Global Baby Shampoo
Market Report
2025
Global Baby Shampoo market size is USD 4518.2 million in 2024. The growth of the market is attributed to the escalating birth rate, expanding investment in baby care items, rising purchasing ability, and swift urban development are expected to boost the sales to USD XX Million by 2031 with a Compound Annual Growth Rate (CAGR) of 6.0% from 2024 to 2031.
The base year for the calculation is 2024 and 2021 to 2024 will be historical period. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global Baby Shampoo market size is USD 4518.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2031.
2019 | 2024 | 2025 | 2032 | 2033 | CAGR | |
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Global Baby Shampoo Market Sales Revenue | 121212 | $ 4518.2 Million | 121212 | 121212 | 121212 | 6% |
North America Baby Shampoo Market Sales Revenue | 121212 | $ 1807.2 Million | 121212 | 121212 | 121212 | 4.2% |
Europe Baby Shampoo Market Sales Revenue | 121212 | $ 1355.4 Million | 121212 | 121212 | 121212 | 4.5% |
Asia Pacific Baby Shampoo Market Sales Revenue | 121212 | $ 1039.1 Million | 121212 | 121212 | 121212 | 8% |
South America Baby Shampoo Market Sales Revenue | 121212 | $ 225.9 Million | 121212 | 121212 | 121212 | 5.4% |
Middle East and Africa Baby Shampoo Market Sales Revenue | 121212 | $ 90.36 Million | 121212 | 121212 | 121212 | 5.7% |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
Market Split by Product Type |
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Market Split by Category |
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Market Split by Distribution Channel |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Market Drivers:
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Market Restrains:
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Report scope is customizable as we have a huge database of Baby Shampoo industry. We can deliver an exclusive report Edition/Consultation as per your data requirements. Request for your Free Sample Pages.
Baby Shampoo Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
Baby Shampoo & Conditioner offers a gentle and effective hair care solution specifically designed for toddlers. Tailored to detangle knots and cleanse easily, it simplifies the task of managing young children's hair. With a focus on toddler skin and eyes, it excludes potentially irritating ingredients like perfumes, preservatives, and artificial colors. Its diluted formula maintains a neutral pH level of 6-7, ensuring a mild cleansing experience that minimizes the risk of allergies or skin reactions. Gentle surfactants provide thorough yet gentle cleansing, leaving hair soft, manageable, and shiny. Rigorous testing by pediatricians, dermatologists, and ophthalmologists assures parents of its safety for their little ones.
For instance, in July 2022, Unilever International and InterContinental Hotels Group have partnered to provide guest bathrooms in their hotels and resorts with larger-sized packets of personal care products, significantly reducing IHG's usage of single-use plastic.
As more women join the workforce, they gain greater financial independence and security. A significant trend observed in the latest round of PLFS (2022-23) was the rise in the proportion of self-employed women, reaching its highest at 70.1 percent, up from 60 percent in 2021-22. According to the latest PLFS report, the percentage of women of working age (15 years and above) participating in the labor force increased to 32.8% in 2021-22, marking a notable surge of 9.5 percentage points since 2017-18. Consequently, they are inclined to invest in high-quality healthcare products for their infants, which drives the growth of the organic baby bathing products market. This trend enables them to purchase premium care items for their children more frequently, thereby fueling the growth of the organic baby shampoo market in terms of sales. Increased internet usage also plays a role in this trend, as consumers become more informed about the brands and products available in the market, contributing to further expansion of the market.
The global baby shampoo and conditioner market is experiencing growth driven by an increase in birth rates and higher spending on infant care products. In the United States, the number of births remained steady from 2021 to 2022, with 3,667,758 births registered in 2022, similar to the previous year's figure of 3,664,292. This stability in birth rates has led to a heightened demand for essential baby hygiene products like shampoo and conditioner. Moreover, the rise in expenditure on baby care items is driven by increased purchasing power and growing awareness of the importance of infant personal hygiene. As the number of newborns continues to rise, the demand for products tailored to their specific needs, including those for cleansing and maintaining hygiene, also increases.
The increasing popularity of natural and organic baby care products presents a competitive challenge for the market. Consumers' heightened awareness of safety and their preference for chemical-free alternatives are driving this trend. Consequently, there is a rising demand for baby care items formulated with natural ingredients and devoid of synthetic chemicals. This shift in consumer preferences poses a challenge to traditional baby care product manufacturers, as they must adapt to meet the evolving demands of the market. The competition from natural and organic products underscores the importance of innovation and formulation expertise in the industry. Companies must invest in research and development to create safer and more environmentally friendly alternatives to remain competitive in the market and satisfy the growing consumer demand for natural and organic baby care solutions.
