Global Wig
Market Report
2024
the global wig market size will be USD 3915.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 7.90% from 2024 to 2031.
The base year for the calculation is 2023 and 2019 to 2023 will be historical period. The year 2024 will be estimated one while the forecasted data will be from year 2025 to 2031. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global wig market size will be USD 3915.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 7.90% from 2024 to 2031.
Base Year | 2023 |
Historical Data Time Period | 2019-2023 |
Forecast Period | 2024-2031 |
Global Wig Market Sales Revenue 2024 | $ 3915.2 Million |
Global Wig Market Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 7.9% |
North America Wig Sales Revenue 2024 | $ 1566.08 Million |
North America Wig Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 6.1% |
Europe Wig Sales Revenue 2024 | $ 1174.56 Million |
Europe Wig Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 6.4% |
Asia Pacific Wig Sales Revenue 2024 | $ 900.5 Million |
Asia Pacific Wig Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 9.9% |
South America Wig Sales Revenue 2024 | $ 195.76 Million |
South America Wig Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 7.3% |
Middle East and Africa Wig Sales Revenue 2024 | $ 78.3 Million |
Middle East and Africa Wig Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 7.6% |
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Market Split by Application |
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Market Split by Material |
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Market Split by End-use |
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Market Split by Sales Channel |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Key Qualitative Information Covered |
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Wig Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
Hair wigs and hair extensions are artificial hair additions used by both men and women to achieve a certain hairstyle and cover up balding or bald patches caused by alopecia or hair loss. Hair wigs and extensions are an increasing section of women's beauty and personal care. Extensions have recently gained appeal among women, resulting in a substantial transition fueled by rising per capita spending on fashion accessories. Women with short hair often use an extension to make it appear longer. Extensions will expand rapidly during the projection period due to their availability in various colors, although demand for hair wigs is expected to remain stable.
Globally, the increasing prevalence of hair-related issues such as alopecia, hair thinning, and volume loss is driving market expansion. According to data from the American Hair Loss Association (AHA), androgenetic alopecia accounts for approximately 95% of hair loss in men. In contrast, the National Centre for Biotechnology Information estimates that androgenetic alopecia will afflict approximately 50% of men and women by 2021. Furthermore, the International Society of Hair Restoration Surgery estimates that nearly 40% of males aged 35 and up suffer from hair loss.
Hair wigs and extensions are a developing category of women's beauty and personal care; the increasing usage of wigs and extensions by older people to conceal hair patches will drive market expansion over the forecast period.
One of the main reasons behind the global demand for hair wigs is the rising prevalence of alopecia, which causes hair loss. The number of cases of alopecia has increased due to a variety of causes, including medical issues. Alopecia areata and androgenetic alopecia are two examples of medical diseases that can cause this condition, as can chemotherapy side effects. For example, almost 95% of male hair loss is attributed to androgenetic alopecia, sometimes referred to as Male Pattern Baldness (MPB), according to the American Hair Loss Association.
Additionally, as the prevalence of this illness rises globally, wig adoption is likewise increasing, which will boost the growth of the hair wig market throughout the projected time.
The growing need for premium grooming products is projected to present a growth opportunity for the hair wig market. People have prioritized their appearances more in recent years, which is likely to continue in the years to come and could increase demand for hair wigs.
The fashion and entertainment industries significantly impact the demand for premium hair wigs. Celebrities, social media influencers, and fashion icons regularly choose hair wigs to attain a variety of styles and looks, which is expected to drive the market's growth in the coming years.
The use of hair wigs can boost a person's self-esteem and look. Nevertheless, the market for hair wigs is hampered by the pain and irritation they bring to the scalp. The primary issue with wearing a wig is its discomfort, especially if it is composed of synthetic fibers. Natural hair can provide a greater level of comfort than synthetic wigs. Because of the friction between the wearer's scalp and the wig, wearing a wig for an extended period can lead to sweat, itching, and irritation. These discomforts contribute to a negative market demand graph.
Additionally, the high price of hair wigs is a deterrent for the sector. Human hair or synthetic fibers, typically more expensive, are the main materials used to make hair wigs. Hair wigs need to be manufactured with skill and knowledge, and to improve their longevity and attractiveness, they need to be properly cared for and maintained regularly, increasing costs. This hurts the hair wig market and may limit its future growth.
The COVID-19 pandemic has significantly affected the market's expansion of hair wigs and extensions. The urge of consumers to avoid visiting salons for their grooming needs has increased since the fatal illness first surfaced. As consumers began to spend more time at home, the global market for hair wigs and extensions declined. China is the world's top supplier of raw materials and human hair wigs and extensions. Thus, the disruption has been felt globally as governments enforced a lockdown. As a result, the hair integration industry had a very limited supply of raw materials, and sales, raw materials, transportation, exports, and imports were down.
The growth of e-commerce has been driven by the growing trend of online shopping following the COVID-19 epidemic, as consumers have grown reliant on the ease and convenience of buying hair wigs online. The usage of wigs was also publicly supported by many celebrities and influencers, which aroused curiosity among their followers and raised the market for hair wigs.
