Video Conferencing Endpoint Market Report 2025 (Global Edition)

Global Video Conferencing Endpoint Market Report 2025 Market Size Split by Deployment (On-premise, Cloud), by Solution Type (Standard Centric, Multi Codec Appliance, Single Codec Appliance, Executive ...

Video Conferencing Endpoint Market Report Description

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Imapct of Trumph Tariff on Electronics and Electrical Industry

In 2025, global trade has entered a period of renewed volatility as the U.S., under President Donald Trump, introduced sweeping tariffs known as the Liberation Day Tariffs. Aimed at addressing trade imbalances and foreign supply chain dominance, the tariffs range from 10% on allies like Australia and the UK to 46% on Vietnamese goods and 34% on Chinese imports. A 25% universal tariff on steel, aluminum, and auto parts has further strained global trade ties. The electronics sector is among the hardest hit, particularly due to the escalating U.S.China trade war. Tariffs on Chinese goods now reach up to 145% in sectors like semiconductors and consumer electronics, while China has retaliated with up to 125% duties and restrictions on critical mineral exports. This has disrupted just-in-time supply chains and increased component costs.

Specific tariffs include 25% on semiconductors, 20% on lithium-ion batteries, and 10–15% on consumer electronics like laptops and tablets, leading to higher retail prices and reduced consumer demand. Sub-sectors such as home automation, computer hardware, communication electronics, medical devices, and industrial electronics are all under pressure due to rising input costs and supply chain delays. Companies are revisiting suppliers, shifting sourcing to countries like India, Mexico, and Vietnam, and redesigning products to avoid high-tariff components.

China remains a key player, contributing USD 119 billion in electronics exports to the U.S. in 2023. Even components routed through countries like Malaysia and Vietnam often rely on Chinese subparts, making the ripple effect of tariffs widespread. U.S. electronics firms operating on thin margins are seeing input costs rise 18–25%, with contract manufacturers in alternative regions facing capacity constraints.

Market research is now critical. It helps companies identify new suppliers, analyze cost trends, optimize product design, forecast demand shifts, and track regulatory changes. Tools like supplier mapping, BOM optimization, and scenario planning support strategic responses to ongoing disruptions. Leading firms like Apple and Dell are expanding production outside China, while others invest in digital supply chain tools and redesign products for cost resilience. In this evolving trade environment, firms that leverage research-driven strategies are better positioned to adapt and thrive.

Video Conferencing Endpoint Market Insights Video

Top Manufacturing Companies of Video Conferencing Endpoint:

Microsoft Corporation, Zoom Communications, Inc., Cisco Systems, Inc., Google, and Logitech are the key players in the Video Conferencing Endpoint Market

Microsoft Corporation

Microsoft Corporation is a dominant player in the global video conferencing endpoint market, holding an 18.2% market share. The company’s leadership in the sector is driven by its advanced collaboration tools and cloud-based communication solutions, particularly through its Microsoft Teams platform. With a strong focus on enterprise customers, Microsoft has continuously enhanced its video conferencing capabilities by integrating AI-driven features, improved security protocols, and seamless compatibility across multiple devices. In 2023, the company invested heavily in expanding its cloud infrastructure, ensuring high-quality, low-latency video streaming for businesses worldwide. Additionally, Microsoft has strategically partnered with hardware manufacturers to offer dedicated Teams Rooms devices, further strengthening its position in the endpoint market. The company's focus on hybrid work solutions, coupled with its integration of AI-powered transcription, real-time translation, and intelligent meeting summaries, has solidified its position as a leader in video conferencing technology. As organizations worldwide continue to shift towards remote and hybrid work models, Microsoft’s continued investment in innovation is expected to drive sustained growth in this market segment.

Zoom Communications, Inc.

Zoom Communications, Inc. has rapidly emerged as a leading competitor in the video conferencing endpoint market, securing a 15.7% share. The company’s success is largely attributed to its user-friendly platform and robust scalability, making it a preferred choice for businesses, educational institutions, and government agencies. Zoom’s video conferencing endpoints, including Zoom Rooms and Zoom Phone, are designed to enhance collaboration through high-definition video, superior audio quality, and AI-powered background noise reduction. In 2023, the company introduced new endpoint devices tailored for hybrid work environments, featuring enhanced security and improved integration with third-party applications. Zoom’s continuous investment in cloud architecture and machine learning technologies ensures an optimal user experience, reinforcing its competitive edge. Additionally, the company has made significant strides in enhancing virtual meeting engagement by incorporating immersive experiences, virtual avatars, and interactive features that improve meeting dynamics. As demand for high-performance and secure video conferencing solutions continues to grow, Zoom remains at the forefront of delivering cutting-edge innovations that meet evolving customer needs.

