CTP Innovations (Magic BV) Company Profile by CMR

Company Profile

CTP Innovations (Magic BV) Basic Information, Manufacturing Base, Sales Area, and Its Competitors

Sr. No.	Item	Description
1	Company Name	CTP Innovations (Magic BV)
2	Website	www.ctpinnovations.com www.magicbabyproducts.com
3	Established Date	2010
4	Headquartered	Netherlands
5	Market Position/ History	CTP Innovations B.V. (Magic BV) was established in 2010, based in the Netherlands. The company has a subsidiary that produces and sells baby diapering products. Magic BV was established in 1988, based in Croatia, to offer diaper pails and other products in the portfolio. The Magic BV is a part of CTP Innovations. Magic BV specializes in designing diaper pails
6	Sales Area	Europe
7	Manufacturing Location	Netherlands
8	Competitors	Munchkin Inc. Angelcare Holding Inc. Anstel Brands Pty Ltd Diaper Dekor
9	Ownership Type	Private
10	Contact Information	Rembrandts Raat 5691, Son En Breugel 1

Business Segment/ Overview:

CTP Innovations (Magic BV) is a parent company of Magic BV. The CTP innovation offers a wide range of product lines which include diapering pails, diaper bags, bag dispensers, bottle warmers, and bottle sterilizers. The other division includes toilet training, which includes a potty trainer designed by the company. The company focuses on offering baby care products at low costs. The other product lines include pet waste pails, female waste pails, and kitchen products.
Magic BV was established in 1988, based in Croatia, to offer diaper pails and other products in the portfolio. The Magic BV is a part of CTP Innovations. Magic BV specializes in designing diaper pails. The company designs diaper pails made from 100% recycled GRS traceable materials. The diaper pail is eco-friendly, durable, 100% odorless. The company's product portfolio includes Diaper Pail Majestic, diaper pail essential, diaper pail thoth, Diaper Pail Accessories, bags, and magic electrics. The Magic B.V. is part of CTP Innovation, which offers baby diaper pails, bottle warmers, bottle
Magic BV focuses on sustainability through use of recycled or sustainable material for making diaper pails. The company invested in eco-friendly diaper pails to ensure a reduction in carbon footprint. The company focuses on the creation of innovative designs to meet the demands of customers. The company engaged in creating awareness about the diaper pails and other products, which resulted in the expansion of the customer base of the company. The company engaged in the shipping of the portfolio, which resulted in the expansion of the portfolio in emerging regions.

Nappy Disposal Systems Product Types Specification

Product	Product Description
The Heka - Telescopic Diaper Pails	Available in sizes M & L to even fit more diapers. Due to its telescopic feature, the packaging size will be reduced. Therefore, fitting in store shelves will be way easier.
The Magic Essential - Nappy Bin	Prevent strange smells in the baby's room thanks to the handy MAGIC ESSENTIAL nappy bin. The diaper pail has a sealable lid and a sturdy handle. In addition, the MAGIC ESSENTIAL is convenient to use and easy to clean and with its stylish and timeless design, the bucket fits perfectly into any interior! The MAGIC ESSENTIAL can be used after the baby's time in the bathroom or kitchen as a regular waste bucket.
The Magic Majestic - Odorless Nappy Bin	The MAGIC MAJESTIC is the best odorless bucket and the cheapest. This way you save a lot of money because the product uses ordinary plastic bags and not expensive cassettes/refills. In addition, this bucket is designed in such a way that it fits in every room. The beautiful design is modern and timeless. The MAGIC MAJESTIC is every parent's favorite. Easy and cheap to use and completely odorless if used correctly. The nappy bin can also be used as a regular waste bin after the baby's time by buying the accessory (lid with handle), making the product more durable than other nappy bins. Available in 6 beautiful colors.

Product

Product Description

Hygo Bin- Portable Diaper Bin

The R for Rabbit Hygo Bin offers an innovative solution to unhygienic diaper disposal, designed with both hygiene and convenience in mind. This smart diaper pail is equipped with a carbon filter that traps odors inside the bin, while the leak-proof trash bag ensures a hygienic disposal process.

The R for Rabbit Hygo Bin provides the most hygienic way to dispose of diapers, combining functionality with style. It operates with ease—simply tap, drop the diaper, and the job is done. Its user-friendly design makes it simple to maintain a fresh, odor-free indoor environment.

Diaper disposal is made effortless with just three simple steps: pull out the trash bag, use the built-in cutter to seal it, and dispose of it. This quick and easy process guarantees convenience and cleanliness.

In addition to maintaining hygiene, the R for Rabbit Hygo Bin also adds a touch of elegance to any room. It keeps the surroundings free from unpleasant odors, offering both a stylish and practical solution for parents.

Vaishnavi Patil

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Profile Details

Author Vaishnavi Patil
Published 14 Jan 2025
Last Updated 14 Jan 2025
Reading Time~5 minutes
CoverageSWOT, Financials, Key Employees, History

- 1.1 About CTP Innovations (Magic BV)
- 1.2 Key Facts
- 1.3 Key Employees
  - 1.3.1 Key Employee Biographies
- 1.4 History
- 1.5 Locations & Subsidiaries
  - 1.5.1 Head Office
  - 1.5.2 Other Locations & Subsidiaries
- 2.1 Company Overview
- 2.2 Business Segments
- 2.3 R&D Overview
- 2.4 Brands
- 2.5 Key Company Statistics
- 2.6 Key Financials (2015–2019)
- 2.7 Share Holder Analysis
- 2.8 Regional Presence
- 2.9 Services Offered
- 3.1 Strengths
- 3.2 Weaknesses
- 3.3 Opportunities
- 3.4 Threats
- 3.5 Key Competitors
- 4.1 Company Metrics
- 4.2 Key Investors
- 4.3 Recent Funding & Valuation
- 4.4 Historical Funding & Valuation
- 5.1 Acquisitions
- 5.2 Partnerships
- 6.1 Latest News & Announcements
- 6.2 Strategic Initiatives
- 7.1 Summary of Findings
- 7.2 Strategic Recommendations

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CTP Innovations (Magic BV) Company Profile