Beiersdorf AG Basic Information, Manufacturing Base, Sales Area, and Competitors
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Sr. No. |
Item |
Description |
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1 |
Company Name |
Beiersdorf AG |
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2 |
Website |
www.beiersdorf.com |
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3 |
Established Date |
1882 |
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4 |
Headquartered |
Hamburg, Germany |
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5 |
Market Position/ History |
Paul C. Beiersdorf established the business in 1882. The patent for coated plasters manufactured by Paul Beiersdorf, dated March 28, 1882, is recognized as the company's founding date. After purchasing the laboratory from Paul C. Beiersdorf in 1890, the pharmacist Dr. Oscar Troplowitz rapidly grew it into a renowned manufacturer of branded goods. The factory produced plasters and pharmaceuticals in addition to consumer goods names including NIVEA and Labello. Dr. Otto Hanns Mankiewicz, Troplowitz's brother-in-law, joined the company as a partner in 1906. At the Company, Mankiewicz was principally concerned with trademark matters. The Tesa business sector was established as a stand-alone division under Beiersdorf in April 2001. Tesa is primarily concerned in creating self-adhesive goods. As a joint venture between Beiersdorf (Hamburg) and the American-owned Smith & Nephew (London), the firm established BSN Medical on April 1, 2001, to cater to the surgical dressing, orthopaedic, and phlebology markets. In 2022, Beiersdorf became a member of the EcoBeautyScore Consortium, an endeavor including over 70 groups and firms that specialize in body care and cosmetics. Furthermore, the corporation made worldwide investments in IT infrastructure, new production lines, and cutting-edge technologies in 2023. They want to finish expanding their factory in Mexico by 2024. |
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6 |
Sales Area |
Worldwide |
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7 |
Manufacturing Location |
Shanghai US Mexico Brazil India Japan |
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8 |
No. of Employees |
21,958 (As of 2023) |
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9 |
Competitors |
Unilever L'Oréal Henkel |
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10 |
CEO |
Vincent Warnery |
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11 |
Ownership Type |
Public |
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12 |
Contact Information |
Beiersdorfstraße 1-9 22529 Hamburg Germany Tel : +49 (0) 40 - 4909 0 |
Business Segment/ Overview:
Beiersdorf is organized in two separate business segments: consumer business and Tesa. The consumer business segment focuses on skin care, while the Tesa business, on self-adhesive products. Tesa and consumer business comprise the two distinct business segments that make up Beiersdorf. While Tesa's company concentrates on self-adhesive goods, the consumer business section is more concerned with skin care.
The focus of the Consumer Business Segment is on body and skin care. Globally renowned brands including NIVEA, Eucerin, La Prairie, and Hansaplast are among those in Beiersdorf's portfolio. Well-known brands like Labello, 8x4, Hidrofugal, Florena, Coppertone, and Aquaphor. Latin America (particularly Brazil and Mexico), Asia (particularly China, South Korea, Thailand, and Indonesia), and Africa (particularly South Africa and Nigeria) are the most desirable regions for Beiersdorf.
Within the tesa Business Segment, Beiersdorf focuses on creating cutting-edge self-adhesive products and sticky tapes for use by end users, craft companies, and industry. Beiersdorf was also well-known throughout the world for plasters and wound care products under the Hansaplast, Elastoplast, and CURITAS brands. Since 2001, tesa has operated as a separate subgroup and has expanded its operations including Europe, Africa, Asia, Australia, and the Americas. End users can discover a wide range of over 300 cutting-edge products under the tesa umbrella brand at superstores and do-it-yourself stores, as well as online and in paper goods and stationery stores.
Author's Detail:
Vinayak Bali /
LinkedIn
Catering to tailored needs of clients in Consulting, Business Intelligence, Market Research, Forecasting, Matrix-Modelling, Data Analytics, Competitive Intelligence, Primary research and Consumer Insights. Experience in analyzing current trends, market demand, market assessment, growth indicators, competitors' strategy, etc. to help top management & investors to make strategic and tactical decisions in the form of market reports and presentations. Successfully delivered more than 500+ client & consulting assignments across verticals. Ability to work independently as well as with a team with confidence and ease.
I am committed to continuous learning and staying at the forefront of emerging trends in research and analytics. Regularly engaging in professional development opportunities, including workshops and conferences, keeps my skill set sharp and up-to-date. I spearheaded research initiatives focused on market trends and competitive landscapes. I have a proven track record of conducting thorough analyses, distilling key insights, and presenting findings in a way that resonates with diverse stakeholders. Through collaboration with cross-functional teams, I played a pivotal role in shaping business strategies rooted in robust research.