AI in Games Market Report 2025 (Global Edition)

Global AI in Games Market Report 2025 Market Size Split by Type (On-Premise, Cloud-based), by Application (PC Gaming, TV Gaming, Smartphone & Tablet Gaming), by Genre (Action, Adventure, Puzzle, Simu...

AI in Games Market Report Description

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Competitive Landscape of the AI in Games Market

The competitive landscape of the AI in Games market is marked by intense innovation, strategic partnerships, and a dynamic mix of established gaming companies, technology giants, and nimble start-ups.

AI in Games Industry News

• March 2023, Roblox presented their concept for Al-driven content creation, which aims to let users build 3D models and programming with text prompts. To empower users as makers, the business has released two beta Al tools: Material Generator and Code Assist.

(Source: blog.roblox.com/2023/09/revolutionizing-creation-roblox/)

Top Companies Market Share in AI in Games Industry: (In no particular order of Rank)

• Ubisoft
• EA
• Tencent
• Sony
• Microsoft
• Playtika
• Activision Blizzard
• NetEase
• Nintendo
• Square Enix
• Konami
• Take-Two Interactive
• NCSoft
• Google
• Confidential Data
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

In terms of revenue, the North American AI in Games Market share was 40% of the total market

According to Cognitive Market Research, the global Ai In Games market size was estimated at USD XX Billion out of which North America held the major market of more than 40% of the global revenue with a market size of USD XX billion in 2023 and will grow at a compound annual growth rate (CAGR) of 25.4% from 2023 to 2030. The regional analysis highlights North America's technological prowess, robust gaming industry, and early adoption of AI innovations in game development. With a well-established infrastructure and a high concentration of leading gaming studios, North America leads in creating sophisticated AI-driven gaming experiences. The segmentation analysis reveals diverse applications across PC gaming, console gaming, and mobile gaming, showcasing the region's comprehensive integration of AI technologies. In conclusion, North America's substantial market share and size underscore its pivotal role in shaping the global AI in Games landscape, as the region continues to drive innovation and set industry standards with cutting-edge AI advancements in gaming.

According to Cognitive Market Research, the global Ai In Games market size was estimated at USD XX Billion out of which Asia-Pacific held the fastest growing market of more than 23% of the global revenue with a market size of USD XX billion in 2023 and will grow at a compound annual growth rate (CAGR) of 29.2% from 2023 to 2030. The regional analysis underscores Asia-Pacific's rapid technological adoption, burgeoning gaming industry, and the increasing integration of AI technologies into game development. With a vast and tech-savvy population, the region witnesses a surge in mobile and PC gaming, driving the demand for AI applications that enhance gaming experiences. The segmentation analysis reveals diverse applications across platforms, including PC gaming, console gaming, and mobile gaming, highlighting the region's comprehensive approach to AI in gaming. In conclusion, Asia-Pacific's impressive market share and accelerated growth underscore its pivotal role in propelling the global AI in Games market forward, as the region continues to be a key player in driving technological advancements and setting new standards in gaming innovation.

The current report Scope analyzes AI in Games Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America AI in Games Market Analysis

According to Cognitive Market Research, the global Ai In Games market size was estimated at USD XX Billion out of which North America held the major market of more than 40% of the global revenue with a market size of USD XX billion in 2023 and will grow at a compound annual growth rate (CAGR) of 25.4% from 2023 to 2030. The regional analysis highlights North America's technological prowess, robust gaming industry, and early adoption of AI innovations in game development. With a well-established infrastructure and a high concentration of leading gaming studios, North America leads in creating sophisticated AI-driven gaming experiences. The segmentation analysis reveals diverse applications across PC gaming, console gaming, and mobile gaming, showcasing the region's comprehensive integration of AI technologies. In conclusion, North America's substantial market share and size underscore its pivotal role in shaping the global AI in Games landscape, as the region continues to drive innovation and set industry standards with cutting-edge AI advancements in gaming.

