Global Connected TV
Market Report
2024
The Global Connected TV market will be USD 13.1 billion in 2023 and will grow at a CAGR of 14.30% from 2023 to 2030.
The base year for the calculation is 2023 and 2019 to 2023 will be historical period. The year 2024 will be estimated one while the forecasted data will be from year 2025 to 2031. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the size of The Global Connected TV market will be USD 13.1 billion in 2023 and will grow at a CAGR of 14.30% from 2023 to 2030.
Base Year | 2023 |
Historical Data Time Period | 2019-2023 |
Forecast Period | 2024-2031 |
Global Connected TV Market Sales Revenue 2023 | $ 13.1 Billion |
Global Connected TV Market Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 14.3% |
Market Split by Screen Size |
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Market Split by Distribution Channel |
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Market Split by Platforms Type |
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Market Split by Screen Type |
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Market Split by Resolution Type |
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Market Split by Display Type |
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Market Split by Price |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Key Qualitative Information Covered |
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Report scope is customizable as we have a huge database of Connected TV industry. We can deliver an exclusive report Edition/Consultation as per your data requirements. Request for your Free Sample Pages.
Connected TV Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
Customers can stream content from several platforms, including TV channels, films, news, sports, and entertainment, using a connected TV. Companies in the connected TV industry are boosting their investment in R&D for cutting-edge technology to diversify their revenue sources. Companies in the linked TV industry are concentrating on satisfying end-user demand for gaming consoles, digital media players, hotel television systems, cellphones, Blu-ray players.
These advancements enable companies to provide more customised products and services, which helps the connected TV market flourish.
High-resolution, technologically advanced products are being offered to consumers by manufacturers. The potential for market expansion is expected to be significant. The value of the connected TV market is probably going to increase due to the rise in television viewing and the acceptance of online video consumption through applications, web platforms, and other internet platforms.
(Source:www.motorola.in/motorola-envision-uhd-android-tv/p)
Due to their resemblance to a computer or a smartphone, linked TVs might crash and freeze. Customers' growing worries about data breaches and unauthorzed access to their camera or microphone brought on by internet connectivity may restrain the market growth for connected TVs during the assessment period. These TVs might not be the best choice for elderly people because a TV with so many capabilities can be confusing and difficult for them to use. To function, these TVs need a reliable Wi-Fi connection. Low-quality streaming and interruptions from other services can result from a bad Wi-Fi connection.
Every consumer's lifestyle and routine have been significantly impacted by the COVID-19 pandemic. Mandates for working from home and shelter-in-place orders have increased in-home video consumption to previously unheard-of heights. As people desire to continue their streaming content consumption on bigger screens when at home, the rising number of smart phone users in emerging nations has significantly accelerated the development of smart connected TV.
We have various report editions of Connected TV Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.
A few numbers of dominant large-scale vendors hold the majority share of the global connected TV market, which is consolidated. Most companies invest a lot of money in thorough research and development projects, mainly to create cutting-edge connected TVs. Major Strategies used by important players include expanding product ranges and merging with other companies.
(Source:foxxum.com/news/)
(Source:www.motorola.in/motorola-envision-uhd-android-tv/p)
Top Companies Market Share in Connected TV Industry: (In no particular order of Rank)
If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.
North America dominated the market in 2023, accounting for a share of more than 35% of worldwide sales, according to Cognitive Market Research. The Connected TV market is dominated by the North American continent. This is because of the expansion of home renovations, high-end hotel and restaurant construction projects, and growing industrialization. The increase in North American consumers' net disposable income has had a substantial impact on the market share of linked TVs and the demand for smart TVs. Additionally, the industry is expanding as a result of the region's rising reliance on OTT services like Netflix, Amazon Prime Video, and HOOQ.
The market is expanding most quickly in Asia Pacific. A major driver of the demand for smart TVs has been the rising net disposable income of customers in Asia-Pacific. Additionally, this region's growing reliance on OTT services like Amazon Prime Video, Netflix, HOOQ, and others is fuelling industry expansion. The robust OTT platforms accessible in India are supported by the new Android TV line.
