What is a Pocket Square?
Pocket squares are small fabric accessories that are folded and placed in the breast pocket of a suit jacket or blazer. These decorative pieces of fabric add a touch of elegance and sophistication and complement a gentleman's overall look.
Pocket Square Market
It is a lateral part of the fashion industry that works on the production and sale of pocket squares. These pocket squares are made using fine fabrics such as silk, cotton, and linen to add a soft smooth texture. Primarily pocket squares are worn with suits, tuxedos, and blazers to enhance the aesthetics of formal or semi-formal attire. They are versatile accessories with an amount of significant promise to grow globally. A series of different factors are contributing to the market’s growth.
Attire personalization
These days consumers are more focused on creating their own fashion styles that speak of them. Due to this reason, the market manufacturers are focusing on products that reflect their customers’ individual styles and preferences. Pocket squares of different fabric choices, colours, patterns, and sizes are made available to provide customers with more options.
New Fashion Trends
Each year with the change of each season, new fashion trends enter the market. Celebrities and movie stars are the ones who bring these trends and consumers are the ones that try to keep up with the current fashion trends. The pocket square market has taken on this opportunity to collaborate with fashion influencers, designers, or brands to create exclusive and sought-after pocket square collections
Wedding season
A wedding means dressing in formal or semi-formal attire. Manufacturers can target this particular market by creating a pocket square collection specifically tailored to a range of colours and patterns that complement popular wedding colour schemes and themes.
Branding
Customized pocket squares featuring the company's logo or brand colours can serve as a way of branding in corporate settings. The pocket square market also receives orders for personalized branding and bulk orders that drive sales and expand market share.
Conclusion,
These several factors provide the pocket square market with a global reach, allowing companies to target customers beyond their local markets. expanding into international markets and exploring partnerships with global retailers can further boost online visibility and attract a broader customer base.
Author's Detail
Sneha Mali, LinkedIn
I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.
Author's Detail:
Supriya Jagtap /
LinkedIn
I am working as a Senior Research Analyst, mainly involved in conducting market research in the Information and Communication, and Technology domain. Skilled in Secondary Research, Primary Research, Data Analytics Research approaches with extensive experience providing first-class results. Highly focused, have analytical skills, and synergetic with positive energizers. Meets job demands and deadlines through diligent work-ethic and dedication to quality. Works with clients to determine requirements and provide excellent service.
