Global Water Activated Tape
Market Report
2025
The global Water Activated Tape market size will be USD 28.8 million in 2024. Growing e-commerce and the need for environmentally friendly packaging materials necessitate the need for safe, tamper-evident packaging solutions that are expected to boost sales to USD 57.93 million by 2031, with a Compound Annual Growth Rate (CAGR) of 10.50% from 2024 to 2031.
The base year for the calculation is 2024 and 2021 to 2024 will be historical period. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global Water Activated Tape market size will be USD 28.8 million in 2024. It will expand at a compound annual growth rate (CAGR) of 10.50% from 2024 to 2031.
2019 | 2024 | 2025 | 2032 | 2033 | CAGR | |
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Global Water Activated Tape Market Sales Revenue | 121212 | $ 28.8 Million | 121212 | 121212 | 121212 | 10.5% |
North America Water Activated Tape Market Sales Revenue | 121212 | $ 11.52 Million | 121212 | 121212 | 121212 | 8.7% |
Mexico Water Activated Tape Market Sales Revenue | 121212 | $ 1.05 Million | 121212 | 121212 | 121212 | 9.2% |
Canada Water Activated Tape Market Sales Revenue | 121212 | $ 1.38 Million | 121212 | 121212 | 121212 | 9.5% |
United States Water Activated Tape Market Sales Revenue | 121212 | $ 9.09 Million | 121212 | 121212 | 121212 | 8.5% |
Europe Water Activated Tape Market Sales Revenue | 121212 | $ 8.64 Million | 121212 | 121212 | 121212 | 9% |
France Water Activated Tape Market Sales Revenue | 121212 | $ 0.79 Million | 121212 | 121212 | 121212 | 8.2% |
Spain Water Activated Tape Market Sales Revenue | 121212 | $ 0.71 Million | 121212 | 121212 | 121212 | 8.1% |
United Kingdom Water Activated Tape Market Sales Revenue | 121212 | $ 1.45 Million | 121212 | 121212 | 121212 | 9.8% |
Russia Water Activated Tape Market Sales Revenue | 121212 | $ 1.34 Million | 121212 | 121212 | 121212 | 8% |
Italy Water Activated Tape Market Sales Revenue | 121212 | $ 0.74 Million | 121212 | 121212 | 121212 | 8.4% |
Germany Water Activated Tape Market Sales Revenue | 121212 | $ 1.71 Million | 121212 | 121212 | 121212 | 9.2% |
Rest of Europe Water Activated Tape Market Sales Revenue | 121212 | $ 1.34 Million | 121212 | 121212 | 121212 | 7.7% |
Asia Pacific Water Activated Tape Market Sales Revenue | 121212 | $ 6.62 Million | 121212 | 121212 | 121212 | 12.5% |
India Water Activated Tape Market Sales Revenue | 121212 | $ 0.79 Million | 121212 | 121212 | 121212 | 14.3% |
Korea Water Activated Tape Market Sales Revenue | 121212 | $ 0.66 Million | 121212 | 121212 | 121212 | 11.6% |
Japan Water Activated Tape Market Sales Revenue | 121212 | $ 0.91 Million | 121212 | 121212 | 121212 | 11% |
China Water Activated Tape Market Sales Revenue | 121212 | $ 2.98 Million | 121212 | 121212 | 121212 | 12% |
Australia Water Activated Tape Market Sales Revenue | 121212 | $ 0.34 Million | 121212 | 121212 | 121212 | 12.2% |
Rest of APAC Water Activated Tape Market Sales Revenue | 121212 | $ 0.47 Million | 121212 | 121212 | 121212 | 12.3% |
South America Water Activated Tape Market Sales Revenue | 121212 | $ 1.44 Million | 121212 | 121212 | 121212 | 9.9% |
Peru Water Activated Tape Market Sales Revenue | 121212 | $ 0.12 Million | 121212 | 121212 | 121212 | 10.1% |
Colombia Water Activated Tape Market Sales Revenue | 121212 | $ 0.13 Million | 121212 | 121212 | 121212 | 9.7% |
Argentina Water Activated Tape Market Sales Revenue | 121212 | $ 0.24 Million | 121212 | 121212 | 121212 | 10.8% |
Brazil Water Activated Tape Market Sales Revenue | 121212 | $ 0.62 Million | 121212 | 121212 | 121212 | 10.5% |
Chile Water Activated Tape Market Sales Revenue | 121212 | $ 0.1 Million | 121212 | 121212 | 121212 | 10.2% |
Rest of South America Water Activated Tape Market Sales Revenue | 121212 | $ 0.23 Million | 121212 | 121212 | 121212 | 9% |
Middle East and Africa Water Activated Tape Market Sales Revenue | 121212 | $ 0.58 Million | 121212 | 121212 | 121212 | 10.2% |
Turkey Water Activated Tape Market Sales Revenue | 121212 | $ 0.05 Million | 121212 | 121212 | 121212 | 9.7% |
Egypt Water Activated Tape Market Sales Revenue | 121212 | $ 0.06 Million | 121212 | 121212 | 121212 | 10.5% |
Rest of MEA Water Activated Tape Market Sales Revenue | 121212 | $ 0.07 Million | 121212 | 121212 | 121212 | 9.2% |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
Market Split by Material |
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Market Split by End Use |
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Market Split by Adhesive Side |
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List of Competitors |
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Regional Analysis |
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Market Trends:
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Water Activated Tape Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
