Metal Card Market Overview
Product Overview and Scope of Metal Card
A metal card typically refers to a credit or debit card that is made from metal materials instead of traditional plastic. These cards are often associated with premium or high-end credit card offerings and are designed to provide a more luxurious and prestigious feel.
Metal cards are usually made from materials such as stainless steel, titanium, or other alloys, which gives them a solid and durable construction. The metallic finish can range from brushed or matte to polished and shiny, depending on the card issuer's design choices.
Metal cards are often associated with prestige and exclusivity, making them a status symbol for cardholders. The weight and durability of metal cards give them a premium feel and a sense of sturdiness compared to plastic cards. Metal cards may offer additional security features such as embedded chips, contactless payment technology, or unique card numbers to protect against fraud. Some card issuers release limited edition or special edition metal cards, which can provide access to exclusive offers, rewards, or privileges. Certain metal cards include RFID-blocking technology, which prevents unauthorized scanning of your card's information.
Metal Card Market – Global Industry Analysis
Market Drivers
- Premium Branding and Status Symbol drives the Global Metal Card Market
Metal cards are often offered by high-end financial institutions, luxury brands, or exclusive credit card programs. By owning a metal card, individuals feel a sense of prestige and exclusivity associated with being part of an elite group. The limited availability and higher entry requirements for obtaining metal cards contribute to their perception as a status symbol.
Issuing metal cards can be a strategic branding move for financial institutions and companies. By offering metal cards, they can enhance their brand image and position themselves as providers of premium services. Customers who are drawn to luxury and exclusive experiences are more likely to be attracted to brands that offer metal cards, associating them with quality, sophistication, and higher social standing.
Metal cards serve as a form of social validation for individuals who value recognition and approval from others. Owning a metal card can act as a conversation starter and an indicator of financial success and achievement. It can also be a way for individuals to signal their belonging to a particular social or professional group.
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Global Luxury Goods Market by revenue in billions of dollars |
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Source: Cognitive Market Research |
Global Metal Card Revenue by Regions (2018-2023)
Global Metal Card Revenue Market Share (%) by Regions in 2022
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Global Metal Card Revenue Market Share (%) by regions in 2022 |
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Source: Cognitive Market Research |
Based on region, North America is dominating the metal card market in terms of revenue market share throughout the forecast period. This is due to the presence of several players of the metal card in this region such as CPI Card Group, American Banknote Corporation, and CardLogix Corporation. Other factors that have contributed to North America's dominance over other regions include the substantial presence of well-known players like Mastercard and Visa, the widespread acceptance of credit card transactions across retail stores and restaurants, and the increased investments by businesses to expand their business operations in this region.
Global Metal Card Revenue by Segment
Global Metal Card Market by Application
- Payment Cards
- SIM Cards
- Government/Health
- Transportation Cards
- Gift Cards
- Access Cards
- Others
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Global Metal Card Revenue Market Share (%) by Application in 2022 |
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Source: Cognitive Market Research |
Based on the application segment, payment cards and SIM cards together dominated the metal card market during the forecast period. This is attributed to the increasing demand of smartphones and rapidly growing digitization.
Global Metal Card Market by Product
- Chip Enabled Cards
- Smart Cards
- Regular Cards
Global Metal Card Manufacturers Profiles/Analysis
CPI Card Group Inc.
CPI Card Group Inc. Company Basic Information, and Sales Area
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Description |
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Company Name |
CPI Card Group Inc. |
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Website |
www.cpicardgroup.com |
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Established Date |
2007 |
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Headquartered |
USA |
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Market Position/History |
In 2007, CPI Card Group Inc. was established. In 2010, the business purchased a number of the assets of Premier Card Solutions, a well-known supplier of prepaid debit cards, data customization services, and tamper-evident security packaging. It bought EFT Source 2014, a renowned pioneer in the financial technology sector, in order to provide Card Once quick issuance and extend personalization and end-to-end services in response to the market's desire for customization and immediacy. |
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Sales Area |
USA |
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Manufacturing Location |
USA |
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Ticker |
NASDAQ: PMTS |
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No. of Employees |
1000+ |
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Competitors |
Shoreline Cards, Xantium, CPS Cards, Chase Merchant Services, HID, SIA, and CMS Info Systems. |
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CEO |
Scott Scheirman |
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Ownership Type |
Public |
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Contact Number |
10368 West Centennial Road, Littleton, CO 80127 Tel: (720) 681-6304 |
Business Segment/ Overview:
CPI is a significant provider of payment solutions, including credit, debit, and prepaid debit card solutions. Its headquarters are in Littleton, Colorado, and all of its facilities are within the United States. Additionally, it provides an immediate card insurance solution that enables bank customers who issue cards to provide customized debit or credit cards to specific cardholders right within the bank branch.
Metal Cards Product Types Specification
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Product |
Product Description |
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Encased Tungsten 20 Grams |
The unique Encased Tungsten Card is a fusion of tungsten and PVC that provides significant weight and stiffness. The 20-gram weight offers cardholders an eye-catching and opulent product. PVC encloses the metal, giving designers flexibility in their designs and alternatives for colored edges. |
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Encased Steel 10 Grams |
The patented Steel Card, a lighter yet useful alternative to metal cards for mass issuance tactics, is a combination of metal and plastic. The Encased Steel card gives cardholders a unique feel and is almost twice as heavy as a typical PVC card while costing a fraction of what a regular metal card would. Display a detailed card design in full color or silk screen. Issuers can provide a more accessible metal card because of encased steel. |
Business Strategy
The primary goal of CPI Card Group Inc. is to link people with technology through both conventional and cutting-edge solutions that improve people's daily lives. It aspires to excite and satisfy the needs of its customers by providing market-leading quality goods and services, as well as platforms that make working simple. They are dedicated to consistent product delivery, tried-and-true execution, innovation, and top-notch customer service with the goal of assisting our clients in improving the customer experience. It offers clients of all sizes a broad variety of scalable alternatives.
