Behavior Analytics Market Report 2025 (Global Edition)

Global Behavior Analytics Market Report 2025 Market Size Split by Component (Solution, Services), by Deployment Mode (On-premise, Cloud), by Industry Vertical (Retail and E-commerce, BFSI, Healthcare,...

Behavior Analytics Market Report Description

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Behavior Analytics Market Insights Video

Competitive Landscape of the Behavior Analytics Market

Key companies are continually innovating and developing advanced application performance management (APM) solutions that incorporate IoT, AI, and predictive analytics. Strategic partnerships, mergers, acquisitions, and collaborations with technology, data, and industry specialists are critical for growth, competitiveness, and staying ahead of emerging trends.

In November 2022, IBM introduced Business Analytics Enterprise. Business Analytics firm is a comprehensive package that includes business intelligence planning, forecasting, and budgeting, as well as dashboard capabilities that provide the user with a broad view of data sources across the firm. The new program is designed to break down data silos and make data-driven judgments. Furthermore, the software's debut matches with IBM's aim of providing businesses with tools that assist data-driven decision-making. (Source: https://cio.economictimes.indiatimes.com/news/strategy-and-management/ibm-acquires-databand-ai-to-boost-data-observability-biz/92712878) In November 2022, NTT Data finalized the acquisition of Aspirent, a US-based management and technology consulting firm. The acquisition of Aspirant strengthens and expands NTT's advising and analytics capabilities. (Source: https://www.crn.com/news/cloud/30b-ntt-data-inc-pushes-deeper-into-u-s-with-aspirent-buy)

Top Companies Market Share in Behavior Analytics Industry: (In no particular order of Rank)

• Varonis Systems Inc
• IBM Corporation
• Microsoft Corporation
• SAP SE
• Exabeam
• NTT Data Corporation
• Niara Inc
• TIBCO Software Inc
• Oracle Corporation
• Splunk Inc.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Behavior Analytics Market

Which Region Dominates the Behavior Analytics Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. It accounted for around 40% of the global revenue owing to the presence of large players that offer advanced solutions and spend extensively on technologies such as 5G and IoT.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific stands out as the fastest-growing region in the Behavior Analytics market due to the acceptance of IoT and smart technologies, as well as the use of mobile and web applications.

The current report Scope analyzes Behavior Analytics Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Behavior Analytics Market Analysis

According to Cognitive Market Research, the global Behavior Analytics market size was estimated at USD 809.6 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 323.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Behavior Analytics market with a market size of USD 255.51 million in 2024 and is projected to grow at a CAGR of 31.5% during the forecast period. The country is home to several tech start-ups and companies advancing analytics using AI, machine learning, and big data to study vast consumer behavioral data.
• The Canada Behavior Analytics market had a market share of USD 38.86 million in 2024 and is projected to grow at a CAGR of 32.5% during the forecast period. Canada's Demand for advanced analytics methods is increasing as these help identify trends, forecast outcomes, and enhance processes for better outcomes.
• The Mexico Behavior Analytics market is projected to witness growth at a CAGR of 32.2% during the forecast period, with a market size of USD 29.47 million in 2024.

Europe Behavior Analytics Market Analysis

According to Cognitive Market Research, the global Behavior Analytics market size was estimated at USD 809.6 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 242.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 32.0% from 2024 to 2031.

• The United Kingdom's Behavior Analytics market had a market share of USD 40.80 million in 2024 and is projected to grow at a CAGR of 32.8% during the forecast period. In the UK, Behavior Analytics sales witness an upswing due to the nation's rising demand for this technology.
• The France Behavior Analytics market is projected to witness growth at a CAGR of 31.2% during the forecast period, with a market size of USD 22.34 million in 2024.
• According to Cognitive Market Research, the German Behavior Analytics market size was valued at USD 48.09 million in 2024 and is projected to grow at a CAGR of 32.2% during the forecast period. In Germany, Behavior Analytics surged due to increasing emphasis on data-driven strategies.
• The Italy Behavior Analytics market is projected to witness growth at a CAGR of 31.4% during the forecast period, with a market size of USD 20.89 million in 2024.
• The Russia Behavior Analytics market is projected to witness growth at a CAGR of 31.0% during the forecast period, with a market size of USD 37.65 million in 2024.
• The Spain Behavior Analytics market is projected to witness growth at a CAGR of 31.1% during the forecast period with a market size of USD 19.92 million in 2024
• The Luxembourg Behavior Analytics market is projected to witness growth at a CAGR of 32.1% during the forecast period, with a market size of USD 7.53 million in 2024.
• The Portugal Behavior Analytics market is projected to witness growth at a CAGR of 31.8% during the forecast period, with a market size of USD 5.10 million in 2024.
• The Greece Behavior Analytics market is projected to witness growth at a CAGR of 32.3% during the forecast period, with a market size of USD 2.91 million in 2024.
• Rest of Europe's Behavior Analytics market is projected to witness growth at a CAGR of 30.7% during the forecast period, with a market size of USD 37.65 million in 2024.

