Vitamins and Dietary Supplement Market Report 2025 (Global Edition)

Global Vitamins and Dietary Supplement Market Report 2024 Market Size Split by Type (Botanicals, Vitamins, Minerals, Amino acids, Enzymes, Probiotics, Other Dietary Supplements), by Function (Addition...

Vitamins and Dietary Supplement Market Report Description

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Vitamins and Dietary Supplement Market Insights Video

Competitive Landscape of the Vitamins and Dietary Supplement Market

The vitamin and dietary supplement market is fiercely competitive, dominated by major competitors such as Abbott Laboratories, Herbalife, Amway, Pfizer, and GNC. Businesses compete on quality, branding, worldwide reach, and innovative products. New players and smaller brands are entering the market due to the growing demand for customized and plant-based supplements. While regulatory compliance continues to be a major concern for market participants, e-commerce platforms and direct-to-consumer sales techniques are escalating competitiveness.

In February 2023, About 38,000 participants and 80 race officials will receive health management support from Otsuka Pharmaceutical Co., Ltd. (Japan) in conjunction with the Tokyo Marathon. As part of the company's strategic development, this will raise public knowledge of the value of exercise and nutrition. (Source:https://www.otsuka.co.jp/en/company/newsreleases/2023/20230224_1.html ) In December 2022, Amway and the Economic Development Board collaborated to build a Business Innovation Hub in Singapore in response to the region's changing wellness demands. Amway's expansion strategy is projected to enhance the company's sales and profitability by capitalizing on the increasing demand in the region for customized health and wellness solutions. (Source:https://www.amwayglobal.com/newsroom/amway-launches-singapore-business-innovation-hub-to-accelerate-health-and-wellness-innovation/) In May 2022, By acquiring Puravida, Nestlé increased its market share in the Brazilian dietary supplement industry. Nestlé's position is strengthened, and growth potential is secured in Brazil's booming health and wellness sector with this calculated move that improves the company's supplement portfolio. (Source: https://www.nestlehealthscience.com/newsroom/press-releases/nhs-agrees-to-acquire-puravida)

Top Companies Market Share in Vitamins and Dietary Supplement Industry: (In no particular order of Rank)

• Bayer AG (Leverkusen
• Germany)
• BASF SE (Ludwigshafen
• Germany)
• Glanbia
• Plc (Kilkenny
• Ireland)
• Koninklijke DSM N.V. (Heerlen
• Netherlands)
• Archer Daniels Midland Company (Illinois
• United States)
• Nuleaf Naturals LLC. (Colorado
• United States)
• NutraMarks Inc. (California
• United States)
• Otsuka Pharmaceutical (Tokyo
• Japan)
• Herbalife Nutrition (California
• United States)
• Reckitt Benckiser Group plc (Slough
• U.K.)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Vitamins and Dietary Supplement Market

Which Region Dominates the Vitamins and Dietary Supplement Market in 2024?

According to Cognitive Market Research, North America currently dominates the Vitamins and Dietary Supplement market, and the region is expected to have significant growth during the projected period. Because of its high level of health awareness and emphasis on preventative healthcare, North America is a primary driver of growth in the market for vitamins and dietary supplements. The significant number of aging people in the area has raised the demand for supplements that address heart health, immunity, and bone density, among other age-related health issues. The rise in chronic illnesses like diabetes and obesity further fuels the need for supplements. Furthermore, North America is home to several important players that promote innovation in product offerings. The development of direct-to-consumer sales channels and e-commerce is a growing trend that also supports the market's growth in this area.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). Because of consumers' changing lifestyles and growing health consciousness, the Asia Pacific region is expected to be a major development driver for the vitamin and dietary supplement market. The market for dietary supplements has expanded due to factors such as rapid urbanization, rising disposable income, and an expanding middle class. In addition, the necessity for health-focused products has increased in nations like China and India due to the aging population and high frequency of chronic diseases. Supplements made of plants and herbs are also seeing a boom in the market, which is consistent with customs. Furthermore, the region's better access to these products is being made possible by the expanding importance of digital marketing methods and e-commerce.

