Digital Out of Home Market Report 2024 (Global Edition)

Global Digital Out of Home Market Report 2024 Market Size Split by Platform (Digital Billboard & Signage (DBB), Digital Place-based Networks (DPN)), by Application (Indoor, Outdoor), by Industry (Reta...

Digital Out of Home Market Report Description

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Digital Out of Home Market Insights Video

Competitive Landscape of the Digital Out of Home Market

The Digital Out of Home (DOOH) market is highly competitive, driven by both established advertising giants and emerging technology-focused players. Key market participants include companies like JCDecaux, Clear Channel Outdoor, and Lamar Advertising, which dominate global DOOH networks with extensive portfolios of digital billboards and transit advertising solutions.

In February 2023, EE Limited, a British national mobile network operator and internet service provider, launched Stay Connected at Night, a billboard-led campaign to deliver agile, technology-enabled routes home. (Source:https://mobilemarketingmagazine.com/ee-launches-stay-connected-at-night-ooh-led-campaign-to-help-customers-in-manchester-find-a-safe-route-home-at-) In February 2022, VIOOH Limited, in partnership with JCDecaux, a provider of outdoor advertising services, launched programmatic digital out-of-home advertising at major U.S. airports. The offering will be available at airports across Texas, California, Pennsylvania, and Massachusetts. (Source:https://blog.viooh.com/viooh-and-jcdecauxs-programmatic-digital-out-of-home-offering-takes-off-at-u.s.-airports-1)

Top Companies Market Share in Digital Out of Home Industry: (In no particular order of Rank)

• JCDecaux
• Stroer SE & Co. KGaA
• Clear Channel Outdoor Holdings
• Inc.
• Outfront Media Inc.
• oOh!media Limited
• Lamar Advertising Company
• Broadsign International LLC.
• Focus Media
• Global Outdoor Media Limited
• Daktronics Dr
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Digital Out of Home Market

Which Region Dominates the Digital Out of Home Market in 2024?

According to Cognitive Market Research, North America's dominance in the Digital Out of Home (DOOH) market is driven by several factors, including advanced infrastructure, widespread adoption of digital technologies, and high advertising expenditures by businesses. The region's robust economic environment and strong media presence encourage advertisers to invest heavily in innovative digital advertising platforms.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific region is the fastest-growing market for Digital Out of Home (DOOH) advertising due to rapid urbanization, a burgeoning middle class, and increased digital media consumption. Countries like China and India are experiencing significant infrastructure development, leading to a rise in advertising opportunities in urban centers.

The current report Scope analyzes Digital Out of Home Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Digital Out of Home

According to Cognitive Market Research, the global Digital Out of Home market size was estimated at USD 25142.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 10056.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Digital Out of Homemarket with a market size of USD 7934.88million in 2024 and is projected to grow at a CAGR of 9.5% during the forecast period. The U.S. market's increasing urbanization, advancements in digital technology, and a shift towards targeted advertising.
• The Canada Digital Out of Homemarket had a market share of USD 1206.83 million in 2024 and is projected to grow at a CAGR of 10.5% during the forecast period. Canada’s increasing urbanization, advancements in digital technology, and a shift towards targeted advertising.
• The Mexico Digital Out of Homemarket is projected to witness growth at a CAGR of 10.2%during the forecast period, with a market size of USD 915.18 million in 2024.

Europe Digital Out of Home

According to Cognitive Market Research, the global Digital Out of Home market size was estimated at USD 25142.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 7542.66 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.