Cisco Systems, Inc.

Cisco Systems, Inc. commands a 12.4% share of the global video conferencing endpoint market, leveraging its extensive experience in enterprise networking and security solutions. Cisco’s Webex portfolio includes a range of high-quality conferencing endpoints, such as desk devices, room systems, and immersive telepresence solutions designed for large-scale deployments. The company’s commitment to innovation is evident in its AI-driven meeting assistants, real-time translation features, and end-to-end encryption for secure communication. In 2023, Cisco expanded its portfolio with next-generation endpoints featuring 4K video capabilities and advanced collaboration tools, catering to the growing demand for hybrid and remote work solutions. Additionally, strategic acquisitions and partnerships have bolstered Cisco’s market position, enabling seamless integration with third-party collaboration tools and cloud services. Cisco’s emphasis on security, compliance, and reliability makes it a top choice for government agencies and large enterprises requiring robust and scalable video conferencing solutions. With its continuous advancements in AI-driven automation and smart meeting analytics, Cisco is poised to maintain a strong competitive presence in the market.

Google

Google has established a strong presence in the video conferencing endpoint market, capturing an 8.7% market share. The company’s Google Meet platform is widely adopted by businesses and educational institutions, thanks to its intuitive interface, deep integration with Google Workspace, and AI-powered enhancements. Google has invested significantly in hardware solutions, including Google Meet Series One devices, which offer high-definition video and smart noise cancellation features. In 2023, the company introduced advanced endpoint solutions optimized for enterprise use, incorporating AI-driven video enhancements and improved security features. Google’s continued focus on cloud-based communication and seamless cross-platform functionality positions it as a key player in the evolving video conferencing landscape. Furthermore, Google's commitment to sustainability and energy-efficient technology has played a role in shaping its conferencing hardware, with initiatives aimed at reducing carbon footprints and improving eco-friendly conferencing solutions. As businesses increasingly prioritize cost-effective and scalable video conferencing tools, Google Meet’s accessibility and integration with other productivity tools continue to drive its market growth.

Logitech

Logitech holds a 6.2% share of the video conferencing endpoint market, specializing in high-performance peripherals and dedicated conferencing hardware. The company’s portfolio includes a diverse range of endpoint solutions, such as conference cameras, speakerphones, and all-in-one collaboration devices tailored for businesses of all sizes. Logitech’s strength lies in its ability to deliver cost-effective, high-quality video conferencing solutions that integrate seamlessly with leading collaboration platforms, including Microsoft Teams, Zoom, and Google Meet. In 2023, the company expanded its lineup with AI-powered cameras and smart audio enhancements, addressing the growing need for hybrid work solutions. Logitech’s commitment to affordability, ease of use, and innovation continues to drive its market growth in the video conferencing endpoint sector. Additionally, Logitech has focused on developing ergonomic and adaptive conferencing solutions that cater to various workspace environments, ensuring inclusivity and accessibility for all users. As hybrid and remote work environments become the norm, Logitech's efforts in refining user-friendly, plug-and-play conferencing solutions position it as a preferred choice for businesses seeking reliable and scalable video conferencing endpoints.

What Growth Strategies Can Help New Entrants Succeed in the Video Conferencing Endpoint Market?

Development of AI-powered and cost-effective video conferencing solutions is the key factor where new entrants should focus in the Video Conferencing Endpoint Market.
For new entrants looking to penetrate the video conferencing endpoint market, focusing on AI-powered automation, cloud-native platforms, and cost-efficient solutions is essential for gaining a competitive advantage. Innovations should center around enhancing user engagement, real-time video processing, and seamless integrations with workplace collaboration tools. Advances in AI-driven automation, noise cancellation, real-time transcription, and adaptive bandwidth optimization are becoming critical differentiators. Companies investing in cloud-first, scalable video conferencing solutions that reduce IT complexity and enhance security through end-to-end encryption will attract more enterprise customers.

