Vegan Makeup Market Report 2025 (Global Edition)

Global Vegan Makeup Market Report 2025 Market Size Split by Product Type (Facial Products, Eye Products, Lip Products, Nail Products), by Packaging Type (Pumps & Dispensers, Compact Cases, Jars, Penci...

Vegan Makeup Market Report Description

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Vegan Makeup Market Insights Video

Competitive Landscape of the Vegan Makeup Market

Regional and international brands are endeavoring to differentiate their products in the fiercely competitive global market. Every year, the aggregate market share of international brands is decreasing as a result of the widespread adoption of e-commerce marketing. This factor enables tiny and prospective vegan cosmetic brands to acquire a more substantial market share in the vegan cosmetics sector, thereby escalating competitive rivalry.

In September 2022, a U.S.-based firm, Raw Beauty Wellness, has introduced a new line of vegan cosmetics and haircare products. The vegan products consist of leave-in serum, antioxidant serum, eye serum, lip oil, prebiotic gel deodorant, and exfoliating serum. (Source: https://rawbeautywellness.com/collections/new-launched?srsltid=AfmBOop4jjqm-fe0m4iDUvXGtITVYSq-gRTc9OTlAoWJj0YxF5wIwRFx) In August 2022, OrgaGlo, an Indian company, has introduced vegan skin and hair care products in India. These products are accessible on the brand's website and on Flipkart. The company introduced products in the following categories: infant, hair, face care, and skin care. (Source: https://www.business-standard.com/content/press-releases-ani/orgaglo-enters-personal-care-and-cosmetics-segment-in-india-launches-vegan-skin-and-hair-care-products-using-finest-quality-natural-ingredients-122082900627_1.html) In February 2023, Kinder Beauty, a cosmetic brand headquartered in the United States, has introduced vegan facial serums that are formulated with science-backed ingredients, including Hyaluronic Acid, Bakuchiol, and Vitamin C. The products are accessible via the organization's website. (Source: https://www.beautypackaging.com/contents/view_breaking-news/2023-02-23/kinder-beauty-launches-vegan-facial-serums/)

Top Companies Market Share in Vegan Makeup Industry: (In no particular order of Rank)

• GABRIEL COSMETICS (U.S.)
• PHB Ethical Beauty Ltd. (U.K.)
• Natur'Alley Ltd. (U.K.)
• GoNature Sp. z o.o. (Poland)
• Seraphine Botanicals (U.S)
• Nutriglow Cosmetics (India)
• Plum (India)
• Disguise Cosmetics (India)
• COTY INC. (U.S.)
• G&M Cosmetics (Australia)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Vegan Makeup Market

Which Region Dominates the Vegan Makeup Market in 2024?

According to Cognitive Market Research, North America currently dominates the Vegan Makeups market, and the region is expected to have significant growth during the projected period. This is due to the increasing prevalence of natural ingredients in cosmetics. At the macro level, the burgeoning number of beauty clinics in North American countries and the growing number of working women will motivate cosmetic brands to pursue regional expansion.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The most recent industry developments are providing lucrative business opportunities for established and prospective brands in Asian countries.

The current report Scope analyzes Vegan Makeup Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Vegan Makeup Market Analysis

According to Cognitive Market Research, the global Vegan Makeup market size was estimated at USD 18564.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 7425.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Vegan Makeup market with a market size of USD 5858.96 million in 2024 and is anticipated to grow at a CAGR of 5.2% during the projected period. The U.S. market's increasing demand and consumer awareness for cosmetic products that are both sustainable and cruelty-free.
• The Canada Vegan Makeup market had a market share of USD 891.10 million in 2024 and is anticipated to grow at a CAGR of 6.2% during the projected period. Canada’s increasing predilection for cosmetic products that are both environmentally benign and ethical.
• The Mexico Vegan Makeup market is anticipated to see growth at a CAGR of 5.9% during the projected period, with a market size of USD 675.75 million in 2024.

Europe Vegan Makeup Market Analysis

According to Cognitive Market Research, the global Vegan Makeup market size was estimated at USD 18564.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 5569.35 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.

• The United Kingdom Vegan Makeup market had a market share of USD 935.65 million in 2024 and is anticipated to grow at a CAGR of 6.5% during the projected period. In the UK, Vegan Makeup sales see an upswing due to the increasing consumer awareness of sustainable and ethical practices.
• The France Vegan Makeup market is anticipated to see growth at a CAGR of 4.9% during the projected period, with a market size of USD 512.38 million in 2024.
• According to Cognitive Market Research, the German Vegan Makeup market size was valued at USD 1102.73 million in 2024 and is anticipated to grow at a CAGR of 5.9% during the projected period. In Germany, Vegan Makeup surged due to the strong emphasis is placed on the quality and transparency of vegan cosmetic formulations.
• The Italy Vegan Makeup market is anticipated to see growth at a CAGR of 5.1% during the projected period, with a market size of USD 478.96 million in 2024.
• The Russia Vegan Makeup market is anticipated to see growth at a CAGR of 4.7% during the projected period, with a market size of USD 863.25 million in 2024.
• The Spain Vegan Makeup market is anticipated to see growth at a CAGR of 4.8% during the projected period with a market size of USD 456.69 million in 2024
• The Luxembourg Vegan Makeup market is anticipated to see growth at a CAGR of 5.8% during the projected period, with a market size of USD 172.65 million in 2024.
• The Portugal Vegan Makeup market is anticipated to see growth at a CAGR of 5.5% during the projected period, with a market size of USD 116.96 million in 2024.
• The Greece Vegan Makeup market is anticipated to see growth at a CAGR of 6.0% during the projected period, with a market size of USD 66.83 million in 2024.
• The Rest of Europe's Vegan Makeup market is anticipated to see growth at a CAGR of 4.4% during the projected period, with a market size of USD 863.25 million in 2024.

Asia Pacific Vegan Makeup Market Analysis

According to Cognitive Market Research, the global Vegan Makeup market size was estimated at USD 18564.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 4269.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2024 to 2031.

• According to Cognitive Market Research, the China Vegan Makeup market size was valued at USD 1921.43 million in 2024 and is anticipated to grow at a CAGR of 8.7% during the projected period. Vegan Makeup surged in China due to Increasing availability of vegan products and the expansion of the vegan lifestyle trend.
• The Japan Vegan Makeup market is anticipated to see growth at a CAGR of 7.7% during the projected period, with a market size of USD 589.24 million in 2024.
• The India Vegan Makeup market had a market share of USD 512.38 million in 2024 and is anticipated to grow at a CAGR of 11.0% during the projected period. India's Increasing consumer awareness and demand for cruelty-free and natural cosmetic products.
• The South Korean Vegan Makeup market is anticipated to see growth at a CAGR of 8.3% during the projected period, with a market size of USD 426.98 million in 2024.
• The Australian Vegan Makeup market is anticipated to see growth at a CAGR of 8.9% during the projected period, with a market size of USD 222.03 million in 2024.
• The South East Asia Vegan Makeup market is anticipated to see growth at a CAGR of 10.2% during the projected period, with a market size of USD 294.62 million in 2024.
• The Rest of Asia Pacific Vegan Makeup market is anticipated to see growth at a CAGR of 9.0% during the projected period, with a market size of USD 303.16 million in 2024.

South America Vegan Makeup Market Analysis

According to Cognitive Market Research, the global Vegan Makeup market size was estimated at USD 18564.5 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 928.23 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.6% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Vegan Makeup market size was valued at USD 397.28 million in 2024 and is anticipated to grow at a CAGR of 7.2% during the projected period. Vegan Makeups flourished in Brazil due to Increasing consumer awareness of sustainable and ethical cosmetic practices.
• Argentina's Vegan Makeup market had a market share of USD 155.94 million in 2024 and is anticipated to grow at a CAGR of 7.5% during the projected period. Argentina's Increasing demand for natural and cruelty-free cosmetic products.
• Colombia Vegan Makeup market is anticipated to see growth at a CAGR of 6.4% during the projected period, with a market size of USD 82.61 million in 2024.
• Peru Vegan Makeup market is anticipated to see growth at a CAGR of 6.8% during the projected period, with a market size of USD 76.11 million in 2024.
• Chile Vegan Makeup market is anticipated to see growth at a CAGR of 6.9% during the projected period, with a market size of USD 66.83 million in 2024.
• The Rest of Latin America's Vegan Makeup market is anticipated to see growth at a CAGR of 5.7% during the projected period, with a market size of USD 149.44 million in 2024.

Middle East Vegan Makeup Market Analysis

According to Cognitive Market Research, the global Vegan Makeup market size was estimated at USD 18564.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 371.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.9% from 2024 to 2031..

• The GCC Countries Vegan Makeup market is anticipated to see growth at a CAGR of 7.7% during the projected period, with a market size of USD 158.91 million in 2024. Vegan Makeup sales flourish due to the growing predilection for cosmetics that prioritize animal welfare and are environmentally favorable.
• The Egypt Vegan Makeup market is anticipated to see growth at a CAGR of 7.2% during the projected period, with a market size of USD 38.99 million in 2024.
• The South Africa Vegan Makeup market is anticipated to see growth at a CAGR of 7.9% during the projected period, with a market size of USD 58.66 million in 2024. Vegan Makeup sales flourished in South Africa due to Expanding e-commerce platforms to facilitate the acquisition of vegan cosmetic products.
• The Turkey Vegan Makeup market is anticipated to see growth at a CAGR of 6.4% during the projected period, with a market size of USD 31.93 million in 2024.
• The Nigeria Vegan Makeup market is anticipated to see growth at a CAGR of 6.0% during the projected period, with a market size of USD 38.99 million in 2024.
• The Rest of the MEA Vegan Makeup market is anticipated to see growth at a CAGR of 5.9% during the projected period, with a market size of USD 43.81 million in 2024.

Vegan Makeup Market Analysis

Vegan Makeup Market Product Type Segment Analysis

According to Cognitive Market Research, Facial Products are likely to dominate the Vegan Makeup Market over the forecast period. The products in this segment are indispensable for daily hygiene regimens, including cleansers, moisturizers, serums, and masks. The growing consumer emphasis on hygiene and the preference for natural, pure ingredients are the primary factors contributing to the high demand for facial products.

The Nail Products is the fastest-growing segment in the Vegan Makeup Market. The increasing prevalence of nail art and the availability of a diverse selection of vegan manicure cosmetics and treatments are the primary factors driving this growth. The rapid expansion of this category is being driven by the growing demand among consumers for cruelty-free and non-toxic nail care options.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Vegan Makeup Industry. Request a Free Sample PDF!

Vegan Makeup Market Packaging Type Segment Analysis

According to Cognitive Market Research, the Pumps & Dispensers segment holds the largest share of the market. They are frequently employed in the production of serums, moisturizers, and cosmetics, which are indispensable components of daily beautification regimens. Consumers favor them due to their simplicity and user-friendliness.

In the Vegan Makeup Market, the Tubes has been expanding at a rapid pace. This growth is fueled by the growing demand for cosmetics, including lipsticks and mascaras, that are distributed in tubes to facilitate application and preservation. The rapid expansion of this category is also influenced by the trend toward portable and travel-friendly cosmetic products.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Vegan Makeup Consumer Orientation Segment Analysis

Vegan Makeup Market Consumer Orientation Segment Analysis

According to Cognitive Market Research, The Women segment holds the largest market share. The cosmetics and personal care industry has historically targeted women, and they remain the largest consumer category for makeup products. This is the primary reason. Women are more inclined to purchase a diverse selection of cosmetic products, including vegan alternatives, in order to satisfy their ethical and health concerns.

In the Vegan Makeup market, the rapidly growing sector is the Less than Men category. A growing trend among males is their increased awareness of hygiene and maintenance, which has resulted in a heightened demand for vegan and cruelty-free products. Men are increasingly attracted to vegan cosmetics due to their increased awareness of the advantages of natural ingredients and their desire to circumvent hazardous chemicals.

• Men
• Women
• Kids

Vegan Makeup Price Range Segment Analysis

Vegan Makeup Market Price Range Segment Analysis

According to Cognitive Market Research, the Mass segment dominates the market. This is due to the fact that mass-market goods are more affordable and accessible to a broader consumer base, making them the preferred option for many individuals who are seeking to transition to vegan cosmetics without breaking the bank.

Premium is projected to be the fastest-growing segment in the Vegan Makeup market. Consumers are becoming more inclined to invest in vegan cosmetic products that are of high quality and provide superior performance, as well as ethical advantages. The increasing concern for sustainability, ingredient transparency, and the desire for products that are consistent with personal values are the primary factors driving the demand for premium vegan cosmetics.

• Mass
• Premium

Vegan Makeup Sales Channel Segment Analysis

Vegan Makeup Market Sales Channel Segment Analysis

According to Cognitive Market Research, the Specialty Stores segment dominates the market. The mission of these establishments is to provide a diverse selection of specialized and niche products, such as vegan and cruelty-free cosmetics. Shoppers who prioritize sustainable and ethical beauty products frequently favor specialty stores for their expertly curated selections and knowledgeable staff.

Online Retailers is projected to be the fastest-growing segment in the Vegan Makeup market. E-commerce has become a favored option for consumers due to the convenience of online purchasing and the growing availability of vegan cosmetic products. This trend was further exacerbated by the pandemic, as an increasing number of individuals resorted to online platforms for their cosmetic requirements.

• Wholesalers/ Distributors
• Modern Trade
• Convenience Stores
• Departmental Stores
• Specialty Stores
• Online Retailers
• Others

Author's Detail

Aarti Bagekari

Research Associate at Cognitive Market Research

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I am Aarti Bagekari, worked as a research associate with strong passion for transforming complex information into strategic insights. My strong analytical skills, coupled with a deep understanding of market dynamics and consumer behavior, empower me to identify hidden opportunities and proactively mitigate risks for clients. As a part of team, I possess a skills in data analysis, segmentation, competitive landscape.

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