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Company Profile

Thule Group AB Company Profile

Sonali Shinde Published 23 Jan 2025 Updated 23 Jan 2025

Company Profile

Thule Group AB Basic Information, Manufacturing Base, Sales Area, and Its Competitors

Sr. No.

Item

Description

1

Company Name

Thule Group AB

2

Website

www.thulegroup.com

3

Established Date

1942

4

Headquartered

Sweden

5

Market Position/ History

Thule Group was founded in 1942 in Småland, southern Sweden by Erik Thulin.

In 1962, it introduced the Thule ski rack – the first Thule product for carrying your sports gear

In 1964, the company introduced the Thule Roof Basket – a true innovation with its flexible fastening solution for easier mounting

In 1977, The first Thule Ski Box TB-11 is launched. World-famous alpine skier Ingemar Stenmark became the brand ambassador

In 1983, Surfboard carriers launched and world-famous surfer Robby Naish becomes a brand ambassador

In 1992, Thule launched the first towbar-mounted bike carrier.

In the course of time, the company introduced the Thule Hull-a-Port Kayak Carrier, bike carriers and awnings for RV products, and Thule Crossover.

In 2014, Thule introduced its jogging strollers & child bike seats

In 2015, it launched technical backpacks

In 2018, the company introduced a rooftop tent. In the same year company acquired the leading North American Roof Top Tent company, Tepui Outdoors Inc.

6

Sales Area

Worldwide

7

Manufacturing Location

Brazil, Germany, the United States, Belgium, the United Kingdom, Poland, Sweden

8

Ticker

STO: THULE

9

No. of Employees

about 2,600 employees

10

Competitors

  • 23Zero
  • Alu-Cab
  • Body Armor 4x4
  • Cascadia Vehicle Tents
  • Freespirit Recreation
  • Front Runner Outfitters
  • iKamper USA Inc.
  • Yakima
  • Tuff Stuff
  • Smittybilt Inc.
  • Roofnest
  • ARB
  • Others

11

CEO

Magnus Welander

12

Ownership Type

Public

13

Contact Information

Fosievägen 13 214 31, Malmö, Skåne Sweden

Tel: +46 4 06 35 90 00

Business Segment/ Overview:

Thule Group specializes in sports and outdoor products. The company offers a variety of products within the product categories Sport & Cargo Carriers (roof racks, roof boxes and carriers for transporting cycling, water and winter sports equipment, and rooftop tents mounted on a car), Juvenile & Pet Products (car seats, strollers, bike trailers, child bike seats and dog transport), RV Products (awnings, bike carriers and tents for RVs and caravans) and Packs, Bags & Luggage (hiking backpacks, luggage and camera bags). The Thule Group has approximately 750 material suppliers in 32 countries, owns manufacturing at nine facilities in seven countries, and sells to more than 26,000 stores in 138 markets.
 

Thule Group AB Net Sales, By Region (2022-2023)

 

 

 

 

 
Sonali Shinde is a dynamic Research Analyst with a proven track record in the banking and finance sector. With over three years of experience, she brings a deep understanding of financial markets, regulatory environment…

Profile Details

  • Author Sonali Shinde
  • Published 23 Jan 2025
  • Last Updated 23 Jan 2025
  • Reading Time~5 minutes
  • CoverageSWOT, Financials, Key Employees, History

Table of Contents

    • 1.1 About Thule Group AB
    • 1.2 Key Facts
    • 1.3 Key Employees
      • 1.3.1 Key Employee Biographies
    • 1.4 History
    • 1.5 Locations & Subsidiaries
      • 1.5.1 Head Office
      • 1.5.2 Other Locations & Subsidiaries
    • 2.1 Company Overview
    • 2.2 Business Segments
    • 2.3 R&D Overview
    • 2.4 Brands
    • 2.5 Key Company Statistics
    • 2.6 Key Financials (2015–2019)
    • 2.7 Share Holder Analysis
    • 2.8 Regional Presence
    • 2.9 Services Offered
    • 3.1 Strengths
    • 3.2 Weaknesses
    • 3.3 Opportunities
    • 3.4 Threats
    • 3.5 Key Competitors
    • 4.1 Company Metrics
    • 4.2 Key Investors
    • 4.3 Recent Funding & Valuation
    • 4.4 Historical Funding & Valuation
    • 5.1 Acquisitions
    • 5.2 Partnerships
    • 6.1 Latest News & Announcements
    • 6.2 Strategic Initiatives
    • 7.1 Summary of Findings
    • 7.2 Strategic Recommendations

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