The current report Scope analyzes Vitamins and Dietary Supplement Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Vitamins and Dietary Supplement

According to Cognitive Market Research, the global Vitamins and Dietary Supplement market size was estimated at USD 189584.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 75833.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Vitamins and Dietary Supplement market with a market size of USD 59832.87 million in 2024 and is projected to grow at a CAGR of 7.7% during the forecast period. In the US, the need for nutritional support for chronic diseases and general well-being is expanding among the aged population.
• The Canada Vitamins and Dietary Supplement market had a market share of USD 9100.06 million in 2024 and is projected to grow at a CAGR of 8.7% during the forecast period. In Canada, regulations that are favorable to natural health products encourage consumers to trust vitamins and supplements.
• The Mexico Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 8.4% during the forecast period, with a market size of USD 6900.88 million in 2024.

Europe Vitamins and Dietary Supplement

According to Cognitive Market Research, the global Vitamins and Dietary Supplement market size was estimated at USD 189584.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 56875.35 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.

• The United Kingdom Vitamins and Dietary Supplement market had a market share of USD 9555.06 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. In the UK, increasing awareness of the role supplements play in preventing health problems influences consumer choice.
• The France Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 7.4% during the forecast period, with a market size of USD 5232.53 million in 2024.
• According to Cognitive Market Research, the German Vitamins and Dietary Supplement market size was valued at USD 11261.32 million in 2024 and is projected to grow at a CAGR of 8.4% during the forecast period. In Germany, interest in performance-enhancing vitamins is boosted by rising gym memberships and busy lifestyles.
• The Italy Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 4891.28 million in 2024.
• The Russia Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 8815.68 million in 2024.
• The Spain Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 7.3% during the forecast period with a market size of USD 4663.78 million in 2024
• The Luxembourg Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD 1763.14 million in 2024.
• The Portugal Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 1194.38 million in 2024.
• The Greece Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 682.50 million in 2024.
• The Rest of Europe's Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 6.9% during the forecast period, with a market size of USD 8815.68 million in 2024.

Asia Pacific Vitamins and Dietary Supplement

According to Cognitive Market Research, the global Vitamins and Dietary Supplement market size was estimated at USD 189584.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 43604.44 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.7% from 2024 to 2031.

• According to Cognitive Market Research, the China Vitamins and Dietary Supplement market size was valued at USD 19622.00 million in 2024 and is projected to grow at a CAGR of 11.2% during the forecast period. Vitamins and Dietary Supplement sales surged in China due to the demand for nutritional supplements among urban inhabitants is on the rise due to lifestyle changes brought about by urbanization.
• The Japan Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 6017.41 million in 2024.
• The India Vitamins and Dietary Supplement market had a market share of USD 5232.53 million in 2024 and is projected to grow at a CAGR of 13.5% during the forecast period. In India, the need for supplements to address specific deficiencies in the population is driven by high rates of malnutrition.
• The South Korean Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD 4360.44 million in 2024.
• The Australian Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 11.4% during the forecast period, with a market size of USD 2267.43 million in 2024.
• The South East Asia Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 12.7% during the forecast period, with a market size of USD 3008.71 million in 2024.
• The Rest of the Asia Pacific Vitamins and Dietary Supplements market is projected to witness growth at a CAGR of 11.5% during the forecast period, with a market size of USD 3095.91 million in 2024.

South America Vitamins and Dietary Supplement

According to Cognitive Market Research, the global Vitamins and Dietary Supplement market size was estimated at USD 189584.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 9479.23 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Vitamins and Dietary Supplement market size was valued at USD 4057.11 million in 2024 and is projected to grow at a CAGR of 9.7% during the forecast period. Vitamins and Dietary Supplements flourished in Brazil because the need for supplements to help weight management and metabolic health has increased due to the prevalence of obesity and related health issues.
• Argentina's Vitamins and Dietary Supplement market had a market share of USD 1592.51 million in 2024 and is projected to grow at a CAGR of 10.0% during the forecast period. In Argentina, the usage of dietary supplements made from organic sources is encouraged by consumers' growing preference for natural products.
• Colombia's Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 8.9% during the forecast period, with a market size of USD 843.65 million in 2024.
• Peru Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 9.3% during the forecast period, with a market size of USD 777.30 million in 2024.
• Chile's Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 9.4% during the forecast period, with a market size of USD 682.50 million in 2024.
• The Rest of Latin America's Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 1526.16 million in 2024.