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Established firms coexist with creative newcomers in the hair wigs and extensions market, developing technologies and shifting consumer preferences. Enhancing operations, partnerships, new product launches, and acquisitions have been top priorities for these businesses. Following are a few recent changes in the sector:
(Source: https://www.hairuwear.com/kim-kimble/)
(Source: https://www.lordhair.com/afro-diversity-mens-hair-pieces-african-americans-diverse-size.html)
Top Companies Market Share in Wig Industry: (In no particular order of Rank)
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According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The rising incidence of hair loss, thinning hair, and other hair-related issues has led to a growing demand for hair wigs and extensions, making North America a major importer of these items. The fact that American women outsourced their larger hairstyles was formerly something they used to disguise. Celebrities who freely admit to wearing other people's hair include Brittany Spears and Jessica Simpson.
The Asia Pacific region is witnessing an increase in the sales of the wig market. Established manufacturers with headquarters in China, India, Vietnam, and Bangladesh have the most growth potential in this region. Global exports of hair wigs and extensions primarily go to China and Japan. Additionally, chemo patients experience significant hair loss, which is anticipated to increase demand for hair growth and extension services in the area.
The current report Scope analyzes Wig Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
The above graph is for illustrative purposes only.
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According to Cognitive Market Research, the global wig market size was estimated at USD 3915.2 million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 1566.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.1% from 2024 to 2031. In North America, wig sales dominate, fuelled by the demand for hair wigs and extensions made of synthetic and human hair has always been strong for US-based manufacturers. Hair salons and beauty centers have historically impacted the demand for hair wigs and extensions. Hairstylists' suggestions are the main source of demand for hair wigs. The natural hair wig in North America is intricately tied to the expanding wig market. Due to their natural look, longevity, and heat-styling capability, human hair wigs are the most popular in North America, even if they are more costly.
Cognitive Market Research shows a market value of USD 3915.2 million in 2024 and is projected to expand at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 1174.56 million. In Europe, the prevalence of cancer is rising, and chemotherapy and other cancer therapies can lead to hair loss. As a result, there is a growing need for wigs for medical conditions. The surge in natural hair wig sales across Europe is intimately linked to the burgeoning market. Although these wigs are the priciest, they look the most realistic and long-lasting. They are frequently worn by those who have lost their hair due to illnesses or medical procedures and by those who want to look fashionable with a high-quality wig. In Europe, human hair wigs have the most market share due to the growing need for high-quality, realistic-looking items.
According to Cognitive Market Research, the global wig market size was estimated at USD 3915.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 900.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.9% from 2024 to 2031. The Asia Pacific region is experiencing growth in the wig market sales. This growth can be attributed to several major and minor competitors meeting a range of customer needs. Furthermore, a 2023 article by Scandinavian Biolabs states that India (14.3%) and Hong Kong (44.4%) are two of the top human hair exporters to other countries, underscoring the Asia Pacific region's importance in the world's hair market. The rising demand for wigs in the Asia Pacific finds a pivotal ally in the growing preference for natural hair wigs as a material segment. People prefer more natural-looking hair wigs for a better appearance.
According to Cognitive Market Research, the global wigs market size was estimated at USD 3915.2 million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 195.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.3% from 2024 to 2031. Wig sales in Latin America are experiencing growth because Latin American consumers are spending more on personal care items, such as wigs, as their disposable incomes rise. This is especially true in nations with robust economic growth in recent years, such as Brazil, Mexico, and Colombia. The upswing in synthetic wigs across Latin America is closely tied to the expanding market. This is because synthetic wigs are easier to maintain and style and are typically less expensive than wigs made of actual hair.
According to Cognitive Market Research, the global wig market size was estimated at USD 3915.2 million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 78.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.6% from 2024 to 2031. MEA experiences an upswing in wig sales driven by the increased population of the MEA region, which is becoming more sophisticated and fashion-conscious due to its rapid urbanization. This is increasing the market for wigs, which express uniqueness and personal flair. The rise of hair extension wigs in the MEA region aligns with the flourishing market. Natural hair can benefit from extensions to enhance length, volume, or color—women of various ages and ethnicities like them.
Global Wig Market Report 2024 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Wig Industry growth. Wig market has been segmented with the help of its Type, Application Material, and others. Wig market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
According to Cognitive Market Research, full-head hair wigs held the major market share over the forecast period. Wigs are seen as stylish and make styling changes simple. As a result, people are starting to favor human hair wigs. Many men and women are influenced to pick between these options instead of hair transplants and surgery by the availability of high-quality wigs.
Hair extension wigs are the fastest-growing category over the forecast period. Women are influenced by seeing celebrities use hair extensions to improve their appearance. Celebrities from Hollywood, such as Kylie Jenner, Beyoncé, Brittney Spears, Kim Kardashian, and Rihanna, are frequently spotted supporting the use of hair extensions both on the red carpet and during performances.
