Facial Soap Bar Market Report 2024 (Global Edition)

Global Facial Soap Bar Market Report 2024 Market Size Split by Type (Organic, Synthetic), by Application (Hair Care, Skin/Body Care, Facial Care, Specialized), by Distribution Channel (Supermarkets/Hy...

Facial Soap Bar Market Report Description

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Facial Soap Bar Market Insights Video

Competitive Landscape of the Facial Soap Bar Market

The market for facial soap bars is extremely fragmented, with many local, national, and international companies vying for market share. Well-known corporations like Unilever, Procter & Gamble, and L'Oréal concentrate on important tactics like alliances, joint ventures, product innovations, and mergers and acquisitions to broaden their product lines and bolster their market positions. In order to develop novel formulations that satisfy the rising demand for natural, organic, and environmentally friendly skincare products, these companies are also making significant investments in research and development (R&D). In addition, a lot of businesses are building new factories and streamlining their supply chains in an effort to increase productivity and distribution capacity. Through these strategic initiatives, they are able to maintain their competitiveness and increase their market share in North America, Europe, and Asia-Pacific.

In May 2023, The new handcrafted cosmetics firm Lush announced that it is expanding to Green Hub in Dorset, UK. The Green Hub's six main teams are dedicated to finding creative ways to recycle, repair, reuse, and repurpose materials across all aspects of its operations. (Source: https://weare.lush.com/press-releases/a-first-for-the-cosmetics-industry/ ) In May 2022, Pearl+, a well-being company, announced the release of a new line of incense and bar soap manufactured with the utmost care using natural ingredients. The company is searching for ways to capture a daily routine that promotes physical and mental well-being. (Source: https://us.pearlpluspdx.com/blogs/news-ja/relaunch-pearl-plus)

Top Companies Market Share in Facial Soap Bar Industry: (In no particular order of Rank)

• Estee Lauder
• Johnson & Johnson
• Shea Moisture
• Galderma S.A.
• Fresh.com
• Herbacin
• Queen Bee Natural Soap
• SPEICK Natural Cosmetics
• Alkemilla Eco Bio Cosmetic
• Herbivore Botanicals
• Ethique
• Drunk Elephant
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Facial Soap Bar Market

Which Region Will Dominate the Facial Soap Bar Market in 2024?

According to Cognitive Market Research, North America currently dominates the Facial Soap Bar market, and the region is expected to have significant growth during the projected period. This is due to the consumer preference for clean beauty and sustainability, leading to an increase in demand for natural, organic, and eco-friendly products in North America. Profiting from this trend are brands that provide chemical-free, plant-based formulations. Furthermore, there is a chance to expand in environmentally-conscious markets due to the growing zero-waste and plastic-free packaging movements. Yet, because of convenience and personal hygiene preferences, liquid face cleansers continue to pose a serious threat. Targeting the male grooming market, which is still growing in the area, and providing niche services for particular skin issues, like sensitive or acne-prone skin, both present opportunities.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). This is due to the growing preference for natural, organic, and chemical-free products, as well as increased consumer awareness of skincare issues. Rising levels of disposable income and urbanization, especially in China, India, and Japan, are driving up demand for high-end skincare products. Furthermore, the region now has opportunities for sustainable and ecologically friendly packaging thanks to the eco-conscious movement. But there's fierce competition from liquid face cleansers, which forces producers to get creative with special ingredients and tailored formulas. Newly developed e-commerce platforms offer substantial prospects for the facial soap bar market growth by means of direct customer interaction and increased product availability.

The current report Scope analyzes Facial Soap Bar Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Facial Soap Bar

According to Cognitive Market Research, the global Facial Soap Bar market size was estimated at USD 3521.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 1408.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 1.1% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Facial Soap Bar market with a market size of USD 1111.39 million in 2024 and is projected to grow at a CAGR of 0.9% during the forecast period. Consumer access to a wide range of artisanal and niche soap brands is made possible by the growing use of e-commerce platforms, which drives market expansion.
• The Canadian Facial Soap Bar market had a market share of USD 169.03 million in 2024 and is projected to grow at a CAGR of 1.9% during the forecast period. Eco-friendly and sustainable face soap bars are more popular among Canadian consumers, particularly those with minimal packaging and biodegradable ingredients.
• The Mexico Facial Soap Bar market is projected to witness growth at a CAGR of 1.6% during the forecast period, with a market size of USD 128.18 million in 2024.

Europe Facial Soap Bar

According to Cognitive Market Research, the global Facial Soap Bar market size was estimated at USD 3521.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 1056.45 million in 2024 and will grow at a compound annual growth rate (CAGR) of 1.4% from 2024 to 2031.

