Teeth Whitening Strips Market Report 2025 (Global Edition)

Global Teeth Whitening Strips Market Report 2025 Market Size Split by Type (Plain Teeth Whitening Strips, Mint Teeth Whitening Strips, Charcoal Teeth Whitening Strips, Peppermint Teeth Whitening Strip...

Teeth Whitening Strips Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Teeth Whitening Strips Market Insights Video

Teeth Whitening Strips Market News

In September 2020, Crest owned by The Procter & Gamble launched new Crest Whitening Emulsions, its biggest innovation since 3DWhitestrips. This new Crest Whitening Emulsions starts working instantly to deliver 5X more active hydrogen peroxide, whitening teeth with virtually no sensitivity.

(Source:crest.com/en-us/oral-care-products/whitening-emulsions/leave-on-teeth-whitening-kit-with-led-light)

In November 2021, The CAO Group, Inc. (CAO), a high-technology dental company, launched the in-office and take-home teeth whitening strip system for dental practices, SheerWhite In-Office Teeth Whitening Strips and SheerWhite Take Home Teeth Whitening Strips. This innovation has enhanced the portfolio offerings of the company.

(Source:caogroup.com/products/sheer-white-take-home)

In January 2022, SmileDirectClub expanded its oral care line with the launch of its Fast-Dissolving Whitening Strips. This new product features a short wear time of 15 minutes per day and is designed for those who suffer from painful sensitivity to longer-wear whitening strips.

(Source:news.smiledirectclub.com/news-releases/news-release-details/smiledirectclub-expands-oral-care-line-launch-innovative-new)

In March 2023, Australia-based oral care brand White Glo launched an innovative on-the-go teeth whitening collection which includes a whitening pen, dissolving whitening strips, and teeth wipes. The brand’s whitening technology features peroxide, PAP (phthalimido-peroxy-caproic acid), and natural enzymes as bleaching activators targeting stains caused by general aging, coffee, wine, or smoking. 

(Source:whiteglo.com/blogs/news/never-worry-about-whitening-with-white-glo-s-on-the-go-range)

Top Companies Market Share in Teeth Whitening Strips Industry: (In no particular order of Rank)

• The Procter & Gamble Company
• Ranir Global Holdings LLC
• Nanchang Dental Bright Technology Co. ltd.
• CAO Group Inc.
• Fairywill
• Oral Essentials Inc.
• CVS Health Corporation
• BonAyu Lifesciences Private Limited
• Smile Sciences LLC
• Moon Oral Care LLC
• Others
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North America led the overall teeth whitening strips market!

North America accounted for the share of 37.1% of the teeth whitening strips market in the year 2022. This largest share is attributed to the increasing focus on dental care, increasing demand for oral and dental care products, and the development of innovative new oral hygiene products. 
According to the American Dental Association Health Policy Institute, 95 percent of Americans consider their oral health to be an important element of their overall well-being. This rising awareness of oral hygiene among individuals in the region drives the growth of the teeth whitening strips market. Moreover, the presence of a large number of manufacturers and increasing product awareness further drive market growth in the region. 
Asia Pacific is anticipated to grow at a rapid pace during the forecast period owing to the factors such as increasing disposable income, rising demand for oral hygiene products, and increasing prevalence of dental disorders such as periodontitis, which contributes to teeth discoloration. This is making individuals seek out teeth whitening methods, which led to drive market growth.

The current report Scope analyzes Teeth Whitening Strips Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

Teeth Whitening Strips Market Analysis

In 2022, mint teeth whitening strips market segment accounted for the largest market share in terms of revenue

The mint teeth whitening strips segment held the largest share and will lead the market during the forecast period. Mint flavor whitening strips give fresh breath with a pleasant feeling in the mouth and support gum strength. This is the major factor contributing to the segment growth.

• Plain Teeth Whitening Strips
• Mint Teeth Whitening Strips
• Charcoal Teeth Whitening Strips
• Peppermint Teeth Whitening Strips
• Other

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Teeth Whitening Strips Industry. Request a Free Sample PDF!

By application, adults were the leading category of the teeth whitening strips market

Based on the application, the adult segment was the leading segment in the year 2022 owing to the increasing focus on adults on oral care such as teeth whitening, cleaning, and straightening. Adults believe that having a whiter smile will increase their self-esteem, and adults can be relied on to follow instructions, comprehend risks, and apply white strips for teeth carefully and correctly. 

• Children
• Adults

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Teeth Whitening Strips Distribution Channel Segment Analysis

The supermarkets and hypermarkets segment dominated the teeth whitening market in the year 2022. 

Supermarkets and hypermarkets, which are often quite big establishments, sell a broad range of teeth whitening strips products. Manufacturers increasingly choose the hypermarket or supermarket because dealing with a single large consumer is easier than dealing with a lot of smaller independent customers. Moreover, supermarkets and hypermarkets are typically located in easily accessible areas, which are convenient for consumers to reach. They often have extended operating hours, allowing shoppers to visit at their convenience and provide a vast selection of products across different categories. Due to these factors supermarkets and hypermarkets are becoming increasingly popular among consumers which led to increased segment growth.

• Supermarket & Hypermarkets
• Drug & Pharmacy stores
• Online
• Others

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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