The Rapid growth of the Automotive industry drives the Chrome Plating Market: Cognitive Market Research

Chrome Plating Market Overview

Chrome plating is a finishing process that applies chromium to the surface of a metal workpiece. It is used in a variety of manufacturing applications including wheels, doorknobs, cutlery, and vases. The process is carried out in a plating tank, where the metal object to be plated is submerged in an electrolyte solution containing chromium ions. Chrome plating is classified as decorative or hard, depending on the thickness of the chrome layer it creates. Chrome plating is an electroplating technique that is characterized by the use of chromium. It uses electricity to deposit chromium onto the surface of an object. Chromium is highly resistant to corrosion, making it a great choice for applications that are exposed to harsh environments. This plating is a versatile surface finishing process that can provide a range of functional and aesthetic benefits to a wide range of applications. Decorative chrome plating employs a layer of nickel that has a total thickness of under 0.001 inches. On the other hand, hard chrome plating is thicker than its decorative counterpart. It can enhance the corrosion resistance of the material to which it is applied and is used to increase the wear resistance of different components. Chrome plating provides a layer of protection and an excellent shine. Chrome plating can also decorate objects and improve the desirable properties of mechanical parts. Additionally, chromium is highly resistant to corrosion, making it ideal for applications exposed to harsh environments. This material has a high degree of hardness and is suitable for applications that require a hard, durable surface. 
Further, chrome plating is used for decorative or technical purposes. For decorative drives, chrome plating provides the product with a smooth and shiny appearance. In the technical field, chrome plating can give metal surfaces a high degree of hardness. This high hardness increases wear resistance, provides anti-seizure properties, and improves corrosion resistance

Chrome Plating Market – Industry Analysis

Market Drivers

• The rapid growth of the automotive industry

The rapid growth of the automotive industry is the main key driving factor responsible for the growth of the chrome plating market due to the growing need for high-performance components that can withstand harsh environmental conditions. Chrome plating is increasingly used in the automotive industry for its aesthetic appeal, as well as for its functional properties such as corrosion resistance, wear resistance, and hardness. Metal coating applications in the automotive industry in order to increase traceability, functional & cosmetic inspection, and continuous improvement. Therefore, manufacturers are majorly focusing on multilayer nickel-chromium coatings on aluminum, die-cast zinc, and magnesium. In addition, nickel chrome plating is significantly adapted for automotive applications including fuel filler flaps, emblems, running boards, running boards, roof rails, and window trims. The automotive industry is continuously evolving, and manufacturers are always looking for new and innovative ways to differentiate their products from competitors. Chrome plating is a popular automotive part to add visual interest and creates a distinctive look for a vehicle, which has led to increased use of chrome-plated components in automotive design. For example, Arlington Plating Company uses nickel chrome plating with excellent corrosion resistance and appearance for interior applications such as knobs, door handles, interior trim, paddle shifters, and door panels for vehicles. The increasing sales of new passenger cars are driving the demand for the chrome plating market. For example, According to European Automobile Manufacturers’ Association, in the first month of 2023, registrations of battery electric vehicles and hybrid passenger vehicles in Europe continued to grow, accounting for around 9.5% and 26.0% of the market respectively. Additionally, registrations of new petrol cars in Europe increased to around 12.54% in January 2023, contributing to the expansion of their market share to approximately 37.9%. This has led to increased demand for chrome plating as automotive manufacturers seek to meet the demand for high-quality, visually appealing, and durable automotive components. All these aforementioned factors are positively influencing the growth of the chrome plating market over the forecast period.

• Increasing adoption of decorative materials

• Surge in demand for metal plating for aerospace applications

Market Trends

• Manufacturers shift towards using water-based cleaning agents over organic.

Global Chrome Plating Manufacturers Profiles/Analysis

Allied Finishing Inc.

Allied Finishing Inc Basic Information, Manufacturing Base, Sales Area, and its Competitors 

Business Segment/ Overview:

Allied Finishing, Inc. specializes in the decorative metal plating and finishing industry. The company offers a wide range of metal finishing services to a variety of industries including automotive, appliance, gaming, heavy truck, and motorcycle industry.
The finishing services offered by the company include,

• Metal Plating
• Stainless Steel Plating
• Nickel Plating
• Chrome Plating
• Black Chrome Plating
• Trivalent Chrome Plating
• Rack Plating

Allied Finishing, Inc. offers several value-added services such as powder coat paint, wet coating painting, and recessed painting and also provides assembly solutions to customers. The company’s core metal substrates include zinc, aluminium, steel, stainless steel, and brass.

Business Strategy

Allied Finishing, Inc. has a strong focus on maintaining and producing the finest quality metal plating finishes. It has implemented several quality improvement practices such as six sigma, a quality management system, and strives to develop advanced product quality planning. The company expanding its operating lines’ by focusing on product design and development to offer a broad range of plating finishes. For instance, the company has launched a new trivalent chrome line to enhance its offerings.
It has a robust focus on fulfilling customer requirements and specializes in making sure its customers get their parts on time and finished as required. It strategically focuses on building a strong relationship with customers and suppliers to improve its processes. It works with its suppliers in making sure plating lines are working correctly, and the processes are going along efficiently. Moreover, Allied Finishing, Inc. is engaged in business diversification and looking forward to possibly diversifying its markets and striving to serve new industries.