Winter and Snow Tire Market Report 2025 (Global Edition)

Global Winter and Snow Tire Market Report 2025 Market Size Split by Product Type (Stud-Less, Studded, Performance), by Type (Inner Tube, Tubeless), by Drive Train (ICE, Electric), by Vehicle Type (Lig...

Winter and Snow Tire Market Report Description

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Winter and Snow Tire Market Insights Video

Competitive Landscape of the Winter and Snow Tire Market

The market for winter and snow tires is extremely competitive, and the leading companies constantly innovate and implement calculated strategies to hold onto and increase their market share. To stay ahead of the competition, businesses are concentrating on product variety, sustainability, technical breakthroughs, and regional expansion. To reach a larger audience and adjust to shifting consumer behavior, digital marketing and e-commerce tactics are also essential.

October 2023: With the release of the new iON FlexClimate, premium tire maker Hankook is introducing its first all-season tire designed exclusively for electric vehicles (SUVs and passenger cars) to the European market. The Hankook iON FlexClimate complements the Hankook iON evo summer tire for electric cars and SUVs and the Hankook iON i*cept winter tire to complete the cutting-edge tyre family for both present and future generations of electric vehicles. All Hankook iON products that are the right size can also be used on regular cars with combustion or hybrid drives, where they show off their benefits over regular tires, especially when it comes to durability, energy efficiency, noise level, and resource conservation. Source: https://www.hankooktire-mediacenter.com/press-release/news/ion-flexclimate-hankook-presents-new-all-season-tyre-for-electric-vehicles/?tx_news_pi1%5Bcontroller%5D=News&tx_news_pi1%5Baction%5D=detail&cHash=00cc412f636b9c493106b26d20703bee.

 

Top Companies Market Share in Winter and Snow Tire Industry: (In no particular order of Rank)

• MICHELIN
• Bridgestone Corporation
• Continental AG
• Nokian Tyres plc
• The Goodyear Tire & Rubber Company
• The Yokohama Rubber Co.
• Ltd
• Pirelli & C. S.p.A.
• Sumitomo Rubber Industries
• Ltd.
• Hankook Tire & Technology Co.
• Ltd.
• Toyo Tire Corporation
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Winter and Snow Tire Market

Which Region Dominates the Winter and Snow Tire Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. North America's winter and snow tire industry is distinguished by robust demand, which is fueled by severe winter weather, legal mandates, and rising consumer awareness. To remain competitive, major companies in the market are concentrating on product diversity, technology developments, and sustainability. Market expansion is still being driven by opportunities in product innovation, marketing, and education despite obstacles including high costs and economic reasons.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific stands out as the fastest-growing region in the Winter and Snow Tire market. Winter tires are required in the northern countries of Asia, which include China, Japan, and South Korea. These areas suffer harsh winters with lots of snow and icy conditions. There is less of a need for tires designed for the winter in other parts of Asia, like Southeast Asia, where the winters are milder. Furthermore, there are regional variations in the legislation about the necessary use of winter tires. While several nations lack particular restrictions, others have stringent mandates.

 

The current report Scope analyzes Winter and Snow Tire Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Winter and Snow Tire

According to Cognitive Market Research, the global Winter and Snow Tire market size was estimated at USD 22145.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 8858.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031

• According to Cognitive Market Research, the US had a major share in the Winter and Snow Tire market with a market size of USD 6989.03 million in 2024 and is projected to grow at a CAGR of 3.0% during the forecast period. The demand is amplified by the nation's growing technological advancements.
• The Canada Winter and Snow Tire market had a market share of USD 1062.97 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. Canada's rising investment.
• The Mexico Winter and Snow Tire market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 806.09 million in 2024.

Europe Winter and Snow Tire

According to Cognitive Market Research, the global Winter and Snow Tire market size was estimated at USD 22145.2 Million out of which Europe held the market more than 30% of the global revenue with a market size of USD 6643.56 million in 2024 and will grow at compound annual growth rate (CAGR) of 3.5% from 2024 to 2031.