• The United Kingdom Facial Soap Bar market had a market share of USD 177.48 million in 2024 and is projected to grow at a CAGR of 2.2% during the forecast period. The demand for face soap bars made of natural ingredients and packaged in eco-friendly materials is driven by British consumers' emphasis on sustainable living.
• The France Facial Soap Bar market is projected to witness growth at a CAGR of 0.6% during the forecast period, with a market size of USD 97.19 million in 2024.
• According to Cognitive Market Research, the German Facial Soap Bar market size was valued at USD 209.18 million in 2024 and is projected to grow at a CAGR of 1.6% during the forecast period. The meticulous nature of German skincare is reflected in their search for face soap bars that are of the highest caliber and have undergone dermatological testing to guarantee safety and effectiveness.
• The Italy Facial Soap Bar market is projected to witness growth at a CAGR of 0.8% during the forecast period, with a market size of USD 90.85 million in 2024.
• The Russian Facial Soap Bar market is projected to witness growth at a CAGR of 0.4% during the forecast period, with a market size of USD 163.75 million in 2024.
• The Spain Facial Soap Bar market is projected to witness growth at a CAGR of 0.5% during the forecast period with a market size of USD 86.63 million in 2024
• The Luxembourg Facial Soap Bar market is projected to witness growth at a CAGR of 1.5% during the forecast period, with a market size of USD 32.75 million in 2024.
• The Portugal Facial Soap Bar market is projected to witness growth at a CAGR of 1.2% during the forecast period, with a market size of USD 22.19 million in 2024.
• The Greece Facial Soap Bar market is projected to witness growth at a CAGR of 1.7% during the forecast period, with a market size of USD 12.68 million in 2024.
• The Rest of Europe's Facial Soap Bar market is projected to witness growth at a CAGR of 0.1% during the forecast period, with a market size of USD 163.75 million in 2024.

Asia Pacific Facial Soap Bar

According to Cognitive Market Research, the global Facial Soap Bar market size was estimated at USD 3521.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 809.95 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031.

• According to Cognitive Market Research, the China Facial Soap Bar market size was valued at USD 364.48 million in 2024 and is projected to grow at a CAGR of 4.4% during the forecast period. Demand for facial soap bars with an emphasis on skin hydration, anti-aging, and brightening has increased due to the rise in popularity of K-beauty and J-beauty in China.
• The Japan Facial Soap Bar market is projected to witness growth at a CAGR of 3.4% during the forecast period, with a market size of USD 111.77 million in 2024.
• The India Facial Soap Bar market had a market share of USD 97.19 million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. The inclination for conventional, herbal-based skincare has led to the popularity of face soap bars in India that are infused with Ayurvedic herbs and natural ingredients.
• The South Korean Facial Soap Bar market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 80.99 million in 2024.
• The Australian Facial Soap Bar market is projected to witness growth at a CAGR of 4.6% during the forecast period, with a market size of USD 42.12 million in 2024.
• The South East Asia Facial Soap Bar market is projected to witness growth at a CAGR of 5.9% during the forecast period, with a market size of USD 55.89 million in 2024.
• The Rest of Asia Pacific Facial Soap Bar market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 57.51 million in 2024.

South America Facial Soap Bar

According to Cognitive Market Research, the global Facial Soap Bar market size was estimated at USD 3521.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 176.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.3% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Facial Soap Bar market size was valued at USD 75.36 million in 2024 and is projected to grow at a CAGR of 2.9% during the forecast period. Because they are more affordable than more expensive liquid cleansers for the skincare routine, face soap bars are well-liked in Brazil.
• Argentina's Facial Soap Bar market had a market share of USD 29.58 million in 2024 and is projected to grow at a CAGR of 3.2% during the forecast period. Because Argentine consumers are price-conscious and seek out multipurpose, reasonably priced skincare products, face soap bars are a desirable option.
• Colombia Facial Soap Bar market is projected to witness growth at a CAGR of 2.1% during the forecast period, with a market size of USD 15.67 million in 2024.
• Peru's Facial Soap Bar market is projected to witness growth at a CAGR of 2.5% during the forecast period, with a market size of USD 14.44 million in 2024.
• Chile's Facial Soap Bar market is projected to witness growth at a CAGR of 2.6% during the forecast period, with a market size of USD 12.68 million in 2024.
• The Rest of Latin America's Facial Soap Bar market is projected to witness growth at a CAGR of 1.4% during the forecast period, with a market size of USD 28.35 million in 2024.

Middle East and Africa Facial Soap Bar

According to Cognitive Market Research, the global Facial Soap Bar market size was estimated at USD 3521.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 70.43 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.6% from 2024 to 2031.

