What is automotive advanced high-strength steel?
Automotive advanced high strength steel (AHSS) refers to a specific type of steel that offers high strength, excellent formability, and improved crashworthiness compared to traditional steel grades used in the automotive industry. It is a lightweight material designed to provide superior structural integrity and safety while reducing the weight of vehicles. AHSS plays a significant role in achieving lightweight goals, improving fuel efficiency, meeting safety standards, and enhancing vehicle performance in the automotive industry. AHSS is used in various automotive applications including body structures, chassis components, safety systems, and reinforcements.
Here are some of the driving factors that are increasing opportunities for the Automotive advanced high-strength steel market growth:
Growing demand for Electric Vehicles (EVs):
The growing demand for E-vehicles is driving the market of the automotive advanced high-strength steel market. Increasing demand for electric vehicles leads to the rise in the production of E-vehicles which in turn raises the use of advanced high-strength steel. According to the report, in the United States, Electric car sales increased from 0.2 percent to 4.6 percent of total car sales from 2011 to 2021. With the rising popularity of electric vehicles, there is an increasing demand for lightweight materials that can extend the driving range of EVs. Advanced high-strength steel can help in reducing the weight of EVs without compromising on safety and structural integrity, making it a preferred choice for EV manufacturers.
Increasing need for lightweight and fuel-efficient vehicles & stringent governmental regulations:
Advanced high-strength steel (AHSS) offers a superior strength-to-weight ratio, making it an attractive choice for automobile manufacturers aiming to reduce vehicle weight and enhance fuel efficiency. The demand for AHSS is driven by the increasing need for lightweight materials in the automotive industry.
Also, government and regulatory bodies around the world are implementing stringent emission and safety standards, mandating automakers to produce vehicles with improved crashworthiness and reduced emissions. AHSS provides high strength and crash resistance, enabling manufacturers to meet these regulations effectively.
Restraining factors:
Competition from alternative materials:
While AHSS offers several advantages, it faces competition from other lightweight materials such as aluminum, magnesium, and carbon fiber composites. These materials have unique properties and may be preferred in certain applications, posing a restraint on the growth of the advanced high-strength steel market. Additionally, continuous advancements in material science and manufacturing technologies may lead to the development of alternative solutions that can rival the properties of AHSS. For instance, advances in carbon fiber technology may offer lightweight solutions with comparable or superior strength characteristics, posing a potential challenge to the advanced high-strength steel market.
Conclusion:
The automotive advanced high-strength steel market is witnessing steady growth driven by the increasing demand for lightweight materials and E-vehicles, and stringent emission and safety regulations. AHSS offers high strength, improved formability, enhanced safety, and weight reduction benefits, making it a preferred choice for automotive manufacturers. However, the market faces competition from alternative materials but continues to play a crucial role in achieving lightweighting goals, improving fuel efficiency, and meeting safety standards in the automotive industry.
Author Details-
Kalyani Raje/linkedin
With a work experience of over 10+ years in the market research and strategy development. I have worked with diverse industries, including FMCG, IT, Telecom, Automotive, Electronics and many others. I also work closely with other departments such as report writing, content writing, product development, and marketing to understand customer needs and preferences, and develop strategies to meet those needs.
Author's Detail:
Kalyani Raje /
LinkedIn
With a work experience of over 10+ years in the market research and strategy development. I have worked with diverse industries, including FMCG, IT, Telecom, Automotive, Electronics and many others. I also work closely with other departments such as sales, product development, and marketing to understand customer needs and preferences, and develop strategies to meet those needs.
I am committed to staying ahead in the rapidly evolving field of research and analysis. This involves regularly attending conferences, participating in webinars, and pursuing additional certifications to enhance my skill set. I played a crucial role in conducting market research and competitive analysis. I have a proven track record of distilling complex datasets into clear, concise reports that have guided key business initiatives. Collaborating closely with multidisciplinary teams, I contributed to the development of innovative solutions grounded in thorough research and analysis.