New players should also focus on targeting high-growth segments, such as remote work solutions, hybrid workplace environments, and vertical-specific video conferencing applications (e.g., healthcare, education, and government). Expanding into emerging markets where demand for cost-effective, high-quality video communication is rising particularly in Asia-Pacific and Latin America can provide a significant growth opportunity. Strategic partnerships with hardware manufacturers and software integrators will help new entrants expand their market presence. In the long term, companies that align their product offerings with the growing demand for AI-powered meeting assistance, cloud-based collaboration, and real-time analytics will stand out. Customization capabilities, AI-enhanced video conferencing experiences, and hybrid communication ecosystems will be key to driving adoption. By focusing on technology innovation, market expansion, and cost-efficient cloud-based solutions, new entrants can effectively disrupt the video conferencing endpoint market, competing successfully with established players and meeting the evolving demands of modern businesses.

Top Companies Market Share in Video Conferencing Endpoint Industry: (In no particular order of Rank)

• Huawei
• Polycom
• Cisco
• ZTE
• Avaya
• Lifesize
• Vidyo
• Starleaf
• ClearOne
• Tely Labs
• Kedacom
• SONY
• Yealink
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Video Conferencing Endpoint Market

Which Region Dominates the Video Conferencing Endpoint Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. Technology developments, the growing popularity of remote and hybrid work modes, and the presence of significant market players are all expected to propel the expansion of the North American video conferencing endpoint market. It will be essential to handle obstacles like security and interoperability problems and take advantage of opportunities in industries like healthcare and SMEs if market growth in the area is to continue.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific stands out as the fastest-growing region in the Video Conferencing Endpoint market. The market for video conferencing endpoints in Asia Pacific is expected to increase significantly due to the use of remote work, digital transformation initiatives, and technological infrastructure advancements. To meet the increasing market demand, major players are concentrating on innovation, localized solutions, and resolving security concerns. For the market to continue expanding in the region, interoperability and economic inequality must be addressed.

 

The current report Scope analyzes Video Conferencing Endpoint Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Video Conferencing Endpoint Market Analysis

According to Cognitive Market Research, the global Video Conferencing Endpoint market size was estimated at USD 10654.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 4261.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031

• According to Cognitive Market Research, the US had a major share in the Video Conferencing Endpoint market with a market size of USD 3362.47 million in 2024 and is projected to grow at a CAGR of 7.7% during the forecast period. The demand is amplified by the nation's growing remote work trends.
• The Canada Video Conferencing Endpoint market had a market share of USD 511.40 million in 2024 and is projected to grow at a CAGR of 8.7% during the forecast period. Canada's rising investment.
• The Mexico Video Conferencing Endpoint market is projected to witness growth at a CAGR of 8.4% during the forecast period, with a market size of USD 387.81 million in 2024.

Europe Video Conferencing Endpoint Market Analysis

According to Cognitive Market Research, the global Video Conferencing Endpoint market size was estimated at USD 10654.2 Million out of which Europe held the market more than 30% of the global revenue with a market size of USD 3196.26 million in 2024 and will grow at compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.

• The United Kingdom's Video Conferencing Endpoint market had a market share of USD 536.97 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. In the UK, video-conferencing endpoint sales witnessed an upswing due to growing investment.
• The France Video Conferencing Endpoint market is projected to witness growth at a CAGR of 7.4% during the forecast period, with a market size of USD 294.06 million in 2024.
• According to Cognitive Market Research, the German Video Conferencing Endpoint market size was valued at USD 632.86 million in 2024 and is projected to grow at a CAGR of 8.4% during the forecast period. In Germany, Video Conferencing Endpoint sales surged due to the increasing demand for cloud services.
• The Italy Video Conferencing Endpoint market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 274.88 million in 2024.
• The Russia Video Conferencing Endpoint market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 495.42 million in 2024.
• The Spain Video Conferencing Endpoint market is projected to witness growth at a CAGR of 7.3% during the forecast period with a market size of USD 262.09 million in 2024
• The Luxembourg Video Conferencing Endpoint market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD 99.08 million in 2024.
• The Portugal Video Conferencing Endpoint market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 67.12 million in 2024.
• The Greece Video Conferencing Endpoint market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 38.36 million in 2024.
• Rest of Europe's Video Conferencing Endpoint market is projected to witness growth at a CAGR of 6.9% during the forecast period, with a market size of USD 495.42 million in 2024.

