Sustainable Tourism Market Report 2025 (Global Edition)

Global Sustainable Tourism Market Report 2025 Market Size Split by Tourism Type (Eco-Tourism, Green Tourism, Soft Tourism, Community Tourism), by Booking Channel (Phone Booking, Online Booking, In-Per...

Sustainable Tourism Market Report Description

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Competitive Landscape of the Sustainable Tourism Market

The competitive landscape of the Sustainable tourism market is characterized by a diverse range of players competing to gain market share through product innovation, strategic partnerships, and aggressive marketing efforts. Key players in the market include established electronics manufacturers, specialized projector companies, and emerging start-ups aiming to disrupt the market with innovative solutions

Top Companies Market Share in Sustainable Tourism Industry: (In no particular order of Rank)

• Spiti Ecosphere
• LooLa Adventure Resort
• G Adventures Inc.
• Inkaterra
• Basecamp Explorer AS
• Chumbe Island Coral Park Ltd.
• Vagabond Tours Limited
• Intrepid Group Pty Limited
• Wilderness Safaris
• Tourism Holdings Limited
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Sustainable Tourism Market

Which Region Dominates the Sustainable Tourism Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. North America emerges as the dominant region in the Sustainable tourism market due to several key factors. Travelers in North America are becoming more aware of their influence. This translates into a desire for eco-friendly activities that reduce harm to the environment. In North America, sustainable tourism frequently encompasses more than environmental concerns. It integrates conscientious methods that uphold regional communities and conserves native customs. This appeals to tourists looking for a more all-encompassing experience.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific stands out as the fastest-growing region in the Sustainable tourism market due to several compelling reasons. Experts assume that this is the result of a post-pandemic period of adjustment. As the sector recovers, there may be a return to the pre-pandemic boom. Investor attention is shifting to environmental, social, and other issues. An increasing number of investors in Asia Pacific are paying attention to Environmental, Social, and Governance (ESG) standards in the tourist sector

The current report Scope analyzes Sustainable Tourism Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Sustainable Tourism Market Analysis

According to cognitive market research, the global sustainable tourism market size was estimated at USD 3351845.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 1340738.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.2% from 2024 to 2031. In North America, people's awareness of how tourism affects the environment is growing. They are now looking for travel options that leave as little of an environmental impact as possible. Segmentation analysis further highlights the popularity of Eco-Tourism. Traveling with an emphasis on cultural preservation, environmental conservation, and the welfare of local communities is known as eco-tourism. In terms of eco-friendly travel, Costa Rica leads the globe. In conclusion, North America presents There are many different types of beaches, volcanoes, and rainforests in the nation, which has a long history of conservation. In terms of eco-friendly travel, Costa Rica leads the globe. There are many different types of beaches, volcanoes, and rainforests in the nation, which has a long history of conservation.

• According to cognitive market research, the US had a major share in the sustainable tourism market with a market size of USD 1057842.35 million in 2024 and is projected to grow at a CAGR of 13.0% during the forecast period. The promise of sustainable tourism is beginning to be recognized by US government agencies.
• The Canadian sustainable tourism market had a market share of USD 160888.57 million in 2024 and is projected to grow at a CAGR of 14.0% during the forecast period. The Canadian government has established several programs to encourage the growth of sustainable tourism in recognition of its significance.
• The Mexico sustainable tourism market is projected to witness growth at a CAGR of 13.7% during the forecast period, with a market size of USD 122007.17 million in 2024.

Europe Sustainable Tourism Market Analysis

According to cognitive market research, the global sustainable tourism market size was estimated at USD 3351845.2 Million, out of which Europe held the market of more than 30% of the global revenue with a market size of USD 1005553.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.5% from 2024 to 2031. In Europe, There is a growing interest among European travelers in eco-friendly travel choices. This is because people want to travel in a way that helps local communities and are becoming more conscious of the effects that tourism has on the environment. Segmentation analysis further highlights the adoption of different technologies in the region, with Eco-Tourism being the dominant category. In conclusion, Europeans are actively looking for travel options that reduce their ecological footprint as they become more aware of environmental challenges.

