Water Purifier and Filter Market Report 2025 (Global Edition)

Global Water Purifier and Filter Market Report 2025 Market Size Split by Technology Outlook: (UV, RO, Carbon Filtration, Others), by End-User Outlook: (Industrial, Commercial, Residential), by Distrib...

Water Purifier and Filter Market Report Description

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Competitive Landscape of the Water Purifier and Filter Market

In the water purifier and filter market's competitive landscape, numerous key competitors are driving innovation and growth. These product launches highlight the industry's commitment to innovation, sustainability, and meeting the evolving needs of consumers in the water purification sector.

In March 2024, In March 2024, Livpure introduced the Allura series of water purifiers in India, offering a comprehensive 30-month free maintenance plan to enhance customer satisfaction and accessibility. (Source: https://livpure.com/pages/allura-water-purifier?srsltid=AfmBOorzGmRfI_iUhOGg_Jcu-wq6cFv3VYdD-wtUSr7f-41VfWb46Rdv) In October 2024, Water2 launched the Pod, an under-sink water filter utilizing activated carbon and silver ionization to effectively filter tap water, offering consumers an efficient solution for clean drinking water at home. (Source: https://water2.com/blogs/all/the-best-under-sink-water-filter?srsltid=AfmBOoqF0nJ8ANpWgn_49qp01osPTd--5AvOMrPMn3oaJzrkkxxdxwNL) In 2024, AO Smith introduced a new range of advanced reverse osmosis (RO) water purifiers featuring innovative filtration technology designed to remove a wide range of contaminants, catering to the growing demand for high-quality water purification solutions. (Source: https://www.aosmithindia.com/category/water-purifier/?srsltid=AfmBOopNB6wTHZB2mzApQUoY7DFf-iyTkdbqx71u1YLtPm3u1FQcSJpV)

Top Companies Market Share in Water Purifier and Filter Industry: (In no particular order of Rank)

• A. O. Smith Corporation
• Brita LP
• Pentair PLC
• Culligan International Company
• Panasonic Corporation
• Helen of Troy Limited
• General Electric Company
• Eureka Forbes Ltd.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Water Purifier and Filter Market

Which Region Dominates the Water Purifier and Filter Market in 2024?

According to Cognitive Market Research, North America currently dominates the water purifier and filter market, and the region is expected to have significant growth during the projected period. Advanced infrastructure, combined with concerns over ageing water pipelines and contamination, has led to the adoption of home and commercial water purification systems. The region’s focus on health and wellness, coupled with stringent regulations for water quality standards, further supports market growth.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The contamination of water sources due to industrial discharge and agricultural runoff has increased the demand for efficient water purification systems. Governments in countries like India and China are actively promoting access to clean drinking water through initiatives and subsidies, further fueling demand.

The current report Scope analyzes Water Purifier and Filter Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Water Purifier and Filter Market Analysis

According to Cognitive Market Research, the global water purifier and filter market size was estimated at USD 33514.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 13405.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the water purifier and filter market with a market size of USD 10577.18 million in 2024 and is projected to grow at a CAGR of 8.6% during the forecast period. Ageing water infrastructure and rising consumer awareness about waterborne diseases drive demand for advanced purification systems.
• The Canada water purifier and filter market had a market share of USD 1608.70 million in 2024 and is projected to grow at a CAGR of 9.6% during the forecast period. Concerns over groundwater contamination and stringent water quality standards boost adoption of filtration technologies.
• The Mexico water purifier and filter market is projected to witness growth at a CAGR of 9.3% during the forecast period, with a market size of USD 1219.93 million in 2024.

Europe Water Purifier and Filter Market Analysis

According to Cognitive Market Research, the global water purifier and filter market size was estimated at USD 33514.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 10054.35 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2031.

