Fabric Freshener Market Report 2025 (Global Edition)

Global Fabric Freshener Market Report 2025 Market Size Split by Product Type Outlook: (Solid, Spray, Perfumed, Regular), by End Use Outlook: (Households, Commercial, Offices and Industrial Sector, Hos...

Fabric Freshener Market Report Description

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Competitive Landscape of the Fabric Freshener Market

Major companies like Procter & Gamble, Unilever, SC Johnson, and Reckitt Benckiser dominate the fiercely competitive fabric freshener market. These businesses prioritize innovation and provide durable, specialized, and environmentally responsible products to meet a range of customer demands. In addition, new businesses use e-commerce and digital marketing to compete, and regional players and private-label goods are becoming more and more prevalent in the market.

In May 2024, Persil® Laundry Detergent was introduced by Henkel Corporation with a redesigned brand identity. The new product line contains a cutting-edge detergent made specifically for sportswear, and it has benefits for fabric maintenance.

(Source:https://www.henkel-northamerica.com/press/press-releases-and-kits/2024-06-05-persil-laundry-detergent-puts-a-new-spin-on-category-with-reimagined-brand-identity-1958838)

In August 2021, With each touch, Febreze's enduring scent completely changed how people re-sent their homes. Presenting the Febreze Unstopables Touch Fabric Spray, a novel addition to the fabric refresher market that blends cutting-edge touch-activated fragrance technology with odor removal. Up to 100 times the freshness is released with each touch thanks to Febreze Touch, which retains aroma in textiles. (Source:https://news.pg.com/news-releases/news-details/2021/Febreze-Reinvents-Fabric-Freshness-with-New-Febreze-Touch-Technology/default.aspx)

According to RB, Botanical Origin, a plant-based cleaning business with reasonably priced and efficient products, was launched in August 2020. The brand will only be sold on Amazon and will include fabric softener and laundry detergent, among other necessities. (Source:https://www.reckitt.com/us/newsroom/latest-news/news/2020/august/rb-launches-botanical-origin-laundry-products-exclusively-on-amazon)

Top Companies Market Share in Fabric Freshener Industry: (In no particular order of Rank)

• Procter & Gamble
• Henkel Corporation
• Clean Control Corporation
• Deb Group Ltd
• JAY Manufacturing
• Reckitt Benckiser
• Grow Fragrance Inc.
• The London Oil Refining Co Ltd.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Fabric Freshener Market

Which Region Dominates the Fabric Freshener Market in 2024?

According to Cognitive Market Research, North America currently dominates the Fabric Fresheners market, and the region is expected to have significant growth during the projected period. Due to growing consumer awareness of product efficacy, convenience, and hygiene, North America is anticipated to propel the fabric freshener market's growth. The region's emphasis on home care and cleaning products, especially in bustling urban regions, is driving up demand for fabric fresheners. Contributing factors also include a preference for natural and eco-friendly products and the rising number of pet owners. Big businesses are diversifying their product offerings to accommodate local tastes, and the rise in internet purchasing makes the market even more accessible. The desire for high-end goods and the high level of disposable income also contribute to North America's dominant position in market expansion.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). Rapid urbanization, rising disposable incomes, and shifting lifestyles will propel the fabric freshener market's significant expansion in the Asia Pacific region. Fabric fresheners are in greater demand, especially in nations like China, India, and Japan, as more people choose easy, contemporary cleaning products. The popularity of eco-friendly items and the rising number of pet owners are also affecting consumer choices. The Asia Pacific market offers considerable opportunity for manufacturers to meet a variety of customer needs, which will propel sustained market progress in the area as a result of the booming middle class and e-commerce platforms.

The current report Scope analyzes Fabric Freshener Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Fabric Freshener

According to Cognitive Market Research, the global Fabric Freshener market size was estimated at USD 2156.6 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 862.64 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Fabric Freshener market with a market size of USD 680.62 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. The U.S. preference for eco-friendly, fragrant products that are influenced by sustainability trends.
• The Canadian Fabric Freshener market had a market share of USD 103.52 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. In Canada, growing e-commerce platforms with a wide range of product options.
• The Mexico Fabric Freshener market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 78.50 million in 2024.

Europe Fabric Freshener

According to Cognitive Market Research, the global Fabric Freshener market size was estimated at USD 2156.6 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 646.98 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.

• The United Kingdom Fabric Freshener market had a market share of USD 108.69 million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. In the UK, Reduced laundry frequency is becoming more and more important because of environmental issues.
• The France Fabric Freshener market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 59.52 million in 2024.
• According to Cognitive Market Research, the German Fabric Freshener market size was valued at USD 128.10 million in 2024 and is projected to grow at a CAGR of 4.7% during the forecast period. In Germany, there is a growing need for odor and hygiene management in healthcare facilities.
• The Italy Fabric Freshener market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 55.64 million in 2024.
• The Russia Fabric Freshener market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 100.28 million in 2024.
• The Spain Fabric Freshener market is projected to witness growth at a CAGR of 3.6% during the forecast period with a market size of USD 53.05 million in 2024
• The Luxembourg Fabric Freshener market is projected to witness growth at a CAGR of 4.6% during the forecast period, with a market size of USD 20.06 million in 2024.
• The Portugal Fabric Freshener market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 13.59 million in 2024.
• The Greece Fabric Freshener market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 7.76 million in 2024.
• The Rest of Europe's Fabric Freshener market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 100.28 million in 2024.

Asia Pacific Fabric Freshener

According to Cognitive Market Research, the global Fabric Freshener market size was estimated at USD 2156.6 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 496.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Fabric Freshener market size was valued at USD 223.21 million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. Fabric fresheners surged in China due to the convenience of fabric care products being in high demand due to middle-class expansion and rapid urbanization.
• The Japan Fabric Freshener market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 68.45 million in 2024.
• The India Fabric Freshener market had a market share of USD 59.52 million in 2024 and is projected to grow at a CAGR of 9.8% during the forecast period. In India, social media and ads are increasingly influencing the acceptance of products.
• The South Korean Fabric Freshener market is projected to witness growth at a CAGR of 7.1% during the forecast period, with a market size of USD 49.60 million in 2024.
• The Australian Fabric Freshener market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 25.79 million in 2024.
• The South East Asia Fabric Freshener market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD 34.23 million in 2024.
• The Rest of the Asia Pacific Fabric Freshener market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 35.22 million in 2024.

South America Fabric Freshener

According to Cognitive Market Research, the global Fabric Freshener market size was estimated at USD 2156.6 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 107.83 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Fabric Freshener market size was valued at USD 46.15 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. Fabric fresheners flourished in Brazil due to government initiatives to promote cleanliness and hygiene, which may indirectly increase demand for fabric fresheners.
• Argentina's Fabric Freshener market had a market share of USD 18.12 million in 2024 and is projected to grow at a CAGR of 6.3% during the forecast period. In Argentina, rising use in hospitality and travel industries for odor management.
• Colombia Fabric Freshener market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 9.60 million in 2024.
• Peru Fabric Freshener market is projected to witness growth at a CAGR of 5.6% during the forecast period, with a market size of USD 8.84 million in 2024.
• Chile Fabric Freshener market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 7.76 million in 2024.
• The Rest of Latin America's Fabric Freshener market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 17.36 million in 2024.

Middle East Fabric Freshener

According to Cognitive Market Research, the global Fabric Freshener market size was estimated at USD 2156.6 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 43.13 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031..

• The GCC Countries Fabric Freshener market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 18.46 million in 2024. Fabric Freshener sales flourish due to the rising popularity of premium brands that provide environmentally friendly solutions.
• The Egypt Fabric Freshener market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 4.53 million in 2024.
• The South African Fabric Freshener market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 6.81 million in 2024. Fabric Freshener sales flourished in South Africa due to the growing retail industry making reasonably priced fabric fresheners easily accessible.
• The Turkey Fabric Freshener market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 3.71 million in 2024.
• The Nigeria Fabric Freshener market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 4.53 million in 2024.
• The Rest of the MEA Fabric Freshener market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 5.09 million in 2024.

Fabric Freshener Market Analysis

How are Segments Performing in the Global Fabric Freshener Market?

Fabric Freshener Market Product Type Segment Analysis

According to Cognitive Market Research, perfumes are likely to dominate the Fabric Freshener Market over the forecast period. The market for perfumed fabric fresheners is expanding quickly as people look for lingering scents that improve the freshness of their upholstery, household textiles, and clothes. The ability of perfumed items to leave a pleasing and enduring aroma without requiring regular washing has made them very popular. From fruity and floral to more elegant and neutral odors, these fabric fresheners come in a variety of fragrances to suit a wide range of consumer tastes. Perfumed fabric fresheners are in high demand due to the growing emphasis on personal cleanliness and home maintenance, as well as the desire for scented experiences.

The regular is the fastest-growing segment in the Fabric Freshener Market. Regular fabric fresheners are becoming more and more popular as consumers look for easy and affordable ways to freshen their fabrics and get rid of odors. These solutions, which are usually sold as sprays or mists, provide an easy way to get rid of smells in between washes without having to pay extra for scented or high-end ones. In homes, hotels, and other commercial settings where freshness is needed but the cost is an issue, regular fabric fresheners are frequently employed. Their great demand across a range of consumer sectors can be attributed to their cost, simplicity of use, and capacity to keep a clean atmosphere.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Fabric Freshener Industry. Request a Free Sample PDF!

Fabric Freshener Market End-Use Segment Analysis

According to Cognitive Market Research, the households segment holds the largest share of the market. The household segment largely drives the market for fabric fresheners as people look for easy ways to keep their homes odor-free and fresh. Fabric fresheners are commonly used to keep clothing, upholstery, curtains, and other home textiles smelling pleasant between washings. The need for domestic fabric fresheners has increased as people spend more time at home, particularly after the pandemic, with an increasing emphasis on convenience and cleanliness. The usage of fabric fresheners in homes is further encouraged by the variety of smell options and environmentally friendly formulas available.

In the Fabric Freshener Market, the commercial has been expanding at a rapid pace. In the fabric freshener market, the commercial end-use segment is growing due to the influence of sectors including retail, healthcare, and hospitality. Hotels, restaurants, and workplaces use fabric fresheners to keep upholstery, carpets, and linens smelling nice for both visitors and staff. They assist in keeping patient rooms and waiting spaces odor-free and clean in hospital environments. The retail industry also uses fabric fresheners to enhance store atmosphere. Commercial fabric fresheners are in high demand as companies place a higher priority on cleanliness and customer satisfaction, which is driving expansion in this market.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Fabric Freshener Distribution Channel Outlook: Segment Analysis

Fabric Freshener Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the supermarket segment holds the largest market share. The fabric freshener market is heavily influenced by the supermarket distribution channel, which provides consumers with broad accessibility. Supermarkets offer a simple shopping experience, and fabric fresheners are frequently found in aisles designated for cleaning or home care. A wide range of customers, from those looking for high-end goods to those on a tight budget, are drawn to this channel. Different tastes are satisfied by the range of fabric fresheners found in supermarkets, which include various formulas and fragrances. Additionally, the channel's sustained dominance in promoting sales and customer adoption of fabric fresheners is facilitated by frequent discounts and the convenience of in-store shopping.

In the Fabric Freshener market, the rapidly growing sector is the online store category. Because of e-commerce's tremendous popularity and shifting consumer preferences, the fabric freshener industry is seeing a substantial uptick in the use of online stores as a distribution channel. Online retailers offer a large selection of fabric fresheners, including specialty, environmentally friendly, and high-end products, and give customers the ease of shopping from home. The purchasing experience is improved with thorough product descriptions, user feedback, and focused advertising. Online stores are becoming a more crucial route for manufacturers to access a larger, tech-savvy audience, and the availability of subscription models and discounts further encourages customer adoption.

• Supermarket
• Convenience Store
• Online Store
• Others

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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