Women Sportswear Market Report 2025 (Global Edition)

Women Sportswear Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Women Sportswear Market Insights Video

Competitive Landscape of the Women Sportswear Market

The Women's Sportswear Market is highly competitive, featuring major global brands like Nike and Adidas that lead in innovation and market share. Emerging players and established companies alike are vying to differentiate themselves through cutting-edge designs and performance-driven features to capture a share of the growing consumer base.

February 2024: Athleta, a brand under Gap Inc., has introduced a groundbreaking Train Collection, marking a new era in performance technology. This innovative 8-piece collection is the result of over three years of extensive wear testing with a diverse group of women, including elite athletes and everyday users, reflecting the brand's commitment to performance and innovation. (Source: https://www.prnewswire.com/news-releases/athleta-reimagines-performance-product-with-the-debut-of-revolutionary-train-collection-302060182.html) April 2024: Fabletics Marks Its 10th Anniversary with a Reinforced Dedication to Crafting Activewear for Every Body (Source: https://www.forbes.com/sites/gabbyshacknai/2024/04/11/fabletics-commemorates-its-10th-anniversary-with-renewed-commitment-to-create-activewear-for-every-body/)

Top Companies Market Share in Women Sportswear Industry: (In no particular order of Rank)

• Nike
• Adidas
• Under Armour
• Puma
• Reebok
• Lululemon Athletica
• Athleta (Gap Inc.)
• Columbia Sportswear
• Fabletics
• New Balance
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Competitive Landscape of the Women Sportswear Market

The Women's Sportswear Market is highly competitive, featuring major global brands like Nike and Adidas that lead in innovation and market share. Emerging players and established companies alike are vying to differentiate themselves through cutting-edge designs and performance-driven features to capture a share of the growing consumer base.

February 2024: Athleta, a brand under Gap Inc., has introduced a groundbreaking Train Collection, marking a new era in performance technology. This innovative 8-piece collection is the result of over three years of extensive wear testing with a diverse group of women, including elite athletes and everyday users, reflecting the brand's commitment to performance and innovation. (Source: https://www.prnewswire.com/news-releases/athleta-reimagines-performance-product-with-the-debut-of-revolutionary-train-collection-302060182.html) April 2024: Fabletics Marks Its 10th Anniversary with a Reinforced Dedication to Crafting Activewear for Every Body (Source: https://www.forbes.com/sites/gabbyshacknai/2024/04/11/fabletics-commemorates-its-10th-anniversary-with-renewed-commitment-to-create-activewear-for-every-body/)

The current report Scope analyzes Women Sportswear Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Women Sportswear Market Analysis

According to Cognitive Market Research, the global Women's Sportswear Market size was estimated at USD 43154.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 17261.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.5% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Women's Sportswear Market with a market size of USD 13619.56 million in 2024 and is projected to grow at a CAGR of 2.3% during the forecast period. The United States dominates the Women's Sportswear Market due to its large consumer base and high demand for diverse, innovative sportswear options.
• The Canada Women Sportswear Market had a market share of USD 2071.42 million in 2024 and is projected to grow at a CAGR of 3.3% during the forecast period. Canada's strict government food safety rules in developing nations.
• The Mexico Women's Sportswear Market is projected to witness growth at a CAGR of 3.0% during the forecast period, with a market size of USD 1570.82 million in 2024.

Europe Women Sportswear Market Analysis

According to Cognitive Market Research, the global Women's Sportswear Market size was estimated at USD 43154.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 12946.35 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.0% from 2024 to 2031.