• The United Kingdom water purifier and filter market had a market share of USD 1689.13 million in 2024 and is projected to grow at a CAGR of 9.9% during the forecast period. Rising focus on reducing bottled water consumption and promoting eco-friendly water purification solutions fuels market growth.
• The France water purifier and filter market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD 925.00 million in 2024.
• According to Cognitive Market Research, the German water purifier and filter market size was valued at USD 1990.76 million in 2024 and is projected to grow at a CAGR of 9.3% during the forecast period. Strict environmental regulations and demand for sustainable water treatment solutions drive the adoption of advanced filters.
• The Italy water purifier and filter market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 864.67 million in 2024.
• The Russia water purifier and filter market is projected to witness growth at a CAGR of 8.1% during the forecast period, with a market size of USD 1558.42 million in 2024.
• The Spain water purifier and filter market is projected to witness growth at a CAGR of 8.2% during the forecast period with a market size of USD 824.46 million in 2024
• The Luxembourg water purifier and filter market is projected to witness growth at a CAGR of 9.2% during the forecast period, with a market size of USD 311.68 million in 2024.
• The Portugal water purifier and filter market is projected to witness growth at a CAGR of 8.9% during the forecast period, with a market size of USD 211.14 million in 2024.
• The Greece water purifier and filter market is projected to witness growth at a CAGR of 9.4% during the forecast period, with a market size of USD 120.65 million in 2024.
• The Rest of Europe's water purifier and filter market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 1558.42 million in 2024.

Asia Pacific Water Purifier and Filter Market Analysis

According to Cognitive Market Research, the global Water purifier and filter market size was estimated at USD 33514.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 7708.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.6% from 2024 to 2031.

• According to Cognitive Market Research, the China water purifier and filter market size was valued at USD 3468.75 million in 2024 and is projected to grow at a CAGR of 12.1% during the forecast period. Rapid industrialization and increasing water pollution propel demand for affordable and efficient purification technologies.
• The Japan water purifier and filter market is projected to witness growth at a CAGR of 11.1% during the forecast period, with a market size of USD 1063.75 million in 2024.
• The India water purifier and filter market had a market share of USD 925.00 million in 2024 and is projected to grow at a CAGR of 14.4% during the forecast period. Government initiatives for clean drinking water and growing health awareness drive widespread adoption of water purifiers.
• The South Korean water purifier and filter market is projected to witness growth at a CAGR of 11.7% during the forecast period, with a market size of USD 770.83 million in 2024.
• The Australian water purifier and filter market is projected to witness growth at a CAGR of 12.3% during the forecast period, with a market size of USD 400.83 million in 2024.
• The South East Asia water purifier and filter market is projected to witness growth at a CAGR of 13.6% during the forecast period, with a market size of USD 531.88 million in 2024.
• The Rest of Asia Pacific water purifier and filter market is projected to witness growth at a CAGR of 12.4% during the forecast period, with a market size of USD 547.29 million in 2024.

South America Water Purifier and Filter Market Analysis

According to Cognitive Market Research, the global Water purifier and filter market size was estimated at USD 33514.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 1675.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil water purifier and filter market size was valued at USD 717.21 million in 2024 and is projected to grow at a CAGR of 10.6% during the forecast period. Industrial water contamination and urbanization necessitate the adoption of advanced filtration systems.
• Argentina's water purifier and filter market had a market share of USD 281.52 million in 2024 and is projected to grow at a CAGR of 10.9% during the forecast period. Limited access to potable water in rural areas supports the demand for affordable and portable water purification solutions.
• Colombia water purifier and filter market is projected to witness growth at a CAGR of 9.8% during the forecast period, with a market size of USD 149.14 million in 2024.
• Peru water purifier and filter market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 137.41 million in 2024.
• Chile water purifier and filter market is projected to witness growth at a CAGR of 10.3% during the forecast period, with a market size of USD 120.65 million in 2024.
• The Rest of Latin America's water purifier and filter market is projected to witness growth at a CAGR of 9.1% during the forecast period, with a market size of USD 269.79 million in 2024.

