For centuries, the supply chain structure has remained largely unchanged—raw materials are sourced, transformed into products, distributed, used, and eventually discarded. However, the circular supply chain introduces a more sustainable approach by optimizing a product’s lifecycle. Instead of materials ending up as waste, they are reintegrated into the supply chain, beginning a new cycle. When reintegration isn’t feasible, alternative strategies can be employed to minimize waste and reduce carbon emissions. While the traditional linear supply chain has sustained economies, the circular supply chain is emerging as a more profitable and sustainable model. This approach encourages businesses to repurpose discarded materials, challenging the outdated “take, make, and dispose” system, which is proving to be both economically and environmentally unsustainable.
"Sustainability is definitely not a trend—it's a thing, and everyone should be very much focused on it." —Sam Gilks, Senior Supply Chain Manager, Young Foodies.
Is the Circular Supply Chain Necessary?
This evolving model addresses urgent challenges that businesses are striving to overcome. In a circular supply chain, waste is no longer seen as useless but as a valuable resource that can be repurposed into new products. Despite this potential, the Circularity Gap Report states that only 8.6% of the global economy currently operates within a circular model, leaving over 90% of extracted and consumed materials outside production cycles.
What drives the circular supply chain?
One of the key drivers of the circular supply chain is consumer awareness. Modern consumers demand greater transparency about product origins, recyclability, and lifecycle details. Sustainability is becoming a key factor in purchasing decisions, prompting companies to rethink their production processes.
Additionally, government regulations play a significant role in pushing businesses toward circularity. Many governments have introduced policies that dictate which products must be recycled, which can be disposed of in landfills, and what methods should be adopted to minimize environmental impact.
Rising ecological awareness has also influenced consumer behavior. As environmental concerns grow, many jurisdictions have enacted regulations to limit consumer waste, making individuals more conscious of their ecological footprint. The limitations of natural resources and increasing material shortages highlight the fragility of global supply chains, further emphasizing the need for a circular model. Transitioning to a fully circular economy will take time, but momentum is building. Several companies are already prioritizing circularity in their business strategies, finding innovative ways to extend the lifecycle of materials rather than contributing to landfill waste. While new technologies and business models are crucial in enabling this transition, consumer participation and corporate responsibility are equally essential to accelerating progress.
Currently, only 8.6% of the global economy follows a circular model, presenting a vast opportunity for businesses to adopt circular strategies. Doing so not only reduces material consumption but also significantly cuts carbon emissions—studies indicate that a circular economy could lower emissions by up to 39%. By integrating circular practices, businesses can drive both profitability and sustainability, paving the way for a more resilient future.
Author's Detail:
Kalyani Raje /
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With a work experience of over 10+ years in the market research and strategy development. I have worked with diverse industries, including FMCG, IT, Telecom, Automotive, Electronics and many others. I also work closely with other departments such as sales, product development, and marketing to understand customer needs and preferences, and develop strategies to meet those needs.
I am committed to staying ahead in the rapidly evolving field of research and analysis. This involves regularly attending conferences, participating in webinars, and pursuing additional certifications to enhance my skill set. I played a crucial role in conducting market research and competitive analysis. I have a proven track record of distilling complex datasets into clear, concise reports that have guided key business initiatives. Collaborating closely with multidisciplinary teams, I contributed to the development of innovative solutions grounded in thorough research and analysis.