Middle East and Africa Vitamins and Dietary Supplement

According to Cognitive Market Research, the global Vitamins and Dietary Supplement market size was estimated at USD 189584.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 3791.69 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.4% from 2024 to 2031..

• The GCC Countries Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 1622.84 million in 2024. Vitamins and Dietary Supplement sales flourish in GCC countries due to the consumers with high disposable incomes who can purchase nutritional supplements and other premium health items.
• The Egypt Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 398.13 million in 2024.
• The South Africa Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 10.4% during the forecast period, with a market size of USD 599.09 million in 2024. Vitamins and Dietary Supplement sales flourished in South Africa due to the market for dietary supplements being strengthened by government programs that support well-being and health.
• The Turkey Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 8.9% during the forecast period, with a market size of USD 326.09 million in 2024.
• The Nigeria Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 398.13 million in 2024.
• The Rest of the MEA Vitamins and Dietary Supplement market is projected to witness growth at a CAGR of 8.4% during the forecast period, with a market size of USD 447.42 million in 2024.

Vitamins and Dietary Supplement Market Analysis

Vitamins and Dietary Supplement Market Type Segment Analysis

According to Cognitive Market Research, vitamins are likely to dominate the Vitamins and Dietary Supplement Market over the forecast period. Vitamins are essential for sustaining general health and well-being. They aid in the maintenance of the immune system, metabolism, and cellular repair, among other physiological processes. Important vitamins like C strengthen the immune system, while D is necessary for healthy bones and calcium absorption. Vitamin A is essential for healthy vision and skin, while B vitamins help with energy generation and cognitive function. Furthermore, vitamin E functions as an antioxidant, preventing cellular damage. These vital vitamins are supplied via dietary supplements, which enable people to correct deficits and achieve their nutritional needs successfully.

The amino acids are the fastest-growing segment in the Vitamins and Dietary Supplement Market. Amino acids are essential for many bodily physiological functions and are the building blocks of proteins. Due to their ability to promote muscle growth, regeneration, and recovery, vitamins, and dietary supplements are widely used by athletes and fitness enthusiasts. Certain amino acids improve exercise performance and lessen muscular pain. One example of these amino acids is branched-chain amino acids (BCAAs). Furthermore, the generation of neurotransmitters, mood modulation, and immunological function are all significantly impacted by amino acids. Amino acid-containing dietary supplements assist people in achieving their dietary needs, enhancing their athletic performance, and advancing their general health.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Vitamins and Dietary Supplement Industry. Request a Free Sample PDF!

Vitamins and Dietary Supplement Market Function Segment Analysis

According to Cognitive Market Research, the sports nutrition supplements segment holds the largest share of the market. Because they improve athletic performance, endurance, and healing, sports nutrition supplements are highly sought after in the vitamins and dietary supplement market. Supplements that aid in muscle growth, strength enhancement, and accelerated post-exercise recovery include protein powders, amino acids, and energy boosters. While creatine and protein encourage muscle building, products like branched-chain amino acids (BCAAs) lessen muscular discomfort and tiredness. Athletes, bodybuilders, and fitness enthusiasts looking to maximize performance are driving the growing demand for these supplements as fitness awareness and active lifestyles spread around the world.

In the Vitamins and Dietary Supplement Market, the category of medical supplements has been growing quickly. The demand for medical supplements in the vitamin and dietary supplement market is rising as a result of their ability to treat particular medical disorders and enhance general health. These supplements are frequently suggested for the treatment of nutritional deficiencies, osteoporosis, diabetes, and other chronic illnesses. Multivitamins for immune support, omega-3 fatty acids for heart health, and calcium and vitamin D for bone health are common medicinal supplements. The need for medicinal supplements is only going to grow as healthcare prices rise and preventative healthcare becomes more important, especially for aging populations and people with certain medical demands.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Vitamins and Dietary Supplement Mode of Application Segment Analysis

Vitamins and Dietary Supplement Market Mode of Application Segment Analysis

According to Cognitive Market Research, the tablets segment holds the largest market share. Because of their simplicity, usability, and extended shelf life, tablets are a particularly popular delivery method in the vitamin and dietary supplement market. Due to their accurate dosage, which makes it easier for customers to satisfy their daily nutritional needs, they are in high demand. Tablet forms are often used for multivitamins, minerals, and specialized supplements such as calcium, vitamin D, and vitamin C. Demand is being driven by consumers' growing inclination for wellness and preventive healthcare, as well as the ease of using tablets. Tablets are also preferred because of their vast availability and low cost.

