Children Electric Toothbrush Market Report 2024 (Global Edition)

Global Children Electric Toothbrush Market Report 2024 Market Size Split by Type Outlook: (Vibration, Rotation/Oscillation), by Product Type Outlook: (Rechargeable, Battery), by Age Group Outlook: (In...

Children Electric Toothbrush Market Report Description

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Children Electric Toothbrush Market Insights Video

Competitive Landscape of the Children Electric Toothbrush Market

The competitive landscape of the children's electric toothbrush market is characterized by a mix of established brands and emerging players offering innovative solutions. Companies focus on enhancing product features such as fun designs, customizable settings, and advanced technologies like app connectivity and timers. With increasing demand for eco-friendly and durable products, competition is driven by product differentiation, marketing strategies, and expanding distribution channels to capture a larger market share.

In August 2024, Oral care innovator Ordo announced a new collaboration with Squishmallows, launching a unique range of electric toothbrushes for children, teens, and adults. The collection included rechargeable and battery-powered brushes, along with a special edition Sonic Lite model featuring Squishmallows patterns. The flagship models offered advanced features, including three brushing modes, a timer, and antimicrobial travel caps. (Source: https://retailtimes.co.uk/ordo-partners-with-squishmallows-to-launch-innovative-electric-toothbrush-range/) In April 2021, Willo launched its tooth-brushing robot for kids, a new oral care device that didn't resemble a traditional toothbrush. Collaborating with dental professionals, the startup developed it from scratch with oral health in mind. Initially intimidating due to its size, the device proved easier to use in action. It was specifically designed to help children reach every tooth properly. (Source: https://techcrunch.com/2021/04/13/willo-launches-its-tooth-brushing-robot-for-kids/) In July 2024, Quip announced the launch of its first-ever oscillating electric toothbrush, the Quip 360 Oscillating Toothbrush. Aiming to create a brush for every mouth, the new product combined quip's signature bold, simple design with innovative features. It included a guiding pressure sensor, three brushing intensities, and up to 30 days of battery life. Sleek, lightweight, and travel-ready, it was offered at an affordable price. (Source: https://www.dentistrytoday.com/quip-announces-launch-of-its-first-ever-oscillating-toothbrush/)

Top Companies Market Share in Children Electric Toothbrush Industry: (In no particular order of Rank)

• Philips
• Oral-B
• Colgate
• Braun
• Panasonic
• Nuvita
• Foreo
• Vekkia
• Fairywill
• Boots
• Quip
• SmileDirectClub
• Violife
• Jordan AS
• Firefly Toothbrush
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Children Electric Toothbrush Market

Which Region Dominates the Children Electric Toothbrush Market in 2024?

According to Cognitive Market Research, North America currently dominates the Children Electric Toothbrush market, and the region is expected to have significant growth during the projected period. The region’s strong healthcare infrastructure, disposable income levels, and widespread availability of innovative toothbrush features contribute to its market leadership, fostering continuous growth in demand for children’s electric toothbrushes.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The region benefits from growing access to innovative oral care products and a shift toward preventive dental care, boosting the adoption of electric toothbrushes among parents for their children.

The current report Scope analyzes Children Electric Toothbrush Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Children Electric Toothbrush

According to Cognitive Market Research, the global Children Electric Toothbrush market size was estimated at USD 2215.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 886.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Children Electric Toothbrush market with a market size of USD 699.12 million in 2024 and is projected to grow at a CAGR of 5.8% during the forecast period. The US holds a major share in the children's electric toothbrush market due to advanced oral care awareness.
• The Canada Children Electric Toothbrush market had a market share of USD 106.33 million in 2024 and is projected to grow at a CAGR of 6.8% during the forecast period. Canada's children's electric toothbrush market is growing due to increasing dental health awareness among parents.
• The Mexico Children Electric Toothbrush market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 80.63 million in 2024.

Europe Children Electric Toothbrush

According to Cognitive Market Research, the global Children Electric Toothbrush market size was estimated at USD 2215.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 664.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.