• The United Kingdom Digital Out of Homemarket had a market share of USD 1267.17million in 2024 and is projected to grow at a CAGR of 10.8% during the forecast period. In the UK, Digital Out of Homesales witness an upswing due to the rapid adoption of digital technologies.
• The France Digital Out of Homemarket is projected to witness growth at a CAGR of 9.2%during the forecast period, with a market size of USD 693.92million in 2024.
• According to Cognitive Market Research, the German Digital Out of Homemarket size was valued at USD 1493.45million in 2024 and is projected to grow at a CAGR of 10.2%during the forecast period. In Germany, Digital Out of Homesurged due to the rapid adoption of digital technologies.
• The Italy Digital Out of Homemarket is projected to witness growth at a CAGR of 9.4% during the forecast period, with a market size of USD 648.67million in 2024.
• The Russia Digital Out of Homemarket is projected to witness growth at a CAGR of 9.0%during the forecast period, with a market size of USD 1169.11million in 2024.
• The Spain Digital Out of Homemarket is projected to witness growth at a CAGR of 9.1%during the forecast period with a market size of USD 618.50million in 2024
• The Luxembourg Digital Out of Home market is projected to witness growth at a CAGR of 10.1% during the forecast period, with a market size of USD 233.82 million in 2024.
• The Portugal Digital Out of Home market is projected to witness growth at a CAGR of 9.8%during the forecast period, with a market size of USD 158.40million in 2024.
• The Greece Digital Out of Home market is projected to witness growth at a CAGR of 10.3% during the forecast period, with a market size of USD 90.51million in 2024.
• The Rest of Europe's Digital Out of Home market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD 1169.11million in 2024.

Asia Pacific Digital Out of Home

According to Cognitive Market Research, the global Digital Out of Home market size was estimated at USD 25142.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 5782.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Digital Out of Homemarket size was valued at USD 2602.22million in 2024 and is projected to grow at a CAGR of 13.0% during the forecast period. Digital Out of Homesurged in China due to increasing urbanization, a burgeoning middle class, and a surge in mobile device penetration.
• The Japan Digital Out of Homemarket is projected to witness growth at a CAGR of 12.0% during the forecast period, with a market size of USD 798.01million in 2024.
• The India Digital Out of Homemarket had a market share of USD 693.92 million in 2024 and is projected to grow at a CAGR of 15.3%during the forecast period. India's increasing urbanization, a burgeoning middle class, and a surge in mobile device penetration.
• The South Korean Digital Out of Homemarket is projected to witness growth at a CAGR of 12.6% during the forecast period, with a market size of USD 578.27million in 2024.
• The Australian Digital Out of Homemarket is projected to witness growth at a CAGR of 13.2% during the forecast period, with a market size of USD 300.70 million in 2024.
• The South East Asia Digital Out of Home market is projected to witness growth at a CAGR of 14.5% during the forecast period, with a market size of USD 399.01 million in 2024.
• The Rest of Asia Pacific Digital Out of Home market is projected to witness growth at a CAGR of 13.3%during the forecast period, with a market size of USD 410.57 million in 2024.

South America Digital Out of Home

According to Cognitive Market Research, the global Digital Out of Home market size was estimated at USD 25142.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 1257.11 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Digital Out of Homemarket size was valued at USD 538.04 million in 2024 and is projected to grow at a CAGR of 11.5% during the forecast period. Digital Out of Homes flourished in Brazil due to urban growth, increased digital infrastructure, and a rising demand for innovative advertising solutions.
• Argentina's Digital Out of Homemarket had a market share of USD 211.19million in 2024 and is projected to grow at a CAGR of 11.8% during the forecast period. Argentina's urban growth, increased digital infrastructure, and a rising demand for innovative advertising solutions.
• Colombia Digital Out of Homemarket is projected to witness growth at a CAGR of 10.7%during the forecast period, with a market size of USD 111.88 million in 2024.
• Peru Digital Out of Homemarket is projected to witness growth at a CAGR of 11.1% during the forecast period, with a market size of USD 103.08 million in 2024.
• Chile Digital Out of Homemarket is projected to witness growth at a CAGR of 11.2% during the forecast period, with a market size of USD 90.51 million in 2024.
• The Rest of Latin America's Digital Out of Homemarket is projected to witness growth at a CAGR of 10.0% during the forecast period, with a market size of USD 202.39 million in 2024.

Middle East and Africa Digital Out of Home

According to Cognitive Market Research, the global Digital Out of Home market size was estimated at USD 25142.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 502.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.2% from 2024 to 2031..