Liquid is anticipated to be the fastest-growing segment in the Vitamins and Dietary Supplement market. Because they are easier to take and absorb more quickly than pills or tablets, liquid supplements are becoming more and more popular in the vitamin and dietary supplement market. This is especially true for people who have swallowing issues. These supplements are frequently used for minerals, plant extracts, and vitamins such as B-complex, C, and D. Children, older people, and people with digestive problems prefer liquid formulations because they offer more flexible dosing options. Liquid supplement demand is being driven by the expanding trend of individualized nutrition and the growing need for simple, easily digestible health solutions.

• Tablets
• Capsules
• Liquid
• Powder
• Soft gels
• Gel caps

Vitamins and Dietary Supplement Target Consumer Segment Analysis

Vitamins and Dietary Supplement Market Target Consumer Segment Analysis

According to Cognitive Market Research, the adult segment dominates the market. Because of the increasing demand for preventative care and increased knowledge of health issues, adults make up a sizeable portion of the target market for vitamins and dietary supplements. To fill in nutritional shortages, boost immunity, increase energy, and advance general health, a lot of folks take supplements. Multivitamins, vitamin D, calcium for healthy bones, and omega-3 fatty acids for heart health are popular supplements among this group. As more adults look to dietary supplements to handle particular health concerns and preserve their health, the prevalence of lifestyle-related disorders, including stress, weariness, and chronic diseases, rises, further driving demand.

Elderly are projected to be the fastest-growing segment in the Vitamins and Dietary Supplement market. Because of their specific nutritional demands and the increased emphasis on healthy aging, the elderly population is a major target consumer segment in the vitamin and dietary supplement market. Supplements are necessary as people age to maintain their immune systems (zinc and vitamin C), bones (calcium and vitamin D), and cognitive function (omega-3 fatty acids). Seniors are also big users of multivitamins and supplements for joint health, such as chondroitin and glucosamine. The need for vitamins and nutritional supplements designed specifically for senior citizens is growing at a rapid pace due to an aging population worldwide.

• Infants
• Children
• Adults
• Pregnant Women
• Elderly

Vitamins and Dietary Supplement Distribution Channel Segment Analysis

Vitamins and Dietary Supplement Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the supermarket/hypermarket segment dominates the market. Supermarkets and hypermarkets offer customers easy access to a large variety of products, making them essential distribution channels in the vitamin and dietary supplement sector. These stores cater to consumers who are health-conscious and are looking for efficiency and diversity by providing a range of vitamins, minerals, and dietary supplements under one roof. Impulsive purchases are encouraged by the availability of in-store promotions, discounts, and knowledgeable staff, which improve the shopping experience. Supermarkets and hypermarkets are becoming favored places to buy dietary items as a result of the expanding consumer trend toward health and well-being, which also encourages them to increase the variety of supplements they offer.

Online is projected to be the fastest-growing segment in the Vitamins and Dietary Supplement market. The online distribution channel is a significant player in the vitamin and nutritional supplement market because it offers clients convenience and accessibility. On e-commerce sites, customers may peruse a large assortment of products, evaluate prices, and read reviews, all of which assist them in making better purchasing decisions. Direct-to-consumer businesses and subscription services meet the growing need for personalized nutrition among customers. Online shops also make it easier for their clients to obtain vitamins and nutritional supplements by offering options for home delivery. This industry's increasing reliance on digital channels, which the pandemic has exacerbated, continues to push online sales.

• Pharmacy
• Supermarket /Hypermarket
• Online

Author's Detail

Manjiri Kanhere

Senior Research Associate at Cognitive Market Research

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Manjiri Kanhere is an experienced market researcher focused on the Pharma & Healthcare industry. With over 3+ years of experience, She has worked with major pharmaceutical companies and healthcare providers, helping them to understand market trends, identify new business opportunities, and develop effective sales & marketing strategies. Her expertise lies in the ability to analyze complex data sets and deliver insights that drive business decisions. At Cognitive Market Research, she handles the market research related to Pharma and healthcare industry.

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