• According to Cognitive Market Research, the US had a major share in the Ai InGames market with a market size of USD XX million in 2023 and is projected to grow at a CAGR of 25.2% during the forecast period. This is majorly due to the growing innovation and set industry, and inclusivity also play key roles in sustaining market growth and demand. 
• The Canada Ai InGames market had a market share of USD XX million in 2023 and is projected to grow at a CAGR of 26.2% during the forecast period. This is due to the increased AI advancements in gaming in the country. 
• The Mexico Ai InGames market is projected to witness growth at a CAGR of 25.9% during the forecast period, with a market size of USD XX million in 2023.

Europe AI in Games Market Analysis

According to Cognitive Market Research, the global AI In Games market size was estimated at USD XX Billion, out of which European market of more than 30% of the global revenue with a market size of USD XX billion in 2023 and will grow at a compound annual growth rate (CAGR) of 25.7% from 2023 to 2030. The regional analysis emphasizes Europe's technological sophistication, robust gaming ecosystem, and growing focus on AI integration in game development. With a mature gaming industry and a tech-savvy audience, Europe leads in creating AI-driven gaming experiences. The segmentation analysis highlights diverse applications across platforms, including PC gaming, console gaming, and mobile gaming, showcasing the region's comprehensive approach to AI integration. In conclusion, Europe's considerable market share and impressive market size underscore its pivotal role in shaping the global AI in Games landscape. The region's commitment to innovation and a mature gaming market contribute to Europe's prominence in advancing AI technologies within the gaming industry on a global scale.

• According to Cognitive Market Research, the Germany AI InGames market size was valued at USD XX million in 2023 and is projected to grow at a CAGR of 25.9% during the forecast period. This is majorly due to the robust gaming ecosystem, and growing focus on AI integration in game development, and inclusivity also play key roles in sustaining market growth and demand. 
• The United Kingdom AI In Games market had a market share of USD XX million in 2023 and is projected to grow at a CAGR of 26.5% during the forecast period. This is due to the advancing AI technologies within the gaming industry on a global scale. 
• The France AI In Games market is projected to witness growth at a CAGR of 24.9% during the forecast period, with a market size of USD XX million in 2023.
• The ItalyAi In Games market is projected to witness growth at a CAGR of 25.1% during the forecast period, with a market size of USD XX million in 2023.
• The Russian AI In Games market is projected to witness growth at a CAGR of 24.7% during the forecast period with a market size of USD XX million in 2023.
• The Spain AI In Games market is projected to witness growth at a CAGR of 24.8% during the forecast period, with a market size of USD XX million in 2023.
• The Portugal AI In Games market is projected to witness growth at a CAGR of 25.5% during the forecast period, with a market size of USD XX million in 2023.
• The Luxembourg AI In Games market is projected to witness growth at a CAGR of 25.8% during the forecast period with a market size of USD XX million in 2023.
• The Greece AI In Games market is projected to witness growth at a CAGR of 26.0% during the forecast period, with a market size of USD XX million in 2023.
• The Rest of Europe's AI In Games market is projected to witness growth at a CAGR of 24.4% during the forecast period with a market size of USD XX million in 2023.

Asia Pacific AI in Games Market Analysis

According to Cognitive Market Research, the global AI In Games market size was estimated at USD XX Billion out of which Asia-Pacific held the fastest growing market of more than 23% of the global revenue with a market size of USD XX billion in 2023 and will grow at a compound annual growth rate (CAGR) of 29.2% from 2023 to 2030. The regional analysis underscores Asia-Pacific's rapid technological adoption, burgeoning gaming industry, and the increasing integration of AI technologies into game development. With a vast and tech-savvy population, the region witnesses a surge in mobile and PC gaming, driving the demand for AI applications that enhance gaming experiences. The segmentation analysis reveals diverse applications across platforms, including PC gaming, console gaming, and mobile gaming, highlighting the region's comprehensive approach to AI in gaming. In conclusion, Asia-Pacific's impressive market share and accelerated growth underscore its pivotal role in propelling the global AI in Games market forward, as the region continues to be a key player in driving technological advancements and setting new standards in gaming innovation.

