Toilet Market Report 2025 (Global Edition)

Global Toilet Market Report 2025 Market Size Split by Product Type Outlook: (One-piece, Two-piece, Freestanding Bidet), by Shape Outlook: (Elongated, Round, Others), by Installation Outlook: (Wall Hun...

Toilet Market Report Description

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Competitive Landscape of the Toilet Market

The toilet market is highly competitive, with a wide range of global and regional players offering various products to meet the diverse needs of consumers. The competition is driven by innovation in design, sustainability, and advanced technologies. Key players in the market include both well-established multinational companies and smaller, niche manufacturers that specialize in eco-friendly or luxury toilet solutions.

In March 2020, TOTO Ltd. announced the manufacturing of an electronic bidet toilet, an icon of water jet hygiene, warm seats, soft lighting, and self-opening lids. The company is continuously focusing on manufacturing high-functionality and high quality products. (Source: https://in.toto.com/product-category/ecowasher/) In January 2023, Kohler Co., one of the leading manufacturers of kitchen and bath products, introduced NumiR 2.0, its most sophisticated smart toilet to the global market. Kohler's Numi 2.0 smart toilet is a revolutionary solution for those who prefer a more personal space. It features built-in speakers, Alexa, a heated seat, an intuitive remote, and LED lights. (Source: https://www.kohler.co.in/press-room/toilet-with-smartphone-press-release?srsltid=AfmBOopVRI1OlvcvKrkCVtDF69CWzyi-Jlpg-QnmPEOCaAZs1pEK0N7B )

Top Companies Market Share in Toilet Industry: (In no particular order of Rank)

• Kohler Co.
• Toto Ltd.
• Xiaomi Corporation
• Roca Sanitario SA
• LIXIL Group Corporation
• Duravit AG
• Wellis
• Masco Corporation
• Villeroy & Boch AG
• Jomoo Group
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Toilet Market

Which Region Dominates the Toilet Market in 2025?

According to Cognitive Market Research, North America dominates the toilet market due to several key factors, including high consumer demand for advanced, luxury, and smart toilet solutions. The region’s affluent population is more likely to invest in high-end toilets with features like heated seats, bidets, and self-cleaning systems. Additionally, the region's strong focus on sustainability and water conservation has driven the adoption of water-efficient toilets, such as dual-flush and low-flow models.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is the fastest-growing category in the toilet market due to rapid urbanization, rising disposable incomes, and increasing awareness of hygiene and sanitation. As cities expand, there is a growing demand for modern, efficient sanitation systems, particularly in emerging economies like China and India. Government initiatives promoting better sanitation and infrastructure development further contribute to market growth.

The current report Scope analyzes Toilet Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Toilet Market Analysis

According to Cognitive Market Research, the global Toilet market size was estimated at USD 10240 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 4096.00 million in 2025 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2025 to 2033.

United State Toilet market size is USD 3231.74 million in 2025

According to Cognitive Market Research, the US had a major share in the Toilet market with a market size of USD 3231.74 million in 2025 and is projected to grow at a CAGR of 10.8%during the forecast period. The U.S. market's increasing demand for both residential and commercial products, alongside a shift towards sustainable and water-efficient models.

Canada Toilet market size is USD 491.52 million in 2025

The Canada Toilet market had a market share of USD 491.52 million in 2025 and is projected to grow at a CAGR of 11.8%during the forecast period. Canada’s increasing demand for both residential and commercial products, alongside a shift towards sustainable and water-efficient models.

Mexico Toilet market size is USD 372.74 million in 2025

The Mexico Toilet market is projected to witness growth at a CAGR of 11.5% during the forecast period, with a market size of USD 372.74 million in 2025..

Europe Toilet Market Analysis

According to Cognitive Market Research, the global Toilet market size was estimated at USD 10240 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 3072.00 million in 2025 and will grow at a compound annual growth rate (CAGR) of 11.3% from 2025 to 2033.

United Kingdom Toilet market size is USD 516.10 million in 2025

The United Kingdom Toilet market had a market share of USD 516.10 million in 2025 and is projected to grow at a CAGR of 12.1%during the forecast period. In the UK, Toilet sales witness an upswing due to the increasing focus on innovation, sustainability, and consumer preferences for high-performance.

