VPN Services Market Report 2025 (Global Edition)

Global VPN Services Market Report 2025 Market Size Split by Platform Outlook: (Mobile and wireless devices, Wired devices), by Connectivity Outlook: (Remote, Site-to-Site VPN, Others), by Solution Ins...

VPN Services Market Report Description

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VPN Services Market Insights Video

Competitive Landscape of the VPN Services Market

The market for VPN services is very competitive, and some of the major providers are Surfshark, NordVPN, ExpressVPN, and CyberGhost. Companies compete based on advanced features like multi-device support and no-log promises, as well as server locations, connection speeds, and privacy policies. Common methods to draw consumers include collaborations with cybersecurity providers and freemium business models. Emerging and established firms are competing more fiercely as a result of the growing need for safe, user-friendly solutions.

In November 2022, The partnership between RadioIP and NextNav, a top supplier of vertical location positioning technology, was announced. Through this collaboration, mission-critical z-axis location intelligence will be incorporated into RadioIP's VPN solutions, improving them. First responders and security organizations may guarantee the protection and safe placement of their staff by utilizing NextNav's experience. (Source: https://nextnav.com/radio-ip-partners-with-nextnav/) In February 2022, Nokia and mobile operators Cellcom and Telia announced the first-ever commercial rollout of 5G Edge Slicing. Operators can now provide enterprise clients with next-generation, secure, dependable, and high-performance VPN services over commercial 4G and 5G networks thanks to Nokia's ground-breaking Edge Slicing solution. (Source: https://www.nokia.com/about-us/news/releases/2022/02/28/nokia-deploys-worlds-first-5g-edge-slicing-solution-on-live-commercial-network-with-cellcom-and-telia-mwc22/) In August 2020, Cisco announced that the acquisition of ThousandEyes was finalized. The internet and cloud intelligence platform from ThousandEyes provides more insight and visibility into the digital delivery of services and apps over the internet and cloud. With ThousandEyes, businesses can easily uncover valuable information, see any network as though it were their own, and interact with service providers to fix issues. (Source:https://newsroom.cisco.com/c/r/newsroom/en/us/a/y2020/m08/cisco-completes-acquisition-of-thousand-eyes.html )

Top Companies Market Share in VPN Services Industry: (In no particular order of Rank)

• Microsoft Corporation
• Cisco Systems Inc.
• IBM Corporation
• NetMotion Software Inc.
• Check Point Software Technologies Limited
• Radio IP Software Inc.
• Golden Frog GmbH
• Array Networks Inc.
• Citrix Systems Inc.
• Avast Software S.R.O.
• CyberGhost S.A. (Kape Technologies PLC)
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the VPN Services Market

Which Region Dominates the VPN Services Market in 2024?

According to Cognitive Market Research, North America currently dominates the VPN Services market, and the region is expected to have significant growth during the projected period. The growing awareness of online security and privacy issues in North America is a major factor propelling the growth of the VPN services market. Businesses and people alike are using VPNs more frequently to safeguard private information and provide secure internet access in response to growing cyber threats, including identity theft and data breaches. Secure connections are even more important now because remote work is growing so quickly, especially in the US and Canada. Further contributing to the region's supremacy in the VPN industry is its robust technological infrastructure, extensive internet usage, and strict data privacy laws like the CCPA and GDPR.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). Due to rising cybersecurity threats, growing internet penetration, and growing awareness of online privacy, Asia Pacific is anticipated to considerably propel the growth of the VPN services market. The need for safe online connections is rising quickly as internet usage increases in nations like China, India, and Japan. Additionally, people and companies are using VPNs to access banned content and safeguard data due to government restrictions and stringent monitoring rules in some areas. The need for safe, encrypted internet connections is accelerated by the growth of e-commerce, remote work, and digital banking in the area, which supports the market's expansion.

The current report Scope analyzes VPN Services Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America VPN Services

According to Cognitive Market Research, the global VPN Services market size was estimated at USD 45261.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 18104.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the VPN Services market with a market size of USD 14284.53 million in 2024 and is projected to grow at a CAGR of 18.5% during the forecast period. In the U.S., strong security measures, such as VPNs, are required of enterprises by strict data protection laws like the CCPA.
• The Canadian VPN Services market had a market share of USD 2172.55 million in 2024 and is projected to grow at a CAGR of 19.5% during the forecast period. Strong data privacy regulations in Canada, like PIPEDA, encourage businesses to adopt VPN services in order to safeguard client data.
• The Mexico VPN Services market is projected to witness growth at a CAGR of 19.2% during the forecast period, with a market size of USD 1647.52 million in 2024.

