Female Innerwear Market Report 2025 (Global Edition)

Global Female Innerwear Market Report 2025 Market Size Split by Type (Bras, Underpants, Sleepwear, Shapewear, Thermal Underwear, Others), by Material (Cotton, Silk, Satin, Nylon, Others), by Size (Sma...

Female Innerwear Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Female Innerwear Market Insights Video

Competitive Landscape of the Female Innerwear Market

The competitive landscape of the Female Innerwear market is characterized by a diverse range of players competing to gain market share through product innovation, strategic partnerships, and aggressive marketing efforts. Key players in the market include established electronics manufacturers, specialized Female Innerwear companies, and emerging start-ups aiming to disrupt the market with innovative solutions.

Top Companies Market Share in Female Innerwear Industry: (In no particular order of Rank)

• Lise Charmel
• Fleur Of England
• Pleasurements
• Kisskill
• Chantelle
• Triumph
• Aubade
• Laperla
• Agent Provocateur
• Victoria’s Secret
• La Senza
• Bordelle
• Lise Charmel
• Carine Gilson
• Myla
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Female Innerwear Market

Which Region Dominates the Female Innerwear Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. North America's female innerwear market is experiencing a widespread boom driven by factors like increasing purchaser attention, rising disposable incomes, and evolving fashion developments. Key gamers are innovating with numerous patterns, sizes, and sustainable substances to fulfill the needs of a discerning purchaser base. Additionally, e-trade expansion and virtual marketing strategies are contributing to market increase in the location.

Which Region is Expanding at the Fastest CAGR?

Europe stands out as the fastest-growing region in the Female Innerwear market due to several compelling reasons. ?The female innerwear marketplace in Europe is on the upward push, buoyed by transferring customer alternatives in the direction of consolation, sustainability, and inclusive sizing. Key elements driving the boom encompass elevated cognizance of body positivity, changing style trends, and the expansion of online retail channels. European brands are innovating with green materials and numerous designs to cater to a developing marketplace seeking both fashion and functionality.

 

The current report Scope analyzes Female Innerwear Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Female Innerwear Market Analysis

According to Cognitive Market Research, the global Female Innerwear market size was estimated at USD XX Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Female Innerwear market with a market size of USD XX million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. The demand is amplified by the shifting fashion trends.
• The Canada Female Innerwear market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. Canada's body positivity movement.
• The Mexico Female Innerwear market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD XX million in 2024.

Europe Female Innerwear Market Analysis

According to Cognitive Market Research, the global Female Innerwear market size was estimated at USD XX Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.

• The United Kingdom Female Innerwear market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. In the UK, Female Innerwear sales witness an upswing due to the comfort-focused designs.
• The France Female Innerwear market is projected to witness growth at a CAGR of 3.7% during the forecast period with a market size of USD XX million in 2024.
• According to Cognitive Market Research, the Germany Female Innerwear market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 4.7% during the forecast period. In Germany, Female Innerwear sales surge due to the athleisure influence.
• The Italy Female Innerwear market is projected to witness growth at a CAGR of 3.9% during the forecast period with a market size of USD XX million in 2024.
• The Russia Female Innerwear market is projected to witness growth at a CAGR of 3.5% during the forecast period with a market size of USD XX million in 2024.
• The Spain Female Innerwear market is projected to witness growth at a CAGR of 3.6% during the forecast period with a market size of USD XX million in 2024
• The Luxembourg Female Innerwear market is projected to witness growth at a CAGR of 4.6% during the forecast period with a market size of USD XX million in 2024.
• The Portugal Female Innerwear market is projected to witness growth at a CAGR of 4.3% during the forecast period with a market size of USD XX million in 2024.
• The Greece Female Innerwear market is projected to witness growth at a CAGR of 4.8% during the forecast period with a market size of USD XX million in 2024.
• Rest of Europe Female Innerwear market is projected to witness growth at a CAGR of 3.2% during the forecast period with a market size of USD XX million in 2024.

Asia Pacific Female Innerwear Market Analysis

According to Cognitive Market Research, the global Female Innerwear market size was estimated at USD XX Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.

• According to Cognitive Market Research, the China Female Innerwear market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. Female Innerwear sales surge in China due to the e-commerce growth.
• The Japan Female Innerwear market is projected to witness growth at a CAGR of 6.5% during the forecast period with a market size of USD XX million in 2024.
• The India Female Innerwear market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 9.8% during the forecast period. The demand is augmented by India's health and wellness awareness.
• The South Korea Female Innerwear market is projected to witness growth at a CAGR 7.1% during the forecast period with a market size of USD XX million in 2024.
• The Australia Female Innerwear market is projected to witness growth at a CAGR of 7.7% during the forecast period with a market size of USD XX million in 2024.
• The South East Asia Female Innerwear market is projected to witness growth at a CAGR of 9.0% during the forecast period with a market size of USD XX million in 2024.
• The Rest of Asia Pacific Female Innerwear market is projected to witness growth at a CAGR of 7.8% during the forecast period with a market size of USD XX million in 2024.

