Blind Box Toys Market Report 2025 (Global Edition)

Global Blind Box Toys Market Report 2025 Market Size Split by Product (Collectible Figures, Plush Toys, Action Figures, Miniature Models), by Application (Retail Stores, Online Stores, Vending Machine...

Blind Box Toys Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Blind Box Toys Market Insights Video

Competitive Landscape of the Blind Box Toys Market

The competitive Blind Box Toys market presents both established toy manufacturers and the emergence of brands that compete for consumer attention amidst this growing segment. Better-recognized brands include Funko, Kidrobot, and LEGO, extending their strong brand recognition and large product portfolios to make up the market share, while smaller companies innovate through unique design and themes to attract collectors. Meanwhile, e-commerce has become increasingly competitive as brands focus on driving direct-to-consumer sales and tactics such as limited-edition releases to create more urgency and exclusivity.

In November 2023, POP MART introduced a new series of their iconic "Molly" Blind Box figures, with limited-edition designs that soon proved popular among collectors. The release featured collaborations with a variety of musicians, making them even more coveted! (Source: https://www.thinkchina.sg/economy/big-read-big-business-little-blind-boxes) In February 2022, Kidrobot debuted a new collection of "Dunny" Blind Box figures to commemorate the iconic toy's 20th anniversary. This series included extraordinary artist collaborations and one-of-a-kind designs that wowed both new and longtime collectors. (Source: https://www.kidrobot.com/blogs/kidrobot-blog/limited-edition-kidrobot-x-coca-cola-resin-dunny) In February 2023, LEGO has announced a new series named "LEGO Minifigures Series 24," which includes a set of 12 distinct minifigures in blind bags. Each figure has its own theme and accessories, making them extremely enjoyable for collectors! (Source:https://www.classic-pirates.com/minifigs/upcoming/aristocrat-rocco-minifig2023 )

Top Companies Market Share in Blind Box Toys Industry: (In no particular order of Rank)

• LEGO
• Google
• Toys “R” Us
• ap1983.com
• POP MART
• Miniso
• Sonny Angel
• EXDL
• Tokidoki
• Kidrobot.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Blind Box Toys Market

Which Region Dominates the Blind Box Toys Market in 2024?

According to Cognitive Market Research, North America dominates the blind box toy business, owing to its large consumer base and the popularity of collectible toys. The region's thriving pop culture, fueled by movies, TV shows, and video games, drives demand for limited-edition releases and collaborations. Major brands frequently develop exclusive series in North America, capitalizing on the excitement of collectors and enthusiasts.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). This expansion is being fueled by an expanding middle class with more discretionary means, as well as a growing interest in collector toys among both children and adults. The region's rich toy culture, driven by both local trends and global franchises, drives up demand for one-of-a-kind and limited-edition releases.

The current report Scope analyzes Blind Box Toys Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Blind Box Toys Market Analysis

According to Cognitive Market Research, the global Blind Box Toys market size was estimated at USD 14251.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 5700.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Blind Box Toys market with a market size of USD 4497.68 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. The U.S. market's strong culture of collecting among consumers.
• The Canada Blind Box Toys market had a market share of USD 684.06 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. Canada’s rising growth of e-commerce platforms
• The Mexico Blind Box Toys market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 518.74 million in 2024.

Europe Blind Box Toys Market Analysis

According to Cognitive Market Research, the global Blind Box Toys market size was estimated at USD 14251.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 4275.3 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.

• The United Kingdom Blind Box Toys market had a market share of USD 718.26 million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. In the UK, Blind Box Toys sales witness an upswing due to the increasing popularity of collectible items among children and adults.
• The France Blind Box Toys market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 393.33 million in 2024.
• According to Cognitive Market Research, the German Blind Box Toys market size was valued at USD 846.52 million in 2024 and is projected to grow at a CAGR of 4.7% during the forecast period. In Germany, Blind Box Toys surged due to the increasing demand for collectible items and limited editions
• The Italy Blind Box Toys market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 367.68 million in 2024.
• The Russia Blind Box Toys market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 662.68 million in 2024.
• The Spain Blind Box Toys market is projected to witness growth at a CAGR of 3.6% during the forecast period with a market size of USD 350.58 million in 2024
• The Luxembourg Blind Box Toys market is projected to witness growth at a CAGR of 4.6% during the forecast period, with a market size of USD 132.54 million in 2024.
• The Portugal Blind Box Toys market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 89.78 million in 2024.
• The Greece Blind Box Toys market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 51.30 million in 2024.
• The Rest of Europe's Blind Box Toys market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 662.68 million in 2024.

Asia Pacific Blind Box Toys Market Analysis

According to Cognitive Market Research, the global Blind Box Toys market size was estimated at USD 14251.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 3277.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Blind Box Toys market size was valued at USD 1475.00 million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. Blind Box Toys surged in China due to rapid growth of the collectible culture among young consumers
• The Japan Blind Box Toys market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 452.33 million in 2024.
• The India Blind Box Toys market had a market share of USD 393.33 million in 2024 and is projected to grow at a CAGR of 9.8% during the forecast period. India's rise of collectible culture among young consumers
• The South Korean Blind Box Toys market is projected to witness growth at a CAGR of 7.1% during the forecast period, with a market size of USD 327.78 million in 2024.
• The Australian Blind Box Toys market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 170.44 million in 2024.
• The South East Asia Blind Box Toys market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD 226.17 million in 2024.
• The Rest of Asia Pacific Blind Box Toys market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 232.72 million in 2024.