Europe VPN Services

According to Cognitive Market Research, the global VPN Services market size was estimated at USD 45261.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 13578.45 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.0% from 2024 to 2031.

• The United Kingdom VPN Services market had a market share of USD 2281.18 million in 2024 and is projected to grow at a CAGR of 19.8% during the forecast period. In the UK, businesses invest in VPN services to protect their data because they must adhere to GDPR laws.
• The France VPN Services market is projected to witness growth at a CAGR of 18.2% during the forecast period, with a market size of USD 1249.22 million in 2024.
• According to Cognitive Market Research, the German VPN Services market size was valued at USD 2688.53 million in 2024 and is projected to grow at a CAGR of 19.2% during the forecast period. Germany encourages the use of VPNs for secure access because of its strong drive for digital transformation and flexible remote work arrangements.
• The Italy VPN Services market is projected to witness growth at a CAGR of 18.4% during the forecast period, with a market size of USD 1167.75 million in 2024.
• The Russia VPN Services market is projected to witness growth at a CAGR of 18.0% during the forecast period, with a market size of USD 2104.66 million in 2024.
• The Spain VPN Services market is projected to witness growth at a CAGR of 18.1% during the forecast period with a market size of USD 1113.43 million in 2024
• The Luxembourg VPN Services market is projected to witness growth at a CAGR of 19.1% during the forecast period, with a market size of USD 420.93 million in 2024.
• The Portugal VPN Services market is projected to witness growth at a CAGR of 18.8% during the forecast period, with a market size of USD 285.15 million in 2024.
• The Greece VPN Services market is projected to witness growth at a CAGR of 19.3% during the forecast period, with a market size of USD 162.94 million in 2024.
• The Rest of Europe's VPN Services market is projected to witness growth at a CAGR of 17.7% during the forecast period, with a market size of USD 2104.66 million in 2024.

Asia Pacific VPN Services

According to Cognitive Market Research, the global VPN Services market size was estimated at USD 45261.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 10410.15 million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.5% from 2024 to 2031.

• According to Cognitive Market Research, the China VPN Services market size was valued at USD 4684.57 million in 2024 and is projected to grow at a CAGR of 22.0% during the forecast period. VPN Services have surged in China due to the internet restrictions (the "Great Firewall"), and the desire for safe, unrestricted internet access is the main factor driving the demand for VPN services.
• The Japan VPN Services market is projected to witness growth at a CAGR of 21.0% during the forecast period, with a market size of USD 1436.60 million in 2024.
• The India VPN Services market had a market share of USD 1249.22 million in 2024 and is projected to grow at a CAGR of 24.3% during the forecast period. India VPNs are becoming more and more necessary as mobile usage and internet penetration expand in order to protect data transfers and access blocked content.
• The South Korean VPN Services market is projected to witness growth at a CAGR of 21.6% during the forecast period, with a market size of USD 1041.01 million in 2024.
• The Australian VPN Services market is projected to witness growth at a CAGR of 22.2% during the forecast period, with a market size of USD 541.33 million in 2024.
• The South East Asia VPN Services market is projected to witness growth at a CAGR of 23.5% during the forecast period, with a market size of USD 718.30 million in 2024.
• The Rest of Asia Pacific VPN Services market is projected to witness growth at a CAGR of 22.3% during the forecast period, with a market size of USD 739.12 million in 2024.

South America VPN Services

According to Cognitive Market Research, the global VPN Services market size was estimated at USD 45261.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 2263.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil VPN Services market size was valued at USD 968.60 million in 2024 and is projected to grow at a CAGR of 20.5% during the forecast period. VPN Services flourished in Brazil due to the rising frequency of cyberattacks; there is a need for VPN services to safeguard private data and ensure safe online transactions.
• Argentina's VPN Services market had a market share of USD 380.20 million in 2024 and is projected to grow at a CAGR of 20.8% during the forecast period. In Argentina, VPNs are being used by educational institutions more and more to protect faculty and student data.
• Colombia's VPN Services market is projected to witness growth at a CAGR of 19.7% during the forecast period, with a market size of USD 201.41 million in 2024.
• Peru's VPN Services market is projected to witness growth at a CAGR of 20.1% during the forecast period, with a market size of USD 185.57 million in 2024.
• Chile's VPN Services market is projected to witness growth at a CAGR of 20.2% during the forecast period, with a market size of USD 162.94 million in 2024.
• The Rest of Latin America's VPN Services market is projected to witness growth at a CAGR of 19.0% during the forecast period, with a market size of USD 364.36 million in 2024.

Middle East VPN Services

According to Cognitive Market Research, the global VPN Services market size was estimated at USD 45261.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 905.23 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.2% from 2024 to 2031..

• The GCC Countries VPN Services market is projected to witness growth at a CAGR of 21.0% during the forecast period, with a market size of USD 387.44 million in 2024. VPN Services sales flourish in GCC countries due to secure VPN services are necessary to safeguard vital infrastructure and data as smart cities, IoT, and remote work become more prevalent in GCC nations.
• The Egypt VPN Services market is projected to witness growth at a CAGR of 20.5% during the forecast period, with a market size of USD 95.05 million in 2024.
• The South African VPN Services market is projected to witness growth at a CAGR of 21.2% during the forecast period, with a market size of USD 143.03 million in 2024. VPN Services sales flourished in South Africa due to government organizations frequently dealing with classified information; strong security measures like VPNs are necessary.
• The Turkey VPN Services market is projected to witness growth at a CAGR of 19.7% during the forecast period, with a market size of USD 77.85 million in 2024.
• The Nigeria VPN Services market is projected to witness growth at a CAGR of 19.3% during the forecast period, with a market size of USD 95.05 million in 2024.
• The Rest of the MEA VPN Services market is projected to witness growth at a CAGR of 19.2% during the forecast period, with a market size of USD 106.82 million in 2024.

VPN Services Market Analysis

VPN Services Market Platform Segment Analysis

According to Cognitive Market Research, mobile and wireless devices are likely to dominate the VPN Services Market over the forecast period. Because more people are using computers, tablets, and smartphones for online activities, there is a growing demand for VPN services on mobile and wireless devices. VPNs provide consumers with increased privacy and security as mobile devices become the main way to access the internet, particularly for e-commerce, streaming, and remote work. Secure browsing, protection from public Wi-Fi dangers, and circumvention of regional restrictions are all provided by mobile VPN apps. The requirement for secure connections is also increased by the expanding use of 5G networks, which raises demand for VPN services on wireless and mobile platforms.
 Wired devices are the fastest-growing segment in the VPN Services Market. Due to the necessity of secure internet connections in both personal and professional settings, there is still a significant demand for VPN services on wired devices. Desktop computers, laptops, and game consoles are examples of wired devices that are frequently used for high-security tasks, including streaming, online banking, and private work. VPNs improve privacy, enable access to region-blocked content, and shield private information from online risks. The need for VPN services on wired devices, which provide safe surfing and communication, is only increasing as companies continue to place a high priority on cybersecurity, especially with remote work arrangements. 

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of VPN Services Industry. Request a Free Sample PDF!

VPN Services Market Connectivity Segment Analysis

According to Cognitive Market Research, the remote segment holds the largest share of the market. The need for VPN services in remote connectivity is growing as more companies implement remote work policies and people look for safe ways to access the internet. VPNs allow for safe access to business networks, safeguarding private information and securing sensitive information for remote employees. As cloud services become more popular and people need to access company resources from different places, VPNs provide a dependable way to go around firewalls, stop data breaches, and preserve anonymity. The need for VPN services to enable safe, encrypted, remote connectivity continues to be a major market driver as remote work expands throughout the world. 
 In the VPN Services Market, site-to-site VPN has been expanding at a rapid pace. The need for safe, encrypted communication between several office sites or distant branches is driving up demand for site-to-site VPN connectivity. Site-to-site VPNs offer a dependable, private network that connects whole networks across geographical boundaries, facilitating resource access and data transmission with ease. For businesses with dispersed teams, this technology is essential because it improves security by shielding private information from outside dangers while preserving operational effectiveness. Site-to-site VPN services are becoming more and more popular as companies go global and use hybrid cloud infrastructures to ensure safe inter-office communication and cooperation.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

VPN Services Solution Insights Outlook: Segment Analysis

 