The current report Scope analyzes Connected TV Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
The above graph is for illustrative purposes only. To learn more about geographical trends request the free sample pages. Contact US!
Global Connected TV Market Report 2024 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Connected TV Industry growth. Connected TV market has been segmented with the help of its Screen Size, Distribution Channel Platforms Type, and others. Connected TV market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
As more individuals purchased larger TVs to watch films in a theatre-like environment, the 50 inches to 70 inches sector had a market worth of about USD 35 billion in 2022. Consumer value of screen size to price is what is fuelling the segment's expansion.
Through 2032, the connected TV market for screens between 30 and 50 inches will experience significant growth. The demand for these linked TVs in homes, workplaces, and public areas can be credited with the increase due to the variety of needs and space restrictions. The demand for interactive applications is being driven by the rising use of streaming services, which has increased online content consumption.
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Connected TV Industry. Request a Free Sample PDF!
The online industry owns the largest part of the distribution channel market. One of the main advantages of online distribution is time savings. You may easily connect your linked TV to the internet and get your bill right away.
Regarding distribution channel, the offline sector is the one that is expanding the quickest. While going to a store to buy connected TV may be a hassle for some individuals, the sector in this market is being driven by the fact that customers may speak openly with the sales person regarding his/her issues when they visit a store.
The above Graph is for representation purposes only. This chart does not depict actual Market share. Please purchase the Connected TV market report 2024 Edition by contacting our team.
The market for Android devices in this category was the largest. Android is a touch-screen mobile operating system that is open-source and designed primarily for smart phones, tablets, and smart TVs. It is based on a modified version of the Linux kernel. Compared to many other systems, Android is also fairly affordable.
In this market, Roku is the area with the quickest growth. Digital media players with the Roku brand are made by the American firm Roku, Inc., which has its headquarters in San Jose, California. They offer accessibility to streaming media material offered by web services.
The most prevalent screen type in this market was curved. Curved monitors have a larger field of view. Curved monitors will therefore appear larger since your eyes can span a wider field of vision more easily than they can with flat screens. Another benefit is that a wider range of view enhances your sensation of immersion.
In this market, flat screen technology does actually dominate. The two most popular display technologies are plasma and LCD. LED and 3-D TV are variations of those. OLED is a new technology that differs from plasma and LCD; rear-projection is another independent but less popular technology in this market.
By 2032, 4K connected TV demand will increase as resolution. The demand for connected TVs with 4K resolution capability has been fuelled by the rising popularity of streaming services and gaming consoles.
Demand for 8K linked TVs is rising quickly as well due to their increased resolution. Despite being somewhat more expensive, customers choose to utilise 8K connected TVs because of the superior experience and high quality output.
In this industry, OLED has the most shares outstanding. An organic compound film serves as the emissive electroluminescent layer in organic light-emitting diodes (OLEDs), a type of light-emitting diode (LED) that emits light in response to an electric current.
The segment of this market with the fastest growth is QLED. Quantum dots (QD), semiconductor nanocrystals that can emit green, red, and blue light that is entirely monochromatic, are used in quantum dot displays. Photo-emissive quantum dot particles are used in LCD backlights and display colour filters.
Research Analyst at Cognitive Market Research
I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.
Sneha Mali is a research analyst working in various domains including the Consumer Goods, market research and transport & logistics and her primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. Her knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively.Sneha stay up-to-date with the latest research trends, methodologies, and technologies to ensure that her research is accurate, relevant, and impactful.
In her current role, Sneha is committed to continuous learning and staying abreast of emerging trends in research methodologies. Regular participation in workshops, webinars, and industry conferences ensures that her skills remain sharp and relevant. She have demonstrated ability to transform complex data sets into clear and concise narratives that inform key business strategies. Collaborating with cross-functional teams.Sneha remains an invaluable asset in the dynamic landscape of market research.
Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.
The Global Connected TV Market is witnessing significant growth in the near future.