The focus on hygiene and cleanliness during the pandemic raised consumer awareness regarding the significance of baby hygiene, potentially driving up the demand for baby shampoo and similar hygiene products as parents placed greater importance on maintaining cleanliness for their infants. Furthermore, the pandemic accelerated the inclination towards natural and organic products, such as baby shampoo. Consumers' heightened consciousness of product ingredients prompted an increasing preference for natural and organic options, leading to a surge in demand for baby shampoos formulated with natural and organic ingredients.
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The competitive landscape of the Baby Shampoo market is characterized by a diverse range of players competing to gain market share through product innovation, strategic partnerships, and aggressive marketing efforts. Key players in the market include established manufacturers, specialized Baby Shampoo companies, and emerging start-ups aiming to disrupt the market with innovative solutions.
April 2022: Starting in 2023 and spanning 12 years, The Clorox Company will procure renewable electricity from Enel Green Power North America through a 47-megawatt Virtual Power Purchase Agreement (VPPA). This agreement enables Clorox to achieve one of its environmental, social, and governance objectives of combating climate change by exclusively utilizing 100% renewable electricity for its operations in the United States and Canada. (Source: https://investors.thecloroxcompany.com/investors/news-and-events/press-releases/press-release-details/2022/Clorox-Signs-Second-12-year-Renewable-Energy-Agreement-Continuing-Its-Commitment-to-100-Renewable-Electricity-for-Its-U.S.-and-Canada-Operations/default.aspx )
Top Companies Market Share in Baby Shampoo Industry: (In no particular order of Rank)
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According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. North America is poised to dominate the market share due to heightened parental focus on childcare and the region's substantial expenditure on personal care products. Spending on health, residential, and personal care services surged by 9.7% in 2022 to reach $246.5 billion, marking a notable acceleration from the 6.7% growth observed in 2021. According to the U.S. Bureau of Labor Statistics (BLS), the average annual expenditures for all consumer units in 2022 amounted to $72,967, reflecting a 9.0% increase from 2021. The largest surge was witnessed in food expenditures, which saw a 12.7% increase, closely followed by a 12.3% rise in spending on personal care products and services.
Asia Pacific stands out as the fastest-growing region in the Baby Shampoo market due to several compelling reasons. ? The significant growth rate and considerable market share can be attributed to the birth rates in China and India. According to a report from China's National Statistical Bureau, 17.86 million infants were born in 2016, followed by 17.23 million births in 2017. Similarly, a UN report released in July 2019 indicates that India's current population stands at 1.37 billion and is projected to increase by 273 million by 2050. The combination of increasing disposable income in these developing economies and rising birth rates is fueling market growth.
The current report Scope analyzes Baby Shampoo Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
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According to Cognitive Market Research, the global Baby Shampoo market size was estimated at USD 4518.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 1807.2 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
According to Cognitive Market Research, the global Baby Shampoo market size was estimated at USD 4518.2 Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD 1355.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.
According to Cognitive Market Research, the global Baby Shampoo market size was estimated at USD 4518.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 1039.1 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
According to Cognitive Market Research, the global Baby Shampoo market size was estimated at USD 4518.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 225.9 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
According to Cognitive Market Research, the global Baby Shampoo market size was estimated at USD 4518.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 90.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
Global Baby Shampoo Market Report 2024 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Baby Shampoo Industry growth. Baby Shampoo market has been segmented with the help of its Product Type, Category Distribution Channel, and others. Baby Shampoo market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
How are Segments Performing in the Global Baby Shampoo Market?
According to Cognitive Market Research, Medicated stands out as the dominating Product Type. Medicated baby shampoo and conditioner products are specially formulated with active ingredients like coal tar, ketoconazole, or salicylic acid to address scalp issues such as cradle cap or eczema. These products, recommended by healthcare professionals, provide targeted relief from irritation and flakiness. Manufacturers conduct clinical trials to ensure the safety and effectiveness of these products, offering specialized solutions for the scalp and hair care needs of infants.
Non-Medicated emerges as the fastest-growing Product Type in the Baby Shampoo market. Non-medicated baby shampoo and conditioner products offer gentle cleansing and conditioning for infants' hair. They are free from harsh chemicals and artificial fragrances, making them tear-free and hypoallergenic, ideal for delicate skin. Widely available in the market, these products provide a mild yet effective solution for routine hair care, catering to parents who prioritize gentle maintenance of their babies' hair and scalp health without therapeutic ingredients.
