Wipes Market Report 2025 (Global Edition)

Global Wipes Market Report 2025 Market Size Split by Type (Wet Wipes, Dry Wipes), by Application (Personal Care, Household and Home Cleaning, Industrial Wipes), by Usability (Disposable, Reusable), by...

Wipes Market Report Description

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Impact of Tariff Trumph on Pharmaceuticals Industry

The reintroduction of tariffs under President Trump’s “Liberation Day Tariffs” in April 2025 has created significant disruption in global pharmaceutical trade. These tariffs, ranging from 10% to 46%, specifically target pharmaceutical products, APIs (active pharmaceutical ingredients), medical packaging, and machinery from key manufacturers in China and India. This has led to increased production costs, supply chain delays, and regulatory challenges for U.S.-based pharmaceutical companies.

The tariffs have particularly impacted generic drug manufacturers, who rely heavily on APIs from China and India. Biopharmaceuticals and vaccines are also feeling the pressure, with tariffs on critical materials like bioproduction media and cold-chain packaging raising costs by up to 25%. Similarly, contract manufacturing organizations (CMOs) are grappling with the need to identify new suppliers and adjust production plans to mitigate rising costs.

Foreign governments, including the European Union, have retaliated with tariffs on U.S. pharmaceutical exports, further complicating global trade. Clinical trials are also impacted, as tariffs on drugs and diagnostic kits delay trial timelines.

Market research is increasingly crucial for navigating these challenges. By providing real-time data on API pricing, supplier reliability, and tariff impact, pharmaceutical firms can make informed decisions on sourcing, compliance, and investment strategies. This data-driven approach helps mitigate risks, optimize supply chains, and identify alternative manufacturing hubs to offset tariff-related disruptions.

Overall, market research is essential for pharmaceutical companies to adapt to the new tariff landscape, enabling them to maintain competitive advantage and navigate global trade dynamics effectively.

Wipes Market Insights Video

Wipes Industry News:

• Ginni Filaments Company Launched Wet Wipes Manufacturing Facility In Gujarat (October 2022)

In GIDC Panoli in Gujarat, the Consumer Product Division of Ginni Filaments has opened its cutting-edge Wet Wipes manufacturing plant. The benefit of having a vertically integrated nonwoven fabric supplier on the same property is available to the new wet wipe plant.

Top Companies Market Share in Wipes Industry: (In no particular order of Rank)

• Contec Inc
• Unicharm India Private Limited
• Canopus Wet Wipes Pvt Ltd
• E.I. du Pont de Nemours and Company
• S. C. Johnson & Son
• Embuer
• Kolan India
• PT. Asia Pacific Fortuna Sari
• Robinson Healthcare Limited
• Reckitt Benckiser Group plc
• Novel Tissue?p?Ltd
• Gaba Care Pvt Ltd.
• Kimberly-Clark Corporation
• Nice-Pak
• Rockline Industries
• Procter & Gamble
• Clorox Company
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Which region is dominating the Wipes market?

Due to its ability to spend more money on personal care items, growing awareness of cleanliness and sanitation, and rising expenditure on baby care items, North America is considered to be the wipes market's largest region. Asia Pacific is estimated as a tremendously lucrative location for the wipes market during the forecast period. The area is predicted to have the biggest market share throughout the projection period. As a result of changing consumer views regarding personal cleanliness and care in the region, there will most certainly be a significant growth in the demand for wipes.

The current report Scope analyzes Wipes Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

Wipes Market Analysis

Wipes Market, By Type

Wet wipes and dry wipes are the two categories into which the market is split. The market for wet wipes is expanding as a result of more travelers and parents having more money to spend on the sanitation and upkeep of their infants.

• Wet Wipes
• Dry Wipes

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Wipes Industry. Request a Free Sample PDF!

By Application, the Personal Care segment has the biggest market share of the Wipes Market

The wipes market is categorized into three groups depending on applications: personal care, household and home cleaning, and industrial wipes. Baby wipes, cleaning wipes, personal hygiene wipes, and wipes for pet care make up the personal care segment's additional divisions. The household & home cleaning market is further divided into wipes for the kitchen, bathroom, and food service. Due to the rising need for wipes for baby care and personal hygiene, the personal care sector currently has the biggest market share.

• Personal Care
• Household and Home Cleaning
• Industrial Wipes

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Wipes Usability Segment Analysis

• Disposable
• Reusable

Wipes Material Segment Analysis

• Cotton
• Polyester
• Viscose
• Others

Wipes Distribution Channel Segment Analysis

The wipes market is divided into online and offline channels based on the distribution methods. E-commerce websites and business-owned websites are examples of online distribution channels. On the other hand, the offline distribution channel is split between supermarkets and hypermarkets, drugstores and pharmacies, and other businesses. Because consumers prefer to purchase wipes offline and because physical retailers frequently provide discounts, the offline segment dominates the worldwide wipes industry.

• Online
• Offline

Author's Detail

Manjiri Kanhere

Senior Research Associate at Cognitive Market Research

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Manjiri Kanhere is an experienced market researcher focused on the Pharma & Healthcare industry. With over 3+ years of experience, She has worked with major pharmaceutical companies and healthcare providers, helping them to understand market trends, identify new business opportunities, and develop effective sales & marketing strategies. Her expertise lies in the ability to analyze complex data sets and deliver insights that drive business decisions. At Cognitive Market Research, she handles the market research related to Pharma and healthcare industry.

Author's Conclusion