What is E-Cigarette
An electronic cigarette is an electronic gadget that is used for tobacco smoking. It consists of a tank for holding liquid, an atomizer, a heating element, and a battery as a power source. It is used as a substitute for regular cigarettes and tobacco smoke. It appraises that it is less harmful than traditional cigarettes.
By heating liquid such as nicotine, E-cigarettes form an aerosol. Users inbreathe that aerosol into the lungs. Users inhale vapor rather than smoke hence it is called vaping. E-cigarettes are also known as e-cigs, vape pens, e-hookahs, tank systems, and mods. It is present in different sizes and shapes. E-cigarettes are also utilized to deliver other drugs.
Market Drivers of E-Cigarette Market
Increasing awareness –
For users who is willing to quit tobacco smoking, e-cigarette is the safest alternative for that. Research conducted by various medical organizations and associations proves that e-cigarette is less harmful than traditional cigarettes, especially in the younger generation. Thus, increasing awareness regarding the advantages of E-cigarettes rather than traditional cigarettes is increasing the growth of the industry.
Product development –
Because of the merger and acquisition of traditional and E-cigarettes, there are much more product development happening. Continuous improvement in new product development is fueling market growth. The device is more effective in terms of battery life and flavors. There are various flavors available like chocolate, menthol, tobacco, fruits, and nuts. Also, it delivers customization capabilities like nicotine dosage and temperature control. Hence Reliability of a product boosts the demand for a market.
Marketing through E-commerce-
Most companies promoted their products through social media channels and marketed through E-commerce. Sales of E-cigarettes through online channels in increasing. Hence it is boosting the growth of the market. During the post-pandemic, sales through digital channels and marketing techniques are expected to grow the market.
Market Restraints-
Increasing Government regulation –
Strict government rules in some countries hinder the industry growth of E-cigarettes. It is trouble for retail customers to import e-cigars for individual use because of the trading rules. Some countries banned the manufacturing, transport, import, export, distribution, and sales of e-cigarettes and e-cigarettes component.
Conclusion-
E-cigarette sales are increasing due to technology’s growing population. Customers’ awareness of ashless, smokeless, and safe tobacco is expected to grow the industry growth. Electronic cigarettes being safer than traditional cigarettes results in the growth of the market. Improvement in product development and online sales accelerates the growth of a market.
Author's Detail
Sneha Mali, LinkedIn
I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.
Author's Detail:
Supriya Jagtap /
LinkedIn
I am working as a Senior Research Analyst, mainly involved in conducting market research in the Information and Communication, and Technology domain. Skilled in Secondary Research, Primary Research, Data Analytics Research approaches with extensive experience providing first-class results. Highly focused, have analytical skills, and synergetic with positive energizers. Meets job demands and deadlines through diligent work-ethic and dedication to quality. Works with clients to determine requirements and provide excellent service.
