Cosmetics and Personal Care Market Report 2025 (Global Edition)

Global Cosmetics and Personal Care Market Report 2025 Market Size Split by Type Outlook: (Conventional, Organic), by Product Outlook: (Skin Care, Face Skin Care, Body Skin Care, Hair Care, Shampoo, Co...

Cosmetics and Personal Care Market Report Description

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Competitive Landscape of the Cosmetics & Personal Care Market

The cosmetics and personal care market is highly competitive, with key players focusing on innovation, sustainability, and digital engagement to gain a competitive edge. Companies are leveraging e-commerce platforms and social media marketing to reach wider audiences and capitalize on emerging trends. Mergers, acquisitions, and partnerships are common strategies to expand product portfolios and market reach. Additionally, increasing investment in natural, organic, and cruelty-free product lines reflects growing consumer demand for sustainable beauty solutions.

In December 2024, Unilever revealed that it had received a binding offer from Zwanenberg Food Group to acquire the Unox and Zwan brands. These two iconic brands have been part of Unilever’s portfolio for nearly a century, with the Dutch Unox brand established in 1937 and the Belgian Zwan brand in 1928. (Source: https://www.unilever.com/news/press-and-media/press-releases/2024/unilever-to-sell-foods-brands-unox-and-zwan-to-zwanenberg-food-group/) In May 2024, Procter & Gamble, a global partner of the Olympic and Paralympic Games, revealed its plans to showcase its top-performing household and personal care brands during the Paris 2024 Olympic and Paralympic Games. This includes Olympic-themed brand marketing, in-store campaigns, partnerships with brand-sponsored athletes, and providing complimentary products and services for athletes in the Athletes' Village during the event. (Source: https://news.pg.com/news-releases/news-details/2024/PG-unveils-plans-to-prominently-feature-superior-performing-brands-during-the-Olympic-and-Paralympic-Games-Paris-2024/default.aspx) In July 2024, Beiersdorf AG officially began construction of its new state-of-the-art logistics centre in northern Leipzig, marking a significant milestone with a groundbreaking ceremony. The skincare company is investing over €200 million in the project, which is expected to be completed by 2027. Once operational, the centre will create approximately 450 new jobs. (Source: https://www.beiersdorf.com/newsroom/press-information/all-press-releases/2024/07/11-groundbreaking-construction-starts-on-leipzig-logistics-center)

Top Companies Market Share in Cosmetics and Personal Care Industry: (In no particular order of Rank)

• L'Oréal Group
• The Estée Lauder Companies Inc.
• Unilever PLC
• Procter & Gamble (P&G)
• Shiseido Company Limited
• Beiersdorf AG
• Coty Inc.
• Johnson & Johnson
• Amorepacific Corporation
• Revlon Inc
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Cosmetics & Personal Care Market

Which Region Dominates the Cosmetics & Personal Care Market in 2024?

According to Cognitive Market Research, North America remains the dominant region in the cosmetics and personal care market, driven by high consumer demand for premium and innovative products. The presence of leading beauty brands and strong retail infrastructure further fuels market growth. The region's focus on wellness and personal care, along with increasing disposable incomes, supports continued growth. Additionally, a shift toward natural, organic, and cruelty-free products strengthens the market in North America.

Which Region is Expanding at the Fastest CAGR?

Europe is the fastest-growing region in the cosmetics and personal care market, fueled by increasing consumer preference for sustainable and eco-friendly products. Stringent regulations promoting clean-label beauty and organic certifications have enhanced consumer trust. The rising demand for skincare, particularly anti-ageing products, is propelling the market's expansion. Additionally, strong e-commerce growth and digital beauty trends are driving market dynamics across European countries.

The current report Scope analyzes Cosmetics and Personal Care Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Cosmetics and Personal Care Market Analysis

According to Cognitive Market Research, the global Cosmetics & Personal Care Market size was estimated at USD 558914.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 223565.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Cosmetics & Personal Care Market with a market size of USD 176393.42 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. The USA leads due to high consumer spending and major global brands.
• The Canada Cosmetics & Personal Care Market had a market share of USD 26827.90 million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period. Canada grows fastest with rising demand for organic products.
• The Mexico Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 20344.49 million in 2024.

Europe Cosmetics and Personal Care Market Analysis

According to Cognitive Market Research, the global Cosmetics & Personal Care Market size was estimated at USD 558914.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 167674.35 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.

• The United Kingdom Cosmetics & Personal Care Market had a market share of USD 28169.29 million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period. The UK grows rapidly, fueled by demand for organic products and e-commerce expansion.
• The France Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 15426.04 million in 2024.
• According to Cognitive Market Research, the German Cosmetics & Personal Care Market size was valued at USD 33199.52 million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. Germany leads due to strong demand for premium beauty products and a solid manufacturing base.
• The Italy Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 5.9% during the forecast period, with a market size of USD 14419.99 million in 2024.
• The Russia Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 25989.52 million in 2024.
• The Spain Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 5.6% during the forecast period with a market size of USD 13749.30 million in 2024
• The Luxembourg Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 6.6% during the forecast period, with a market size of USD 5197.90 million in 2024.
• The Portugal Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 3521.16 million in 2024.
• The Greece Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 2012.09 million in 2024.
• The Rest of Europe's Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 25989.52 million in 2024.