• The United Kingdom's sustainable tourism market had a market share of USD 168933.00 million in 2024 and is projected to grow at a CAGR of 14.3% during the forecast period. In the UK, A growing number of British travelers are conscious of how their travel decisions affect society and the environment.
• The French sustainable tourism market is projected to witness growth at a CAGR of 12.7% during the forecast period, with a market size of USD 92510.93 million in 2024.
• According to cognitive market research, the Germany sustainable tourism market size was valued at USD 199099.60 million in 2024 and is projected to grow at a CAGR of 13.7% during the forecast period. In Germany, The German National Tourist Board (GNTB) is aggressively pushing for environmentally friendly travel with initiatives like "Feel Good – Sustainable Travel in Germany," which highlights vacationing sustainably.
• Italy's sustainable tourism market is projected to witness growth at a CAGR of 12.9% during the forecast period, with a market size of USD 86477.61 million in 2024.
• The Russian sustainable tourism market is projected to witness growth at a CAGR of 12.5% during the forecast period, with a market size of USD 155860.80 million in 2024.
• The Spain sustainable tourism market is projected to witness growth at a CAGR of 12.6% during the forecast period with a market size of USD 82455.39 million in 2024.
• The Luxembourg sustainable tourism market is projected to witness growth at a CAGR of 13.6% during the forecast period, with a market size of USD 31172.16 million in 2024.
• The Portugal sustainable tourism market is projected to witness growth at a CAGR of 13.3% during the forecast period, with a market size of USD 21116.62 million in 2024.
• The Greece sustainable tourism market is projected to witness growth at a CAGR of 13.8% during the forecast period, with a market size of USD 12066.64 million in 2024.
• The rest of Europe's sustainable tourism market is projected to witness growth at a CAGR of 12.2% during the forecast period, with a market size of USD 155860.80 million in 2024. 

Asia Pacific Sustainable Tourism Market Analysis

According to cognitive market research, the global sustainable tourism market size was estimated at USD 3351845.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 770924.40 million in 2024 and will grow at a compound annual growth rate (CAGR) of 17.0% from 2024 to 2031. In the Asia Pacific region, Policies that promote sustainable tourism are being implemented by governments more and more across the Asia Pacific area. these legislation that limit the influence of tourism on the environment, tax benefits for companies that invest in sustainable practices, and funding for sustainable tourism initiatives are a few examples of these policies. Segmentation analysis reveals a diverse range of applications for the sustainable tourism market, including Eco-Tourism, catering to the varied needs of consumers across different demographics and industries. In conclusion, the Asia Pacific region with the biggest market share and the most anticipated growth by 2030, the Asia Pacific area dominates the worldwide ecotourism industry.

• According to cognitive market research, the China sustainable tourism market size was valued at USD 346915.98 million in 2024 and is projected to grow at a CAGR of 16.5% during the forecast period. China's population is becoming more conscious of how tourism affects the environment, and there is a rising desire for environmentally beneficial travel choices.
• The Japan sustainable tourism market is projected to witness growth at a CAGR of 15.5% during the forecast period, with a market size of USD 106387.57 million in 2024.
• The India sustainable tourism market had a market share of USD 92510.93 million in 2024 and is projected to grow at a CAGR of 18.8% during the forecast period. The significance of sustainable tourism is being acknowledged by the Indian government more and more.
• The South Korean sustainable tourism market is projected to witness growth at a CAGR of 16.1% during the forecast period, with a market size of USD 77092.44 million in 2024.
• The Australian sustainable tourism market is projected to witness growth at a CAGR of 16.7% during the forecast period, with a market size of USD 40088.07 million in 2024.
• The South East Asia sustainable tourism market is projected to witness growth at a CAGR of 18.0% during the forecast period, with a market size of USD 53193.78 million in 2024.
• The Rest of the Asia Pacific sustainable tourism market is projected to witness growth at a CAGR of 16.8% during the forecast period, with a market size of USD 54735.63 million in 2024. .

South America Sustainable Tourism Market Analysis

According to cognitive market research, the global sustainable tourism market size was estimated at USD 3351845.2 Million, out of which Latin America market of more than 5% of the global revenue with a market size of USD 167592.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.4%% from 2024 to 2031. Latin America is the ideal location for eco-friendly travel. From the Andes highlands to the Amazon jungle, the region is home to a diverse range of wildlife. Along with colonial cities, indigenous communities, and historic ruins, it boasts a rich cultural heritage. Segmentation analysis reveals a diverse range of applications for sustainable tourism markets in Latin America, including Eco-Tourism. In conclusion, Latin American tourists are drawn to observe nature and animals in large numbers due to Latin America's various ecosystems and abundance of species. This section includes things like exploring rainforests, hiking in national parks, and observing wildlife.

• According to cognitive market research, the Brazil sustainable tourism market size was valued at USD 71729.49 million in 2024 and is projected to grow at a CAGR of 15.0% during the forecast period. sustainable tourism market sales flourish in Brazil due to being a popular destination for eco-tourists because of its remarkable natural attractions and unique biodiversity.
• The Argentina sustainable tourism market had a market share of USD 28155.50 million in 2024 and is projected to grow at a CAGR of 15.3% during the forecast period. There is a growing trend of interest in sustainable tourist choices in Argentina. Experiences that let visitors fully appreciate Argentina's natural splendor while also supporting the local economy and community are in high demand.
• The Colombia sustainable tourism market is projected to witness growth at a CAGR of 14.2% during the forecast period, with a market size of USD 14915.71 million in 2024.
• The Peru sustainable tourism market is projected to witness growth at a CAGR of 14.6% during the forecast period, with a market size of USD 13742.57 million in 2024.
• The Chile sustainable tourism market is projected to witness growth at a CAGR of 14.7% during the forecast period, with a market size of USD 12066.64 million in 2024.
• The Rest of Latin America sustainable tourism market is projected to witness growth at a CAGR of 13.5% during the forecast period with a market size of USD 26982.35 million in 2024. 

Middle East Sustainable Tourism Market Analysis

According to cognitive market research, the global sustainable tourism market size was estimated at USD 3351845.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 67036.90 million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.7% from 2024 to 2031. MEA, the Sustainable tourism market, showcases promising growth prospects driven by factors such as providing special chances for eco-friendly travel because of their abundant animals, varied cultures, and stunning natural surroundings. Segmentation analysis reveals a diverse range of applications for sustainable tourism markets in Latin America, including Eco-Tourism. In conclusion, Latin America presents Responsible travel that reduces its negative effects on the environment, supports conservation efforts, and helps local populations is the main goal of ecotourism.

• The GCC Countries sustainable tourism market is projected to witness growth at a CAGR of 15.5% during the forecast period with a market size of USD 28691.79 million in 2024. sustainable tourism market sales flourish due to Growing awareness of environmental issues among GCC people
• The Egypt sustainable tourism market is projected to witness growth at a CAGR of 15.0% during the forecast period, with a market size of USD 7038.87 million in 2024.
• The South African sustainable tourism market is projected to witness growth at a CAGR of 15.7% during the forecast period, with a market size of USD 10591.83 million in 2024. sustainable tourism market sales flourish in South Africa due to Travelers who prioritize sustainability are becoming more and more common.
• Turkey's sustainable tourism market is projected to witness growth at a CAGR of 14.2% during the forecast period, with a market size of USD 5765.17 million in 2024.
• Nigeria's sustainable tourism market is projected to witness growth at a CAGR of 13.8% during the forecast period, with a market size of USD 7038.87 million in 2024.
• The Rest of the MEA sustainable tourism market is projected to witness growth at a CAGR of 13.7% during the forecast period, with a market size of USD 7910.35 million in 2024. 

Sustainable Tourism Market Analysis

Sustainable Tourism Market Tourism Type Segment Analysis

According to Cognitive Market Research, Community Tourism stands out as the dominating category. A type of tourism known as "community tourism" is organized, created, and run by nearby communities. Generating possibilities for employment and revenue safeguarding the cultural legacy, encouraging the preservation of the environment. Sustainable tourism practices can also be supported by community tourism. Local communities have the potential to inform tourists about the significance of sustainability and motivate them to travel responsibly. A more positive and sustainable tourism sector can be established with the aid of sustainable and community-based tourism.

Eco-tourism technology emerges as the fastest-growing category in the sustainable tourism market. The main goal of ecotourism is to visit natural regions in a way that preserves the environment and helps the community. Travels for ecotourism frequently include outdoor pursuits like hiking, camping, and wildlife observation. These days, a lot of governments support eco-friendly tourist strategies and provide incentives to companies that use them. Travelers can discover sustainable tourism enterprises with the aid of several certification programs. Technology is becoming more and more crucial to environmentally friendly travel. For instance, there are now several apps available to assist travelers in finding environmentally friendly travel choices.

• Eco-Tourism 
• Green Tourism 
• Soft Tourism 
• Community Tourism

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Sustainable Tourism Industry. Request a Free Sample PDF!

Sustainable Tourism Market Booking Channel Segment Analysis

According to Cognitive Market Research, the dominating category is Online Booking. From wherever travelers may do their research comparing shops and books. There are many different sustainable travel solutions available on online sites. Filtering for eco-friendly certifications and practices is possible on several sites. Eco-lodges and sustainable tourism agencies are placing a higher priority on user-friendly online reservation platforms.

The fastest-growing category in the sustainable tourism market is In-Person Booking. Travelers go to professionals for guidance and suggestions for genuine, sustainable experiences. Direct communication with regional business owners can increase confidence in a destination's sustainability efforts. Direct communication with travel agents facilitates the creation of a personalized itinerary and a deeper awareness of travelers' sustainable preferences. Traveling sustainably can be challenging. Face-to-face communication promotes trust and guarantees that visitors grasp the benefits of their vacation.

• Phone Booking 
• Online Booking 
• In-Person Booking

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Sustainable Tourism Destination Type Segment Analysis

According to Cognitive Market Research, the dominating category is Domestic with Destination Type. Traveling within one's nation makes up the majority of the market for sustainable tourism or domestic sustainable tourism. Convenience, affordability, and domestic passengers' increased awareness of their social and environmental obligations are the main drivers of this market. The domestic sustainable tourism market is expected to increase steadily over the next several years, with a projected value of several hundred billion dollars worldwide.

The fastest-growing category in the sustainable tourism market is International with Destination Type. A significant factor driving this expansion is the digital natives and experience-driven millennials and Gen Z. Travel that promotes cultural exchange and reduces environmental effects is what they are looking for. Travelers are increasingly looking for eco-friendly solutions that reduce their environmental impact as a result of growing awareness of climate change and environmental damage. By generating jobs, supporting cultural heritage, and encouraging responsible resource management, sustainable tourism helps local communities. International vacationers are becoming more and more drawn to destinations that prioritize sustainability.

• Domestic
• International

Sustainable Tourism Tourist Type Segment Analysis

According to Cognitive Market Research, the dominating category is Independent Traveler with Tourist Type. Independent travelers frequently prioritize authenticity, cultural immersion, and reducing environmental effects; these ideals are closely aligned with the tenets of sustainable tourism. They are free to investigate and select travel locations and lodgings that suit their choices for sustainability. People can choose eco-lodges, patronize locally run companies, and use eco-friendly transit. Online resources enable independent travelers to find and reserve one-of-a-kind sustainable activities, such as volunteer work and eco-tours.

The fastest-growing category in the sustainable tourism market is Tour Group with Tourist Type. Sustainable travel choices are becoming more and more available through tour operators and travel companies. These satisfy tourists who want to leave as little of an environmental impact as possible while traveling. These choices include a prearranged schedule that includes eco-friendly lodging, travel, and activities. Travelers who prioritize convenience over in-depth independent research may find this appealing, as they may lack the necessary time or resources. Tour operators and travel companies will hone their products in response to the growing demand for environmentally friendly travel, making sustainable solutions more appealing and reachable to a larger audience.

• Independent Traveler
• Tour Group
• Package Traveler

Sustainable Tourism Consumer Orientation Segment Analysis

According to Cognitive Market Research, the dominating category is Women with Consumer Orientation. Studies have indicated that when it comes to trip planning, women are more inclined than males to give priority to sustainable and ethical tourism activities. This covers things like helping out local communities, lessening the influence on the environment, and looking for real cultural experiences. When it comes to choosing destinations for themselves and their families, women are frequently heavily involved. When it comes to trip planning, their values and preferences—which include a propensity for sustainable tourism—tend to influence the decisions made.

The fastest-growing category in the sustainable tourism market is Men with Consumer Orientation. A lot of men want to change the world for the better. They can assist places that are dedicated to preserving the environment and cultural heritage by supporting sustainable tourism. Men who are searching for something different from the standard tourist experience may find sustainable tourism, which frequently offers unusual and off-the-beaten-path experiences, to be quite enticing. Activities related to adventure travel, such as hiking, camping, and animal observation, are frequently included in sustainable tourism. Men who appreciate being physically challenged and spending time in nature tend to find these activities appealing.

• Men
• Women

Sustainable Tourism Age Group Segment Analysis

According to Cognitive Market Research, the dominating category is 26-35 Years. This generation, often known as millennials, is prepared to spend money on environmentally friendly travel since they care deeply about the environment. The environmental challenges of climate change and other concerns were prominent in the minds of millennials growing up. They are inclined to select travel options that reduce their environmental impact. Millennials are seeking experiences beyond a picture-perfect beach getaway. They wish to visit places that provide opportunities for engaging with nature and distinctive cultural experiences. Millennials want to contribute back to the places they travel to. They are drawn to travel agencies that promote regional firms and environmental initiatives.

The fastest-growing category in the sustainable tourism market is 15-25 Years. Over the next 15 to 25 years, the 15–25-year-old age group, sometimes referred to as Gen Z, is anticipated to be a significant development driver in the sustainable tourism business. This generation is especially interested in travel that helps local communities and reduces its negative effects on the environment. Having experienced climate change firsthand, Generation Z is more conscious of environmental issues than earlier generations. They are searching for travel opportunities that complement their sustainable ideals. Luxury accommodations are not as appealing to this age as real and one-of-a-kind experiences are. Gen Z is drawn to sustainable tourism, which frequently emphasizes ecotourism, homestays, and cultural immersion.

• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46-55 Years
• 66-75 Years

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion