Global Whey Protein
Market Report
2025
The global whey protein market size is USD 5569.2 million in 2024. Growing fitness and health awareness, rising sports nutrition demand, and advancements in protein processing is expected to boost sales to USD 11932.1 million by 2031, with a Compound Annual Growth Rate (CAGR) of 11.50% from 2024 to 2031.
The base year for the calculation is 2024. The historical will be 2021 to 2024. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global Whey protein market size will be USD 5569.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 11.50% from 2024 to 2031.
2021 | 2025 | 2033 | CAGR | |
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Global Whey Protein Market Sales Revenue | $ 5389.9 Million | $ 7953.23 Million | $ 17316.9 Million | 10.215% |
North America Whey Protein Market Sales Revenue | $ 2150.57 Million | $ 3161.41 Million | $ 6660.06 Million | 9.761% |
United States Whey Protein Market Sales Revenue | $ 1716.16 Million | $ 2512.06 Million | $ 5243.47 Million | 9.635% |
Canada Whey Protein Market Sales Revenue | $ 249.466 Million | $ 375.892 Million | $ 833.174 Million | 10.461% |
Mexico Whey Protein Market Sales Revenue | $ 184.949 Million | $ 273.462 Million | $ 583.422 Million | 9.935% |
Europe Whey Protein Market Sales Revenue | $ 1557.68 Million | $ 2286.55 Million | $ 4846.99 Million | 9.847% |
United Kingdom Whey Protein Market Sales Revenue | $ 213.402 Million | $ 317.831 Million | $ 691.665 Million | 10.208% |
France Whey Protein Market Sales Revenue | $ 198.76 Million | $ 286.048 Million | $ 579.7 Million | 9.231% |
Germany Whey Protein Market Sales Revenue | $ 312.782 Million | $ 468.286 Million | $ 1045.98 Million | 10.567% |
Italy Whey Protein Market Sales Revenue | $ 163.868 Million | $ 237.802 Million | $ 491.485 Million | 9.499% |
Russia Whey Protein Market Sales Revenue | $ 87.23 Million | $ 121.187 Million | $ 230.232 Million | 8.352% |
Spain Whey Protein Market Sales Revenue | $ 115.268 Million | $ 171.263 Million | $ 372.249 Million | 10.191% |
Rest of Europe Whey Protein Market Sales Revenue | $ 208.262 Million | $ 308.799 Million | $ 655.846 Million | 9.873% |
Sweden Whey Protein Market Sales Revenue | $ 101.249 Million | $ 149.769 Million | $ 321.598 Million | 10.024% |
Denmark Whey Protein Market Sales Revenue | $ 70.096 Million | $ 101.752 Million | $ 211.329 Million | 9.566% |
Switzerland Whey Protein Market Sales Revenue | $ 75.859 Million | $ 108.84 Million | $ 219.569 Million | 9.169% |
Luxembourg Whey Protein Market Sales Revenue | $ 10.904 Million | $ 14.977 Million | $ 27.337 Million | 7.812% |
Asia Pacific Whey Protein Market Sales Revenue | $ 1013.3 Million | $ 1506.34 Million | $ 3485.88 Million | 11.058% |
China Whey Protein Market Sales Revenue | $ 346.549 Million | $ 518.182 Million | $ 1214.83 Million | 11.238% |
Japan Whey Protein Market Sales Revenue | $ 154.022 Million | $ 223.692 Million | $ 490.115 Million | 10.301% |
India Whey Protein Market Sales Revenue | $ 119.57 Million | $ 184.527 Million | $ 460.137 Million | 12.099% |
South Korea Whey Protein Market Sales Revenue | $ 89.171 Million | $ 129.395 Million | $ 285.494 Million | 10.398% |
Australia Whey Protein Market Sales Revenue | $ 53.806 Million | $ 76.07 Million | $ 160.351 Million | 9.77% |
Rest of APAC Whey Protein Market Sales Revenue | 121212 | 121212 | 121212 | 13.3% |
Singapore Whey Protein Market Sales Revenue | $ 29.386 Million | $ 44.588 Million | $ 106.319 Million | 11.474% |
South East Asia Whey Protein Market Sales Revenue | $ 74.984 Million | $ 114.331 Million | $ 276.431 Million | 11.668% |
Taiwan Whey Protein Market Sales Revenue | $ 36.479 Million | $ 52.873 Million | $ 117.683 Million | 10.519% |
South America Whey Protein Market Sales Revenue | $ 355.733 Million | $ 536.843 Million | $ 1271.06 Million | 11.376% |
Brazil Whey Protein Market Sales Revenue | $ 128.775 Million | $ 193.263 Million | $ 452.751 Million | 11.228% |
Argentina Whey Protein Market Sales Revenue | $ 65.811 Million | $ 101.088 Million | $ 248.746 Million | 11.913% |
Colombia Whey Protein Market Sales Revenue | $ 55.85 Million | $ 84.145 Million | $ 191.981 Million | 10.861% |
Peru Whey Protein Market Sales Revenue | $ 32.372 Million | $ 48.574 Million | $ 113.48 Million | 11.19% |
Chile Whey Protein Market Sales Revenue | $ 30.593 Million | $ 46.544 Million | $ 112.234 Million | 11.63% |
Rest of South America Whey Protein Market Sales Revenue | $ 42.332 Million | $ 63.229 Million | $ 151.866 Million | 11.575% |
Middle East Whey Protein Market Sales Revenue | $ 215.596 Million | $ 307.79 Million | $ 587.042 Million | 8.406% |
Egypt Whey Protein Market Sales Revenue | $ 29.968 Million | $ 42.198 Million | $ 77.607 Million | 7.914% |
Turkey Whey Protein Market Sales Revenue | $ 38.807 Million | $ 55.987 Million | $ 109.601 Million | 8.759% |
Rest of Middle East Whey Protein Market Sales Revenue | $ 35.573 Million | $ 49.643 Million | $ 89.811 Million | 7.692% |
Saudi Arabia Whey Protein Market Sales Revenue | $ 58.211 Million | $ 83.38 Million | $ 160.028 Million | 8.49% |
UAE Whey Protein Market Sales Revenue | $ 29.537 Million | $ 43.368 Million | $ 87.704 Million | 9.202% |
Qatar Whey Protein Market Sales Revenue | $ 23.5 Million | $ 33.214 Million | $ 62.291 Million | 8.178% |
Africa Whey Protein Market Sales Revenue | $ 97.018 Million | $ 154.293 Million | $ 465.824 Million | 14.811% |
South Africa Whey Protein Market Sales Revenue | $ 35.703 Million | $ 57.952 Million | $ 183.628 Million | 15.507% |
Nigeria Whey Protein Market Sales Revenue | $ 16.212 Million | $ 26.06 Million | $ 80.028 Million | 15.056% |
Rest of Africa Whey Protein Market Sales Revenue | $ 45.104 Million | $ 70.28 Million | $ 202.167 Million | 14.119% |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
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Market Split by Application |
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Market Split by Source |
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Market Split by Distribution Channel |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Market Drivers:
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Market Restrains:
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Market Trends:
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Report scope is customizable as we have a huge database of Whey Protein industry. We can deliver an exclusive report Edition/Consultation as per your data requirements. Request for your Free Sample Pages.
Whey Protein Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
Whey protein is a high-quality protein derived from whey, the liquid by-product of cheese production. It contains all essential amino acids, making it a complete protein source. Known for its rapid digestion and absorption, whey protein is popular among athletes and fitness enthusiasts for muscle repair and growth. It typically comes in three forms: concentrate, isolate, and hydrolysate, each differing in protein content and processing. Whey protein supports immune function, enhances muscle recovery, and can aid in weight management. It is commonly used in protein supplements, meal replacements, and functional foods for its nutritional benefits.
For instance, In October 2022, Glanbia Nutritionals introduced FerriUp, a supplement designed to address the nutritional needs of active women who may face lower iron and energy levels. The U.S. sports nutrition market has traditionally underrepresented this demographic, with only 0.6% of new product launches aimed at women. However, 62% of active women find products specifically targeting iron and energy support highly or extremely appealing. (Source: https://www.glanbianutritionals.com/en/your-glanbia/news/glanbia-nutritionals-launches-ferriuptm)
Advancements in protein processing have significantly boosted global demand for whey protein. Innovations such as advanced filtration techniques, including microfiltration and ultrafiltration, enhance the purity and quality of whey protein, producing higher protein content with fewer impurities. Improvements in hydrolysis technology create more digestible and bioavailable whey protein hydrolysates, catering to individuals with specific dietary needs. Additionally, the development of novel processing methods that preserve the functional and nutritional properties of whey protein drives consumer preference. These technological strides not only ensure superior product quality but also expand application versatility, fueling increased global adoption and market growth.
