Wig Market Report 2024 (Global Edition)

Global Wig Market Report 2024 Market Size Split by Type (Hair extension Wig, Full head hair wigs), by Application (Men, Women), by Material (Synthetic Wig, Natural hair Wig), by End-use (Commercial Us...

Wig Market Report Description

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Competitive Landscape of the Wig Market

Established firms coexist with creative newcomers in the hair wigs and extensions market, developing technologies and shifting consumer preferences. Enhancing operations, partnerships, new product launches, and acquisitions have been top priorities for these businesses. Following are a few recent changes in the sector:

• In May 2023, Celebrity hairstylist Kim Kimble teamed up with HairUWear to produce the wig line, which includes eight styles in 14 tones and ranges in price from US$ 299 to US$ 479. It is specifically intended for people with textured hair. 

(Source: https://www.hairuwear.com/kim-kimble/)

• In August 2022, In response to African American men and women experiencing thinning and hair loss brought on by alopecia, genetic hair loss, hormonal fluctuations, and medical illnesses, Lordhair Co Ltd. announced that it would be expanding its afro hair wigs.

(Source: https://www.lordhair.com/afro-diversity-mens-hair-pieces-african-americans-diverse-size.html)

Top Companies Market Share in Wig Industry: (In no particular order of Rank)

• Evergreen Products Group Ltd
• HairUWear Inc
• Henan Ruimei products Co Ltd
• Artnature Co Ltd
• Shake-N-Go Inc
• Aleriana SRL
• Lordhair Co Ltd
• Papillon Hair World
• UniWigs Inc
• Indique Hair LLC
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North America dominated the market in 2024 and accounted for around 40% of the global revenue.

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The rising incidence of hair loss, thinning hair, and other hair-related issues has led to a growing demand for hair wigs and extensions, making North America a major importer of these items. The fact that American women outsourced their larger hairstyles was formerly something they used to disguise. Celebrities who freely admit to wearing other people's hair include Brittany Spears and Jessica Simpson.

The Asia Pacific region is witnessing an increase in the sales of the wig market. Established manufacturers with headquarters in China, India, Vietnam, and Bangladesh have the most growth potential in this region. Global exports of hair wigs and extensions primarily go to China and Japan. Additionally, chemo patients experience significant hair loss, which is anticipated to increase demand for hair growth and extension services in the area.

The current report Scope analyzes Wig Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Wig

According to Cognitive Market Research, the global wig market size was estimated at USD 3915.2 million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 1566.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.1% from 2024 to 2031. In North America, wig sales dominate, fuelled by the demand for hair wigs and extensions made of synthetic and human hair has always been strong for US-based manufacturers. Hair salons and beauty centers have historically impacted the demand for hair wigs and extensions. Hairstylists' suggestions are the main source of demand for hair wigs. The natural hair wig in North America is intricately tied to the expanding wig market. Due to their natural look, longevity, and heat-styling capability, human hair wigs are the most popular in North America, even if they are more costly.

Europe Wig

Cognitive Market Research shows a market value of USD 3915.2 million in 2024 and is projected to expand at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 1174.56 million. In Europe, the prevalence of cancer is rising, and chemotherapy and other cancer therapies can lead to hair loss. As a result, there is a growing need for wigs for medical conditions. The surge in natural hair wig sales across Europe is intimately linked to the burgeoning market. Although these wigs are the priciest, they look the most realistic and long-lasting. They are frequently worn by those who have lost their hair due to illnesses or medical procedures and by those who want to look fashionable with a high-quality wig. In Europe, human hair wigs have the most market share due to the growing need for high-quality, realistic-looking items.

Asia Pacific Wig

According to Cognitive Market Research, the global wig market size was estimated at USD 3915.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 900.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.9% from 2024 to 2031. The Asia Pacific region is experiencing growth in the wig market sales. This growth can be attributed to several major and minor competitors meeting a range of customer needs. Furthermore, a 2023 article by Scandinavian Biolabs states that India (14.3%) and Hong Kong (44.4%) are two of the top human hair exporters to other countries, underscoring the Asia Pacific region's importance in the world's hair market. The rising demand for wigs in the Asia Pacific finds a pivotal ally in the growing preference for natural hair wigs as a material segment. People prefer more natural-looking hair wigs for a better appearance.