A paper-based packaging material with a water-based adhesive that activates when moistened is called water-activated tape (WAT), sometimes referred to as gummed tape. Applying WAT to corrugated cardboard results in a tight connection that creates a safe, tamper-evident seal. Because it is strong, durable, recyclable, and biodegradable, it is frequently utilized in industries including manufacturing, logistics, and e-commerce. The market factors propelling WAT's expansion encompass escalating consumer demand for eco-friendly packaging, heightened e-commerce engagement, and more stringent laws endorsing eco-friendly materials. Broader use, however, might be hampered by things like higher starting costs, low awareness, and competition from less expensive plastic tapes.
In February 2024, Avery Dennison Performance Tapes launched a new line of pressure-sensitive adhesive (PSA) tape solutions for the appliance sector. With the advent of these products, consumers now have access to almost forty items made for a variety of uses, such as freezers, ovens, stovetops, dishwashers, dryers, and washers. (Source: https://tapes.averydennison.com/na/en/home/insights/news/news-release-adpt-launches-new-appliance-portfolio.html)
The demand for safe and environmentally friendly packaging options is rising, which is driving the market for water-activated tape (WAT). With its environmentally friendly alternative to plastic tapes, WAT is in line with sustainability trends, being constructed from biodegradable materials like paper. Furthermore, WAT offers higher strength and tamper-evident seals, addressing the growing concerns regarding the safety of products while shipping. Businesses are switching to WAT to meet consumer expectations for packaging that reduces environmental impact without sacrificing security, which is driving market growth in the retail, e-commerce, and industrial sectors. This change strengthens WAT's position as a dependable and sustainable packaging option.
Global laws supporting eco-friendly packaging materials are a major factor propelling the market expansion for water-activated tape (WAT). Stricter regulations have been put in place in several nations to cut down on plastic waste and promote the adoption of sustainable alternatives. WAT is an eco-friendly packaging solution that satisfies regulatory requirements because it is composed of renewable and biodegradable materials. Adherence to these laws is driving industries, particularly in e-commerce, food, and pharmaceuticals, to switch from traditional plastic tapes to WAT. The demand for WAT is increased by this regulatory trend towards sustainability, which makes WAT the go-to option for companies looking to lessen their environmental impact.
One of the main factors impeding the growth of the water-activated tape (WAT) industry is its high starting cost. Because WAT is typically more expensive than traditional plastic tapes, businesses—especially small and medium-sized ones—may be discouraged from implementing it. Adding to the overall cost is the additional expense of specialist water-activated dispensers. Even with WAT's long-term benefits, organizations with limited resources may find it difficult to justify moving from less expensive options due to these initial expenses. Therefore, the substantial upfront expenditure associated with WAT restricts its extensive implementation, especially in markets where expenses are essential.
The market for water-activated tape (WAT) was affected by the COVID-19 epidemic in a variety of ways. On the one side, the rise in home deliveries and e-commerce during lockdowns boosted demand for safe and robust packing options, which helped boost WAT sales. Companies looked for sustainable and tamper-evident materials to accommodate the increasing volume of shipments. However, production and distribution were severely impacted by supply chain interruptions, a lack of raw materials, and reduced manufacturing capacity. In order to counteract the spike in demand, some companies decided to postpone investing in more costly packaging options like WAT due to economic uncertainty. Overall, COVID-19 accelerated some growth, but logistical issues hampered market expansion.
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The market for water-activated tape (WAT) is very competitive, with multiple major companies such as Better Packages, Intertape Polymer Group, and 3M Company. To hold onto market positions, these businesses prioritize product innovation, sustainability, and growing their distribution networks. Eco-friendliness, cost-effectiveness, and product performance are some of the reasons for fierce competition. Smaller companies and newcomers are gaining ground by providing specialized or affordable services. In the expanding packaging sector, alliances with e-commerce sites and shipping firms are also essential for gaining market dominance.