Asia Pacific Behavior Analytics Market Analysis

According to Cognitive Market Research, the global Behavior Analytics market size was estimated at USD 809.6 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 186.21 million in 2024 and will grow at a compound annual growth rate (CAGR) of 35.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Behavior Analytics market size was valued at USD 83.79 million in 2024 and is projected to grow at a CAGR of 35.0% during the forecast period. China promotes the use of information analytics to improve production, employee performance, and competitiveness.
• The Japan Behavior Analytics market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 25.70 million in 2024.
• The India Behavior Analytics market had a market share of USD 22.34 million in 2024 and is projected to grow at a CAGR of 37.3% during the forecast period. India's Strong Cloud Platform Basis
• The South Korean Behavior Analytics market is projected to witness growth at a CAGR of 34.6% during the forecast period, with a market size of USD 18.62 million in 2024.
• The Australian Behavior Analytics market is projected to witness growth at a CAGR of 35.2% during the forecast period, with a market size of USD 9.68 million in 2024.
• The South East Asia Behavior Analytics market is projected to witness growth at a CAGR of 36.5% during the forecast period, with a market size of USD 12.85 million in 2024.
• The Rest of Asia Pacific Behavior Analytics market is projected to witness growth at a CAGR of 35.3% during the forecast period, with a market size of USD 13.22 million in 2024.

South America Behavior Analytics Market Analysis

According to Cognitive Market Research, the global Behavior Analytics market size was estimated at USD 809.6 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 40.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 32.9% from 2024 to 2031. .

• According to Cognitive Market Research, the Brazil Behavior Analytics market size was valued at USD 17.33 million in 2024 and is projected to grow at a CAGR of 33.5% during the forecast period. Behavior analytics flourished in Brazil due to the rising use of digital platforms, banking, and online shopping sites is surging demand
• Argentina's Behavior Analytics market had a market share of USD 6.80 million in 2024 and is projected to grow at a CAGR of 33.8% during the forecast period. Argentina's rapid growth in virtual services and e-commerce has led to significant behavioral statistics.
• Colombia's Behavior Analytics market is projected to witness growth at a CAGR of 32.7% during the forecast period, with a market size of USD 3.60 million in 2024.
• Peru's Behavior Analytics market is projected to witness growth at a CAGR of 33.1% during the forecast period, with a market size of USD 3.32 million in 2024.
• Chile's Behavior Analytics market is projected to witness growth at a CAGR of 33.2% during the forecast period, with a market size of USD 2.91 million in 2024.
• The Rest of Latin America's Behavior Analytics market is projected to witness growth at a CAGR of 32.0% during the forecast period, with a market size of USD 6.52 million in 2024.

Middle East Behavior Analytics Market Analysis

According to Cognitive Market Research, the global Behavior Analytics market size was estimated at USD 809.6 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 16.19 million in 2024 and will grow at a compound annual growth rate (CAGR) of 33.2% from 2024 to 2031..

• The GCC Countries Behavior Analytics market is projected to witness growth at a CAGR of 34.0% during the forecast period, with a market size of USD 6.93 million in 2024. Behavior Analytics sales flourish due to growing awareness among companies.
• The Egypt Behavior Analytics market is projected to witness growth at a CAGR of 33.5% during the forecast period, with a market size of USD 1.70 million in 2024.
• The South Africa Behavior Analytics market is projected to witness growth at a CAGR of 34.2% during the forecast period, with a market size of USD 2.56 million in 2024. Behavior Analytics sales flourish in South Africa due to increasing demand and regulatory support.
• The Turkey Behavior Analytics market is projected to witness growth at a CAGR of 32.7% during the forecast period, with a market size of USD 1.39 million in 2024.
• The Nigeria Behavior Analytics market is projected to witness growth at a CAGR of 32.3% during the forecast period, with a market size of USD 1.70 million in 2024.
• The Rest of the MEA Behavior Analytics market is projected to witness growth at a CAGR of 32.2% during the forecast period, with a market size of USD 1.91 million in 2024.

Behavior Analytics Market Analysis

Behavior Analytics Market Component Segment Analysis

According to Cognitive Market Research, in 2023, the solution category had the biggest revenue share in the behavioral analytics market. Because of the growing incidence of insider attacks worldwide, the market for insider threat detection systems is expected to grow rapidly. For more than a decade, organizations have faced the prospect of insider assaults. Insider threat detection software employs advanced analytics approaches to identify and mitigate the effects of insider attacks accurately.

Services is the fastest growing segment in the Behavior Analytics Market, as businesses increasingly recognize the value of studying customer behavior in order to improve their services. Businesses use behavior analytics services to study consumer interactions, preferences, and patterns in order to improve the customer experience, tailor products, and increase customer happiness.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Behavior Analytics Industry. Request a Free Sample PDF!

Behavior Analytics Market Deployment Mode Segment Analysis

According to Cognitive Market Research, During the projected period, the on-premises category is expected to grow the most. The safety of in-house storage is driving up demand for on-premises solutions.

The cloud segment is expected to increase rapidly due to the scalability of storage and warehouses. Similarly, as the firm expands, so will the demand for storage capacity and on-demand services. Thus, the ease of setup and maintenance will drive cloud sector growth.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Behavior Analytics Industry Vertical Segment Analysis

Behavior Analytics Market Industry Vertical Segment Analysis

According to Cognitive Market Research, The Retail and E-commerce segment is expected to obtain a dominant market share as e-commerce and online shopping trends grow. In the retail industry, customer insights are generated at an exponential rate, driving up demand for analytical tools.

The BFSI segment is predicted to expand rapidly over the projection period. Banking and financial institutions may give a more personalized experience thanks to 360-degree insights. It aids in recommending appropriate services, mitigating threats, and improving the banking experience.

• Retail and E-commerce
• BFSI
• Healthcare
• IT and Telecom
• Energy and Utilities
• Government and Defense
• Others

Author's Detail

Vinayak Bali

Senior Research Analyst at Cognitive Market Research

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Catering to tailored needs of clients in Consulting, Business Intelligence, Market Research, Forecasting, Matrix-Modeling, Data Analytics, Competitive Intelligence, Primary research and Consumer Insights.

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