Cloud Communication Platform Market Report 2025 (Global Edition)

MARKET DYNAMICS

KEY DRIVERS 

• After COVID-19, there is a shift towards remote working allowing for market growth.

The trend of working remotely has increased since the COVID-19 outbreak. Working remotely is the practice of employees carrying out their duties from a location other than the corporate headquarters. These sites could be anything other than the conventional corporate office building or campus, such as worker houses, shared workstations like co-working spaces, or private offices. Cloud communication is growing more and more common in the business world along with the expansion of remote working facilities because of its better advantages over traditional alternatives. For instance, according to Forbes, currently, 12.7% of full-time workers work remotely, demonstrating how quickly remote work settings are becoming commonplace. Currently, a noteworthy 28.2% of workers have adjusted to a mixed work style. Improved mobility, increased productivity among employees, and cost savings are also allowing the market to grow. For instance, McKinsey & Company, surveyed 25,000 Americans, which showed that 35% of respondents reported having the option to work from home five days a week. The survey also suggested that when people have the chance to work flexibly, 87% of them take it. The survey also found that 58 percent of employed respondents say they can work from home at least part of the time, and 65 percent of employed respondents say they would be willing to do so all the time. The opportunity to work flexibly differs by industry and role within industries and has implications for companies competing for talent. For instance, the vast majority of employed people in computer and mathematical occupations report having remote work options, and 77% report being willing to work fully remotely. Because of rapid digital transformations across industries. This trend is allowing the cloud communication platform market to expand. Furthermore, the market for cloud communication platforms is also developing as a result of factors such as the rising use of IoT, the growing use of cloud-based services, and the growing use of connected devices. Therefore, it can be projected that the growth of the market will be continuous with the digital world. (Source: https://www.forbes.com/advisor/business , https://www.mckinsey.com/industries/)

• The growing trend of Bring Your Own Device (BYOD) is favoring the market growth 

The term "bring your own device" (BYOD) was created to describe the growing trend of using personal technology for work-related tasks. Over the course of the forecast period, market expansion is anticipated to be driven by the rise in demand for BYOD (bring your device) systems in the corporate sector, where employees are instructed to bring their own devices to work rather than rely on the company's hardware. Benefits of BYOD include reduced IT costs, increased productivity, happier employees, improved customer understanding, and operational flexibility. For instance, a Beyond Identity survey revealed that 80% of workers preferred to use different devices for work and personal use. In another Deloitte employee survey, only 20% of participants said they would prefer to use a personally owned PC and/or mobile device for work, compared to 51% who said they would rather choose an employer-paid device and 29% who said they would prefer a typical corporate device. A different research of IT experts in the US, Japan, and Germany found that 74% of participants felt that companies should offer employees' devices either full or restricted IT support. This gives an outlook that the demand for BYOD has been increasing in recent years. Additionally, Bring Own Your Device policies also offer a robust central communication system that makes it simple and convenient for different departments inside the company to communicate with one another. The increasing adoption of cloud services by large corporations is another factor that is anticipated to support market expansion. This is because cloud services may offer employees benefits like resource efficiency and real-time monitoring. Therefore, it can be anticipated that in the coming years, the growing BYOD will allow for the cloud communication platform to expand.

RESTRAINTS

• The increasing concern about security and privacy hamper the market growth

Although cloud communication platforms have many benefits, there are still concerns about user privacy and limiting access to personal information regarding cloud-based communication systems. As data breaches and privacy violations become more common, organizations must prioritize privacy if they want to maintain the trust of the public. For instance, according to the Harvard Business Review, there was a 20% rise in data breaches in 2022–2023. Additionally, millions of people were impacted by the 6.41 million records that were compromised globally in the first quarter of 2023, according to Statista. According to a different GRC World Forum report, a startling 75% of respondents said that more than 40% of the data kept in the cloud by their firms was categorized as "sensitive," which is a sharp contrast to the 39% who said the same in 2021. The human mistake was the main cause of the breaches, accounting for 55% of the events and significantly more common than other causes including vulnerability exploitation (21%). These continuous breaches are impacting the cloud communication market as consumers are now doubtful as to whether to trust these platforms with confidential and private data, as any breaches might take place. 51% of businesses aim to increase security expenditure after a breach on threat detection and response technologies, personnel training, and incident response (IR) planning and testing. Still, the security breaches scare the consumers. Therefore, due to the factors of losing data and privacy because of any security breaches, the cloud communication market may be affected. (Source: https://hbr.org/2024/02/, https://www.statista.com/topics/) 

How did the COVID-19 impact the Global Cloud Communication Platform?

With a few exceptions, like the market for cloud communication platforms, the COVID-19 pandemic has already had an impact on several businesses. Covid-19 improved the platform for cloud communication. People could still communicate thanks to cloud communication services even though the entire country was under lockdown and everyone had to stay indoors. The announcement of the countrywide lockdowns raised demand for cloud-based BPO services, enabling institutions to carry on with operations despite obstacles. Living in the digital age made it possible for businesses to use cutting-edge technology to function and carry on with office activities. The cloud communication platform's features, like voice mail, call recording, video conferencing, and others, let businesses continue operating during the pandemic. Additionally, it made it possible for households to communicate with distant family members. For instance, Zoom Video Communications achieved 300 million daily meeting attendees worldwide by April 2020, according to Statista. In the six months leading up to the end of 2019, ten million people attended meetings. Due to the COVID-19 epidemic, Zoom is a technology that companies all around the world are adopting to communicate with their clients and employees when they are working remotely. This resulted in an increase in platform utilization in 2020. The Zoom video platform is frequently used by people to keep in touch with friends and family. "Work-from-home" became the new standard for corporate workers during COVID-19. Due to the coronavirus, major corporations including Twitter, Microsoft, SAP, JPMorgan Chase, Facebook, Amazon, LinkedIn, and Google have implemented policies prohibiting remote work. Throughout the epidemic, planning, strategizing, and commercial operations were made possible via the cloud communication platform. Furthermore, several offices asked for their staff to return to work at half the strength even after the number of COVID-19 cases started to decline. The remainder of the workers continued to work from home. Companies now only permit workers to report to work three days a week; the remaining days are spent from WFH. This allowed the market for cloud communication platforms to expand due to WFW's ease of use and versatility. Hence, during COVID-19 the cloud communication platform increased significantly owing to the factors of nationwide lockdown, restrictions, increase in work-from-home culture, and communication between families and others. Even after when the pandemic started to decline, the cloud communication platform market remained strong. (Source- https://www.statista.com/statistics/1253972/)

Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product positioning and will assist you to understand opportunities and threats around the globe.

The Global Cloud Communication Platform Market is witnessing significant growth in the near future.

In 2023, the Solution segment accounted for noticeable share of global Cloud Communication Platform Market and is projected to experience significant growth in the near future.

The Public Cloud Services segment is expected to expand at the significant CAGR retaining position throughout the forecast period.

Some of the key companies Amazon Web Services , Cisco Systems Inc. and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.

Frequently Asked Questions (FAQs)