Middle East Water Purifier and Filter Market Analysis

According to Cognitive Market Research, the global Water purifier and filter market size was estimated at USD 33514.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 670.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.3% from 2024 to 2031..

• The GCC Countries water purifier and filter market is projected to witness growth at a CAGR of 11.1% during the forecast period, with a market size of USD 286.88 million in 2024. Scarce freshwater resources and heavy reliance on desalination technology drive the need for effective filtration solutions.
• The Egypt water purifier and filter market is projected to witness growth at a CAGR of 10.6% during the forecast period, with a market size of USD 70.38 million in 2024.
• The South Africa water purifier and filter market is projected to witness growth at a CAGR of 11.3% during the forecast period, with a market size of USD 105.91 million in 2024. Increasing concerns over water scarcity and contamination encourage the adoption of point-of-use water filters.
• The Turkey water purifier and filter market is projected to witness growth at a CAGR of 9.8% during the forecast period, with a market size of USD 57.64 million in 2024.
• The Nigeria water purifier and filter market is projected to witness growth at a CAGR of 9.4% during the forecast period, with a market size of USD 70.38 million in 2024.
• The Rest of the MEA water purifier and filter market is projected to witness growth at a CAGR of 9.3% during the forecast period, with a market size of USD 79.09 million in 2024.

Water Purifier and Filter Market Analysis

How are Segments Performing in the Global Water purifier and filter Market?

Water purifier and filter Market Technology Segment Analysis

The UV is the fastest-growing segment in the water purifier and filter market. This eco-friendly technology is gaining popularity due to its compact design, low maintenance requirements, and ability to provide instant disinfection. UV systems are increasingly adopted in urban areas and regions with microbial contamination, contributing to their rapid growth.

According to Cognitive Market Research, RO water purifiers and filters are likely to dominate the water purifier and filter market over the forecast period. Due to its effectiveness in removing a wide range of contaminants, including dissolved salts, heavy metals, and harmful chemicals. RO systems are extensively used in residential, commercial, and industrial applications to ensure safe and clean water. The dominance of RO technology is driven by its reliability, efficiency, and suitability for areas with highly contaminated or saline water sources.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Water Purifier and Filter Industry. Request a Free Sample PDF!

Water Purifier and Filter Market End-User Segment Analysis

In the Water purifier and filter Market, the commercial has been expanding at a rapid pace. The growing construction of smart buildings and expansion of infrastructure projects, coupled with the integration of energy-efficient LED technologies, is driving rapid growth in this segment. The demand for aesthetically designed and IoT-enabled warning light solutions also fuels its expansion.

According to Cognitive Market Research, the industrial segment holds the largest share of the market. These lights are essential for machinery, vehicles, and operational areas, where high-intensity lighting and reliability are paramount. The stringent enforcement of workplace safety standards globally further strengthens the dominance of this segment.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Water Purifier and Filter Distribution Channel Outlook: Segment Analysis

Water purifier and filter Market Distribution Channel Segment Analysis

In the water purifier and filter market, the rapidly growing sector is the online category. The growth of IoT-enabled smart warning lights has also contributed to this segment, as tech-savvy buyers increasingly turn to digital platforms for advanced safety solutions. The global reach and ease of direct delivery further amplify the online channel's rapid growth trajectory.

According to Cognitive Market Research, the retail stores segment holds the largest market share. This channel is especially popular for industrial and commercial buyers who prefer to see and test safety equipment before purchase. Retail stores also cater to bulk buying for industries and quick availability for urgent needs, maintaining their prominence in the distribution landscape.

• Retail Stores
• Direct Sales
• Online

Author's Detail

Aarti Bagekari

Research Associate at Cognitive Market Research

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I am Aarti Bagekari, worked as a research associate with strong passion for transforming complex information into strategic insights. My strong analytical skills, coupled with a deep understanding of market dynamics and consumer behavior, empower me to identify hidden opportunities and proactively mitigate risks for clients. As a part of team, I possess a skills in data analysis, segmentation, competitive landscape.

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