Challenge
Prominent financial services company actively sought fresh ideas for crafting a novel Visa credit card tailored to elevate the travel journey for users.
Solution
In the competitive credit card market, assessing the optimal benefits and fees of a new card is crucial. This study pinpointed a specific market segment where, despite elevated annual fees, the card offered significant and sought-after advantages for its holders.
By blending travel perks with loyalty incentives, the resulting card package becomes a preferred choice for travelers, often surpassing the appeal of their existing cards.
Results
We conducted an online survey targeting existing customers, frequent travelers, and individuals holding other high-travel credit cards.