• The United Kingdom Children Electric Toothbrush market had a market share of USD 111.65 million in 2024 and is projected to grow at a CAGR of 7.1% during the forecast period. The UK leads the children's electric toothbrush market through innovation, strong brand presence, and growing dental health awareness.
• The France Children Electric Toothbrush market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 61.14 million in 2024.
• According to Cognitive Market Research, the German Children Electric Toothbrush market size was valued at USD 131.58 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. Germany's children's electric toothbrush market is growing due to increasing focus on preventive dental care and innovation.
• The Italy Children Electric Toothbrush market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 57.15 million in 2024.
• The Russia Children Electric Toothbrush market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD 103.01 million in 2024.
• The Spain Children Electric Toothbrush market is projected to witness growth at a CAGR of 5.4% during the forecast period with a market size of USD 54.49 million in 2024
• The Luxembourg Children Electric Toothbrush market is projected to witness growth at a CAGR of 6.4% during the forecast period, with a market size of USD 20.60 million in 2024.
• The Portugal Children Electric Toothbrush market is projected to witness growth at a CAGR of 6.1% during the forecast period, with a market size of USD 13.96 million in 2024.
• The Greece Children Electric Toothbrush market is projected to witness growth at a CAGR of 6.6% during the forecast period, with a market size of USD 7.97 million in 2024.
• The Rest of Europe's Children Electric Toothbrush market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 103.01 million in 2024.

Asia Pacific Children Electric Toothbrush

According to Cognitive Market Research, the global Children Electric Toothbrush market size was estimated at USD 2215.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 509.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.8% from 2024 to 2031.

• According to Cognitive Market Research, the China Children Electric Toothbrush market size was valued at USD 229.27 million in 2024 and is projected to grow at a CAGR of 9.3% during the forecast period. China holds the largest share in the children's electric toothbrush market due to growing oral health awareness and demand.
• The Japan Children Electric Toothbrush market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD 70.31 million in 2024.
• The India Children Electric Toothbrush market had a market share of USD 61.14 million in 2024 and is projected to grow at a CAGR of 11.6% during the forecast period. India's children's electric toothbrush market is growing rapidly due to increasing awareness of oral hygiene and technology adoption.
• The South Korean Children Electric Toothbrush market is projected to witness growth at a CAGR of 8.9% during the forecast period, with a market size of USD 50.95 million in 2024.
• The Australian Children Electric Toothbrush market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD 26.49 million in 2024.
• The South East Asia Children Electric Toothbrush market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD 35.16 million in 2024.
• The Rest of Asia Pacific Children Electric Toothbrush market is projected to witness growth at a CAGR of 9.6% during the forecast period, with a market size of USD 36.17 million in 2024.

South America Children Electric Toothbrush

According to Cognitive Market Research, the global Children Electric Toothbrush market size was estimated at USD 2215.2 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 110.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Children Electric Toothbrush market size was valued at USD 47.41 million in 2024 and is projected to grow at a CAGR of 7.8% during the forecast period. Brazil controls a significant portion of the children’s electric toothbrush market due to rising health consciousness and demand.
• Argentina's Children Electric Toothbrush market had a market share of USD 18.61 million in 2024 and is projected to grow at a CAGR of 8.1% during the forecast period. Argentina is experiencing rising demand for children's electric toothbrushes due to growing awareness of oral health.
• Colombia Children Electric Toothbrush market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 9.86 million in 2024.
• Peru Children Electric Toothbrush market is projected to witness growth at a CAGR of 7.4% during the forecast period, with a market size of USD 9.08 million in 2024.
• Chile Children Electric Toothbrush market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 7.97 million in 2024.
• The Rest of Latin America's Children Electric Toothbrush market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 17.83 million in 2024.

Middle East and Africa Children Electric Toothbrush

According to Cognitive Market Research, the global Children Electric Toothbrush market size was estimated at USD 2215.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 44.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031..

