasizing creative subjects, coupled with the influence of social media, boost the popularity of painting and DIY activities. The expanding middle class in countries like China and India drives demand for quality art supplies. Additionally, the presence of a large number of art supply manufacturers in the region enhances production efficiency and reduces costs, further propelling market growth. The region's dynamic e-commerce sector also facilitates wider product availability and accessibility.

The current report Scope analyzes Gouache Pigment Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Gouache Pigment Market Analysis

<P>According to Cognitive Market Research, the global Gouache Pigment market size was estimated at USD 105.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 42.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.5%from 2024 to 2031.</P> <ul><li>According to Cognitive Market Research, the US had a major share in the Gouache Pigment market with a market size of USD 33.20 million in 2024 and is projected to grow at a CAGR of 2.3% during the forecast period. The nation's growing number of art enthusiasts and professional artists.</li> <li>The Canada Gouache Pigment market had a market share of USD 5.05 million in 2024 and is projected to grow at a CAGR of 3.3% during the forecast period. Canada's growing number of art enthusiasts and professional artists.</li> <li>The Mexico Gouache Pigment market is projected to witness growth at a CAGR of 3.0% during the forecast period, with a market size of USD 3.83 million in 2024.</li></ul>

Asia Pacific Gouache Pigment Market Analysis

<P>According to Cognitive Market Research, the global Gouache Pigment market size was estimated at USD 105.2 Million, out of which Asia Pacific held the market ofaround23% of the global revenue with a market size of USD 24.20 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.3%from 2024 to 2031.</P> <ul><li>According to Cognitive Market Research, the China Gouache Pigment market size was valued at USD 10.89 million in 2024 and is projected to grow at a CAGR of 5.8% during the forecast period. Gouache Pigmentsurged in China due to the growing interest in traditional and contemporary art forms.</li> <li>The Japan Gouache Pigment market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 3.34 million in 2024.</li> <li>The India Gouache Pigment market had a market share of USD 2.90 million in 2024 and is projected to grow at a CAGR of 8.1% during the forecast period. India's growing interest in traditional and contemporary art forms.</li> <li>The South Korean Gouache Pigment market is projected to witness growth at a CAGR of 5.4% during the forecast period, with a market size of USD 2.42 million in 2024.</li> <li>The Australian Gouache Pigment market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 1.26 million in 2024.</li> <li>The South East Asia Gouache Pigment market is projected to witness growth at a CAGR of 7.3% during the forecast period, with a market size of USD 1.67 million in 2024.</li> <li>The Rest of Asia Pacific Gouache Pigment market is projected to witness growth at a CAGR of 6.1% during the forecast period, with a market size of USD 1.72 million in 2024.</li></ul>

South America Gouache Pigment Market Analysis

<P>According to Cognitive Market Research, the global Gouache Pigment market size was estimated at USD 105.2 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 5.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7%from 2024 to 2031..</P> <ul><li>According to Cognitive Market Research, the Brazil Gouache Pigment market size was valued at USD 2.25 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. Gouache Pigments flourished in Brazil due to the increasingly popular for their ability to produce vibrant and long-lasting colors on a variety of fabrics.</li> <li>Argentina's Gouache Pigment market had a market share of USD 0.88 million in 2024 and is projected to grow at a CAGR of 4.6% during the forecast period. Argentina's increasingly popular for their ability to produce vibrant and long-lasting colors on a variety of fabrics.</li> <li>Colombia Gouache Pigment market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 0.47 million in 2024.</li> <li>Peru Gouache Pigment market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 0.43 million in 2024.</li> <li>Chile Gouache Pigment market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 0.38 million in 2024.</li> <li>The Rest of Latin America's Gouache Pigment market is projected to witness growth at a CAGR of 2.8% during the forecast period, with a market size of USD 0.85 million in 2024.</li></ul>

Middle East Gouache Pigment Market Analysis

<P>According to Cognitive Market Research, the global Gouache Pigment market size was estimated at USD 105.2 Million, out of which the Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of USD 2.10 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.8%from 2024 to 2031..</P> <ul><li>The GCC Countries Gouache Pigment market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 0.90 million in 2024. Gouache Pigmentsales flourish due to the increasing investment in cultural initiatives and modern art schools fuels.</li> <li>The Egypt Gouache Pigment market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 0.22 million in 2024.</li> <li>The South Africa Gouache Pigment market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 0.33 million in 2024. Gouache Pigmentsales flourish in South Africa due to increasing investment in cultural initiatives and modern art schools fuels.</li> <li>The Turkey Gouache Pigment market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 0.18 million in 2024.</li> <li>The Nigeria Gouache Pigment market is projected to witness growth at a CAGR of 3.1% during the forecast period, with a market size of USD 0.22 million in 2024.</li> <li>The Rest of MEA Gouache Pigment market is projected to witness growth at a CAGR of 3.0% during the forecast period, with a market size of USD 0.25 million in 2024.</li></ul>

Gouache Pigment Market Analysis

Gouache Pigment Market Type Segment Analysis

According to Cognitive Market Research, the synthetic pigments hold the dominant position due to their consistent quality, vibrant color range, and cost-effectiveness. These pigments are widely favored by artists and manufacturers because they offer superior performance, including better lightfastness and opacity. The ability to produce synthetic pigments in a controlled environment ensures uniformity and reliability, making them a staple in both professional and educational settings. Additionally, the wide availability and affordability of synthetic pigments contribute significantly to their dominance in the market powders.

The natural pigments segment is the fastest-growing category in the Gouache Pigment Market, driven by the increasing demand for eco-friendly and sustainable art materials. Artists and consumers are becoming more conscious of the environmental impact of their choices, leading to a surge in the preference for natural pigments derived from plants, minerals, and other organic sources. These pigments are prized for their unique, earthy tones and their non-toxic properties, which appeal to health-conscious and environmentally aware users.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Gouache Pigment Industry. Request a Free Sample PDF!

How are Segments Performing in the Global Gouache Pigment Market?

Gouache Pigment Market Application Segment Analysis

According to Cognitive Market Research, the art segment holds the dominant position due to the high demand from professional and amateur artists alike. The versatility of gouache pigments, which can be used in various painting techniques, makes them a preferred choice for creating detailed and vibrant artworks. The increasing number of art schools, workshops, and online tutorials has also fueled the demand for gouache pigments. Additionally, the growing trend of personalized and handmade art pieces has contributed significantly to the dominance of this segment in the market.

The printing segment is the fastest-growing category in the Gouache Pigment Market, driven by advancements in printing technology and the increasing demand for high-quality prints. Gouache pigments are favored in the printing industry for their rich, opaque colors and excellent coverage, which result in superior print quality. The rising popularity of customized printed materials, such as posters, greeting cards, and packaging, has further accelerated the growth of this segment. Moreover, the expansion of the digital printing market and the trend towards sustainable and eco-friendly printing solutions have bolstered the adoption of gouache pigments in this sector.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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