South America Wig

According to Cognitive Market Research, the global wigs market size was estimated at USD 3915.2 million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 195.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.3% from 2024 to 2031. Wig sales in Latin America are experiencing growth because Latin American consumers are spending more on personal care items, such as wigs, as their disposable incomes rise. This is especially true in nations with robust economic growth in recent years, such as Brazil, Mexico, and Colombia. The upswing in synthetic wigs across Latin America is closely tied to the expanding market. This is because synthetic wigs are easier to maintain and style and are typically less expensive than wigs made of actual hair.

Middle East and Africa Wig

According to Cognitive Market Research, the global wig market size was estimated at USD 3915.2 million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 78.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.6% from 2024 to 2031. MEA experiences an upswing in wig sales driven by the increased population of the MEA region, which is becoming more sophisticated and fashion-conscious due to its rapid urbanization. This is increasing the market for wigs, which express uniqueness and personal flair. The rise of hair extension wigs in the MEA region aligns with the flourishing market. Natural hair can benefit from extensions to enhance length, volume, or color—women of various ages and ethnicities like them.

Wig Market Analysis

Type Segment Analysis

According to Cognitive Market Research, full-head hair wigs held the major market share over the forecast period. Wigs are seen as stylish and make styling changes simple. As a result, people are starting to favor human hair wigs. Many men and women are influenced to pick between these options instead of hair transplants and surgery by the availability of high-quality wigs.

Hair extension wigs are the fastest-growing category over the forecast period. Women are influenced by seeing celebrities use hair extensions to improve their appearance. Celebrities from Hollywood, such as Kylie Jenner, Beyoncé, Brittney Spears, Kim Kardashian, and Rihanna, are frequently spotted supporting the use of hair extensions both on the red carpet and during performances.

• Hair extension Wig
• Full head hair wigs

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Wig Industry. Request a Free Sample PDF!

Application Segment Analysis

According to Cognitive Market Research, women hold a prominent market share. Women can experiment with numerous haircuts and colors using wigs without worrying about harming their hair. They can also give short or thin hair body, volume, or length.

Men are the fastest-growing category over the forecast period. Synthetic and human hair are the most common hair types used in men's wigs. Although more costly, human hair wigs provide a more realistic appearance and feel. Synthetic hair wigs are more reasonably priced and available in more colors and designs.

• Men
• Women
• Youth

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Wig Material Segment Analysis

According to Cognitive Market Research, natural hair wigs hold a prominent market share. Human wigs and extensions are far more popular than synthetic ones since they resemble genuine hair and have higher product quality and longevity. Human wigs and extensions are typically more expensive than synthetic ones because of the former's greater production costs and the challenge of obtaining human hair.

Synthetic wigs are the fastest-growing category over the forecast period. The design and manufacturing of hair wigs have benefited greatly from technological developments, which have fueled market expansion. Lighter and more adaptable wigs and extensions are the outcome of notable advancements in design and aesthetics, including sophisticated fiber selection.

• Synthetic Wig
• Natural hair Wig

Wig End-use Segment Analysis

According to Cognitive Market Research, individual users hold a prominent market share. The sector comprises consumers who purchase hair extensions and wigs from hair salons or retailers. These customers greatly boost demand for hair wigs and extensions by purchasing them for personal use.

Commercial users are the fastest-growing category over the forecast period. Players in the market are investing in eco-friendly practices, waste management and recycling initiatives, and research into safer materials as consumers prioritize sustainability and ethical lifestyle choices more and more.

• Commercial Users
• Individual Users

Wig Sales Channel Segment Analysis

According to Cognitive Market Research, offline stores hold a prominent market share. Specialty retailers, including hypermarkets, supermarkets, convenience stores, clubhouse stores, and others (drugstores, hairdressers, and spas) are included in this distribution chain. The need for this equipment has increased due to shops opening more locations and expanding their businesses.

Online users are the fastest-growing category over the forecast period. Because more people use smartphones, the Internet is becoming more widely used. Customers are now shopping online instead of at traditional brick-and-mortar establishments. Customers may now access a wide variety of products because of the large geographic reach and robust presence of major merchants. The increased sales of wigs and extensions through online distribution channels can be attributed to these shifting shopping tastes.

• Online
• Offline

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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