• The GCC Countries Children Electric Toothbrush market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD 18.96 million in 2024. GCC countries dominate the children's electric toothbrush market due to high disposable incomes and growing health awareness.
• The Egypt Children Electric Toothbrush market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 4.65 million in 2024.
• The South Africa Children Electric Toothbrush market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 7.00 million in 2024. South Africa is experiencing a growing adoption of children's electric toothbrushes due to increased focus on dental health.
• The Turkey Children Electric Toothbrush market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 3.81 million in 2024.
• The Nigeria Children Electric Toothbrush market is projected to witness growth at a CAGR of 6.6% during the forecast period, with a market size of USD 4.65 million in 2024.
• The Rest of the MEA Children Electric Toothbrush market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 5.23 million in 2024.

Children Electric Toothbrush Market Analysis

How are Segments Performing in the Global Children Electric Toothbrush Market?

Children Electric Toothbrush Market Type Segment Analysis

According to Cognitive Market Research, rotation/oscillation technology holds a major share in the children’s electric toothbrush market due to its proven effectiveness in cleaning teeth. These toothbrushes use a rotating or oscillating motion to remove plaque more efficiently, appealing to parents seeking superior oral care for their children. The technology’s gentle yet effective action makes it a preferred choice for young users.

Vibration technology is one of the fastest-growing trends in the children's electric toothbrush market. These toothbrushes utilize gentle yet effective vibrations to enhance cleaning efficiency while ensuring a comfortable brushing experience for children. As awareness increases around the benefits of vibration in promoting better oral hygiene, parents are increasingly opting for models incorporating this technology for their children’s daily dental care.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Children Electric Toothbrush Industry. Request a Free Sample PDF!

Children Electric Toothbrush Market Product Type Segment Analysis

According to Cognitive Market Research, rechargeable children's electric toothbrushes hold a prominent share in the market due to their convenience and cost-effectiveness. These toothbrushes offer long-lasting power, reducing the need for frequent battery replacements, which appeals to eco-conscious consumers. As parents prioritize sustainability and ease of use, rechargeable models continue to grow in popularity, shaping the future of children’s oral care products.

The battery segment in the children’s electric toothbrush market is among the fastest growing, as advancements in battery technology enhance product performance and convenience. Rechargeable batteries with longer life and faster charging capabilities are becoming increasingly popular. Additionally, improved safety features in battery-powered toothbrushes appeal to parents, contributing to their growing adoption in the market.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Children Electric Toothbrush Age Group Outlook: Segment Analysis

Children Electric Toothbrush Market Age Group Segment Analysis

According to Cognitive Market Research, pre-schoolers (ages 2 to 5 years) hold a significant share of the children’s electric toothbrush market as parents prioritize early oral hygiene. This age group’s growing need for age-appropriate, gentle toothbrushes with child-friendly features, such as soft bristles and fun designs, is driving product innovation. Additionally, concerns over cavity prevention and fostering good brushing habits contribute to market growth in this segment.

The toddlers' segment (ages 12 months to 24 months) is the fastest-growing in the children’s electric toothbrush market, as parents increasingly prioritize early oral care. With rising awareness of the importance of starting dental hygiene at a young age, products designed specifically for toddlers, featuring soft bristles and safe, gentle vibrations, are gaining popularity. This growth reflects a shift toward proactive dental care from an early age.

• Infants (Ages 4 Weeks to 1 Year)
• Toddlers (Ages 12 Months to 24 Months)
• Pre-Schoolers (Ages 2 to 5 Years)
• School-aged Children (Ages 6 to 13 Years)

Children Electric Toothbrush Distribution Channel Outlook: Segment Analysis

Children Electric Toothbrush Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the offline channel commands a significant share of the children’s electric toothbrush market due to consumers' preference for in-person shopping experiences. Many parents opt to purchase these products at retail stores, such as supermarkets and pharmacies, where they can physically assess the quality and features. Additionally, offline channels allow for immediate product availability and personalized assistance from store representatives.

The online channel is the fastest-growing segment in the children's electric toothbrush market, offering convenience and accessibility to a wider range of consumers. E-commerce platforms allow parents to easily compare prices, read reviews, and access a variety of brands. Additionally, promotional offers and direct-to-consumer sales models are contributing to the rapid growth in online sales of children's electric toothbrushes.

• Online
• Offline

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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