What is Plus Size Women's Clothing?
The growth of the plus-size women's clothing market is primarily driven by the global increase in obesity among millennials. Additionally, the market is further fueled by the growing prevalence of childhood and adolescent obesity. Furthermore, the Asia Pacific region is experiencing an increase in the overweight population, which is expected to contribute to market growth.
Key tactics of companies working in Plus Size Women's Clothing Market
Intense competition among manufacturers drives the growth of the plus-size women's clothing market. The expansion is primarily attributed to introducing new products, supported by marketing and promotional events organized by major manufacturers and designers. Manufacturers continuously strive to offer new categories to attract a more extensive customer base, catering to the growing demand for trendy clothing worldwide. Retailers also play a crucial role by launching their own lines of plus-size garments to meet the increasing demand. For example, Walmart introduced the Terra and Sky brand in 2018 to attract more customers. Additionally, well-known high-street retailers such as River Island, New Look, and Mark & Spencer offer a diverse range of plus-size clothing options to cater to the demand in the market.
Driving Factors of Plus Size Women's Clothing Market
The global plus-size women's clothing market is experiencing significant growth driven by the increasing prevalence of obesity and overweight conditions among women consumers. This trend is supported by the expanding popularity of plus-size fashion and the growing body confidence of oversized women, leading to higher adoption of larger-sized apparel.
Furthermore, women are investing more in fashion due to evolving trends and the availability of a wide range of plus-size clothing options, contributing to the increased demand and growth of the market. Designers and retailers have recognized the shifting consumer needs for plus-size clothing, prompting them to focus on launching new products that align with customer demands and preferences.
Conclusion
As of now, with the rise in the number of obese women, the plus-size women’s clothing market will continue to witness steady growth. With women openly accepting their bodies, this figure will certainly rise in the coming time.
Author's Detail
Sneha Mali, LinkedIn
I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.
Author's Detail:
Supriya Jagtap /
LinkedIn
I am working as a Senior Research Analyst, mainly involved in conducting market research in the Information and Communication, and Technology domain. Skilled in Secondary Research, Primary Research, Data Analytics Research approaches with extensive experience providing first-class results. Highly focused, have analytical skills, and synergetic with positive energizers. Meets job demands and deadlines through diligent work-ethic and dedication to quality. Works with clients to determine requirements and provide excellent service.
