American Furniture Market Report 2025 (Global Edition)

Global American Furniture Market Report 2025 Market Size Split by Raw Material (Wood, Metal, Plastic, Others), by End Use (Residential, Office, Hotel, Others), by Category (Indoor, Outdoor), by Price ...

American Furniture Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

American Furniture Market Insights Video

Competitive Landscape of the American Furniture Market

There are many different and fierce competitors in the American furniture business. It includes a range of American furniture suppliers, from large, global companies to more specialized, smaller businesses.

American Furniture Industry News

• March 2023: Wriver announced that, exclusively at India Design 2023, a selection of new furniture pieces created in partnership with the renowned and award-winning design studios Morph Lab, MuseLAB, Studio Sumeet Nagi, and Wriver Design Studio will be unveiled. The collections were built on global sensibilities and designed to bolster interior designs to combine exceptional craftsmanship and material innovation and achieve their goal of "energizing modern living.
• February 2023: As part of their new Transitions line, IKEA unveiled three collections: Vivid Wonderland, Glorious Green, and Simple Serenity. The Swedish retailer encourages homes to be more sustainable with their purchases by selecting longer-lasting items that can be used repeatedly instead of routinely replacing items around the house.

Top Companies Market Share in American Furniture Industry: (In no particular order of Rank)

• Herman Miller Inc
• Steelcase Inc
• HNI Corporation
• Williams-Sonoma Inc
• Ashley Homestore Corporation
• Berkshire Hathway Inc
• Rooms To Go
• American Signature Inc
• Haworth Inc
• Inter IKEA Systems B.V.
• Others
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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In terms of revenue, the North America American Furniture Market share was 35% of the total market

According to Cognitive Market Research, North America dominated the market in 2023 and accounted for a share of more than 35% of the global revenue due to several variables. North America's furniture sector is expanding due to numerous significant causes. First, there's a strong market for home furnishings due to the rise in remote work, the number of newly established homes, and a spike in remodeling and redecorating projects. All of these variables have made it necessary to have comfortable and useful home office furniture. In addition, expenditure on furniture has increased due to an improving economy and increased consumer confidence. Another factor is the move toward environmentally friendly and sustainable furniture solutions, reflecting shifting consumer tastes. Together, these elements support North America's furniture market's consistent expansion.

Europe's furniture market is expanding as a result of several factors. First, the demand for home furnishings has increased due to a revival in the housing market caused by cheap mortgage rates and increasing construction activity. Additionally, the necessity for multipurpose and space-saving furniture has been created by urbanization combined with smaller living spaces in cities, pushing sales. The emphasis on sustainable and environmentally friendly materials fits perfectly with Europe's environmental awareness, which helps the market grow. Finally, the region's great heritage of design and craftsmanship draws in customers looking for fashionable, high-quality furniture, guaranteeing the European furniture market will continue to flourish.

The current report Scope analyzes American Furniture Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America American Furniture Market Analysis

North America American Furniture Market Analysis:

According to Cognitive Market Research, North America dominated the market in 2023 and accounted for a share of more than 60% of the global revenue due to several variables. The dynamic and diverse environment of the American furniture market indicates the region's changing lifestyle trends and consumer preferences. The growth of cities and the desire to maximize living areas have increased demand for multipurpose and space-saving furniture in recent years. With the rise in remote work, consumers spend money on home furniture, especially for home offices. This aligns with the shift toward "work from home" and the current trends in home décor and remodeling. To meet the demands of modern living, the North American furniture market keeps evolving to meet the needs of its customers. Innovation, usability, and sustainability are prioritized.

Europe American Furniture Market Analysis

Europe American Furniture Market Analysis:

According to Cognitive Market Research, Europe has a share of more than 20% of the global revenue due to several variables. The market for American furniture in Europe features a fusion of traditional and modern designs, indicative of the area's rich design heritage. Due to European buyers' great preference for fashionable and high-quality furniture, there is a particularly strong market for American furniture. To meet the needs of both urban and suburban living, this diversity is extended to both indoor and outdoor furniture. A combination of superior craftsmanship, adaptable design, and sustainability fuels the demand for American furniture in Europe. The market is still expected to grow steadily as buyers continue to seek out furniture that blends style and utility, accommodating changing indoor and outdoor design trends.

Asia Pacific American Furniture Market Analysis

Asia Pacific American Furniture Market Analysis:

According to Cognitive Market Research, Asia Pacific has 8% of the global revenue due to several variables. Because it combines traditional artistry with modern design, American furniture has become increasingly popular in the area. Market segments include various styles and materials, from traditional hardwood pieces to modern, space-saving designs, to accommodate consumers' varied interests. In response to the climate of the area and the growing popularity of outdoor living areas, the outdoor furniture segment of the industry has also experienced notable growth. In conclusion, buyers in Asia Pacific are increasingly drawn to American furniture because of its unique blend of global appeal, innovative design, and practicality. American furniture styles are well-positioned for ongoing expansion in the vibrant and culturally diverse Asian Pacific market due to their adaptability to the region's distinct preferences.

