Care.com Basic Information, Manufacturing Base, Sales Area, and Competitors
|
Sr. No. |
Item |
Description |
|
1 |
Company Name |
Care.com |
|
2 |
Website |
www.care.com |
|
3 |
Established Date |
2006 |
|
4 |
Headquartered |
United States |
|
5 |
Market Position/ History |
Care.com was started by Sheila Lirio Marcelo, The platform helps match families to caregivers fitting their needs, including nannies, sitters, senior care providers, pet care providers, tutors, and housekeepers. The company provides two kinds of membership, basic and premium, and also allows families to book caregivers on demand. In 2007, Care.com raised $3.5 million in a Series A funding round from Matrix Partners with participation from Reid Hoffman. Media reported allegations that Marcelo had met other companies in order to use their information to start Care.com; however, a spokesperson for Matrix denied any claims of unfair treatment. In 2012, Care.com launched in the United Kingdom and Canada and acquired Berlin-based Betreut.de, giving it a footprint in more than a dozen Western European countries. In 2013, the Care.com app Karoo received a Webby Award under the social (handheld devices) category, but the app was later withdrawn. In November 2013, Care.com filed for an initial public offering with details of the IPO first revealed a month later. Prior to its IPO in January 2014, Care.com had raised $111 million in funding from investors including Matrix Partners, Trinity Ventures, New Enterprise Associates, USAA, and Institutional Venture Partners (IVP). In January 2014, the company reportedly planned to raise $85.6 million by offering 5.35 million shares at $14 to $16 each on the New York Stock Exchange under the symbol "CRCM". On January 23, 2014, 5.35 million shares were priced at $17. Care.com went public on January 24, 2014, with shares priced at $22.55, up about 30 percent from its initial pricing. It was the first Boston venture-funded technology company to go public in almost two years. In 2015, The Boston Globe reported about a couple defrauded by a nanny who had cleared the site's screening processes as well as other instances where families in the United States were suing the company for alleged negligence in properly conducting background checks. In March 2019, The Wall Street Journal reported that the site listed daycare providers as licensed in their state when they were not. Care.com responded by eliminating unverified childcare listings created automatically but never claimed by the facility owner from the site and strengthening member screening procedures. In December 2019, IAC announced its intention to acquire Care.com for $500 million and completed the acquisition on February 11, 2020, at which time Care.com ceased trading on the NYSE. As part of the deal, IAC executive Tim Allen became CEO of Care.com. During the COVID-19 pandemic, the company enabled several states, municipalities, and non-profits to help frontline workers in those communities find care for their families. |
|
6 |
Sales Area |
Worldwide |
|
7 |
Ticker |
IAC |
|
8 |
Competitors |
|
|
9 |
CEO |
Brad E. Wilson |
|
10 |
Ownership Type |
Public |
|
11 |
Contact Information |
Address: 1501 S MoPac Expy, United States |
Business Segment/ Overview
The largest online platform for locating and organizing family care, offering both in-home and in-center care options, is Care.com. The company offers a babysitting platforms. The company also provides home tax and payroll services, innovative tools to help caregivers discover and schedule jobs, and customized corporate benefits packages to support working families at over 700 global clients. These offerings are all designed to address the changing demands of today's families and caregivers. Care.com is an IAC company (NASDAQ: IAC).
The core business Services inlcudes:
- Backup Care
- Pet Backup Care
- Care Membership
- Care Specialists
- More Care Services
The main area of Care.com is the Consumer Marketplace, where families may locate caregivers for a range of need. This covers special needs care, housework, pet care, tutoring, geriatric care, and child care. Through the website, families may look for nearby caregivers, browse profiles, contact references, read reviews, and get in touch with possible caregivers. Families that wish to use the entire range of services and capabilities offered in this section must pay a membership fee, which is based on a subscription-based business model. To draw in a large user base, Care.com also provides a basic membership that is free and has a limited feature set.
Author's Detail:
Sneha Mali /
LinkedIn
Sneha Mali is a research analyst working in various domains including the Consumer Goods, market research and transport & logistics and her primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. Her knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively.Sneha stay up-to-date with the latest research trends, methodologies, and technologies to ensure that her research is accurate, relevant, and impactful.
In her current role, Sneha is committed to continuous learning and staying abreast of emerging trends in research methodologies. Regular participation in workshops, webinars, and industry conferences ensures that her skills remain sharp and relevant. She have demonstrated ability to transform complex data sets into clear and concise narratives that inform key business strategies. Collaborating with cross-functional teams.Sneha remains an invaluable asset in the dynamic landscape of market research.