TOYOTA MOTOR CORPORATION Company Basic Information, and Sales Area
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Item |
Description |
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1 |
Company Name |
TOYOTA MOTOR CORPORATION |
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2 |
Website |
global.toyota |
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3 |
Established Date |
1937 |
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4 |
Headquartered |
Japan |
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5 |
Market Position/ History |
TOYOTA MOTOR CORPORATION was founded in 1937 by Kiichiro Toyoda and is headquartered in Toyota, Japan. The company has around 71,373 employees working across locations. It has several operations and R&D centers across North America, Latin America, Europe, Africa and Asia Pacific. |
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6 |
Sales Area |
Worldwide |
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7 |
Contact Information |
1 Toyota-Cho, Toyota City, Aichi Prefecture 471-8571, Japan Tel:(0565) 28-2121 |
Business Segment/ Overview:
TOYOTA MOTOR CORPORATION is a Japan based manufacturer of motor vehicles and parts. The company operates through several segments including automotive, financial services, and others.
The automotive segment offers passenger cars, minivans, trucks, and related vehicle parts and accessories. This segment also involved in the development of intelligent transport systems.
The financial services segment offers purchase or lease financing to Toyota vehicle dealers and customers. It also provides retail leasing through lease contracts purchased by dealers. The others segment is engaged in housing, telecommunications and other businesses.
Automotive Active Seat Headrests Product Types Specification
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Product |
Product Description |
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Advanced Head Restraint/Headrest |
Toyota Motor Corporation has developed the active headrest, a new head restraint, which reduces the stress on the neck during low-speed, rear impacts. The company has introduced the head restraint to improve vehicle safety through the analysis of accidents, and this approach has led to advances in passive safety technologies, such as the concept of omni-directional compatibility, pedestrian injury-lessening vehicle bodies and front seats based on the WIL (Whiplash Injury Lessening) concept. The Active Headrest has been developed to reduce the risk of whiplash injuries sustained during rear-end collision. The Active Headrest is an extension of the WIL concept seat, in which both the seatback and head restraint simultaneously cushion the head and lower back to reduce stress on the neck. Specifically, when the occupant's back presses against the seatback during a rear-end collision, a built-in lower unit triggers the head restraint to move diagonally upward. This action swiftly and securely catches the back of the occupant's head, thereby reducing the risk of whiplash injury sustained by the neck upon collision (results will differ according to the physique, position and posture of the occupant inside the vehicle; however, in-house testing of the Active Headrest showed that it reduced the severity of whiplash injury by 10-20% on Toyota's neck injury evaluation index compared with the traditional WIL concept seat. |
Author's Detail:
Nisha Deore /
LinkedIn
Nisha Deore is a highly skilled Research Analyst with over three years of experience specializing in the agriculture and food & beverage sectors. Her expertise encompasses secondary research, data mining, competitive analysis, and the development of detailed collateral and PR materials. Known for her meticulous approach, Nisha designs robust research methodologies and delivers actionable insights that support her organization’s commercial and financial objectives.
In her current role, Nisha manages research for both the agriculture and food & beverage categories, leading initiatives to uncover market opportunities and enhance competitive positioning. Her strong analytical skills and ability to provide clear, impactful findings have been crucial to her team’s success. With a deep passion for both sectors and a commitment to continuous professional development, Nisha remains an invaluable asset in the dynamic landscape of market research.