• The GCC Countries Digital Out of Homemarket is projected to witness growth at a CAGR of 12.0% during the forecast period, with a market size of USD 215.22 million in 2024. Digital Out of Homesales flourish due to the rapid urbanization, technological advancements, and increasing consumer connectivity.
• The Egypt Digital Out of Homemarket is projected to witness growth at a CAGR of 11.5% during the forecast period, with a market size of USD 52.80 million in 2024.
• The South Africa Digital Out of Homemarket is projected to witness growth at a CAGR of 12.2% during the forecast period, with a market size of USD 79.45 million in 2024. Digital Out of Homesales flourished in South Africa due to rapid urbanization, technological advancements, and increasing consumer connectivity.
• The Turkey Digital Out of Homemarket is projected to witness growth at a CAGR of 10.7% during the forecast period, with a market size of USD 43.24million in 2024.
• The Nigeria Digital Out of Homemarket is projected to witness growth at a CAGR of 10.3% during the forecast period, with a market size of USD 52.80 million in 2024.
• The Rest of the MEA Digital Out of Homemarket is projected to witness growth at a CAGR of 10.2%during the forecast period, with a market size of USD 59.34million in 2024.

Digital Out of Home Market Analysis

Digital Out of Home Market Platform Segment Analysis

According to Cognitive Market Research, The Digital Billboards & Signage (DBB) category stands out as the dominant segment within the Digital Out of Home (DOOH) market. This dominance is primarily due to the high visibility and impactful nature of digital billboards, which attract significant audience attention in urban environments. Advertisers are increasingly drawn to the flexibility and dynamic content capabilities of DBBs, allowing them to update messages in real time based on audience demographics or current events.

The Digital Place-based Networks (DPN) represent the fastest-growing category in the Digital Out of Home market. This growth can be attributed to the increasing effectiveness of targeted advertising in specific locations, such as shopping malls, airports, and restaurants, where consumers are already in a receptive state to purchase. DPNs utilize strategic placements and contextual messaging to engage audiences at critical moments, leading to higher engagement rates.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Digital Out of Home Industry. Request a Free Sample PDF!

Digital Out of Home Market Application Segment Analysis

According to Cognitive Market Research, the Outdoor segment of the Digital Out of Home (DOOH) market is the dominant category, largely driven by its extensive reach and visibility. Outdoor advertising, particularly in high-traffic urban areas, offers brands a unique opportunity to connect with a broad audience. Billboards, transit ads, and other outdoor displays are strategically placed to capture the attention of commuters and pedestrians alike.

The Indoor segment represents the fastest-growing category in the Digital Out of Home market. This rapid growth is largely attributed to the shift in consumer behavior, where people spend more time indoors in environments such as shopping malls, airports, and venues. Indoor digital displays offer brands a chance to engage consumers at pivotal moments during their purchasing journey.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Digital Out of Home Industry Segment Analysis

Digital Out of Home Market Industry Segment Analysis

According to Cognitive Market Research, The Retail sector is the dominant category within the Digital Out of Home (DOOH) market, driven by the increasing importance of customer engagement and brand visibility in a competitive landscape. Retailers leverage digital signage to enhance the shopping experience, promote special offers, and provide real-time information to customers. The ability to display dynamic content, such as product promotions or inventory updates, enables retailers to attract foot traffic and drive sales effectively.

The Healthcare sector is emerging as the fastest-growing category in the Digital Out of Home market. This rapid growth is primarily due to the increasing need for effective communication within healthcare facilities, such as hospitals and clinics. Digital signage in healthcare settings serves multiple purposes, including wayfinding, patient education, and real-time updates on services or wait times.

• Retail
• Corporate & Government
• Healthcare
• Hospitality
• Transportation
• Entertainment
• BFSI
• Education
• Others

Author's Detail

Kalyani Raje

Senior Research Analyst at Cognitive Market Research

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ResearchGate Profile: https://www.researchgate.net/profile/Kalyani-Raje

An optimistic Senior Research Analyst with years of experience in competitive assessment and business consulting. A seasoned professional and subject-matter expert (SME) in the Automobile and transportation vertical.

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