In February 2023, 3M unveiled a brand-new sticky tape designed for use with wearables, medical monitoring, and sensors. This tape can adhere to the skin for up to 28 days. Comparing this to the industry's normal wear time of 14 days, there is a noticeable improvement. (Source: https://news.3m.com/2023-02-06-Pushing-boundaries-in-health-tech-3M-launches-new-medical-adhesive-offering-premium-wear-time,-up-to-28-days) In January 2023, Lohmann introduced its new line of high-tech adhesive tape. This line of tape is made in an energy-efficient manner and includes low-emission and low-odor items for bonding car interiors. (Source: https://www.lohmann-tapes.com/en/news__12/NewsDetail__21274/)
Top Companies Market Share in Water Activated Tape Industry: (In no particular order of Rank)
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According to Cognitive Market Research, North America currently dominates the Water Activated Tape market, and the region is expected to have significant growth during the projected period. The expansion of e-commerce in North America is driving the market for water-activated tape (WAT), which requires packaging solutions that are both sustainable and safe. WAT usage is boosted by legislation supporting efforts to reduce plastic waste and raising consumer knowledge of eco-friendly alternatives. Prospects exist in growing applications in the food and beverage, retail, and logistics sectors, where robust and tamper-evident packaging is crucial. Growth potential is also presented by the corporate packaging policies' shift toward sustainability. WAT is becoming the go-to option for sustainable packaging in North America because of improvements in technology in its dispensers and personalized branding choices.
Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The region's booming e-commerce industry and expanding demand for environmentally friendly packaging options are driving growth in the Asia-Pacific water-activated tape (WAT) market. As a result of growing government legislation and public awareness of plastic waste, nations like China, Japan, and India are embracing WAT as part of their transition to eco-friendly materials. Secure and tamper-evident packaging is essential in the industrial and logistics sectors, which are growing and benefit the market. Moreover, chances for WAT adoption are presented by the region's expanding infrastructural investments and its status as a global manufacturing hub. Notwithstanding, expansion could be impeded by certain sectors with low awareness and cost sensitivity.
The current report Scope analyzes Water Activated Tape Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
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According to Cognitive Market Research, the global Water Activated Tape market size was estimated at USD 28.8 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 11.52 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2031.
According to Cognitive Market Research, the global Water Activated Tape market size was estimated at USD 28.8 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 8.64 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.
According to Cognitive Market Research, the global Water Activated Tape market size was estimated at USD 28.8 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 6.62 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.5% from 2024 to 2031.
According to Cognitive Market Research, the global Water Activated Tape market size was estimated at USD 28.8 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 1.44 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.9% from 2024 to 2031.
According to Cognitive Market Research, the global Water Activated Tape market size was estimated at USD 28.8 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 0.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.2% from 2024 to 2031.
Global Water Activated Tape Market Report 2024 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Water Activated Tape Industry growth. Water Activated Tape market has been segmented with the help of its Material, End Use Adhesive Side, and others. Water Activated Tape market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
According to Cognitive Market Research, Paper is likely to dominate the Water Activated Tape Market over the forecast period. Paper materials are in high demand in the water-activated tape (WAT) industry due to consumers' desire for eco-friendly packaging options. Because paper-based WAT is recyclable and biodegradable, it appeals to customers and businesses who care about the environment. Companies are moving toward eco-friendly materials like paper to satisfy sustainability goals as restrictions and public awareness about plastic waste rise. Furthermore, secure packaging sealing is ensured by the robustness and longevity of paper-based WAT, especially in the e-commerce and logistics industries. This pattern encourages the growing use of paper materials in WAT and establishes them as a competitive substitute for conventional plastic tapes in a range of applications.
The Glassine is the fastest-growing segment in the Water Activated Tape Market. Because of its special qualities that improve package performance, glassine is becoming more and more in demand in the water-activated tape (WAT) industry. Glassine is a smooth, thin, translucent paper that works well as a WAT component because of its exceptional resistance to air, oil, and moisture. Using it increases the tape's adherence and creates a trustworthy barrier that protects the integrity of packaged items. Glassine is also recyclable and biodegradable, meeting the growing demand from consumers for eco-friendly packaging options. Glassine is predicted to be used more often in WAT formulations as companies give priority to environmentally friendly choices. This will help meet both efficiency and environmental goals.