In 2023, the Less than 30 inches segment accounted for noticeable share of global Connected TV Market and is projected to experience significant growth in the near future.
The Online segment is expected to expand at the significant CAGR retaining position throughout the forecast period.
Some of the key companies Samsung Corporation , Hisense and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.
Disclaimer:
Screen Size | Less than 30 inches, 30 inches to 50 inches, 50 inches to 70 inches, Above 70 inches |
Distribution Channel | Online, Offline |
Platforms Type | Android, Roku, Others (Ubuntu etc.) |
Screen Type | Curved, Flat, Usage, Indoor, Outdoor |
Resolution Type | 8K, 4K, 1080 p, Others (720 p et) |
Display Type | QLED, OLED, Others (Offline etc) |
Price | Low, Medium, High |
List of Competitors | Samsung Corporation, LG Electronics, Hisense, TCL, Sony Corporation, Skyworth, Vizio Inc., Haier Group, Sharp Electronics, Panasonic, Xiaomi Corporation, Amazon (streaming media player - Fire TV), Amazon (streaming media player - Fire TV), Roku (streaming media player - Roku), Google (Chromecast) |
This chapter will help you gain GLOBAL Market Analysis of Connected TV. Further deep in this chapter, you will be able to review Global Connected TV Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
Chapter 2 North America Market Analysis
Purchase Add-Ons to Customize the Report Edition and get further granular data level data about the North America market. Add-On Cost: Request before placing the order, Respective Pricing will be informed after sending the inquiry
Qualitative Analysis for the North America Market: North America Connected TV Market Trends North America Connected TV Technological Road Map North America Connected TV Market Drivers North America Connected TV Market Restraints North America Connected TV Market Opportunity Market Attractiveness Analysis COVID – 19 Impact Analysis PESTEL Analysis Porter’s Five Forces Analysis Product Life Cycle Industrial Chain Analysis
You can purchase only the Executive Summary North America Market (2019 vs 2024 vs 2031)
Chapter 3 Europe Market Analysis
You can purchase only the Executive Summary Europe Market (2019 vs 2024 vs 2031)
Chapter 4 Asia-Pacific Market Analysis
You can purchase only the Executive Summary Asia Pacific Market (2019 vs 2024 vs 2031)
Chapter 5 South America Market Analysis
You can purchase only the Executive Summary South America Market (2019 vs 2024 vs 2031)
Chapter 6 Middle East and Africa Market Analysis
You can purchase only the Executive Summary Middle East and Africa Market (2019 vs 2024 vs 2031)
Only Available with Corporate User License
Chapter 7 Top 10 Countries Analysis
Competitor's Market Share and Revenue (Subject to Data Availability for Private Players)
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Screen Size Analysis 2019 -2031, will provide market size split by Screen Size. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Screen Size Analysis 2019 -2031
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Chapter 11 Market Split by Distribution Channel Analysis 2019 -2031
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Chapter 12 Market Split by Platforms Type Analysis 2019 -2031
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Chapter 13 Market Split by Screen Type Analysis 2019 -2031
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Chapter 14 Market Split by Resolution Type Analysis 2019 -2031
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Chapter 15 Market Split by Display Type Analysis 2019 -2031
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Chapter 16 Market Split by Price Analysis 2019 -2031
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Connected TV market
Chapter 17 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Why Less than 30 inches have a significant impact on Connected TV market? |
What are the key factors affecting the Less than 30 inches and 30 inches to 50 inches of Connected TV Market? |
What is the CAGR/Growth Rate of Online during the forecast period? |
By type, which segment accounted for largest share of the global Connected TV Market? |
Which region is expected to dominate the global Connected TV Market within the forecast period? |
Segmentation Level Customization |
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Global level Data Customization |
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Region level Data Customization |
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Country level Data Customization |
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Company Level |
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Additional Data Analysis |
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Additional Qualitative Data |
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Additional Quantitative Data |
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Service Level Customization |
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Report Format Alteration |
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