Zero Turn Riding Lawn Mowers Market Report 2025 (Global Edition)

Global Zero Turn Riding Lawn Mowers Market Report 2025 Market Size Split by Type Outlook: (Below 40 Inch Cutting Width, 40-50 Inch Cutting Width, Above 50 Inch Cutting Width), by Application Outlook: ...

Zero Turn Riding Lawn Mowers Market Report Description

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Competitive Landscape of the Zero Turn Riding Lawn Mowers Market

The competitive landscape of the Zero Turn Riding Lawn Mowers market is marked by several key players, including major manufacturers like Toro, John Deere, Husqvarna, and Cub Cadet, among others. These companies focus on innovation, offering a range of models with varying cutting widths, engine capacities, and advanced features. Competition is driven by factors such as product performance, technological advancements, customer service, and pricing. Additionally, the market sees increasing participation from electric mower manufacturers as consumer demand for eco-friendly solutions grows.

In February 2023, John Deere announced its latest product, the Z370R Electric ZTrak residential zero-turn mower. This new product comes when the outdoor power industry increasingly shifts towards battery-powered alternatives, moving away from traditional small spark-ignited off-road engines. The Environmental Protection Agency (EPA) has highlighted that these engines contribute approximately 5% of the total air pollutants in the U.S., with even higher levels in urban areas. By introducing the Z370R Electric ZTrak mower, John Deere addresses this environmental concern and offers a sustainable solution for residential lawn care. (Source: https://www.deere.com/en/news/all-news/all-electric-zero-turn-mower/) In November 2022, Husqvarna Group, a global outdoor lawn and garden product manufacturer, launched two new additions to its lineup of riding mowers for consumers: the Z350 and Z380 Xcit zero-turn mowers. These cutting-edge mowers incorporate state-of-the-art grass-cutting technology, setting a new standard in the industry. With a superior suspension system that outperforms competitors, industry-first on-stick controls and long-lasting blades designed to endure up to five years, users can experience the joy of a new cut season after season. Husqvarna Group's introduction of these innovative zero-turn mowers further solidifies their commitment to delivering exceptional quality and performance to their customers. (Source: https://www.husqvarna.com/us/zero-turn-mowers/xcite-z350/) In November 2023: Kubota Corporation launched a new Ze-421 z-t mower with zero emission. Its features include a low noise level and an efficient and durable machine and has a cutting deck of 42 and 48 inches. It is designed for residential and commercial sectors. (Source: https://kubota-group.eu/en/news-item/kubota-launch-their-latest-generation-of-zero-turn-mowers-the-ze-electric-zero-turn-range-with-the-ze-421-and-ze-481/)

Top Companies Market Share in Zero Turn Riding Lawn Mowers Industry: (In no particular order of Rank)

• Briggs & Stratton
• ARIENS
• BigDog Mower Co.
• Husqvarna Group
• Deere & Company
• KUBOTA Corporation.
• MTD Products Inc.
• SPARTAN MOWERS
• The Toro Company
• Swisher Inc.
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Regional Analysis of the Zero Turn Riding Lawn Mowers Market

Which Region Dominates the Zero Turn Riding Lawn Mowers Market in 2024?

According to Cognitive Market Research, North America is expected to dominate the Zero Turn Riding Lawn Mowers market in 2024. The region's strong market presence is driven by high demand in both residential and commercial sectors, particularly in the United States, where a large number of homeowners and landscaping businesses prefer these mowers for their efficiency and precision. The growing trend of lawn beautification, along with the increasing number of professional landscaping services, supports this dominance. North America's robust distribution network, along with advancements in mower technology and eco-friendly options, further strengthens its leading position in the market.

Which Region is Expanding at the Fastest CAGR?

The Asia-Pacific region is expanding at the fastest CAGR in the Zero Turn Riding Lawn Mowers market. Increasing urbanization, rising disposable incomes, and growing interest in landscaping and lawn maintenance are driving this growth. Countries such as China, India, and Japan are seeing a surge in both residential and commercial demand for efficient lawn care solutions. The region’s expanding agricultural and horticultural sectors, along with an increasing number of landscaping businesses, are contributing to the rapid adoption of advanced lawn care technologies. Economic development and shifting consumer preferences further fuel the demand for high-performance lawn mowers.

The current report Scope analyzes Zero Turn Riding Lawn Mowers Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Zero Turn Riding Lawn Mowers Market Analysis

According to Cognitive Market Research, the global Zero Turn Riding Lawn Mowers Market size was estimated at USD 3124.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 1249.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Zero Turn Riding Lawn Mowers Market with a market size of USD 148.17 million in 2024 and is projected to grow at a CAGR of 8.9% during the forecast period. The US market grows due to high demand from both residential and commercial sectors for efficient lawn care solutions.
• The Canada Zero Turn Riding Lawn Mowers Market had a market share of USD 22.54 million in 2024 and is projected to grow at a CAGR of 9.9% during the forecast period. Canada's growth is fueled by an expanding residential market and adoption of advanced lawn care technologies.
• The Mexico Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 9.6% during the forecast period, with a market size of USD 17.09 million in 2024.

Europe Zero Turn Riding Lawn Mowers Market Analysis

According to Cognitive Market Research, the global Zero Turn Riding Lawn Mowers Market size was estimated at USD 3124.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 937.35 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.4% from 2024 to 2031.

• The United Kingdom Zero Turn Riding Lawn Mowers Market had a market share of USD 23.66 million in 2024 and is projected to grow at a CAGR of 10.2% during the forecast period. The UK's market benefits from rising interest in landscaping and sustainable lawn care practices.
• The France Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 8.6% during the forecast period, with a market size of USD 12.96 million in 2024.
• According to Cognitive Market Research, the German Zero Turn Riding Lawn Mowers Market size was valued at USD 27.89 million in 2024 and is projected to grow at a CAGR of 9.6% during the forecast period. Germany’s growth is driven by demand for efficient, eco-friendly lawn care solutions.
• The Italy Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 8.8% during the forecast period, with a market size of USD 12.11 million in 2024.
• The Russia Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 8.4% during the forecast period, with a market size of USD 21.83 million in 2024.
• The Spain Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 8.5% during the forecast period with a market size of USD 11.55 million in 2024
• The Luxembourg Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD 4.37 million in 2024.
• The Portugal Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 9.2% during the forecast period, with a market size of USD 2.96 million in 2024.
• The Greece Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 1.69 million in 2024.
• The Rest of Europe's Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 8.1% during the forecast period, with a market size of USD 21.83 million in 2024.

Asia Pacific Zero Turn Riding Lawn Mowers Market Analysis

According to Cognitive Market Research, the global Zero Turn Riding Lawn Mowers Market size was estimated at USD 3124.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 718.64 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.9% from 2024 to 2031.

• According to Cognitive Market Research, the China Zero Turn Riding Lawn Mowers Market size was valued at USD 48.59 million in 2024 and is projected to grow at a CAGR of 12.4% during the forecast period. China’s market thrives on urbanization and increased disposable incomes driving lawn care demand.
• The Japan Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 11.4% during the forecast period, with a market size of USD 14.90 million in 2024.
• The India Zero Turn Riding Lawn Mowers Market had a market share of USD 12.96 million in 2024 and is projected to grow at a CAGR of 14.7% during the forecast period. India experiences growth due to a rising middle class and demand for professional landscaping services.
• The South Korean Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 12.0% during the forecast period, with a market size of USD 10.80 million in 2024.
• The Australian Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 12.6% during the forecast period, with a market size of USD 5.62 million in 2024.
• The South East Asia Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 18.8% during the forecast period, with a market size of USD 7.45 million in 2024.
• The Rest of Asia Pacific Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 12.7% during the forecast period, with a market size of USD 7.67 million in 2024.

South America Zero Turn Riding Lawn Mowers Market Analysis

According to Cognitive Market Research, the global Zero Turn Riding Lawn Mowers Market size was estimated at USD 3124.5 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 156.23 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.3% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Zero Turn Riding Lawn Mowers Market size was valued at USD 66.86 million in 2024 and is projected to grow at a CAGR of 10.9% during the forecast period. Brazil's market grows with the expansion of the middle class and focus on efficient lawn care.
• Argentina's Zero Turn Riding Lawn Mowers Market had a market share of USD 26.25 million in 2024 and is projected to grow at a CAGR of 11.2% during the forecast period. Argentina’s growth is driven by increased popularity of landscaping services and high-performance mowers.
• Colombia Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 10.1% during the forecast period, with a market size of USD 13.90 million in 2024.
• Peru Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 10.5% during the forecast period, with a market size of USD 12.81 million in 2024.
• Chile Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 10.6% during the forecast period, with a market size of USD 11.25 million in 2024.
• The Rest of Latin America's Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 9.4% during the forecast period, with a market size of USD 25.15 million in 2024.

Middle East Zero Turn Riding Lawn Mowers Market Analysis

According to Cognitive Market Research, the global Zero Turn Riding Lawn Mowers Market size was estimated at USD 3124.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 62.49 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.6% from 2024 to 2031..