• The United Kingdom Women's Sportswear Market had a market share of USD 2174.99 million in 2024 and is projected to grow at a CAGR of 3.6% during the forecast period. The UK is the fastest-growing country in the Women's Sportswear Market, driven by increasing consumer interest in fitness and the expanding popularity of athleisure wear.
• The French women's Sportswear Market is projected to witness growth at a CAGR of 2.0% during the forecast period, with a market size of USD 1191.06 million in 2024.
• According to Cognitive Market Research, the German Women's Sportswear Market size was valued at USD 2563.38 million in 2024 and is projected to grow at a CAGR of 3.0% during the forecast period. Germany is the dominant country in the Women's Sportswear Market due to its strong sports culture and high demand for premium, innovative athletic apparel.
• The Italy Women's Sportswear Market is projected to witness growth at a CAGR of 2.2% during the forecast period, with a market size of USD 1113.39 million in 2024.
• The Russia Women's Sportswear Market is projected to witness growth at a CAGR of 1.8% during the forecast period, with a market size of USD 2006.68 million in 2024.
• The Spain Women Sportswear Market is projected to witness growth at a CAGR of 1.9% during the forecast period with a market size of USD 1061.60million in 2024
• The Luxembourg Women's Sportswear Market is projected to witness growth at a CAGR of 2.9% during the forecast period, with a market size of USD 401.34 million in 2024.
• The Portugal Women's Sportswear Market is projected to witness growth at a CAGR of 2.6% during the forecast period, with a market size of USD 271.87 million in 2024.
• The Greece Women's Sportswear Market is projected to witness growth at a CAGR of 3.1% during the forecast period, with a market size of 155.36 million in 2024.
• Rest of Europe's Women's Sportswear Market is projected to witness growth at a CAGR of 1.5% during the forecast period, with a market size of USD 2006.68 million in 2024.

Asia Pacific Women Sportswear Market Analysis

According to Cognitive Market Research, the global Women's Sportswear Market size was estimated at USD 43154.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 9925.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Women's Sportswear Market size was valued at USD 4466.49 million in 2024 and is projected to grow at a CAGR of 5.8% during the forecast period. China dominates the Women's Sportswear Market due to its large consumer base, rapid urbanization, and growing middle-class population driving demand for athletic and activewear.
• The Japan Women's Sportswear Market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 1369.72 million in 2024.
• The India Women's Sportswear Market had a market share of USD 1191.06 million in 2024 and is projected to grow at a CAGR of 8.1% during the forecast period. India is the fastest-growing country in the Women's Sportswear Market, fueled by increasing health and fitness awareness and rising disposable incomes, expanding the market for sportswear.
• The South Korean Women's Sportswear Market is projected to witness growth at a CAGR of 5.4% during the forecast period, with a market size of USD 992.55 million in 2024.
• The Australian Women's Sportswear Market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 516.13 million in 2024.
• The South East Asia Women Sportswear Market is projected to witness growth at a CAGR of 7.3% during the forecast period, with a market size of USD 684.86 million in 2024.
• The Rest of Asia Pacific Women's Sportswear Market is projected to witness growth at a CAGR of 6.1% during the forecast period, with a market size of USD 704.71 million in 2024.

South America Women Sportswear Market Analysis

According to Cognitive Market Research, the global Women's Sportswear Market size was estimated at USD 43154.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 2157.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031. .

• According to Cognitive Market Research, the Brazil Women's Sportswear Market size was valued at USD 923.51 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. Brazil is the dominant country in the Women's Sportswear Market due to its large consumer base and strong sports culture driving high demand for activewear.
• Argentina's Women's Sportswear Market had a market share of USD 362.50 million in 2024 and is projected to grow at a CAGR of 4.6% during the forecast period. Argentina is the fastest-growing country in the Women's Sportswear Market, fueled by increasing urbanization and rising interest in fitness and athletic activities.
• Colombia Women Sportswear Market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 192.04 million in 2024.
• Peru Women Sportswear Market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 176.93 million in 2024.
• Chile's Women's Sportswear Market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 155.36 million in 2024.
• The Rest of Latin America's Women's Sportswear Market is projected to witness growth at a CAGR of 2.8% during the forecast period, with a market size of USD 347.39 million in 2024.

Middle East Women Sportswear Market Analysis

According to Cognitive Market Research, the global Women's Sportswear Market size was estimated at USD 43154.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 863.09 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.0% from 2024 to 2031.