Asia Pacific Video Conferencing Endpoint Market Analysis

According to Cognitive Market Research, the global Video Conferencing Endpoint market size was estimated at USD 10654.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 2450.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.7% from 2024 to 2031.

• According to Cognitive Market Research, China's Video Conferencing Endpoint market size was valued at USD 1102.71 million in 2024 and is projected to grow at a CAGR of 11.2% during the forecast period. Video Conferencing Endpoint sales surged in China due to increasing investment.
• The Japan Video Conferencing Endpoint market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 338.16 million in 2024.
• The India Video Conferencing Endpoint market had a market share of USD 294.06 million in 2024 and is projected to grow at a CAGR of 13.5% during the forecast period. India's rising cloud adoption.
• The South Korea Video Conferencing Endpoint market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD 245.05 million in 2024.
• The Australian Video Conferencing Endpoint market is projected to witness growth at a CAGR of 11.4% during the forecast period, with a market size of USD 127.42 million in 2024.
• The South East Asia Video Conferencing Endpoint market is projected to witness growth at a CAGR of 12.7% during the forecast period, with a market size of USD 169.08 million in 2024.
• The Rest of the Asia Pacific Video Conferencing Endpoint market is projected to witness growth at a CAGR of 11.5% during the forecast period, with a market size of USD 173.98 million in 2024.

South America Video Conferencing Endpoint Market Analysis

According to Cognitive Market Research, the global Video Conferencing Endpoint market size was estimated at USD 10654.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 532.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2031.

• According to Cognitive Market Research, Brazil's Video Conferencing Endpoint market size was valued at USD 228.00 million in 2024 and is projected to grow at a CAGR of 9.7% during the forecast period. Video Conferencing Endpoint sales flourish in Brazil due to rising investment.
• Argentina Video Conferencing Endpoint market had a market share of USD 89.50 million in 2024 and is projected to grow at a CAGR of 10.0% during the forecast period. The growing investment drives the market growth in the nation.
• Colombia Video Conferencing Endpoint market is projected to witness growth at a CAGR of 8.9% during the forecast period with a market size of USD 47.41 million in 2024.
• Peru Video Conferencing Endpoint market is projected to witness growth at a CAGR of 9.3% during the forecast period with a market size of USD 43.68 million in 2024.
• Chile Video Conferencing Endpoint market is projected to witness growth at a CAGR of 9.4% during the forecast period with a market size of USD 38.36 million in 2024.
• The Rest of Latin America Video Conferencing Endpoint market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 85.77 million in 2024.

Middle East Video Conferencing Endpoint Market Analysis

According to Cognitive Market Research, the global Video Conferencing Endpoint market size was estimated at USD 10654.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 213.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.4% from 2024 to 2031.

• The GCC Countries Video Conferencing Endpoint market is projected to witness growth at a CAGR of 10.2% during the forecast period with a market size of USD 91.20 million in 2024. Video Conferencing Endpoint sales flourish due to the growing technological advancements.
• The Egypt Video Conferencing Endpoint market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 22.37 million in 2024.
• The South Africa Video Conferencing Endpoint market is projected to witness growth at a CAGR of 10.4% during the forecast period, with a market size of USD 33.67 million in 2024. Video Conferencing Endpoint sales flourish in South Africa due to the rising investment.
• The Turkey Video Conferencing Endpoint market is projected to witness growth at a CAGR of 8.9% during the forecast period, with a market size of USD 18.33 million in 2024.
• The Nigeria Video Conferencing Endpoint market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 22.37 million in 2024.
• The Rest of MEA Video Conferencing Endpoint market is projected to witness growth at a CAGR of 8.4% during the forecast period, with a market size of USD 25.14 million in 2024.

Video Conferencing Endpoint Market Analysis

Video Conferencing Endpoint Market Deployment Segment Analysis

According to Cognitive Market Research, On-premises stands out as the dominating category. Greater control over data security and privacy is possible with on-premise solutions, which is essential for businesses managing sensitive data like financial institutions, governmental bodies, and healthcare providers. Businesses may manage and alter their video conferencing infrastructure to suit particular requirements and combine it with current processes and systems. As a result, these advantages fuel market expansion.

