Company Profile
Latitude Tents Basic Information, Manufacturing Base, Sales Area, and Its Competitors
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Sr. No. |
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Description |
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1 |
Company Name |
Latitude Tents |
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2 |
Website |
www.latitudetents.com |
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3 |
Headquartered |
United Kingdom |
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4 |
Market Position/ History |
Latitude Tents was established in the UK as a rooftop tent manufacturer in Frome Somerset, UK. The company started its business by setting up of basecamp, and later the company grew into a rooftop tent and accessories company in the market. |
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5 |
Sales Area |
North America, Europe |
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6 |
Manufacturing Location |
United Kingdom |
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7 |
Competitors |
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8 |
Ownership Type |
Private |
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9 |
Contact Information |
Unit 1, Manor Furlong, Frome BA11 4RJ, United Kingdom Tel:07377 456 037 |
Business Segment/ Overview:
Latitude is engaged in the manufacturing and supply of rooftop tents through stores present across several locations. The products offered in the product portfolio include rooftop tents, accessories, wingman awnings, and apparel. The rooftop tents designed by the company are suitable for any type of vehicle.
Rooftop Tents Product Types Specification
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Product |
Product Description |
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Latitude Pioneer Rooftop Tent |
Price: GBP 1,295.0 The Latitude Pioneer rooftop tent, which includes 2-3-person rooftop tents, is made for all-year-round adventures. Set-up takes minutes, the best materials have been used and comfort & convenience are our top priority for an effortless setup. Made from rugged polycotton ripstop fabric with robust stainless steel and aluminium framework, wherever the user pitches up at the end of the day user be relaxed and comfortable in the home away from home. The Latitude Pioneer rooftop tent not only is a top-notch product but it’s also the perfect excuse to explore more, see places in ways users haven’t seen before, and join the Latitude Family. Pick the preferred color and any accessories we’ve developed to help make life easy. The Latitude Pioneer roof tent has been designed to fit almost any vehicle. Latitude Pioneer roof tent is a double mattress made from 60mm thick high-density foam, so no more restless nights sleeping on roots, rocks, or deflated airbeds. This space comfortably sleeps 2-3 adults with room to spare, plus the ability to store the bedding and pillows inside when folded up means more space in the car for everything else. |
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Latitude Explorer |
Price: 1,695 The Pioneer XL sleeps 4 people, making family adventures comfortable and convenient, any time of the year. The Latitude Pioneer XL. Comfortably sleeping 4 on top of a high-density foam mattress. It takes just minutes to pitch and fits on most vehicles, it’s the perfect companion for those epic road trips, weekend getaways, and last-minute adventures, with space for the whole family! Made from rugged polycotton ripstop fabric with robust stainless steel and aluminum framework. The Latitude Pioneer XL rooftop tent is simply a larger version of our Latitude Pioneer model, with all the same great features, just with even more space for 3+ people. This space comfortably sleeps 3-4 adults with room to spare, plus the ability to store the bedding and pillows inside when folded up means more space in the car for everything else. |
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Latitude Pioneer XL |
Price: 2,495.0 The new Gen. 2 Latitude Explorer, is built tough to withstand wherever users take it, whilst making sure it opens into a comfortable and easy-to-use home away from home. The Latitude Explorer is a tough and highly capable rooftop tent built for serious adventures. Built from aluminum, the sleek design is extremely robust and ready for whatever users throw at it. Its sleek design opens up in seconds thanks to the gas struts making the process unbelievably quick & easy. Explorer roof tent also has the added benefit of being able to mount various accessories to it via the accessory channels on the sides. Each roof tent includes a pair of accessory roof bars that mount to the top of the tent, allowing the addition of kayaks, bikes, SUPs, and more. |
Business Strategy
Latitude focuses on the supply of rooftop tents to Europe, and America. The rising shipping of rooftop tents across several regions leverages the presence of the company in the market. The company expanded its stores across several international locations. The investment in the expansion of stores boosts the sales of rooftop tents, which strengthens the customer base of the company. The company participated in the Caravan, Camping & Motorhome Show 2024, to market its portfolio and expand the customer base of the company.
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Profile Details
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Author Ketaki Bhosale
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Published 12 Feb 2025
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Last Updated 12 Feb 2025
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Reading Time~5 minutes
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CoverageSWOT, Financials, Key Employees, History
Table of Contents
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- 1.1 About Latitude Tents
- 1.2 Key Facts
- 1.3 Key Employees
- 1.3.1 Key Employee Biographies
- 1.4 History
- 1.5 Locations & Subsidiaries
- 1.5.1 Head Office
- 1.5.2 Other Locations & Subsidiaries
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- 2.1 Company Overview
- 2.2 Business Segments
- 2.3 R&D Overview
- 2.4 Brands
- 2.5 Key Company Statistics
- 2.6 Key Financials (2015–2019)
- 2.7 Share Holder Analysis
- 2.8 Regional Presence
- 2.9 Services Offered
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- 3.1 Strengths
- 3.2 Weaknesses
- 3.3 Opportunities
- 3.4 Threats
- 3.5 Key Competitors
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- 4.1 Company Metrics
- 4.2 Key Investors
- 4.3 Recent Funding & Valuation
- 4.4 Historical Funding & Valuation
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- 5.1 Acquisitions
- 5.2 Partnerships
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- 6.1 Latest News & Announcements
- 6.2 Strategic Initiatives
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- 7.1 Summary of Findings
- 7.2 Strategic Recommendations
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