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According to Cognitive Market Research, the Shipping and Logistics segment holds the largest share of the market. Due to its enhanced sealing capabilities and tamper-evident characteristics, water-activated tape (WAT) is seeing a major increase in demand from the shipping and logistics industry. In order to ensure that shipments stay safely sealed during transit and lower the chance of damage or theft, WAT offers a strong, long-lasting bond. Its environmentally beneficial qualities make it a popular option for businesses that care about the environment, especially in light of the industry's increased emphasis on sustainable packaging techniques. Furthermore, since e-commerce continues to grow quickly, more shipments are being sent, which increases the demand for dependable and effective packing solutions. WAT is becoming more and more important for safe, environmentally friendly shipping as logistics operations grow.
In the Water Activated Tape Market, the food sector is witnessing tremendous expansion. Water-activated tape (WAT) is becoming more and more popular in the food business since it offers a secure closure and complies with safety standards. WAT guarantees tamper-evident food packaging, preserving product freshness and integrity throughout transportation. Its potent adhesive qualities aid in the creation of airtight seals, which are essential for preserving perishable goods and avoiding contamination and spoiling. Furthermore, WAT's environmentally friendly qualities complement the rising consumer demand for sustainable packaging options in the food industry. With the increasing importance of food safety and sustainability, WAT provides manufacturers and distributors with a practical solution that improves packaging dependability and encourages eco-friendly practices.
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According to Cognitive Market Research, the Wet Side segment holds the largest market share. Wet-side water-activated tape (WAT) is becoming more and more popular in the market because of its strong adhesive qualities and simplicity of application. Shipping, logistics, and e-commerce are just a few of the businesses that benefit from this tape's strong binding with packing materials, which is activated by moisture. Its tamper-evident features improve package security, which is more and more crucial for gaining the trust of customers. Furthermore, because wet side WAT is primarily composed of recyclable materials, the market for environmentally friendly packaging options is driving its expansion. All factors considered, its efficiency, safety, and environmental friendliness support growing demand across a range of industries.
In the Water Activated Tape market, the rapidly growing sector is the Dry Side category. Due to its various uses and special adhesive qualities, dry-side water-activated tape (WAT) is becoming more and more widespread. Dry-side WAT is simpler to use for a variety of packaging applications because it is pre-activated, unlike wet-side tapes, and doesn't require extra moisture to apply. The manufacturing, e-commerce, and logistics sectors require secure sealing, which is ensured by its strong bond. Being primarily composed of recyclable materials, the tape's environmentally beneficial qualities make it appealing to companies searching for sustainable packaging solutions. The global need for dry side WAT is further driven by the growing inclination among consumers for packaging that is tamper-evident.
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Conclusion
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Disclaimer:
Material | Paper, Polypropylene, Glassine, Polyester, Coated Fabric |
End Use | Food, Pharmaceutical, Cosmetic, Retail, E-commerce, Shipping and Logistics, Construction |
Adhesive Side | Wet Side, Dry Side |
List of Competitors | 3M Company, Advance Tapes International, Apollo Industries, Bagla Group, Berry Global, Inc., Can-Do National Tape, Intertape Polymer Group Inc., Nitto Denko Corporation, Papertec Inc., Phoenix Inc., Powerpack LLC, Primetac Corporation, Pro Tapes & Specialties, Inc., Shurtape, Vibac Group S.p.a, World Packaging Co., Inc. |
This chapter will help you gain GLOBAL Market Analysis of Water Activated Tape. Further deep in this chapter, you will be able to review Global Water Activated Tape Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Water Activated Tape. Further deep in this chapter, you will be able to review North America Water Activated Tape Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Water Activated Tape. Further deep in this chapter, you will be able to review Europe Water Activated Tape Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Water Activated Tape. Further deep in this chapter, you will be able to review Asia Pacific Water Activated Tape Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Water Activated Tape. Further deep in this chapter, you will be able to review South America Water Activated Tape Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East and Africa Market Analysis of Water Activated Tape. Further deep in this chapter, you will be able to review Middle East and Africa Water Activated Tape Market Split by various segments and Country Split.
Chapter 6 Middle East and Africa Market Analysis
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Chapter 7 Top 10 Countries Analysis (Only Available with Corporate User License)
This chapter provides an in-depth analysis of the market share among key competitors of Water Activated Tape. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Material Analysis 2019 -2031, will provide market size split by Material. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Material Analysis 2021 - 2033
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Chapter 11 Market Split by End Use Analysis 2021 - 2033
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Chapter 12 Market Split by Adhesive Side Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Water Activated Tape market
Chapter 13 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Why Paper have a significant impact on Water Activated Tape market? |
What are the key factors affecting the Paper and Polypropylene of Water Activated Tape Market? |
What is the CAGR/Growth Rate of Food during the forecast period? |
By type, which segment accounted for largest share of the global Water Activated Tape Market? |
Which region is expected to dominate the global Water Activated Tape Market within the forecast period? |
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