• The United Kingdom's Winter and Snow Tire market had a market share of USD 1116.12 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. In the UK, Winter and Snow Tire sales witnessed an upswing due to the growing investment.
• The France Winter and Snow Tire market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 611.21 million in 2024.
• According to Cognitive Market Research, the German Winter and Snow Tire market size was valued at USD 1315.42 million in 2024 and is projected to grow at a CAGR of 3.7% during the forecast period. In Germany, Winter and Snow Tire sales surged due to the increasing product launches.
• The Italy Winter and Snow Tire market is projected to witness growth at a CAGR of 2.9% during the forecast period, with a market size of USD 571.35 million in 2024.
• The Russia Winter and Snow Tire market is projected to witness growth at a CAGR of 2.5% during the forecast period, with a market size of USD 1029.75 million in 2024.
• The Spain Winter and Snow Tire market is projected to witness growth at a CAGR of 2.6% during the forecast period with a market size of USD 544.77 million in 2024
• The Luxembourg Winter and Snow Tire market is projected to witness growth at a CAGR of 3.6% during the forecast period, with a market size of USD 205.95 million in 2024.
• The Portugal Winter and Snow Tire market is projected to witness growth at a CAGR of 3.3% during the forecast period, with a market size of USD 139.51 million in 2024.
• The Greece Winter and Snow Tire market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD 79.72 million in 2024.
• Rest of Europe's Winter and Snow Tire market is projected to witness growth at a CAGR of 2.2% during the forecast period, with a market size of USD 1029.75 million in 2024.

Asia Pacific Winter and Snow Tire

According to Cognitive Market Research, the global Winter and Snow Tire market size was estimated at USD 22145.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 5093.40 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.

• According to Cognitive Market Research, China's Winter and Snow Tire market size was valued at USD 2292.03 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. Winter and Snow Tire sales surged in China due to increasing investment.
• The Japan Winter and Snow Tire market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 702.89 million in 2024.
• The India Winter and Snow Tire market had a market share of USD 611.21 million in 2024 and is projected to grow at a CAGR of 8.8% during the forecast period. India's rising automotive sector.
• The South Korea Winter and Snow Tire market is projected to witness growth at a CAGR of 6.1% during the forecast period, with a market size of USD 509.34 million in 2024.
• The Australian Winter and Snow Tire market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 264.86 million in 2024.
• The South East Asia Winter and Snow Tire market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 351.44 million in 2024.
• The Rest of the Asia Pacific Winter and Snow Tire market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 361.63 million in 2024.

South America Winter and Snow Tire

According to Cognitive Market Research, the global Winter and Snow Tire market size was estimated at USD 22145.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 1107.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.

• According to Cognitive Market Research, Brazil's Winter and Snow Tire market size was valued at USD 473.91 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. Winter and Snow Tire sales flourish in Brazil due to rising investment.
• Argentina Winter and Snow Tire market had a market share of USD 186.02 million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. The growing investment drives the market growth in the nation.
• Colombia Winter and Snow Tire market is projected to witness growth at a CAGR of 4.2% during the forecast period with a market size of USD 98.55 million in 2024.
• Peru Winter and Snow Tire market is projected to witness growth at a CAGR of 4.6% during the forecast period with a market size of USD 90.80 million in 2024.
• Chile Winter and Snow Tire market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD 79.72 million in 2024.
• The Rest of Latin America Winter and Snow Tire market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 178.27 million in 2024.

Middle East Winter and Snow Tire

According to Cognitive Market Research, the global Winter and Snow Tire market size was estimated at USD 22145.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 442.90 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.

• The GCC Countries Winter and Snow Tire market is projected to witness growth at a CAGR of 5.5% during the forecast period with a market size of USD 189.56 million in 2024. Winter and Snow Tire sales flourish due to the growing technological advancements.
• The Egypt Winter and Snow Tire market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 46.50 million in 2024.
• The South Africa Winter and Snow Tire market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 69.98 million in 2024. Winter and Snow Tire sales flourish in South Africa due to the rising investment.
• The Turkey Winter and Snow Tire market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 38.09 million in 2024.
• The Nigeria Winter and Snow Tire market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD 46.50 million in 2024.
• The Rest of MEA Winter and Snow Tire market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 52.26 million in 2024.

Winter and Snow Tire Market Analysis

Winter and Snow Tire Market Product Type Segment Analysis

According to Cognitive Market Research, Studded stands out as the dominating category. For improved traction on icy and packed snow surfaces, a particular type of winter tire known as "studded tires" has metal studs inserted into the tread. Those who live in areas with harsh winters are especially fond of these tires. Some variables like growing demand in harsh weather, developments in technology, elevated safety consciousness, and the tire's advantageous attributes, drive the market expansion.

Stud-Less emerged as the fastest-growing category in the Winter and Snow Tire market. The segment expansion is attributed to their adaptability, ease of use, and environmental friendliness. Specialized rubber compounds and tread patterns used in the construction of studless tires boost traction on snow and ice. They are a popular option for areas with variable winter weather because they may be used in both wet and winter situations.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Winter and Snow Tire Industry. Request a Free Sample PDF!

Winter and Snow Tire Market Type Segment Analysis

According to Cognitive Market Research, the dominating category is the Inner Tube. Inner tube tires offer an extra layer of protection against punctures, which is essential in areas with harsh winter weather and a higher risk of traffic accidents. Furthermore, the adoption of tubeless tires is not as rapid in other growing regions, which keeps the market for inner tube tires alive. In these areas, they occasionally provide a more affordable option, making them appealing to budget-conscious customers.