South America American Furniture Market Analysis

South America American Furniture Market Analysis:

According to Cognitive Market Research, South America dominated the market in 2023 and has 10% of the global revenue due to several variables. Due to its ability to appeal to a broad spectrum of consumers, American furniture has gained recognition for its versatility, from classic to contemporary. The outdoor furniture category in this market has had a notable expansion, which is consistent with the region's environment and residents' inclination toward outdoor living. American furniture firms' innovative designs and high-quality appeal to shoppers in South America. In conclusion, as customers look for reasonably priced, visually beautiful furniture for indoor and outdoor spaces, the South American market for American furniture keeps growing. South America's environment for American furniture is dynamic and promising due to the region's diverse cultural heritage and changing lifestyle preferences.

Middle East American Furniture Market Analysis

Middle East and Africa American Furniture Market Analysis:

According to Cognitive Market Research, the Middle East & Africa accounted for a share of more than 2% of the global revenue due to several variables. To satisfy the discriminating interests of customers in the area, a wide variety of American furniture styles, from classic to modern, are available on the market. A notable subset of this business is the luxury furniture industry, which has experienced significant expansion due to expanding affluent populations' preferences for sumptuous, custom-made furniture. In conclusion, buyers are looking for high-quality, aesthetically pleasing furniture that combines functionality with innovative design, which is why the Middle Eastern and African American furniture industry is expected to grow. The market is positioned for continuous expansion in this vibrant and culturally diverse marketplace due to its ability to adapt to the unique style preferences of the region and the emergence of luxury furniture segments.

American Furniture Market Analysis

American Furniture Type Segment Analysis

According to Cognitive Market Research, wood is the item that is utilized the most frequently in the market for American Furniture. Given that wood is a naturally occurring raw material utilized to make practically all types of furniture products worldwide, this growth is expected to pick up speed. The main method used to make wooden furniture is the processing of raw wood. Additionally, plywood, fiberboard, and particleboard are the three primary types of wooden panels. The regular availability of highly constructed hardwood chairs and sofa sets by the related companies is also anticipated to reduce the demand for these products in domestic settings.

Metal is the second-most used product. Because metal is stronger and more durable than other materials, it is becoming increasingly popular for furniture and other things. These characteristics make metal products desirable for various uses, especially playgrounds and business gardens. The requirement for durable, long-lasting furniture is increasing as these playgrounds and garden infrastructure settings develop, driving demand for metal-based products in these markets.

• Wood
• Metal
• Plastic
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of American Furniture Industry. Request a Free Sample PDF!

American Furniture End-Use Segment Analysis

According to Cognitive Market Research, residential is the leading segment. Because residential consumers have a large demand for couch sets and chairs for their home and backyard seating needs, the residential segment dominates the furniture market. The segment's rise is mostly due to the increasing rate of urbanization and the rising number of nuclear families in various nations worldwide. The residential market is growing as more people look for cozy and useful furniture for their homes and outdoor areas. This aligns with changing lifestyle trends and demographic shifts emphasizing comfort and beauty in the house and garden.

The American Furniture for Office ranks second in usage. Computer desks in various sizes and shapes are widely available worldwide, generating substantial profits from this market. Furthermore, the growing trend of corporate professionals working remotely is expected to increase demand for ergonomic office chairs for those working remotely, spurring further category growth.

• Residential
• Office
• Hotel
• Others

The above Graph is for representation purposes only. This chart does not depict actual Market share.

American Furniture Category Segment Analysis

The indoor is the American Furniture market's most popular offering. The market for indoor furniture is experiencing strong demand, primarily from consumers looking for different types of furniture for their living rooms, kitchens, and hallways to meet their daily indoor seating needs. Indoor furniture is in high demand as more people concentrate on designing cozy and visually appealing interior spaces. The growing interest of the global population in house renovation and décor trends has significantly aided this segment's growth. As a result of consumer investments in improving the ambiance and usability of their indoor living spaces, the indoor furniture market has seen an increase in sales, demonstrating the significance of comfort and interior design in contemporary living.

According to Cognitive Market Research, outdoor is the second-most popular product. The growing trend of hosting festival celebrations in gardens and balconies is driving substantial growth in the outdoor furniture market. People are now looking for chairs and an auditorium stage to create a festive mood in their outdoor spaces. The rise in festival celebration patterns has fueled the market for outdoor furniture. The market for these items has also been stimulated by increased awareness of the availability of water-resistant patio bars and garden decks. The outdoor furniture market is growing because customers want furniture that can withstand the elements and lasts through their outside celebrations. This is a reflection of how people around the world are becoming more and more interested in hosting outdoor events and entertainment.

• Indoor
• Outdoor

American Furniture Price Segment Analysis

• Low
• Medium
• High

American Furniture Distribution Channel Segment Analysis

• Supermarkets
• Specialty Stores
• Online
• Others

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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