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Wig Industry. Request a Free Sample PDF!
According to Cognitive Market Research, women hold a prominent market share. Women can experiment with numerous haircuts and colors using wigs without worrying about harming their hair. They can also give short or thin hair body, volume, or length.
Men are the fastest-growing category over the forecast period. Synthetic and human hair are the most common hair types used in men's wigs. Although more costly, human hair wigs provide a more realistic appearance and feel. Synthetic hair wigs are more reasonably priced and available in more colors and designs.
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According to Cognitive Market Research, natural hair wigs hold a prominent market share. Human wigs and extensions are far more popular than synthetic ones since they resemble genuine hair and have higher product quality and longevity. Human wigs and extensions are typically more expensive than synthetic ones because of the former's greater production costs and the challenge of obtaining human hair.
Synthetic wigs are the fastest-growing category over the forecast period. The design and manufacturing of hair wigs have benefited greatly from technological developments, which have fueled market expansion. Lighter and more adaptable wigs and extensions are the outcome of notable advancements in design and aesthetics, including sophisticated fiber selection.
According to Cognitive Market Research, individual users hold a prominent market share. The sector comprises consumers who purchase hair extensions and wigs from hair salons or retailers. These customers greatly boost demand for hair wigs and extensions by purchasing them for personal use.
Commercial users are the fastest-growing category over the forecast period. Players in the market are investing in eco-friendly practices, waste management and recycling initiatives, and research into safer materials as consumers prioritize sustainability and ethical lifestyle choices more and more.
According to Cognitive Market Research, offline stores hold a prominent market share. Specialty retailers, including hypermarkets, supermarkets, convenience stores, clubhouse stores, and others (drugstores, hairdressers, and spas) are included in this distribution chain. The need for this equipment has increased due to shops opening more locations and expanding their businesses.
Online users are the fastest-growing category over the forecast period. Because more people use smartphones, the Internet is becoming more widely used. Customers are now shopping online instead of at traditional brick-and-mortar establishments. Customers may now access a wide variety of products because of the large geographic reach and robust presence of major merchants. The increased sales of wigs and extensions through online distribution channels can be attributed to these shifting shopping tastes.
Research Analyst at Cognitive Market Research
I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.
Sneha Mali is a research analyst working in various domains including the Consumer Goods, market research and transport & logistics and her primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. Her knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively.Sneha stay up-to-date with the latest research trends, methodologies, and technologies to ensure that her research is accurate, relevant, and impactful.
In her current role, Sneha is committed to continuous learning and staying abreast of emerging trends in research methodologies. Regular participation in workshops, webinars, and industry conferences ensures that her skills remain sharp and relevant. She have demonstrated ability to transform complex data sets into clear and concise narratives that inform key business strategies. Collaborating with cross-functional teams.Sneha remains an invaluable asset in the dynamic landscape of market research.
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Type | Hair extension Wig, Full head hair wigs |
Application | Men, Women |
Material | Synthetic Wig, Natural hair Wig |
End-use | Commercial Users, Individual Users |
Sales Channel | Online, Offline |
List of Competitors | Evergreen Products Group Ltd, HairUWear Inc, Henan Ruimei products Co Ltd, Artnature Co Ltd, Shake-N-Go Inc, Aleriana SRL, Lordhair Co Ltd, Papillon Hair World, UniWigs Inc, Indique Hair LLC |
This chapter will help you gain GLOBAL Market Analysis of Wig. Further deep in this chapter, you will be able to review Global Wig Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
Chapter 2 North America Market Analysis
Chapter 3 Europe Market Analysis
Chapter 4 Asia Pacific Market Analysis
Chapter 5 South America Market Analysis
Chapter 6 Middle East and Africa Market Analysis
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Chapter 7 Top 10 Countries Analysis (Only Available with Corporate User License)
Competitor's Market Share and Revenue (Subject to Data Availability for Private Players)
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Type Analysis 2019 -2031, will provide market size split by Type. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Type Analysis 2019 -2031
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Chapter 11 Market Split by Application Analysis 2019 -2031
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Chapter 12 Market Split by Material Analysis 2019 -2031
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Chapter 13 Market Split by End-use Analysis 2019 -2031
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Chapter 14 Market Split by Sales Channel Analysis 2019 -2031
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Wig market
Chapter 15 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Why Hair extension Wig have a significant impact on Wig market? |
What are the key factors affecting the Hair extension Wig and Full head hair wigs of Wig Market? |
What is the CAGR/Growth Rate of Men during the forecast period? |
By type, which segment accounted for largest share of the global Wig Market? |
Which region is expected to dominate the global Wig Market within the forecast period? |
Segmentation Level Customization |
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Region level Data Customization |
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Country level Data Customization |
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Company Level |
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Additional Data Analysis |
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Additional Qualitative Data |
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Additional Quantitative Data |
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Service Level Customization |
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