France Toilet market size is USD 282.62 million in 2025

The France Toilet market is projected to witness growth at a CAGR of 10.5%during the forecast period, with a market size of USD 282.62 million in 2025.

German Toilet market size is USD 608.26 million in 2025

According to Cognitive Market Research, the German Toilet market size was valued at USD 608.26 million in 2025 and is projected to grow at a CAGR of 11.5%during the forecast period. In Germany, Toilet surged due to the increasing focus on innovation, sustainability, and consumer preferences for high-performance

Italy Toilet market size is USD 264.19 million in 2025

The Italy Toilet market is projected to witness growth at a CAGR of 10.7%during the forecast period, with a market size of USD 264.19 million in 2025.

Russia Toilet market size is USD 476.16 million in 2025

The Russia Toilet market is projected to witness growth at a CAGR of 10.3%during the forecast period, with a market size of USD 476.16 million in 2025

Spain Toilet market size is USD 251.90 million in 2025

The Spain Toilet market is projected to witness growth at a CAGR of 10.4%during the forecast period with a market size of USD 251.90 million in 2025

Luxembourg Toilet market size is USD 95.23 million in 2025

The Luxembourg Toilet market is projected to witness growth at a CAGR of 11.4% during the forecast period, with a market size of USD 95.23 million in 2025.

Portugal Toilet market size is USD 64.51 million in 2025

The Portugal Toilet market is projected to witness growth at a CAGR of 11.1% during the forecast period, with a market size of USD 64.51 million in 2025

Greece Toilet market size is USD 36.86 million in 2025

The Greece Toilet market is projected to witness growth at a CAGR of 11.6%during the forecast period, with a market size of USD 36.86 million in 2025.

Rest of Europe Toilet market size is USD 2120.40 million in 2025

The Rest of Europe's Toilet market is projected to witness growth at a CAGR of 10.0%during the forecast period, with a market size of USD 476.16 million in 2025.

Asia Pacific Toilet Market Analysis

According to Cognitive Market Research, the global Toilet market size was estimated at USD 10240 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 2355.20 million in 2025 and will grow at a compound annual growth rate (CAGR) of 14.8% from 2025 to 2033.

China Toilet market size is USD 989.18 million in 2025

According to Cognitive Market Research, the China Toilet market size was valued at USD 4404.96million in 2025 and is projected to grow at a CAGR of 14.3% during the forecast period. Toilet surged in China due to rising urbanization, improved living standards

Japan Toilet market size is USD 1447.34 million in 2025

The Japan Toilet market is projected to witness growth at a CAGR of 13.3%during the forecast period, with a market size of USD 325.02 million in 2025

India Toilet market size is USD 282.62 million in 2025

The India Toilet market had a market share of USD 282.62 million in 2025 and is projected to grow at a CAGR of 16.6%during the forecast period. India's rising urbanization, improved living standards

South Korea Toilet market size is USD 1048.80 million in 2025

The South Korean Toilet market is projected to witness growth at a CAGR of 13.9%during the forecast period, with a market size of USD 235.52 million in 2025

Australia Toilet market size is USD 122.47 million in 2025

The Australian Toilet market is projected to witness growth at a CAGR 14.5%during the forecast period, with a market size of USD 122.47 million in 2025

South East Asia Toilet market size is USD162.51 million in 2025

The South East Asia Toilet market is projected to witness growth at a CAGR of 15.8%during the forecast period, with a market size of USD 162.51 million in 2025.

Taiwan Toilet market size is USD 75.37 million in 2025

The Taiwan Toilet market is projected to witness growth at a CAGR of 14.1%during the forecast period, with a market size of USD 75.37 million in 2025.

Rest of Asia Toilet market size is USD 162.51 million in 2025

The Rest of Asia Pacific Toilet market is projected to witness growth at a CAGR of 14.6% during the forecast period, with a market size of USD 162.51 million in 2025.