• The GCC Countries Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 11.4% during the forecast period, with a market size of USD 26.75 million in 2024. The GCC region expands with investments in urban green spaces and landscaping services.
• The Egypt Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 10.9% during the forecast period, with a market size of USD 6.56 million in 2024.
• The South Africa Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 11.6% during the forecast period, with a market size of USD 9.87 million in 2024. South Africa's market grows due to increasing urban development and demand for landscaping services.
• The Turkey Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 10.1% during the forecast period, with a market size of USD 5.37 million in 2024.
• The Nigeria Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 6.56 million in 2024.
• The Rest of the MEA Zero Turn Riding Lawn Mowers Market is projected to witness growth at a CAGR of 9.6% during the forecast period, with a market size of USD 7.37 million in 2024.

Zero Turn Riding Lawn Mowers Market Analysis

How are Segments Performing in the Global Zero Turn Riding Lawn Mowers Market?

Zero Turn Riding Lawn Mowers Market Type Segment Analysis

According to Cognitive Market Research, the "Above 50 Inch Cutting Width" segment holds the largest share in the Zero Turn Riding Lawn Mowers market. These mowers are highly favored for their efficiency in large-scale residential lawns and commercial properties. The expansive cutting width allows for rapid coverage of vast areas, making them ideal for users who prioritize time savings. These mowers are particularly attractive to professional landscapers and municipalities that manage large green spaces. Their robust design, combined with powerful engines, makes them versatile and capable of tackling diverse terrains, further cementing their dominant position in the market.

The "Below 40 Inch Cutting Width" segment is expanding at the fastest CAGR in the market. These compact models are becoming increasingly popular among homeowners with smaller lawns who require a maneuverable and efficient mower. Their size makes them easier to store and transport, appealing to those with limited space. With growing demand for products tailored to smaller residential properties, these mowers offer the perfect balance between performance and convenience. As urbanization increases and smaller properties become more common, the demand for smaller, efficient lawn care equipment continues to accelerate, driving this segment's rapid growth.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Zero Turn Riding Lawn Mowers Industry. Request a Free Sample PDF!

Zero Turn Riding Lawn Mowers Market Application Segment Analysis

According to Cognitive Market Research, the residential application segment holds the largest share in the Zero Turn Riding Lawn Mowers market. Homeowners increasingly prefer these mowers due to their ability to significantly reduce mowing time and provide a neat, professional finish. As the demand for aesthetically pleasing lawns rises, homeowners are investing in high-performance equipment that can handle larger areas efficiently. The ease of use, coupled with superior maneuverability and cutting precision, makes zero-turn mowers an attractive option for residential users. With a growing emphasis on outdoor living spaces, this segment is expected to maintain its dominant position, supported by the increasing trend of DIY lawn care.

The commercial application segment is the fastest-growing in the market. Landscaping businesses, golf courses, and municipalities require efficient and durable lawn care equipment to manage large properties and open spaces. Zero-turn riding mowers are becoming the go-to choice for commercial landscaping due to their productivity, fuel efficiency, and ability to cover expansive areas quickly. As businesses strive to improve operational efficiency and reduce labor costs, demand for these mowers has surged. With the expansion of landscaping services across industries and increasing investments in turf management, the commercial segment is poised for substantial growth.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Zero Turn Riding Lawn Mowers Lawn Size Outlook: Segment Analysis

Zero Turn Riding Lawn Mowers Market Lawn Size Segment Analysis

According to Cognitive Market Research, the large lawn size segment holds the largest share of the Zero Turn Riding Lawn Mowers market. Homeowners and commercial properties with expansive lawns demand high-efficiency solutions to reduce mowing time and ensure uniform cuts. Zero-turn mowers are particularly suited for these applications due to their superior maneuverability and speed. Large properties such as golf courses, parks, and industrial landscapes rely on these mowers to maintain vast areas with minimal effort. The high-performance capabilities and durability of zero-turn mowers make them an ideal choice for handling large lawn sizes, thus contributing significantly to the market's revenue generation.

The medium lawn size segment is expanding at the fastest CAGR, driven by a rising number of homeowners and small businesses with moderate-sized lawns who seek efficient and time-saving lawn care solutions. As residential properties grow in size, the demand for versatile equipment that balances power and precision becomes paramount. Zero-turn mowers are gaining popularity in this segment due to their excellent maneuverability and efficiency. The trend of urbanization and increased landscaping investments in suburban areas further supports this segment’s rapid growth, as more consumers prioritize advanced, user-friendly lawn care equipment for medium-sized lawns.

• Small
• Medium
• Large

Author's Detail

Aarti Bagekari

Research Associate at Cognitive Market Research

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I am Aarti Bagekari, worked as a research associate with strong passion for transforming complex information into strategic insights. My strong analytical skills, coupled with a deep understanding of market dynamics and consumer behavior, empower me to identify hidden opportunities and proactively mitigate risks for clients. As a part of team, I possess a skills in data analysis, segmentation, competitive landscape.

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