Asia Pacific Cosmetics and Personal Care Market Analysis

According to Cognitive Market Research, the global Cosmetics & Personal Care Market size was estimated at USD 558914.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 128550.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Cosmetics & Personal Care Market size was valued at USD 57847.65 million in 2024 and is projected to grow at a CAGR of 9.5% during the forecast period. China is the dominant country in the cosmetics and personal care market due to its large consumer base, strong manufacturing capabilities, and increasing demand for premium beauty products.
• The Japan Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 17739.95 million in 2024.
• The India Cosmetics & Personal Care Market had a market share of USD 15426.04 million in 2024 and is projected to grow at a CAGR of 11.8% during the forecast period. India is the fastest-growing country, driven by rising disposable incomes, urbanization, and a growing preference for both traditional and modern beauty solutions.
• The South Korean Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 9.1% during the forecast period, with a market size of USD 12855.03 million in 2024.
• The Australian Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 6684.62 million in 2024.
• The South East Asia Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 11.0% during the forecast period, with a market size of USD 8869.97 million in 2024.
• The Rest of Asia Pacific Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 9.8% during the forecast period, with a market size of USD 9127.07 million in 2024.

South America Cosmetics and Personal Care Market Analysis

According to Cognitive Market Research, the global Cosmetics & Personal Care Market size was estimated at USD 558914.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 27945.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Cosmetics & Personal Care Market size was valued at USD 11960.77 million in 2024 and is projected to grow at a CAGR of 8.0% during the forecast period. Brazil dominates the market due to its large consumer base and strong demand for beauty products.
• Argentina's Cosmetics & Personal Care Market had a market share of USD 4694.88 million in 2024 and is projected to grow at a CAGR of 8.3% during the forecast period. Argentina is the fastest-growing due to rising incomes and increasing interest in premium products.
• Colombia Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 2487.17 million in 2024.
• Peru Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 2291.55 million in 2024.
• Chile Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 2012.09 million in 2024.
• The Rest of Latin America's Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 4499.26 million in 2024.

Middle East Cosmetics and Personal Care Market Analysis

According to Cognitive Market Research, the global Cosmetics & Personal Care Market size was estimated at USD 558914.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 11178.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.

• The GCC Countries Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 4784.31 million in 2024. Dominated by high incomes, demand for luxury beauty products, and strong retail presence.
• The Egypt Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 1173.72 million in 2024.
• The South Africa Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD 1766.17 million in 2024. Fastest growing due to a growing middle class and increasing demand for skincare products.
• The Turkey Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 961.33 million in 2024.
• The Nigeria Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 1173.72 million in 2024.
• The Rest of the MEA Cosmetics & Personal Care Market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 1319.04 million in 2024.

Cosmetics and Personal Care Market Analysis

How are Segments Performing in the Global Cosmetics & Personal Care Market?

Cosmetics & Personal Care Market Type Segment Analysis

According to Cognitive Market Research, the Conventional segment is the dominant category in the cosmetics and personal care market. Conventional products are widely available, with established brands offering a variety of affordable and accessible options. These products have a broad consumer base and benefit from well-established distribution channels, including both online and brick-and-mortar stores. They continue to lead in terms of market share due to their availability, affordability, and long-standing consumer trust in familiar brands.

The Organic segment is the fastest growing, driven by the increasing consumer preference for natural, chemical-free ingredients. As consumers become more health conscious and environmentally aware, the demand for organic cosmetics and personal care products has surged, leading to a significant market shift towards organic formulations.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Cosmetics and Personal Care Industry. Request a Free Sample PDF!

Cosmetics & Personal Care Market Product Segment Analysis

According to Cognitive Market Research, the Skin Care segment is the dominant category in the cosmetics and personal care market, driven by increasing consumer focus on personal grooming and wellness. This segment includes products like moisturizers, cleansers, and anti-ageing treatments, which are highly popular due to their daily use and perceived health benefits.

Hair Care is the fastest-growing segment, particularly within subcategories like Shampoo and Conditioners. Growing consumer awareness about hair health, coupled with rising demand for organic, sulfate-free, and personalized hair care products, is propelling this segment's growth. Additionally, products like hair masks and serums are gaining popularity for their targeted benefits.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Cosmetics and Personal Care Distribution Channel Outlook: Segment Analysis

Cosmetics & Personal Care Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the Hypermarkets & Supermarkets segment is the dominant category in the cosmetics and personal care market. These retail outlets offer a wide range of beauty products under one roof, making them a convenient choice for consumers. The extensive reach of hypermarkets and supermarkets, combined with attractive pricing and promotional offers, drives their market dominance, especially in developed regions.

The E-commerce segment is the fastest growing in the cosmetics and personal care market. Online shopping provides convenience, a broader product selection, and the ability to compare prices easily, leading to increasing adoption. Social media, influencers, and digital marketing further boost online sales, making e-commerce a key growth driver in the industry.

• Hypermarkets & Supermarkets
• Specialty Stores
• E-commerce
• Others

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Vinayak Bali

Senior Research Analyst at Cognitive Market Research

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