South America Blind Box Toys Market Analysis

According to Cognitive Market Research, the global Blind Box Toys market size was estimated at USD 14251.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 712.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Blind Box Toys market size was valued at USD 304.98 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. Blind Box Toyss flourished in Brazil due to e-commerce growth.
• Argentina's Blind Box Toys market had a market share of USD 119.71 million in 2024 and is projected to grow at a CAGR of 6.3% during the forecast period. Argentina's pop culture influence.
• Colombia Blind Box Toys market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 63.42 million in 2024.
• Peru Blind Box Toys market is projected to witness growth at a CAGR of 5.6% during the forecast period, with a market size of USD 58.43 million in 2024.
• Chile Blind Box Toys market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 51.30 million in 2024.
• The Rest of Latin America's Blind Box Toys market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 114.72 million in 2024.

Middle East Blind Box Toys Market Analysis

According to Cognitive Market Research, the global Blind Box Toys market size was estimated at USD 14251.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 285.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031..

• The GCC Countries Blind Box Toys market is projected to witness growth at a CAGR of 6.5% during the forecast period, with a market size of USD 121.99 million in 2024. Blind Box Toys sales flourish due to the presence of major market players.
• The Egypt Blind Box Toys market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 29.93 million in 2024.
• The South Africa Blind Box Toys market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 45.03 million in 2024. Blind Box Toys sales flourished in South Africa due to growing collectible culture.
• The Turkey Blind Box Toys market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 24.51 million in 2024.
• The Nigeria Blind Box Toys market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 29.93 million in 2024.
• The Rest of the MEA Blind Box Toys market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 33.63 million in 2024.

Blind Box Toys Market Analysis

Blind Box Toys Market Product Segment Analysis

According to Cognitive Market Research, Action figures are likely to dominate the Blind Box Toys Market over the forecast period. Action figures are miniature figures with moveable elements that are usually based on characters from movies, comic books, or television. These figures are used to reproduce scenarios from the original material, and they frequently contain accessories like guns or vehicles. They can be collected and sold, and they make excellent presents.

The Collectible toys is the fastest-growing segment in the Blind Box Toys Market. Collectible toys have a limited production run and are highly sought for by collectors. These toys can be vintage or modern, and they come in a variety of designs and pricing. Collectible toys include action figures, model kits, die-cast vehicles, plush toys, and many more.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Blind Box Toys Industry. Request a Free Sample PDF!

Blind Box Toys Market Application Segment Analysis

According to Cognitive Market Research, Retail stores are the most prominent category in the Blind Boxes market. These stores sell a large range of blind box products, which can be used to add collectability and excitement to any surprise delivery. They are distinguished by the fact that clients do not know what they are purchasing until they open the package. Furthermore, these blind boxes are available in a variety of shapes, sizes, and styles to suit a wide range of tastes and interests.

In the Blind Box Toys Market, the online stores sector has been expanding at a rapid pace. online retailers have grown in popularity for purchasing and selling blind boxes. Online businesses provide greater convenience because customers may order and receive their blind boxes from the comfort of their own home. Furthermore, internet companies often offer a bigger selection of blind boxes at more competitive pricing, making it much easier to locate exactly what you're searching for.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Blind Box Toys Age group Segment Analysis

Blind Box Toys Market Age group Segment Analysis

According to Cognitive Market Research, The Children segment holds the largest market share. Blind box toys make excellent gifts for children since they are thrilling and loaded with surprises. These products are typically based on popular characters, cartoons, and famous media brands such as Star Wars, Disney, Marvel, and Harry Potter, among others. These products' packaging is usually cheerful, with brightly colored artwork. Blind box toys are appropriate for children of all ages, from toddlers to teenagers.

Blind box toys are also growing more popular among adults. These products come in a variety of sizes, from little trading figures to huge figurines. They are sometimes collector's editions and may be scarce. Some of these products even include display cases and stands, which give them a frightening appearance when displayed. Collecting and trading blind boxes with friends can be an enjoyable adult activity.

• Children
• Adults
• Seniors

Blind Box Toys Price Range Segment Analysis

Blind Box Toys Market Price range Segment Analysis

According to Cognitive Market Research, the Medium Price Range segment dominates the market. They are not as compact as the low-cost boxes and typically contain a variety of larger, more detailed things. These boxes make excellent gifts that people of all ages can appreciate.

High Price Range is projected to be the fastest-growing segment in the Blind Box Toys market. They include limited edition figures, rare art prints, exclusive clothes, and other high-value things. These boxes are frequently aimed at more experienced collectors hunting for rare and difficult-to-find goods.

• Low Price Range
• Medium Price Range
• High Price Range

Blind Box Toys Material Segment Analysis

• Vinyl
• Plastic
• Plush Fabric
• Metal

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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