• The GCC Countries Facial Soap Bar market is projected to witness growth at a CAGR of 3.4% during the forecast period, with a market size of USD 30.14 million in 2024. Luxury face soap bars with premium, high-quality ingredients are preferred by consumers in wealthy Gulf nations like Saudi Arabia and the United Arab Emirates.
• The Egypt Facial Soap Bar market is projected to witness growth at a CAGR of 2.9% during the forecast period, with a market size of USD 7.40 million in 2024.
• The South Africa Facial Soap Bar market is projected to witness growth at a CAGR of 3.6% during the forecast period, with a market size of USD 11.13 million in 2024. The growing interest in natural skincare has led South African consumers to prefer facial soap bars made with locally sourced ingredients like African black soap and rooibos.?
• The Turkey Facial Soap Bar market is projected to witness growth at a CAGR of 2.1% during the forecast period, with a market size of USD 6.06 million in 2024.
• The Nigeria Facial Soap Bar market is projected to witness growth at a CAGR of 1.7% during the forecast period, with a market size of USD 7.40 million in 2024.
• The Rest of the MEA Facial Soap Bar market is projected to witness growth at a CAGR of 1.6% during the forecast period, with a market size of USD 8.31 million in 2024.

Facial Soap Bar Market Analysis

Facial Soap Bar Market Type Segment Analysis

According to Cognitive Market Research, organic facial soap bars are likely to dominate the market over the forecast period. As consumers place a higher value on natural, chemical-free skincare products, the market for facial soap bars has seen a spike in demand for organic products. Organic options are becoming more and more popular due to growing environmental concerns and growing awareness of the negative effects of synthetic ingredients. Customers who care about the environment and seek gentle yet efficient skincare are drawn to organic face soap bars, which are crafted from sustainable, plant-based materials. Consistent with the clean beauty trend, these products frequently include natural extracts, essential oils, and biodegradable packaging. The increasing health consciousness among consumers drives up demand for organic face soap bars, which in turn pushes manufacturers to broaden their product offerings and innovate.

The synthetic facial soap bar is the fastest-growing segment in the Facial Soap Bar Market. The ability of synthetic ingredients to improve product performance, affordability, and shelf life is the factor that drives demand for them in the facial soap bar market. Preservatives, fragrances, and surfactants are examples of synthetic ingredients that are frequently used to increase product stability, foam production, and cleansing effectiveness. Additionally, they provide affordable substitutes for natural ingredients, increasing the accessibility of face soap bars to a broader market. However, there is a growing preference for natural and organic formulations as a result of growing consumer awareness of the potential for skin irritations and environmental concerns associated with synthetic chemicals. Manufacturers are being pushed by this change to balance synthetic usage with greener, safer alternatives.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Facial Soap Bar Industry. Request a Free Sample PDF!

Facial Soap Bar Market Application Segment Analysis

According to Cognitive Market Research, the Hair Care segment holds the largest share of the market. This is due to consumers' growing interest in multipurpose products. In order to save time and streamline skincare regimens, a growing number of consumers are looking for facial soap bars that double as mild cleaners for the hair and scalp. This need for two purposes is met by formulations that include nourishing ingredients, natural oils, and herbal extracts. Customers who care about the environment and want to buy fewer products overall will find this trend especially appealing as it reduces packaging waste. In order to fulfill the growing demand for adaptable hair and facial cleansing solutions, brands are consequently innovating more and more.

In the Facial Soap Bar Market, Facial Care is witnessing tremendous expansion. Growing consumer awareness of the advantages of skincare products and the significance of maintaining healthy skin is driving demand for facial care in the facial soap bar market. Customers are actively looking for skincare products that address issues like dryness, acne, and aging specific to their skin types. The concentrated formulas of facial soap bars, which are frequently enhanced with natural ingredients and offer mild cleansing and nourishment without the use of harsh chemicals, make them appealing. Additionally, face soap bars are preferred as effective, multipurpose products in the growing trend of minimalist skincare routines. The demand for facial care products is experiencing growth as consumers place a higher priority on skincare solutions that are both sustainable and effective.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Facial Soap Bar Distribution Channel Segment Analysis

Facial Soap Bar Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the Convenience Stores segment holds the largest market share. Because consumers are shifting their shopping habits to prioritize quick and easy access to personal care products, the market for facial soap bars is seeing a rapid increase in the demand for convenience stores. Convenience stores provide customers with a one-stop shopping experience by carrying a range of facial soap bars in addition to other necessities. Customers now prefer to shop at nearby convenience stores for urgent needs due to the rise in urbanization and busy lifestyles. Moreover, the increasing tendency of impulsive purchases pushes retailers to carry well-known and cutting-edge facial soap bar brands. The market for face soap bars has more sales potential because of this accessibility, as well as well-planned product placement and promotions.

In the Facial Soap Bar market, the rapidly growing sector is the Supermarkets/Hypermarkets category. Because they give customers easy access to a large selection of goods under one roof, supermarkets, and hypermarkets are important participants in the facial soap bar market. The growing trend of one-stop shopping, where customers prefer to buy groceries and household essentials along with personal care items, is what drives the demand for face soap bars in these retail formats. Further drawing in customers are the loyalty programs, discounts, and competitive pricing that these stores frequently provide. Face soap bars are more visible, and being able to compare brands and formulations boosts customer confidence and increases overall sales in this market.

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Retailers
• Others

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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