• According to Cognitive Market Research, the China Ai In Games market size was valued at USD XX million in 2023 and is projected to grow at a CAGR of 28.7% during the forecast period. This is majorly due to the rapid technological adoption, and inclusivity also plays a key role in sustaining market growth and demand. 
• The India AI In Games market had a market share of USD XX million in 2023 and is projected to grow at a CAGR of 31.0% during the forecast period. This is due to the burgeoning gaming industry and the increasing integration of AI technologies into game development. 
• The Japan AI In Games market is projected to witness growth at a CAGR of 27.7% during the forecast period, with a market size of USD XX million in 2023.
• The South Korean AI In Games market is projected to witness growth at a CAGR of 28.3% during the forecast period with a market size of USD XX million in 2023.
• The Australian AI In Games market is projected to witness growth at a CAGR of 28.9% during the forecast period, with a market size of USD XX million in 2023.
• The South East Asia AI In Games market is projected to witness growth at a CAGR of 30.2% during the forecast period with a market size of USD XX million in 2023.
• The Rest of the Asia Pacific AI In Games market is projected to witness growth at a CAGR of 29.0% during the forecast period with a market size of USD XX million in 2023.

South America AI in Games Market Analysis

According to Cognitive Market Research, the global Ai In Games market size was estimated at USD XX Billion out of which the Latin America market of more than 5% of the global revenue with a market size of USD XX billion in 2023 and will grow at a compound annual growth rate (CAGR) of 26.6% from 2023 to 2030. The regional analysis highlights Latin America's growing interest in gaming technologies, driven by increasing digitalization and a rising tech-savvy population. While the market size is relatively modest compared to other regions, the segmentation analysis reveals diverse applications across platforms, including PC gaming, console gaming, and mobile gaming, indicating a broadening adoption of AI solutions. In conclusion, Latin America's emerging market share underscores its potential in the global AI in Games landscape. As the region continues to embrace digital innovation, Latin America presents a growing market with opportunities for both local and international players to contribute to the evolving gaming industry on a regional scale.

• According to Cognitive Market Research, the Brazil Ai InGamess market size was valued at USD XX million in 2023 and is projected to grow at a CAGR of 27.2% during the forecast period. This is majorly due to the growing interest in gaming technologies, and inclusivity also plays a key role in sustaining market growth and demand. 
• The Argentina AI In Games market had a market share of USD XX million in 2023 and is projected to grow at a CAGR of 27.5% during the forecast period. This is due to the increasing digitalization and a rising tech-savvy population. 
• The Colombia AI In Games market is projected to witness growth at a CAGR of 26.4% during the forecast period, with a market size of USD XX million in 2023.
• The Peru AI In Games market is projected to witness growth at a CAGR of 26.8% during the forecast period, with a market size of USD XX million in 2023.
• The Chile AI In Games market is projected to witness growth at a CAGR of 26.9% during the forecast period, with a market size of USD XX million in 2023.
• The Rest of the Latin America Ai In Games market is projected to witness growth at a CAGR of 25.7% during the forecast period with a market size of USD XX million in 2023.

Middle East AI in Games Market Analysis

According to Cognitive Market Research, the global Ai In Games market size was estimated at USD XX Billion out of which Middle East and Africa markets of more than 2.00% of the global revenue with a market size of USD XX billion in 2023 and will grow at a compound annual growth rate (CAGR) of 26.9% from 2023 to 2030. The regional analysis underscores the region's increasing interest in gaming technologies, driven by rising digitalization and a growing tech-savvy population. While the market size is relatively modest compared to other regions, the segmentation analysis reveals diverse applications across platforms, including PC gaming, console gaming, and mobile gaming, indicating a broadening adoption of AI solutions. In conclusion, the Middle East and Africa's emerging market share of 2.00% highlights its potential in the global AI in Games landscape. As the region continues to invest in digital infrastructure and innovation, it presents an evolving landscape with opportunities for both local and global players to contribute to the market's growth, reflecting a promising and dynamic presence in the AI in Games industry.

