Genderless fashion has been the smokescreen for gigantic apparel brands, stores, and the most valuable clients. The fashion industry has bridged the gap between the artists and the stupendous masses, boosting the morale of the masses to give it a try.
Connecting The Dots of Genderless Fashion in Bygone Times:
The term "unisex" was first used in 1968 in Life, an American magazine that ran weekly from 1883 to 1972. Men were considered active in Western culture, while women were considered passive. This went awry in the relationship between men and women, as envisaged in clothing patterns in the 19th century. Because women were more inclined towards fashionable clothing, which was massively overweight clothing, which crippled them from being active, whereas men had uncomplicated and manageable clothing, which allowed them to be active. Later, in the 1960s, the genderless fashion vogues far-flanged and received a massive hold up of youth, in the meantime, highlighting the thought that choosing your dress is a prerogative of selfhood.
Market Stats:
The global unisex clothing market is expected to grow at a CAGR of 4.5% during the forecast period, reaching USD 3.2 billion by 2030. Over the last few decades, fashion brands have increasingly produced gender-fluid collections to meet consumer demand: In 2019, 56 percent of Gen Z consumers shopped "outside their assigned gendered area," according to Rob Smith, founder of the "gender-free fashion" brand Phluid Project. Therefore, can we not say that Genderless Fashion is going to be an elephantine thrumming in the apparel fashion industry?
Misapprehension About Genderless Fashion:
Every aspect of the fashion network is directed towards the set apart ideas of menswear and womenswear, but today's younger generation don't keep themselves in cartons or binaries, they tend to express themselves through their sole choice of clothing independent of societal remarks on clothing patterns adhering to gender. Undeniably, we can say that we live in a patriarchal society that directs us to behave according to the genders assigned to us at birth, which puts light on the recitation, i.e., "Dresses and makeup for women and suits for men." By all means, society has been slow to break with outdated gender roles and the concept of binary fashion, but somewhere in the fashion industry has also been slow-moving in blowing out this patriarchal mindset.
Unisex clothing isn’t as inclusive as gender-neutral clothing; instead, the focus of unisex clothing is equally on both sexes.
Striking Out the Gender-Specific Presumptions:
The younger generation is making an effort to erase these gender-specific assumptions that are normally attached to clothes. Also, concerns about gender identity and self-expression are increasingly raised as Gen-Z is becoming a major driver of the fashion industry because we are witnessing that Gen-Z is stepping into androgyny and redefining the fashion industry. The fashion industry is now heading towards eradicating this gender-specific dressing. Big brands are trying to situate themselves with choice and openness to self-expression. As we can see, 56% of Gen-Z consumers are already shopping outside their gender, ignoring gendered sections. So today the world feels different. The patriarchal mindset and societal approach towards genderless clothing could finally get broken down.
Now it's time to take leave of gender-segregated clothing and fashion and dare to accept and be part of genderless clothing, symbolising our desire to be more inclined towards self-expression and freedom of choice. Let's move towards cutting off labels because this is what genderless fashion signifies. So just don't look at clothes as boundaries or boxes of rules, but let them be a way to express ourselves to the world.
Author's Detail:
Aparna Dutta /
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Hello, I am a content writer with 3.5 years of experience. I have experience in various fields of content writing. For example, I have worked in a market research organization where I had to write content related to the reports that the company used to generate to improve their Google ranking. Other than that, I have also worked in website content as well as technical content for print and digital media magazines. Apart from this I am very flexible as a person and can adjust easily.
