Rising Disposable Income And Growing Awareness Of Child Safety Is Significantly Driving The Growth Of The Juvenile Products Market

Global Juvenile Products Market Overview

Juvenile products are designed for use by infants and children under 12 years of age. A wide range of Juvenile products including, a baby or toddler foam pillow, bassinet, bedside sleeper, booster seat, changing pad, and child restraint system for use in motor vehicles and aircraft, co-sleeper, crib mattress, floor playmat, highchair, highchair pad, infant bouncer, infant carrier, infant seat, infant sleep positioner, infant swing, infant travel bed, infant walker, nap cot, nursing pad, nursing pillow, playmat, playpen, play yard, polyurethane foam mat, pad, or pillow, portable foam nap mat, portable infant sleeper, portable hook-on chair, soft-sided portable crib, stroller, and toddler mattress. Bill does not extend to toys, medical devices, electronic products, or internal components that do not come into direct contact with a child’s skin or mouth during reasonably foreseeable use and abuse of the product.

Global Juvenile Products Market – Global Industry Analysis

Market Drivers

• The rising disposable income and growing awareness of child safety is significantly driving the growth of the juvenile products market

Increasing disposable income, growing working women population, rising parental concerns towards child safety, and implementation of various regulatory policies relating to child protection is the major factor expected to drive the growth of the global market. The growing number of women in the workforce, coupled with the rise in consumer income levels have empowered parents to spend more on childcare products, thereby driving the juvenile product market. 

Durable juvenile products that last are made to be safe and comfortable for kids. Baby cots and cradles, strollers, carriers, and prams offer convenience and simplicity to parents as well as comfort to children. The increasing demand for juvenile products is driven by rising birth rates and accelerating urbanization. In addition, parents' improved purchasing power and concerns are their children's safety and comfort, which has boosted sales of these products globally. Growing government initiatives for promoting child development and safety. For instance, the Consumer Product Safety Improvement Act (CPSIA) by the United States government enforces consumer safety standards and other safety requirements for childcare products.

Increasing demand for wipes products during the forecast period. The following graph represents the Forecast market value of baby wipes worldwide from 2019 to 2027 (in billion U.S. dollars).

Global Juvenile Products Revenue by Region (2018-2023)

Global Juvenile Products Revenue and Market Share (%) by region (2018-2023)

Global Juvenile Products Revenue (USD Billion) by region (2018-2023)

	2018	2019	2020	2021	2022	2023	CAGR
North America	XX	XX	XX	XX	XX	XX	XX
Europe	XX	XX	XX	XX	XX	XX	XX
Asia Pacific	XX	XX	XX	XX	XX	XX	XX
Latin America	XX	XX	XX	XX	XX	XX	XX
Middle East & Africa	XX	XX	XX	XX	XX	XX	XX
Total	XX	XX	XX	XX	XX	XX	6.2%

Global Juvenile Products market is expected to grow at a CAGR of 6.2% over the forecast period, from 2023 to 2030.

Global Juvenile Products Market Segmentation Analysis

Global Juvenile Products Market Segmentation Analysis by Product Type

Stroller & Prams

• Prams 
• Single Stroller 
• Multi-child Stroller

Carriers & Carrycots

Safety Seats

• Convertible
• Booster
• Infant Car Seat
• Others (Baby Bike Seats, etc)

•    Walkers 

Baby Dining Products

• High Chair
• Chair and Table Set 
• Others (Floor Seat, etc.)

Bouncers, Rockers & Swing
BabyBedding Products

• Cradles & Bassinet
• Cots & Cribs
• Others (Sleeping Bags, Bedding Sets, etc.)

Cupboards & Chest of Drawers 

• Foldable
• Non-foldable 
• Others (Stools, Play gyms, etc.)

Source: Cognitive Market Research

Based on product type, the Strollers and pram segment has a significant market share throughout the forecast period. Strollers and prams are indeed part of the juvenile products category, as they are specifically designed for infants, toddlers, and young children. Strollers, also known as baby carriages or pushchairs in some regions, are wheeled vehicles designed to transport infants and young children. They typically have a reclining seat and a canopy to protect the child from the sun and other environmental elements. Strollers come in various designs and features, including lightweight, umbrella strollers for easy travel, jogging strollers for active parents, and travel system strollers that can attach to infant car seats.

Global Juvenile Products Market by Age Group:

•    0-1 year
•    2-4 years
•    5-7 years
•    8-12 years

Global Juvenile Products Market by Distribution Channel:

•    Supermarkets & Hypermarkets
•    Brand Stores
•    Online
•    Others

Global Juvenile Products Market by Price Range:

•    Premium
•    Mid-Range
•    Low-Range

Global Juvenile Products Market by Application:

•    Home
•    Commercial
 
Global Juvenile Products Market Players

•    Dorel Juvenile Group
•    Goodbaby International Holdings Ltd.
•    Mothercare
•    Britax
•    Artsana S.p.A
•    Mee Mee
•    Newell Brands
•    Bugaboo International B.V
•    HTS (BeSafe)
•    Emmaljunga
•    RECARO Kids s.r.l.

Global Juvenile Products Manufacturers Profiles/Analysis

Goodbaby International Holdings Ltd.

Goodbaby International Holdings Ltd. Basic Information, Manufacturing Base, Sales Area, and Competitors

Sr. No.	Item	Description
1	Company Name	Goodbaby International Holdings Ltd.
2	Website	www.gbinternational.com.hk
3	Established Date	1989
4	Headquartered	China
5	Market Position/ History	Goodbaby International Holdings Ltd. is a manufacturer of juvenile products. It was established in 1989 and is headquartered in China. In 1996, the company expanded its business in the US and in Europe in 2002. Further, the company was listed on the Hong Kong Stock Exchange in 2010. Thereafter in 2014, it acquired CYBEX and Evenflo, and then in 2017, it acquired gb branded non-durable business and retail network to expand Group’s product portfolio to children's apparel.
6	Sales Area	Worldwide
7	Manufacturing Location	7 in China, 1 in United States and 1 in Mexico
8	Ticker	Hong Kong Stock exchange
9	No. of Employees	~7000
10	Competitors	Mothercare Britax Artsana S.p.A Mee Mee Newell Brands Bugaboo International B.V HTS (BeSafe) Emmaljunga RECARO Kids s.r.l.
11	CEO	LIU Tongyou
12	Ownership Type	Public
13	Contact Information	No.20, Luxi Rd, Lujia Town, Kunshan City, Jiangsu Province Tel: +86-512-5787-1888 Fax: +86-512-5767-1515

Business Segment/ Overview:

Goodbaby International Holdings Ltd. is involved in the research and development, manufacturing, marketing, sales, and distribution of juvenile products to over 100 countries. The Group has 728 production materials suppliers, 180 OEM suppliers and 1,121 non-production suppliers. The company has over 12,000 patents, 400 self-managed retail outlets, and received over 50 design awards. These are 9 manufacturing plants across the globe and 8 R&D centers.