Growing fitness and health awareness is a major driver of market growth for whey protein. As more individuals prioritize health and wellness, there is increased demand for supplements that support muscle recovery, enhance performance, and aid in weight management. Fitness enthusiasts and athletes are turning to whey protein for its high-quality protein content and beneficial amino acid profile. This shift towards healthier lifestyles and preventive health measures is prompting greater consumption of whey protein products. Furthermore, increased awareness about the benefits of protein in maintaining overall health and achieving fitness goals is propelling the global market for whey protein.
The high cost of premium whey protein products can significantly limit sales, particularly in price-sensitive markets. Premium whey protein isolates and hydrolysates, while offering superior purity and effectiveness, come at a higher price point compared to concentrates and lower-grade options. This elevated cost can deter budget-conscious consumers and limit product accessibility. In regions with lower disposable incomes, the price disparity between premium and economy options can restrict market penetration and growth. Consequently, the high cost of premium products creates a barrier for widespread adoption, potentially hindering overall sales and limiting the market reach of high-end whey protein offerings.
The COVID-19 pandemic had a negative impact on the whey protein market, disrupting supply chains and causing shortages of key raw materials. Lockdowns and restrictions led to factory closures and delays in production, affecting product availability and distribution. Consumer spending shifted towards essential items, reducing demand for non-essential supplements like whey protein. Additionally, the economic uncertainty and job losses during the pandemic resulted in tighter budgets, leading many to cut back on premium health products. These factors collectively dampened market growth and created challenges for both manufacturers and consumers in the whey protein sector.
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The whey protein market features a highly competitive landscape, characterized by numerous global and regional players. Companies compete on product quality, innovation, pricing, and distribution channels. Key strategies include developing new formulations, enhancing protein purity, and leveraging advanced processing technologies. Market participants also focus on expanding their presence through e-commerce and strategic partnerships to capture a larger consumer base.
Top Companies Market Share in Whey Protein Industry: (In no particular order of Rank)
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According to Cognitive Market Research, North America dominated the market in 2024 due to a strong emphasis on health and fitness, with high consumer demand for protein supplements among athletes and fitness enthusiasts. Additionally, advanced processing technologies and a robust retail network support market growth. The presence of leading manufacturers and increasing disposable incomes further drive sales in the region.
Asia Pacific stands out as the fastest-growing region in the Whey protein market driven by rising health awareness and a growing middle class with higher disposable incomes. Increased adoption of fitness and wellness trends, along with expanding e-commerce platforms, fuel market expansion. Additionally, the region's rising sports nutrition demand and improvements in local manufacturing capabilities contribute to rapid growth.
The current report Scope analyzes Whey Protein Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
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According to Cognitive Market Research, the global Whey protein market size was estimated at USD 5569.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 2227.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.7% from 2024 to 2031.
According to Cognitive Market Research, the global Whey protein market size was estimated at USD 5569.2 Million, out of which Europe held the market of more than 30% of the global revenue with a market size of USD 1670.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
According to Cognitive Market Research, the global Whey protein market size was estimated at USD 5569.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 1280.92 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.5% from 2024 to 2031.
According to Cognitive Market Research, the global Whey protein market size was estimated at USD 5569.2 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 278.46 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.9% from 2024 to 2031.
According to Cognitive Market Research, the global Whey protein market size was estimated at USD 5569.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 111.38 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.2% from 2024 to 2031..
Global Whey Protein Market Report 2025 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Whey Protein Industry growth. Whey Protein market has been segmented with the help of its Type, Application Source, and others. Whey Protein market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
How are Segments Performing in the Global Whey protein Market?
According to Cognitive Market Research, concentrates stands out as the dominant category over the projected period due to their balanced protein content and cost-effectiveness. They offer a good mix of protein, fats, and carbohydrates, making them popular among a broad range of consumers. Their affordability and versatility in various applications, from sports nutrition to functional foods, drive sustained demand across multiple market segments.