VPN Services Market Solution Insights Segment Analysis

According to Cognitive Market Research, the software segment is expected to dominate the market. VPN software is becoming more and more popular as businesses and individuals look for more effective, scalable, and user-friendly ways to protect their online activity. VPN software offers a simple solution for encrypted connections, enabling companies to access prohibited information, preserve privacy, and safeguard sensitive data. Strong VPN software is becoming more and more important for organizations and people to use for safe browsing, remote work, and secure communication due to the rise in cyber threats and data breaches. Advanced VPN software solutions with capabilities like split tunnelling and multi-platform support are becoming more and more popular as cyber threats change.
In the VPN Services Market, the services category has been expanding at a rapid pace. VPN services are becoming more and more in demand as both individuals and companies look for all-inclusive, managed security solutions for their online activity. VPN service providers provide a variety of solutions, such as data encryption, safe remote access, and defence against online attacks. By guaranteeing uniform security across devices and networks, these managed services make it easier to set up and maintain VPN infrastructure. The demand for dependable, scalable VPN service solutions is growing as more businesses embrace remote and hybrid work models. These solutions give firms more control, privacy, and protection against data breaches, which in turn propels market expansion.

• Services
• Software

VPN Services Type Outlook: Segment Analysis

VPN Services Market Type Segment Analysis

According to Cognitive Market Research, the layer 2 tunnelling protocol segment holds the largest share of the market. The demand for Layer 2 Tunneling Protocol (L2TP) in the VPN services market is increasing due to its ability to provide secure, encrypted communication for businesses and individuals. L2TP is often used in combination with IPsec for added security, making it a preferred choice for organizations requiring reliable and secure tunnelling for remote access and site-to-site connectivity. With the growing need for privacy, secure data transfer, and bypassing geographic restrictions, L2TP-based VPN solutions are gaining traction in sectors such as finance, healthcare, and government, driving market growth. 
 

• Layer 2 Tunneling Protocol

VPN Services Open VPN Outlook: Segment Analysis

VPN Services Market Open VPN Segment Analysis

According to Cognitive Market Research, the TLS and SLS segment holds the largest share of the market. Strong encryption and secure internet connections are two reasons why TLS (Transport Layer Security) and SSL (Secure Sockets Layer) OpenVPN solutions are becoming more and more popular. In order to safeguard user information and guarantee privacy when engaging in online activities, VPN services frequently employ these protocols. When paired with TLS and SSL, OpenVPN provides excellent security, flexibility, and network and device compatibility. OpenVPN solutions using TLS and SSL protocols are becoming more and more popular as consumers and organizations place a higher priority on secure remote access, particularly in industries like e-commerce, healthcare, and finance. 
 In the VPN Services Market, internet protocol security has been expanding at a rapid pace. Internet Protocol Security (IPsec) OpenVPN solutions are becoming more and more in demand as people and companies want extremely safe, encrypted connections for their online activity. When paired with OpenVPN, IPsec offers a powerful data protection solution that guarantees confidentiality, integrity, and authentication over networks. For site-to-site communication, remote access, and protecting private data while it's in transit, this combination is particularly well-liked. Increased demand for VPN services is a result of IPsec OpenVPN's high security, which makes it a vital component for companies in industries like government, healthcare, and finance.
 

• TLS and SLS
• Internet Protocol Security
• Point-to-Point Tunneling Protocol
• Others

VPN Services Application Outlook: Segment Analysis

VPN Services Market Application Segment Analysis

According to Cognitive Market Research, the intranet VPN segment is expected to dominate the market. Intranet VPN software is becoming more and more popular as companies look for private, secure connections for internal network communication. Businesses can connect distant employees or several office locations to a centralized internal network with intranet virtual private networks (VPNs), which provide data security and confidentiality. Enabling safe access to company resources, protecting confidential company data, and promoting cooperation among geographically separated teams are all made possible by these technologies. The demand for secure internal communications and remote work solutions is driving the market expansion for VPN services as intranet VPN applications become more widely used.
 In the VPN Services Market, the extranet VPN category has been expanding at a rapid pace. Extranet VPN apps are becoming more and more popular as companies seek to safely connect with outside suppliers, partners, and customers while keeping critical data under control. An organization's internal network can be accessed by approved third parties through a secure tunnel that extranet VPNs offer, protecting the system as a whole. For cooperation, safe data exchange, and privacy preservation across several institutions, these solutions are essential. Secure, scalable, and effective VPN services are in high demand as companies grow internationally and establish strategic alliances, increasing the need for extranet VPN solutions.
 

• Intranet VPN
• Extranet VPN
• Access VPN
• Others

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

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