Cloud emerged as the fastest-growing category in the Video Conferencing Endpoint market. The market for cloud-based video conferencing endpoints is expanding rapidly, propelled by the growing need for communication solutions that are flexible, affordable, and scalable.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Video Conferencing Endpoint Industry. Request a Free Sample PDF!

Video Conferencing Endpoint Market Solution Type Segment Analysis

According to Cognitive Market Research, the dominating category is the Standard Centric. Standard-centric solutions are perfect for enterprises that employ a variety of technologies because they facilitate smooth communication across many platforms, devices, and systems. Revenue growth is also facilitated by the integration of video conferencing endpoints with other collaboration tools like enterprise resource planning (ERP) systems and unified communication platforms.

The fastest-growing category in the Video Conferencing Endpoint market is Multi Codec Appliance. The global market for multi-codec appliances is essential to providing enterprises with adaptable, scalable, and interoperable video conferencing solutions. Integration of AI, cloud compatibility, increased security protocols, and sustainability efforts are some of the major developments. Complicated integration, budgetary constraints, and regulatory compliance are obstacles. Major companies are still coming up with new and inventive ways to suit the changing needs of international enterprises for dependable and effective communication solutions, such as modular designs, cutting-edge features, and improved user experiences.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Video Conferencing Endpoint Enterprise Size Segment Analysis

Video Conferencing Endpoint Market Enterprise Size Segment Analysis

According to Cognitive Market Research, the dominating category is the Large Enterprise. Due to their widespread global reach, large businesses frequently need video conferencing solutions that enable smooth communication and cooperation across geographically separated teams and locations. Furthermore, the demand for adaptable video conferencing systems that support both scenarios seamlessly is being driven by the shift towards hybrid work models that combine in-office and remote work.

The fastest-growing category in the Video Conferencing Endpoint market is Small & Medium Enterprises (SMEs). The demand for affordable, scalable, and user-friendly solutions that facilitate remote work, improve collaboration, and connect with current workflows is driving the market for video conferencing endpoints for small and medium-sized enterprises (SMEs). Adoption of cloud computing, mobile friendliness, AI integration, and heightened security are some of the major developments.

• Large Enterprise
• Small & Medium Enterprises (SMEs)

Video Conferencing Endpoint Application Segment Analysis

Video Conferencing Endpoint Market Application Segment Analysis

According to Cognitive Market Research, the dominating category is the Enterprise. Businesses need video conferencing solutions that make it easy for employees to collaborate and communicate across different locations, time zones, and offices. Furthermore, scalable solutions are necessary to maintain performance while handling enormous user bases and fluctuating demands for webinars, conferences, and virtual meetings.

The fastest-growing category in the Video Conferencing Endpoint market is Consumer. Customers increase flexibility and accessibility by using video conferencing endpoints for online courses, virtual classrooms, tutoring sessions, and remote work meetings. Video conferencing is also utilized for online gaming, live streaming of concerts, virtual events, and interactive entertainment experiences that accommodate a variety of recreational pursuits.

• Consumer
• Enterprise

Video Conferencing Endpoint End-use Segment Analysis

Video Conferencing Endpoint Market End-use Segment Analysis

According to Cognitive Market Research, the dominating category is the Corporate. Organizations can hold meetings, training sessions, presentations, and virtual conferences virtually across offices, regions, and time zones with the help of corporate video conferencing solutions. The growing trend of hybrid work settings, which integrate remote and office-based work, is increasing the need for adaptable video conferencing systems that can efficiently serve both situations.

The fastest-growing category in the Video Conferencing Endpoint market is Healthcare. The necessity for telemedicine, remote patient care, and effective communication among healthcare professionals has led to substantial growth and revolution in the video conferencing endpoint market in the healthcare industry. This market segment is essential to increasing patient outcomes, optimizing healthcare delivery, and facilitating access to medical services.

• Corporate
• Education
• Healthcare
• Government & Defense
• BFSI
• Media & Entertainment
• Others

Author's Detail

Kalyani Raje

Senior Research Analyst at Cognitive Market Research

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ResearchGate Profile: https://www.researchgate.net/profile/Kalyani-Raje

An optimistic Senior Research Analyst with years of experience in competitive assessment and business consulting. A seasoned professional and subject-matter expert (SME) in the Automobile and transportation vertical.

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