South America Female Innerwear Market Analysis

According to Cognitive Market Research, the global Female Innerwear market size was estimated at USD XX Million out of which Latin America market of more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Female Innerwear market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. Female Innerwear sales flourish in Brazil due to the celebrity endorsements.
• Argentina Female Innerwear market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 6.3% during the forecast period. The demand is augmented by Argentina's sustainable materials.
• Colombia Female Innerwear market is projected to witness growth at a CAGR of 5.2% during the forecast period with a market size of USD XX million in 2024.
• Peru Female Innerwear market is projected to witness growth at a CAGR of 5.6% during the forecast period with a market size of USD XX million in 2024.
• Chile Female Innerwear market is projected to witness growth at a CAGR of 5.7% during the forecast period with a market size of USD XX million in 2024.
• The Rest of Latin America Female Innerwear market is projected to witness growth at a CAGR of 4.5% during the forecast period with a market size of USD XX million in 2024.

Middle East Female Innerwear Market Analysis

According to Cognitive Market Research, the global Female Innerwear market size was estimated at USD XX Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031

• The GCC Countries Female Innerwear market is projected to witness growth at a CAGR of 6.5% during the forecast period with a market size of USD XX million in 2024. Female Innerwear sales flourish due to the growing demographic changes.
• The Egypt Female Innerwear market is projected to witness growth at a CAGR of 6.0% during the forecast period with a market size of USD XX million in 2024.
• The South Africa Female Innerwear market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD XX million in 2024. Female Innerwear sales flourish in the South Africa due to the bridal and maternity markets.
• The Turkey Female Innerwear market is projected to witness growth at a CAGR of 5.2% during the forecast period with a market size of USD XX million in 2024.
• The Nigeria Female Innerwear market is projected to witness growth at a CAGR of 4.8% during the forecast period with a market size of USD XX million in 2024.
• The Rest of MEA Female Innerwear market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD XX million in 2024.

Female Innerwear Market Analysis

Female Innerwear Market Type Segment Analysis

According to Cognitive Market Research, Bras stands out as the dominating category. The bras phase is a widespread driver of growth within the girl innerwear marketplace, witnessing growth fueled by elements like the increasing demand for comfort, style, and innovation. Brands are offering a diverse range of bras catering to diverse needs, including sports, maternity, and everyday wear. Additionally, improvements in materials and production are improving help and comfort, driving an additional increase in this segment.

Underpants emerges as the fastest-growing category in the Female Innerwear market. The underpants phase is witnessing a superb increase in the women's innerwear marketplace due to evolving patron choices for consolation, fashion, and sustainability. Brands are diversifying their services with various styles, including briefs, hipsters, thongs, and boyshorts, to cater to numerous options. Moreover, expanded emphasis on inclusive sizing and eco-friendly materials is also driving the enlargement of this section.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Female Innerwear Industry. Request a Free Sample PDF!

Female Innerwear Market Category Segment Analysis

According to Cognitive Market Research, the dominating category is Cotton. Cotton is gambling a vast function in driving growth inside the girl innerwear market because of its natural, breathable, and snug homes. With growing client calls for sustainable and skin-pleasant substances, cotton is experiencing a resurgence in reputation. Brands are incorporating cotton into their innerwear collections, imparting an extensive range of patterns and designs to cater to the developing choice for this flexible fabric.

The fastest-growing category in the Female Innerwear market is Silk. Silk is emerging as a key participant in the growth of the female innerwear marketplace, prized for its steeply-priced experience and natural houses. With a developing emphasis on indulgence and self-care, silk lingerie is gaining popularity among purchasers searching for both comfort and beauty. Brands are incorporating silk into their collections, providing quite a number of underwear styles that integrate sophistication with sensual attraction to captivate discerning customers.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Female Innerwear Size Segment Analysis

According to Cognitive Market Research, the dominating category is Medium. The medium-size phase is contributing to the increase of the girl innerwear marketplace as manufacturers are more and more cognizant of catering to numerous body types. Recognizing the importance of inclusivity, brands are expanding their length tiers to deal with medium-sized purchasers. This inclusivity now not only fosters an experience of empowerment and self-assurance but also taps right into a previously underserved market section, riding a universal market boom.

The fastest-growing category in the Female Innerwear market is Large. The big-size phase is driving an increase in the girl's innerwear market as brands prioritize inclusivity and variety. With a growing awareness of frame positivity, there is a heightened demand for stylish and supportive innerwear in larger sizes. Brands are increasing their offerings to cater to this market phase, providing a variety of snug and fashionable options that empower girls of all sizes, fueling a market boom.

• Small
• Medium
• Large
• Extra-large

Female Innerwear Distribution Segment Analysis

According to Cognitive Market Research, the dominating category is Mass Merchandizers. Mass merchandisers are playing an enormous role in the growth of the lady innerwear market by providing a wide variety of lower-priced options to purchasers. With their large reach and aggressive pricing, mass merchandisers are attracting a diverse customer base. They are leveraging their scale advertising and marketing prowess to introduce modern products, capitalize on emerging trends, and pressure normal marketplace enlargement within the lady innerwear quarter.

The fastest-growing category in the Female Innerwear market is Specialized Stores. Specialized stores are driving an increase inside the lady innerwear marketplace by presenting curated choices, personalized service, and expertise. Catering to particular niches and possibilities, those stores provide a unique purchasing revel, fostering brand loyalty and client pleasure. With their cognizance of fine, innovation, and patron engagement, specialized stores are capitalizing on the growing demand for premium and area-of-interest innerwear merchandise, fueling a marketplace boom.

• Mass Merchandizers
• Specialized Stores
• Online
• Others

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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