Isolates emerges as the fastest-growing category in the Whey protein market driven by increasing consumer preference for higher protein purity and lower lactose content. Their rapid absorption and high protein concentration cater to those seeking optimal muscle recovery and performance benefits. Growing awareness of their advantages in dietary and fitness regimes, coupled with innovation in processing techniques, propels their market expansion.
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According to Cognitive Market Research, the dominant category is sports and performance nutrition due to the high demand for whey protein among athletes and fitness enthusiasts seeking muscle recovery and enhanced performance. The emphasis on physical fitness and the effectiveness of whey protein in supporting athletic goals drive its substantial market share. Ongoing innovations and endorsements from fitness influencers further bolster its prominence.
The fastest-growing category in the Whey protein market is functional/fortified food as consumers increasingly seek health benefits beyond basic nutrition. The integration of whey protein into functional foods caters to rising demands for enhanced wellness and preventive health. Innovations in product formulations and growing awareness of the role of protein in overall health contribute to the rapid expansion of this segment.
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Research Analyst at Cognitive Market Research
I am a well-organized, conscientious, and professional Research Analyst with two three years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.
As a Research Analyst with over 3+ years of experience in market research and consumer insights, I specialize in delivering actionable, data-driven solutions across diverse industries, including Consumer Goods, Food & Beverage, and other domains as well. My expertise spans both primary and secondary research, allowing me to effectively analyze trends, assess market opportunities, and guide strategic decisions for clients.
I’ve successfully managed client queries, presales, and post-sales engagements, ensuring seamless communication and delivering high-quality insights that drive business growth. With a strong track record of working with both established brands and startups, I help organizations optimize strategies, enhance customer experiences, and unlock new growth opportunities.
Always eager to stay ahead of industry trends, I thrive in collaborative environments where research meets innovation. My focus is on turning complex data into clear, actionable insights that create real-world impact.
Conclusion
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Type | Isolates, Concentrates, Demineralized, Hydrolysate |
Application | Nutritional, Personal Care, Food, Feed, Infant Formula, Sports and Performance Nutrition, Functional/Fortified Food |
Source | Organic, Conventional |
Distribution Channel | Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Store, Other |
List of Competitors | Arla Foods Amba, Agropur US, Glanbia PLC, Fonterra Group, LACTALIS Ingredients, Titan Biotech, Charotar Casein Company, Euroserum, Proteinwale |
This chapter will help you gain GLOBAL Market Analysis of Whey Protein. Further deep in this chapter, you will be able to review Global Whey Protein Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Whey Protein. Further deep in this chapter, you will be able to review North America Whey Protein Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Whey Protein. Further deep in this chapter, you will be able to review Europe Whey Protein Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Whey Protein. Further deep in this chapter, you will be able to review Asia Pacific Whey Protein Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Whey Protein. Further deep in this chapter, you will be able to review South America Whey Protein Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East Market Analysis of Whey Protein. Further deep in this chapter, you will be able to review Middle East Whey Protein Market Split by various segments and Country Split.
Chapter 6 Middle East Market Analysis
This chapter will help you gain Middle East Market Analysis of Whey Protein. Further deep in this chapter, you will be able to review Middle East Whey Protein Market Split by various segments and Country Split.
Chapter 7 Africa Market Analysis
This chapter provides an in-depth analysis of the market share among key competitors of Whey Protein. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Type Analysis 2019 -2031, will provide market size split by Type. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Type Analysis 2021 - 2033
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Chapter 11 Market Split by Application Analysis 2021 - 2033
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Chapter 12 Market Split by Source Analysis 2021 - 2033
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Chapter 13 Market Split by Distribution Channel Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Whey Protein market
Chapter 14 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Chapter 15 Research Methodology and Sources
Why Isolates have a significant impact on Whey Protein market? |
What are the key factors affecting the Isolates and Concentrates of Whey Protein Market? |
What is the CAGR/Growth Rate of Nutritional during the forecast period? |
By type, which segment accounted for largest share of the global Whey Protein Market? |
Which region is expected to dominate the global Whey Protein Market within the forecast period? |
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