• The GCC Countries Women Sportswear Market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 369.40 million in 2024. In the GCC countries, the Women's Sportswear Market is dominated by the UAE due to its high disposable income and growing fitness culture.
• The Egypt Women's Sportswear Market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 90.62 million in 2024.
• The South Africa Women's Sportswear Market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 136.37 million in 2024. South Africa is the fastest-growing country in the Women's Sportswear Market, driven by increasing urbanization and a rising focus on health and fitness.
• The Turkey Women's Sportswear Market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 74.23 million in 2024.
• The Nigeria Women's Sportswear Market is projected to witness growth at a CAGR of 3.1% during the forecast period, with a market size of USD 90.62 million in 2024.
• The Rest of the MEA Women's Sportswear Market is projected to witness growth at a CAGR of 3.0% during the forecast period, with a market size of USD 101.84 million in 2024.

Women Sportswear Market Analysis

Women Sportswear Market Type Segment Analysis

According to Cognitive Market Research, In the Women's Sportswear Market, Top Wear is the dominant category. This segment includes a range of products, such as sports bras, workout tops, and tank tops, which are essential for various physical activities. The dominance of top wear is driven by their fundamental role in providing support and comfort during exercise, as well as their versatility for both athletic and casual wear. The widespread demand for these items, coupled with continuous innovations in design and fabric, reinforces their leading position in the market.

Footwear is the fastest-growing category in the Women's Sportswear Market. This segment encompasses athletic shoes, running shoes, and cross-training footwear, which are seeing increased demand due to the rise in fitness activities and sports participation. Innovations in footwear technology, such as enhanced cushioning, support, and performance features, are driving growth. Additionally, the trend towards athleisure has expanded the use of sports footwear beyond the gym to everyday casual settings, contributing to its rapid market expansion.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Women Sportswear Industry. Request a Free Sample PDF!

Women Sportswear Market material Segment Analysis

According to Cognitive Market Research, In the Women's Sportswear Market, polyester is the dominant material category. Known for its durability, moisture-wicking properties, and ease of maintenance, polyester is widely used in athletic and activewear. Its ability to wick away sweat and dry quickly makes it ideal for high-performance sportswear. Additionally, polyester's versatility and affordability contribute to its extensive use across various types of women's sportswear, from leggings and sports bras to jackets and workout tops. This material's widespread adoption has solidified its leading position in the market.

Nylon is the fastest-growing material category in the Women's Sportswear Market. Its popularity is surging due to its superior stretch, flexibility, and lightweight properties, which enhance comfort and performance in activewear. Nylon's resistance to wear and its ability to maintain shape make it ideal for high-intensity workouts and sports activities. As consumer preference shifts towards high-performance and durable fabrics, nylon is increasingly being incorporated into sportswear designs, driving its rapid growth in the market.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Women Sportswear Distribution channel Segment Analysis

Women Sportswear Market Distribution Channel Segment Analysis

According to Cognitive Market, Research Retail outlets and franchise stores dominate the Women's Sportswear Market due to their widespread presence and ability to offer a hands-on shopping experience. These physical stores provide consumers with the opportunity to try on products, receive personalized service, and immediately purchase their desired items. The established network of retail outlets and franchise stores helps maintain a strong market presence. It drives consistent sales, as customers value the convenience and immediate gratification of in-person shopping for sportswear.

The online distribution channel is the fastest-growing segment in the Women's Sportswear Market, driven by increasing e-commerce adoption and the convenience of shopping from home. The rise in digital platforms allows brands to reach a global audience, offering a wider range of products and personalized shopping experiences. Online channels benefit from lower operational costs and the ability to provide detailed product information and customer reviews, which enhances consumer confidence and accelerates market growth in the digital space.

• Retail outlets and Franchise Stores
• Shopping Malls and Specialty Stores
• Online

Women Sportswear Price Segment Analysis

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• Medium
• High

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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