The fastest-growing category in the Winter and Snow Tire market is Tubeless. The risk of accidents during winter driving is decreased by the improved grip and stability that tubeless tires provide on snow and ice. Demand is driven by consumers' growing awareness of the advantages of tubeless tires in harsh conditions. Additionally, they usually have higher fuel efficiency than inner tube tires, which lowers operating expenses and carbon emissions. Tubeless tire technology contributes to environmental sustainability through reduced material usage and simplified recycling.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Winter and Snow Tire Drive Train Segment Analysis

Drive Train Segment Analysis

According to Cognitive Market Research, the dominating category is ICE. Due to climatic factors, legal regulations, and consumer preferences for improved safety and performance during winter driving, the market for winter and snow tires for internal combustion engine vehicles is still rather strong. Technological developments in tire design and materials, regional demand in the snowbelt regions, and adherence to safety standards are major drivers of revenue growth. The global market for winter and snow tires for internal combustion engine (ICE) cars is growing despite obstacles such as infrastructure constraints and economic concerns. However, opportunities in technological innovation, regional expansion, and consumer education are driving this growth.

The fastest-growing category in the Winter and Snow Tire market is Electric. Electric vehicle (EV) winter and snow tire sales are expected to rise as a result of rising EV adoption, technological developments in tire design, and consumer demand for sustainability and safety. Market expansion, technical innovation, and governmental backing present opportunities that offset challenges including infrastructural limits and cost considerations. Large tire producers are concentrating on creating winter tires specifically designed to improve electric vehicle (EV) performance in cold climates while satisfying consumer demands for environmental responsibility, efficiency, and safety. Capturing potential in the dynamic global market for winter and snow tires for electric vehicles (EVs) requires sustained breakthroughs in tire technology and innovative collaborations with car manufacturers.

• ICE
• Electric

Winter and Snow Tire Vehicle Type Segment Analysis

Vehicle Type Segment Analysis

According to Cognitive Market Research, the dominating category is Light Commercial Vehicles. The market for winter and snow tires for light commercial vehicles (LCVs) is fueled by the need for cold weather safety, performance, and regulatory compliance. Growth opportunities arise from growing fleet operations, tire design technical breakthroughs, and regional development into developing markets with winter temperatures.

The fastest-growing category in the Winter and Snow Tire market is Passenger Cars. The segment expansion is being driven by the increased sales of passenger cars and increasing government regulations.

• Light Commercial Vehicle
• Heavy Commercial Vehicle
• Passenger Cars
• Two Wheelers

Winter and Snow Tire Rim Size Segment Analysis

Rim Size Segment Analysis

According to Cognitive Market Research, the dominating category is 12-17 Inches. Compact SUVs, passenger cars, and other vehicles with 12–17-inch wheels usually need tires that strike a compromise between safety, comfort, and performance throughout the winter. This size range of winter and snow tires has unique tread patterns with biting edges, sipes, and deeper grooves to improve traction in wet, snowy, and icy conditions. Furthermore, studless technology, which increases traction without the use of metal studs and minimizes road damage while enhancing comfort, is a feature of many contemporary winter tires in this size range.

The fastest-growing category in the Winter and Snow Tire market is Above 22 Inches. There's a growing market for high-performance winter tires as luxury cars with large-diameter wheels continue to sell well. Specialized winter tires are becoming more and more popular due to consumer desires for wider wheels and unique rims on luxury cars. Additionally, the creation of novel tire materials and construction methods enhances winter performance, traction, and durability. Tire pressure and performance are optimized in variable winter circumstances through the integration of sensors and monitoring systems.

• 12-17 Inches
• 18-21 Inches
• Above 22 Inches

Winter and Snow Tire Sales Channel Segment Analysis

Sales Channel Segment Analysis

According to Cognitive Market Research, the dominating category is Original Equipment Manufacturers. The need for OEM-supplied winter tires is driven by rising passenger car and light truck production worldwide and is present in a variety of regional regions. Additionally, following safety guidelines and standards about winter tire performance guarantees compliance and improves cold-weather vehicle safety.

The fastest-growing category in the Winter and Snow Tire market is After Market. The aftermarket provides a wide range of winter tires designed to fit various car sizes, types, and performance requirements. Customers can select from a range of brands that are reputable for their dependability, performance, and quality during the winter months. Furthermore, aftermarket winter tires are readily accessible through tire shops, car repair facilities, and internet sites, meeting the needs of a wide range of customer preferences and geographical areas.

• Original Equipment Manufactures
• After Market

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Sumedha Gosavi

Research Associate at Cognitive Market Research

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