TOEI ANIMATION Co.Ltd. Company Profile

Sr. No.

Item

Description

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Company Name

TOEI ANIMATION Co., Ltd.

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Website

corp.toei-anim.co.jp

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Established Date

1948

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Headquartered

Tokyo, Japan

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Market Position/ History

Toei Animation, founded in 1948 as Nihon Doga Co., released its first short film in 1957 and its full-length feature "The White Snake" in 1958. It expanded into television in the 1960s with hits like "Ken, the Wild Boy" and "Sally the Witch," becoming a leader in the 1980s with iconic series such as "Dragon Ball" and "Sailor Moon." The company embraced digital technology in the 1990s and 2000s, launching successful subsidiaries and partnerships. Recent milestones include the release of "ONE PIECE FILM RED," the highest-grossing film in its history with over 19.7 billion yen, and "THE FIRST SLAM DUNK," which won the 46th Japan Academy Film Prize for Best Animated Work. Toei continues to focus on digital innovation and global partnerships to enhance production and maintain a robust international presence.

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Sales Area

Worldwide

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Ticker

TYO: 4816

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No. of Employees

911 (As of 31 March, 2024)

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Competitors

• Paramount Global
• Walt Disney Studios
• Aardman Animations Ltd
• Warner Bros. Discovery Inc.
• Studio Ghibli, Inc.

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CEO

Katsuhiro Takagi

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Ownership Type

Public

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Contact Information

5F Nakano Central Park East,
4-10-1, Nakano, Nakano-ku, Tokyo 164-0001, Japan

Product

Product Description

Animation

Toei Animation offers to plan and produce high-quality animation. With a robust production process, the studio creates over 250 episodes annually.

Production Process

• Planning: A comprehensive project plan is developed by discussing the theme, target audience, and overall structure. This includes character design and setting.

• Production: The production phase involves creating 3,000 to 4,500 drawings per episode, depending on the project.
  • Storyboard: Illustrations serve as blueprints for the production.
  • Key Animation: Fundamental drawings for each scene are produced.
  • Color Designations: Character colors are finalized.
  • Inbetweens: Intermediate drawings fill in the movement.
  • Background: Scenic elements are created.
  • Coloring: Inbetweens are colored as per design.
  • CG Production: Drawings are enhanced with computer graphics.
  • Special Effects: Lighting and shadow effects are added.
• Editing: The final phase involves editing the completed footage for broadcast or theatrical release.
  • Composing: Colored key animations, inbetweens, backgrounds, and CG are integrated.
  • Recording/Editing: Footage is sequenced, with added dialogue, sound effects, and background music.

Year

Latest News

March, 2020

Toei Animation and PFN Jointly Test Use of AI to Streamline Anime Production

Toei Animation and Preferred Networks (PFN) collaborate on using AI to enhance anime production. Their AI tool, Scenify, was utilized for the experimental video URVAN, significantly reducing the time needed for background image processing, allowing artists to focus more on creative elements.

May, 2022

Toei Animation and Crunchyroll Announce Dragon Ball Super: SUPER HERO Release

Toei Animation teams up with Crunchyroll to release "Dragon Ball Super: SUPER HERO" in Summer 2022. The film continues the franchise’s legacy with contributions from original creator Akira Toriyama and will be available globally in multiple languages.

February, 2023

Toei Animation joins forces with Strata to launch new IP Project DenDekaDen

Toei Animation partners with Strata to create "DenDekaDen," a project featuring characters that evolve from spirits to gods through community engagement. Set in Kyoto, it merges Japanese mythology with blockchain technology, aiming for a globally loved franchise.

September, 2024

Toei Animation Announces Its First Indie Game! “NOROI KAGO: The Grudged Domain”

Toei Animation and Toydium unveil their first indie horror game at Tokyo Game Show 2024. Titled "NOROI KAGO," the game centers on yokai and emphasizes cooperative gameplay for up to four players, with unique art inspired by Japanese horror films.