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Baby Shampoo Industry. Request a Free Sample PDF!
According to Cognitive Market Research, the dominating Category is Organic. The popularity of organic baby shampoo is on the rise as public awareness increases regarding the potential harm synthetic baby shampoo may pose to a baby's skin and hair. Parents are increasingly turning to organic baby shampoo because it contains plant-based ingredients like calendula, aloe, and chamomile, which are non-toxic and non-irritating to the skin.
The fastest-growing category in the Baby Shampoo market is Conventional. The segment is driven by factors such as affordability, widespread availability, and limited awareness among consumers in rural areas regarding the presence of harmful chemicals in baby skincare products. However, the growth of non-organic products is declining due to increasing parental awareness and stringent government regulations.
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Distribution Channel Segment Analysis
According to Cognitive Market Research, the dominating Distribution Channels are Supermarkets and Hypermarkets. The advertisements of a baby care center are given a significant amount of space in hypermarkets, often comprising an entire section. It is estimated that parents of young children represent forty percent of the buyer demographic, yet they contribute to seventy-five percent of the total sales volume. The majority of product purchases occur in supermarkets, drug stores, pharmacies, and specialty health and beauty shops, where customers are provided with information and assurance about the suitability of the products. Brands frequently conduct in-store promotions through product displays and distribution of free samples to influence potential customers.
The fastest-growing Distribution Channel in the Baby Shampoo market is Online Retail. Market dynamics are poised to undergo a transformation due to the global proliferation of internet distribution channels. A significant number of leading consumer enterprises are adopting innovative social media tactics to captivate the attention of millennial parents.
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The Global Baby Shampoo Market is witnessing significant growth in the near future.
In 2023, the Medicated segment accounted for noticeable share of global Baby Shampoo Market and is projected to experience significant growth in the near future.
The Organic segment is expected to expand at the significant CAGR retaining position throughout the forecast period.
Some of the key companies Himalaya Wellness (India) , Johnson & Johnson (U.S.) and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Product Type | Medicated, Non-Medicated |
Category | Organic, Conventiona |
Distribution Channel | Supermarkets and Hypermarkets, Convenience Stores, Online Retail, Others |
List of Competitors | Himalaya Wellness (India), Pigeon (Japan), Johnson & Johnson (U.S.), Burt's Bees (U.S.), California Baby (U.S.), Earth Mama Baby Angel (U.S.), Unilever (U.K.), Mothercare (U.K.), PZ Cussons (U.K.), Chicco (Italy), Weleda (Switzerland), L'Oréal (France) |
This chapter will help you gain GLOBAL Market Analysis of Baby Shampoo. Further deep in this chapter, you will be able to review Global Baby Shampoo Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Baby Shampoo. Further deep in this chapter, you will be able to review North America Baby Shampoo Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Baby Shampoo. Further deep in this chapter, you will be able to review Europe Baby Shampoo Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Baby Shampoo. Further deep in this chapter, you will be able to review Asia Pacific Baby Shampoo Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Baby Shampoo. Further deep in this chapter, you will be able to review South America Baby Shampoo Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East and Africa Market Analysis of Baby Shampoo. Further deep in this chapter, you will be able to review Middle East and Africa Baby Shampoo Market Split by various segments and Country Split.
Chapter 6 Middle East and Africa Market Analysis
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Chapter 7 Top 10 Countries Analysis (Only Available with Corporate User License)
This chapter provides an in-depth analysis of the market share among key competitors of Baby Shampoo. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Product Type Analysis 2019 -2031, will provide market size split by Product Type. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Product Type Analysis 2021 - 2033
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Chapter 11 Market Split by Category Analysis 2021 - 2033
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Chapter 12 Market Split by Distribution Channel Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Baby Shampoo market
Chapter 13 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Why Medicated have a significant impact on Baby Shampoo market? |
What are the key factors affecting the Medicated and Non-Medicated of Baby Shampoo Market? |
What is the CAGR/Growth Rate of Organic during the forecast period? |
By type, which segment accounted for largest share of the global Baby Shampoo Market? |
Which region is expected to dominate the global Baby Shampoo Market within the forecast period? |
Segmentation Level Customization |
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Region level Data Customization |
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Country level Data Customization |
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Company Level |
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Additional Data Analysis |
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Additional Qualitative Data |
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Additional Quantitative Data |
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Service Level Customization |
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