Medela AG Company Profile

Sr. No.

Item

Description

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Company Name

Medela AG

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Website

www.medela.com

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Established Date

1961

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Headquartered

Switzerland, Europe

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Market Position/ History

Medela AG launched in 1961, based in Switzerland, to offer baby and mom care products. In 1980, the company launched its first hospital breast pump, the Medela Classic. In 2014, the company expanded its portfolio of feeding solutions for babies in NICUs, to bring life-giving, nutrient-rich human milk to all infants. In 2016, Initiation Technology™ is developed to mimic the sucking rhythm of a newborn baby while stimulating mother’s milk supply, even if she is not yet breast-feeding. In 2019, Medela launched the PersonalFit Flex technology, a 105? breast shield designed with a unique oval shape, an optimized application angle and a rotation mechanism developed from research on lactating breasts. The company has 20 subsidiaries across Europe, the Americas, and Asia.

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Sales Area

Worldwide

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Manufacturing Location

Worldwide

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Competitors

Hindustan Unilever Limited

Pigeon India Private Limited

Artsana S.p. A

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CEOBusiness Segment/ Overview:

Thomas Goluke

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Ownership Type

Private

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Contact Information

Lattichstrasse 4b, Baar,

ZG 6340, Switzerland

Tel:1-800-435-8316

Hands-free electric breast pumps

Medela’s new hands-free solution for on-the-go the Duo Hands-free electric pump for utmost convenience while multi-tasking. It is compact, with intuitive control, and combined with the Medela Hands-free Collection Cups – anatomically designed to support effective milk expression, ultra-lightweight* for comfort, and easy to clean with only three parts.

Features:

Anatomic design: to fit your breast shape, support effective milk expression and maximize comfort

Ultra-lightweight: with only 76g, it is amongst the lightest available, designed to fit comfortably and discreetly in your bra.

3 parts, easy to clean: easy to assemble and dishwasher safe, making pumping less time consuming.

Transparent design: making it easy to check that you are placing your nipple correctly into the tunnel, preventing rubbing and supporting effective milk expression. The see-through cups help you notice when and how your milk is flowing and measure your volume at the end of pumping.  

Connectivity:  enjoy automatic tracking by connecting with the Medela Family app – your personal assistant that provides automatic real-time tracking, personalized, science-based content as well as smart tools and pumping tips.

Intuitive Control:  with only 4 buttons, the Duo Hands-free™ pump is intuitive to use and easy to control.

Classic electric breast pumps

The portable and compact design of the Medela Easy Single Electric Breast Pump allows mums to express their breastmilk efficiently at their convenience. With three pumping modes as well as an additional lactation massage mode, no tubes, a built-in rechargeable battery, and a PersonalFit Flex™ breast shield, it is easy to assemble and use and provides mums with an effective and comfortable pumping experience. Whether you are out and about, sitting at home, or back at work.

Features:

Effective and comfortable: Medela Easy provides a more effective and comfortable pumping experience with the Personal Fit Flex technology which includes a 105° angled breast shield and flexible soft rim, providing up to 11.8% more milk*. It also includes three pumping modes and an adjustable vacuum plus an additional lactation massager mode that can be used on its own or during your pumping session.

Portable and built-in rechargeable battery: Medela Easy is light being only 276g in weight and includes a USB port and cable which makes it easy to use and charge wherever the user is. The built-in rechargeable battery lasts for 3 hours allowing on-the-go pumping without needing to be connected to a wall socket, enhancing portability.

Easy to use and clean: Medela Easy is tubeless, easy to assemble and use with a simple lit-up interface that has only three buttons. The pump can be easily held and operated with one hand.

3 Pumping modes: Medela Easy includes a Stimulation mode, an Expression mode and a mixed mode that combines these two modes by adding cycles of stimulation in between each stimulation or expression mode cycle, to provide more comfort or promote more breastmilk flow.

3 Button lit up interface: The motor screen has 3 buttons - Reduce Vacuum, Increase Vacuum and On/Off/Change Mode buttons. It also has indicators that will be lit up when the device is turned on.

PersonalFit Flex breast shield

With a 105-degree opening angle, soft rim, and oval shape for a better fit, the Personal Fit Flex breast shield puts less pressure on your milk ducts than traditional breast shields, resulting in a more effective and comfortable pumping experience. More comfort for you, up to 11.8% more milk for your baby – clinically proven*.

More milk* - Due to the 105° angle of the Personal Fit Flex breast shield there is more comfort for you and up to 11% more milk for your baby.

Oval for a better fit: The oval shape Personal Fit Flex breast shield can be rotated 360 degrees to help you find the best fit and comfort level.?

Ideal on the go: The pump has a USB port and cable which makes it easy to charge wherever the user is. The built in rechargeable battery lasts for 3hrs allowing on the go pumping without needing to be connected to a wall socket, enhancing portability.?

Durable bottle and made without BPA: Wide neck PPSU bottle is durable, heat resistant and does not absorb odours. No BPA materials used in PPSU made products.

Massage mode: This mode can be used on its own as a lactation massager to relieve engorgement, mastitis, clogged ducts and to improve milk flow or it can be activated during a pumping session.

Dishwasher and microwave safe: All parts that contact breastmilk are dishwasher/microwave safe and can be sanitized with Medela Quick Clean Microwave bags.

Harmony Manual Breast Pumps

Harmony is a single manual breast pump, perfect for mums who express occasionally and need a lightweight travel companion.

Features:

Compact, light and portable: take the Harmony™ anywhere you go.

Discreet & quiet: pump with it confidently anytime and anywhere.

PersonalFit Flex breast shields: for increased comfort and more milk1.

2-Phase Expression technology: its unique handle helps you mimic your baby's natural suckling rhythm 2, 3.

Simple to use: intuitive and ergonomic design.

Easy to clean: stripped-down assembly and disassembly, also washing and sanitizing Harmony™ is child's play.

Silicone Breast Milk Collector

The new Medela Silicone Breast Milk Collector is a true breastfeeding companion and breast milk saver. With its double leakproof design, lanyard and suction base.

Medela’s Silicone Breast Milk Collector protects each precious drop of milk from being lost, to ensure your baby receives it all!  

Simple to use, merely attach the breast milk collector, also known among other brands as a silicone breast pump, on one breast whilst feeding from the other to capture your natural let-down.

Features:

Double leak proof: double the protection with both stopper and lid.

Clip on lanyard: minimizes accidental spilling and providespeace of mind during use.

Secure Suction Base: secures to flat surfaces toavoid tipping over when placed down.

Comfortable: soft silicone breast shield and body.

Easy to use and clean: 1-piece construction.

Quiet and discreet breastmilk collector.

Light and portable, ideal on the go: take it with you anywhere you go as your breastfeeding companion.

Safe for you and baby: All parts that touch breast milk are made without BPA.  Made from 100% food-grade silicone.

Holds up to 100 mL / 3.4 oz. of breast milk.

Not a breast pump – a breast milk catcher, milk saver or silicone breast pump does not generate any sucking cycles to actively remove milk from the breast in an effective and efficient manner.

Breast milk storage bags

The convenient way to store, carry and warm expressed breast milk, Medela breast milk storage bags are easy to use and hygienic.

Features:

No leaks with double zip protection and double walls

No tearing, splitting or cracking with heat-sealed seams

Bags stand upright for easy handling and lie flat for storage

Transport pouch included to keep breast milk bags organised and clean

BPA free

Contact Nipple Shields

Medela’s Contact nipple shields make breastfeeding possible when latching on is difficult or painful by protecting sore nipples and helping your baby attach more easily.

Features:

Enable breastfeeding when latching on is difficult or painful or if you have flat or inverted nipples

Protect sensitive, dry or cracked nipples during breastfeeding

Made from transparent, ultra-thin, soft silicone that’s comfortable on sensitive skin

Safe and taste-free for your baby

Shape maximizes skin contact between you and your baby

BPA free

Nipple formers

Medela nipple formers can prepare them for breastfeeding and help your baby latch on.

Features:

Gentle pressure can help shape inverted or flat nipples to prepare them for breastfeeding

Supple membrane feels soft on your skin

Snug, comfortable fit against the breast

Low-profile design guarantees a natural appearance under clothes

One size fits all mums

BPA free

Safe & Dry disposable nursing pads

Designed for when you’re experiencing heavy breast leaking – especially soon after your baby’s birth – Medela’s ultra-absorbent disposable nursing pads keep you dry, comfortable, and confident, both day and night.

Features:

Super absorbency: ideal for heavy breast milk leakage

Soft, natural-fiber lining instantly wicks away moisture and is gentle on sensitive skin

Ultra-absorbent polymer core distributes moisture evenly and helps lock it in

A breathable, waterproof outer layer protects clothes

Contoured design shaped to fit your breast

Baby Cup

The Baby Cup is a low-cost solution for the short-term feeding of human milk, supplements or medication. The Baby Cup is BPA free.

Features:

Feeding human milk, supplements or medication with the Baby Cup

If a baby needs short-term feeding, the Baby Cup is a cost-effective option. The small, precise increments on the cup make it easy to see quantities accurately, allowing the caregiver to control and track the amount the baby drinks.

Benefits of the Baby Cup

The increments on the Baby Cup ensure that the caregiver can track the amount the baby drinks.

The device can be reused after cleaning in accordance to the instructions for use.

Ideal for short-term feeding or administering small amounts of supplements or medication

Allows to track the quantity the baby drinks

Reusable and cost-effective

Purelan lanolin cream

In the first few days and weeks of frequent breastfeeding, many women experience nipple soreness and dry skin. Purelan lanolin cream gives you fast relief for sore nipples and dry skin. 1-4

It is 100% natural and safe for your baby – you do not need to remove before breastfeeding.

Features:

Fast relief for sore nipples and dry skin 1-4

Safe for your baby – no need to remove before breastfeeding

Effective – rich texture creates a protective layer on the skin’s surface and rehydrates from within

100% natural, single-ingredient lanolin. No additives, preservatives and fragrance added

Ultra-pure medical-grade lanolin tested to the highest safety standards, the European Pharmacopoeia and United States Pharmacopoeia standards

Dermatologically tested, hypoallergenic and suitable for sensitive skin

Ethically sourced from mulesing-free farms

Year

Latest News

June 21, 2024

Medela AG launched Swing Maxi hands-free breast pump

Medela AG engaged in the launch of Swing Maxi™ Hands-free, a smart double electric breast pump designed to make pumping simple, intuitive and flexible for breastfeeding families. The new breast pump provides a hands-free solution for double or single pumping, perfect for multi-tasking and families on the go. The newly designed pump offers users mobility, anatomically designed, ultra-lightweight and easy to clean pumps that offer one pump with two ways of using the device.

August, 01, 2024

Medela AG launched breast feeding solutions

Medela AG launched three new products, Swing Maxi Hands-free, Easy Pour Breast Milk Storage Bags and Ultra-breathable Disposable Nursing Pads – add to Medela’s line of trusted solutions for breastfeeding families.