Travel Retail Cosmetic Market Report 2025 (Global Edition)

Global Travel Retail Cosmetic Market Report 2025 Market Size Split by Product (Skin Care, Fragrances, Make-up, Hair Care, Others), by Distribution Channel (Airport, Cruise Liner, Railway Station, Bord...

Travel Retail Cosmetic Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Competitive Landscape of the Travel Retail Cosmetic Market

The competitive landscape of the Travel Retail Cosmetic market is characterized by a diverse range of players competing to gain market share through product innovation, strategic partnerships, and aggressive marketing efforts. Key players in the market include established electronics manufacturers, specialized Travel Retail Cosmetic companies, and emerging start-ups aiming to disrupt the market with innovative solutions.

Top Companies Market Share in Travel Retail Cosmetic Industry: (In no particular order of Rank)

• Unilever
• Procter & Gamble
• Estee Lauder
• Shiseido
• Beiersdorf
• Amore Pacific
• Avon
• Johnson & Johnson
• Kao
• Chanel
• LVMH
• Coty
• Clarins
• Natura Cosmeticos
• Revlon
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Travel Retail Cosmetic Market

Which Region Dominates the Travel Retail Cosmetic Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. It accounted for around 40% of the global revenue. North America's travel retail cosmetic market is experiencing robust growth due to rising disposable incomes, increased travel activities, and a strong preference for luxury beauty products. Major airports and travel hubs are expanding their retail offerings, capitalizing on the region's affluent traveler base. This growth is further supported by innovations in product assortment and personalized shopping experiences within travel retail environments.

Which Region is Expanding at the Fastest CAGR?

Europe stands out as the fastest-growing region in the Travel Retail Cosmetic market due to several compelling reasons. ? Europe's travel retail cosmetic market is witnessing notable expansion fueled by rising tourism, particularly in key destinations like France, Italy, and the UK. Airports and duty-free outlets are enhancing their beauty product offerings to cater to the growing demand from international travelers. This growth is underpinned by the region's reputation for luxury brands and the allure of tax-free shopping for tourists.

 

The current report Scope analyzes Travel Retail Cosmetic Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Travel Retail Cosmetic Market Analysis

According to Cognitive Market Research, the global Travel Retail Cosmetic market size was estimated at USD 66514.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 26605.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Travel Retail Cosmetic market with a market size of USD 20991.88 million in 2024 and is projected to grow at a CAGR of 8.6% during the forecast period. The demand is amplified by the rising travel rates.
• The Canada Travel Retail Cosmetic market had a market share of USD 3192.68 million in 2024 and is projected to grow at a CAGR of 9.6% during the forecast period. Canada's duty-free benefits.
• The Mexico Travel Retail Cosmetic market is projected to witness growth at a CAGR of 9.3% during the forecast period, with a market size of USD 2421.12 million in 2024.

• According to Cognitive Market Research, the US had a major share in the Travel Retail Cosmetic market with a market size of USD 20991.88 million in 2024 and is projected to grow at a CAGR of 8.6% during the forecast period. The demand is amplified by the rising travel rates.
• The Canada Travel Retail Cosmetic market had a market share of USD 3192.68 million in 2024 and is projected to grow at a CAGR of 9.6% during the forecast period. Canada's duty-free benefits.
• The Mexico Travel Retail Cosmetic market is projected to witness growth at a CAGR of 9.3% during the forecast period, with a market size of USD 2421.12 million in 2024.

Europe Travel Retail Cosmetic Market Analysis

According to Cognitive Market Research, the global Travel Retail Cosmetic market size was estimated at USD 66514.2 Million out of which Europe held the market of more than 30% of the global revenue with a market size of USD 19954.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2031.

• The United Kingdom Travel Retail Cosmetic market had a market share of USD 451.14 million in 2024 and is projected to grow at a CAGR of 9.3% during the forecast period. In the UK, Travel Retail Cosmetic sales witness an upswing due to the luxury brand demand.
• The France Travel Retail Cosmetic market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD 1835.79 million in 2024.
• According to Cognitive Market Research, the Germany Travel Retail Cosmetic market size was valued at USD 3950.94 million in 2024 and is projected to grow at a CAGR of 9.3% during the forecast period. In Germany, Travel Retail Cosmetic sales surged due to the airport expansion.
• The Italy Travel Retail Cosmetic market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 1716.07 million in 2024.
• The Russia Travel Retail Cosmetic market is projected to witness growth at a CAGR of 8.1% during the forecast period, with a market size of USD 3092.91 million in 2024.
• The Spain Travel Retail Cosmetic market is projected to witness growth at a CAGR of 8.2% during the forecast period with a market size of USD 1636.25 million in 2024
• The Luxembourg Travel Retail Cosmetic market is projected to witness growth at a CAGR of 9.2% during the forecast period, with a market size of USD 618.58 million in 2024.
• The Portugal Travel Retail Cosmetic market is projected to witness growth at a CAGR of 8.9% during the forecast period, with a market size of USD 419.04 million in 2024.
• The Greece Travel Retail Cosmetic market is projected to witness growth at a CAGR of9.4% during the forecast period, with a market size of USD 239.45 million in 2024.
• Rest of Europe's Travel Retail Cosmetic market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 3092.91 million in 2024.

Asia Pacific Travel Retail Cosmetic Market Analysis

According to Cognitive Market Research, the global Travel Retail Cosmetic market size was estimated at USD 66514.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 15298.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.6% from 2024 to 2031.

• According to Cognitive Market Research, the China Travel Retail Cosmetic market size was valued at USD 6884.22 million in 2024 and is projected to grow at a CAGR of 12.1% during the forecast period. Travel Retail Cosmetic sales surge in China due to the disposable incomes.
• The Japan Travel Retail Cosmetic market is projected to witness growth at a CAGR of 11.1% during the forecast period, with a market size of USD 2111.16 million in 2024.
• The India Travel Retail Cosmetic market had a market share of USD 1835.79 million in 2024 and is projected to grow at a CAGR of 14.4% during the forecast period. India's tourism growth.
• The South Korea Travel Retail Cosmetic market is projected to witness growth at a CAGR of 11.7% during the forecast period, with a market size of USD 1529.83 million in 2024.
• The Australia Travel Retail Cosmetic market is projected to witness growth at a CAGR of 12.3% during the forecast period, with a market size of USD 795.51 million in 2024.
• The South East Asia Travel Retail Cosmetic market is projected to witness growth at a CAGR of 13.6% during the forecast period, with a market size of USD 1055.58 million in 2024.
• The Rest of Asia Pacific Travel Retail Cosmetic market is projected to witness growth at a CAGR of 12.4% during the forecast period, with a market size of USD 1086.18 million in 2024.

• According to Cognitive Market Research, the China Travel Retail Cosmetic market size was valued at USD 6884.22 million in 2024 and is projected to grow at a CAGR of 12.1% during the forecast period. Travel Retail Cosmetic sales surge in China due to the disposable incomes.
• The Japan Travel Retail Cosmetic market is projected to witness growth at a CAGR of 11.1% during the forecast period, with a market size of USD 2111.16 million in 2024.
• The India Travel Retail Cosmetic market had a market share of USD 1835.79 million in 2024 and is projected to grow at a CAGR of 14.4% during the forecast period. India's tourism growth.
• The South Korea Travel Retail Cosmetic market is projected to witness growth at a CAGR of 11.7% during the forecast period, with a market size of USD 1529.83 million in 2024.
• The Australia Travel Retail Cosmetic market is projected to witness growth at a CAGR of 12.3% during the forecast period, with a market size of USD 795.51 million in 2024.
• The South East Asia Travel Retail Cosmetic market is projected to witness growth at a CAGR of 13.6% during the forecast period, with a market size of USD 1055.58 million in 2024.
• The Rest of Asia Pacific Travel Retail Cosmetic market is projected to witness growth at a CAGR of 12.4% during the forecast period, with a market size of USD 1086.18 million in 2024.

South America Travel Retail Cosmetic Market Analysis

According to Cognitive Market Research, the global Travel Retail Cosmetic market size was estimated at USD 66514.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 3325.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.00% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Travel Retail Cosmetic market size was valued at USD 1423.40 million in 2024 and is projected to grow at a CAGR of 10.6% during the forecast period. Travel Retail Cosmetic sales flourish in Brazil due to the brand exclusives.
• Argentina Travel Retail Cosmetic market had a market share of USD 558.72 million in 2024 and is projected to grow at a CAGR of 10.9% during the forecast period. Argentina's consumer indulgence.
• Colombia Travel Retail Cosmetic market is projected to witness growth at a CAGR of 9.8% during the forecast period with a market size of USD 295.99 million in 2024.
• Peru Travel Retail Cosmetic market is projected to witness growth at a CAGR of 10.2% during the forecast period with a market size of USD 272.71 million in 2024.
• Chile Travel Retail Cosmetic market is projected to witness growth at a CAGR of 10.3% during the forecast period with a market size of USD 239.45 million in 2024.
• The Rest of Latin America Travel Retail Cosmetic market is projected to witness growth at a CAGR of 9.1% during the forecast period, with a market size of USD 535.44 million in 2024.

Middle East Travel Retail Cosmetic Market Analysis

According to Cognitive Market Research, the global Travel Retail Cosmetic market size was estimated at USD 66514.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 1330.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.3% from 2024 to 2031.

• The GCC Countries Travel Retail Cosmetic market is projected to witness growth at a CAGR of 11.1% during the forecast period with a market size of USD 569.36 million in 2024. Travel Retail Cosmetic sales flourish due to the globalization.
• The Egypt Travel Retail Cosmetic market is projected to witness growth at a CAGR of 10.6 during the forecast period, with a market size of USD 139.68 million in 2024.
• The South Africa Travel Retail Cosmetic market is projected to witness growth at a CAGR of 11.3% during the forecast period, with a market size of USD 210.18 million in 2024. Travel Retail Cosmetic sales flourish in South Africa due to the marketing strategies.
• The Turkey Travel Retail Cosmetic market is projected to witness growth at a CAGR of9.8% during the forecast period, with a market size of USD 114.40 million in 2024.
• The Nigeria Travel Retail Cosmetic market is projected to witness growth at a CAGR of 9.4% during the forecast period, with a market size of USD 139.68 million in 2024.
• The Rest of MEA Travel Retail Cosmetic market is projected to witness growth at a CAGR of 9.3% during the forecast period, with a market size of USD 156.97 million in 2024.

Travel Retail Cosmetic Market Analysis

Travel Retail Cosmetic Market Product Segment Analysis

According to Cognitive Market Research, Skin Care stands out as the dominating category. Skin care is driving growth in the travel retail cosmetic market, with an increasing emphasis on skincare products among travelers seeking effective solutions for maintaining healthy skin during their journeys. Brands are capitalizing on this trend by offering travel-friendly skincare sets, innovative formulations, and personalized recommendations. The convenience of purchasing skincare products duty-free at airports and other travel retail locations further boosts this segment's expansion.

Fragrances emerges as the fastest-growing category in the Travel Retail Cosmetic market. Fragrances are a key driver of growth in the travel retail cosmetic market, appealing to travelers seeking luxurious and exclusive scents. Duty-free shops and airport boutiques offer a wide selection of fragrances from renowned brands, attracting customers with tax-free prices and special promotions. The allure of discovering unique scents while traveling enhances the overall shopping experience, contributing to the expansion of this market segment.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Travel Retail Cosmetic Industry. Request a Free Sample PDF!

Travel Retail Cosmetic Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the dominating category is Airport. Airports are significant contributors to the growth of the travel retail cosmetic market, serving as prime locations for duty-free shopping. With increasing global travel, airports are expanding their retail offerings, including a wide array of cosmetic products. The convenience of purchasing luxury cosmetics while traveling, often at tax-free prices, appeals to passengers, driving sales and contributing to the overall growth of the market.

The fastest-growing category in the Travel Retail Cosmetic market is Cruise Liner. Cruise liners are emerging as a growing segment in the travel retail cosmetic market, offering onboard duty-free shopping experiences to passengers. With the popularity of cruises rising, particularly among luxury travelers, cruise liners are expanding their retail offerings to include a variety of cosmetic products. Passengers enjoy the convenience and exclusivity of shopping for cosmetics while at sea, contributing to the market's growth in this sector.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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