South America Toilet Market Analysis

According to Cognitive Market Research, the global Toilet market size was estimated at USD 10240 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 512.00 million in 2025 and will grow at a compound annual growth rate (CAGR) of 12.2% from 2025 to 2033.

Brazil Toilet market size is USD 975.84 million in 2025

According to Cognitive Market Research, the Brazil Toilet market size was valued at USD 219.14 million in 2025 and is projected to grow at a CAGR of 12.8%during the forecast period. Toilet flourished in Brazil due to combination of infrastructure development.

Argentina Toilet market size is USD 383.04 million in 2025

Argentina's Toilet market had a market share of USD 86.02 million in 2025 and is projected to grow at a CAGR of 13.1%during the forecast period. Argentina's combination of infrastructure development.

Colombia Toilet market size is USD 45.57 million in 2025

Colombia Toilet market is projected to witness growth at a CAGR of 12.0%during the forecast period, with a market size of USD 45.57 million in 2025

Peru Toilet market size is USD 41.98 million in 2025

Peru Toilet market is projected to witness growth at a CAGR of 12.4%during the forecast period, with a market size of USD 41.98 million in 2025.

Chile Toilet market size is USD 36.86 million in 2025

Chile Toilet market is projected to witness growth at a CAGR of 12.5%during the forecast period, with a market size of USD 36.86 million in 2025

Rest of Latin America Toilet market size is USD 82.43 million in 2025

The Rest of Latin America's Toilet market is projected to witness growth at a CAGR of 11.3%during the forecast period, with a market size of USD 82.43 million in 2025.

Middle East Toilet Market Analysis

According to Cognitive Market Research, the global Toilet market size was estimated at USD 10240 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 204.80 million in 2025 and will grow at a compound annual growth rate (CAGR) of 12.5% from 2025 to 2033..

GCC Countries Toilet market size is USD 87.65 million in 2025

The GCC Countries Toilet market is projected to witness growth at a CAGR of 13.3%during the forecast period, with a market size of USD 87.65 million in 2025. Toilet sales flourish due to the rapid urbanization, a rising demand for luxury living, and an increasing focus on water conservation.

Egypt Toilet market size is USD 95.76 million in 2025

The Egypt Toilet market is projected to witness growth at a CAGR 12.8%during the forecast period, with a market size of USD 21.50 million in 2025.

South Africa Toilet market size is USD 144.10 million in 2025

The South Africa Toilet market is projected to witness growth at a CAGR of 13.5% during the forecast period, with a market size of USD 32.36 million in 2025. Toilet sales flourished in South Africa due to rapid urbanization, a rising demand for luxury living, and an increasing focus on water conservation

Turkey Toilet market size is USD 17.61 million in 2025

The Turkey Toilet market is projected to witness growth at a CAGR of 12.0%during the forecast period, with a market size of USD 17.61 million in 2025.

Nigeria Toilet market size is USD 21.50 million in 2025

The Nigeria Toilet market is projected to witness growth at a CAGR of 11.6%during the forecast period, with a market size of USD 21.50 million in 2025.

Rest of MEA Toilet market size is USD 24.17 million in 2025

The Rest of the MEA Toilet market is projected to witness growth at a CAGR of 11.5%during the forecast period, with a market size of USD 24.17 million in 2025

Toilet Market Analysis

How are Segments Performing in the Global Toilet Market?

Toilet Market Product Type Segment Analysis

According to Cognitive Market Research, the One-piece toilets are the dominant segment in the toilet market due to their seamless design, which offers both aesthetic appeal and ease of maintenance. These toilets are favored for their compact and sleek appearance, making them ideal for modern bathrooms with limited space. Additionally, the absence of visible seams prevents the buildup of dirt and grime, making cleaning easier.

The Freestanding bidets are the fastest-growing segment in the toilet market, particularly in regions like Asia-Pacific and Europe. With a growing focus on hygiene and personal care, consumers are increasingly turning to bidets for enhanced cleanliness and comfort. Freestanding bidets, which are separate from traditional toilets, offer versatility in installation and are gaining popularity in both newly constructed and renovated bathrooms.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Toilet Industry. Request a Free Sample PDF!

Toilet Market Shape Segment Analysis

According to Cognitive Market Research, the Elongated toilets are the dominant segment in the toilet market due to their comfortable design and preference among consumers. The extended bowl shape offers better seating comfort, making it ideal for residential and commercial use, especially in regions like North America. Their ergonomic design is increasingly favored in modern bathrooms, as they provide more space and comfort compared to round toilets.

The Round toilets represent the fastest-growing segment in the toilet market, primarily driven by space-saving needs and affordability. These toilets are typically more compact, making them ideal for smaller bathrooms or spaces where maximizing floor area is important. As urban living spaces become more constrained, round toilets offer a practical and economical solution for consumers seeking efficient use of space.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Toilet Installation Outlook: Segment Analysis

Toilet Market Installation Segment Analysis

According to Cognitive Market Research, the close coupled toilets dominate the market due to their straightforward installation and traditional design. They consist of a toilet bowl and cistern mounted together, offering a classic look that suits a wide range of bathroom styles. Their reliable performance, combined with ease of installation and affordability, makes them a popular choice in both residential and commercial sectors.

The wall-hung toilets are the fastest-growing segment in the market, primarily driven by modern design trends and the increasing demand for space-saving solutions. These toilets, which are mounted on the wall with a concealed cistern, offer a sleek and minimalist appearance that is highly desirable in contemporary bathroom designs. Their floating design also makes cleaning the floor easier, a significant advantage in terms of hygiene and maintenance.

• Wall Hung
• Close Coupled
• Back to Wall

Toilet Flushing Mechanism Outlook: Segment Analysis

Toilet Market Flushing Mechanism Segment Analysis

According to Cognitive Market Research, the Single flush toilets remain the dominant segment in the toilet market due to their simple design and cost-effectiveness. These toilets are equipped with a single flush mechanism that clears waste with one press of a button or lever. Their straightforward functionality appeals to a broad range of consumers, especially in regions where budget considerations are a priority.

The Dual flush toilets are the fastest-growing segment, driven by increasing concerns over water conservation and sustainability. The dual flush mechanism allows users to choose between a full flush for solid waste and a reduced flush for liquid waste, which helps save water. With growing environmental awareness, dual flush toilets are becoming the preferred choice in regions where water efficiency is a key concern, such as in drought-prone areas.

• Single Flush
• Dual Flush

Toilet Price Outlook: Segment Analysis

Toilet Market Price Segment Analysis

According to Cognitive Market Research, the Medium-priced toilets dominate the market as they offer a balance of affordability and quality, appealing to a wide range of consumers. These toilets typically provide better features and durability compared to low-priced models, yet remain accessible to the majority of homeowners and businesses. They are commonly chosen for residential homes, as they meet the needs of most consumers without excessive costs.

The High-priced toilets are the fastest-growing segment in the market, driven by the rising demand for luxury, comfort, and innovative features. Consumers are increasingly investing in advanced toilets with smart features such as heated seats, self-cleaning functions, and bidet capabilities. These high-end models are particularly popular in affluent regions and are being increasingly adopted in luxury hotels, commercial establishments, and upscale residential properties.

• Low
• Medium
• High

Toilet End-user Outlook: Segment Analysis

Toilet Market End-user Segment Analysis

According to Cognitive Market Research, the dominant segment in the toilet market is residential households, driven by the growing need for functional and affordable sanitary products in homes. Consumers in this segment prioritize quality, ease of use, and value for money, leading to steady demand for toilets across various income levels. As urbanization increases and more people purchase homes, residential households remain a key focus for manufacturers, with a broad range of toilet models catering to different preferences, from basic to luxury options.

The fastest-growing segment in the toilet market is commercial projects, which includes businesses, government buildings, and corporate offices. The growth of this segment is largely driven by urban development, increased infrastructure investment, and the expansion of commercial spaces. Businesses are increasingly upgrading their facilities with water-efficient and eco-friendly toilets to meet sustainability goals and improve hygiene standards.

• Residential
• Households
• Apartments
• Commercial
• Government Projects & Buildings
• Corporate Projects
• Others

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

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