• According to Cognitive Market Research, the GCC Countries Ai In Games market size was valued at USD XX million in 2023 and is projected to grow at a CAGR of 27.7% during the forecast period. This is majorly due to the increasing interest in gaming technologies, product innovation, and inclusivity also play key roles in sustaining market growth and demand. 
• The South Africa Ai In Games market had a market share of USD XX million in 2023 and is projected to grow at a CAGR of 27.9% during the forecast period. This is due to the rising digitalization and a growing tech-savvy population. 
• The Egypt Ai In Games market is projected to witness growth at a CAGR of 27.2% during the forecast period, with a market size of USD XX million in 2023.
• The Turkey Ai In Games market is projected to witness growth at a CAGR of 26.4% during the forecast period, with a market size of USD XX million in 2023.
• The Nigeria Ai In Games market is projected to witness growth at a CAGR of 26.0% during the forecast period, with a market size of USD XX million in 2023.
• The Rest of the MEA Ai In Games market is projected to witness growth at a CAGR of 25.9% during the forecast period with a market size of USD XX million in 2023.

AI in Games Market Analysis

AI in Games Type Segment Analysis

According to Cognitive Market Research, the dominant category is On-Premise AI Integration. Game developers widely adopt on-premise solutions to seamlessly integrate AI capabilities directly into the gaming infrastructure. On-premise AI allows for localized processing, offering low-latency responses critical for real-time gaming experiences. This category aligns with the industry's emphasis on robust, in-house AI systems that enhance gameplay mechanics, including intelligent NPC behavior, procedural content generation, and dynamic game environments. The dominance of On-Premise AI Integration reflects the gaming industry's commitment to tailored, efficient, and locally managed AI solutions that contribute to a more immersive gaming experience.

The fastest-growing category in the AI in Games market is Cloud-Based AI Solutions. With advancements in cloud computing, game developers increasingly leverage cloud-based AI for its scalability, accessibility, and potential for complex computations. Cloud-based solutions enable real-time updates, seamless multiplayer interactions, and the offloading of AI processing from individual devices, enhancing gaming experiences across platforms. As the gaming landscape embraces online multiplayer, streaming, and cross-platform gaming, the flexibility and scalability offered by Cloud-Based AI Solutions position this category as the fastest-growing. It reflects the industry's inclination towards cloud-centric approaches to accommodate evolving gaming trends and deliver high-quality AI-driven experiences to a broad and diverse player base.

• On-Premise
• Cloud-based

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of AI in Games Industry. Request a Free Sample PDF!

AI in Games Application Segment Analysis

According to Cognitive Market Research, the dominant category is PC Gaming. The application of AI in PC gaming takes center stage as developers prioritize creating sophisticated and immersive gaming experiences on personal computers. AI algorithms in PC gaming contribute to realistic graphics, complex gameplay mechanics, and intelligent NPCs, offering players a high-fidelity gaming environment. The dominance of PC gaming in AI integration is driven by the platform's processing power and versatility, allowing for more intricate AI-driven features that elevate the overall gaming experience.

The fastest-growing category in the AI in Games market is Smartphone & Tablet Gaming. With the proliferation of mobile devices, AI is rapidly gaining prominence in smartphone and tablet gaming applications. The fast-paced growth is fuelled by the demand for on-the-go gaming experiences with AI-driven features such as real-time learning, adaptive difficulty levels, and personalized gaming content. As mobile devices become more powerful and capable of handling advanced AI algorithms, developers focus on delivering AI-enhanced gaming experiences to a broad and diverse audience. The fastest growth in this category reflects the evolving landscape of mobile gaming and the increasing integration of AI to meet the expectations of tech-savvy gamers on portable devices.

• PC Gaming
• TV Gaming
• Smartphone & Tablet Gaming

The above Graph is for representation purposes only. This chart does not depict actual Market share.

AI in Games Genre Segment Analysis

• Action
• Adventure
• Puzzle
• Simulation
• Role-playing
• Others

AI in Games Component Segment Analysis

• Hardware
• Software
• Service

AI in Games Technology Segment Analysis

• Machine Learning
• Natural Language Processing
• Computer Vision
• Gesture Control
• Others

AI in Games Development Platform Segment Analysis

• Unity
• Unreal Engine
• CryEngine
• Amazon Lumberyard

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion