Sunscreen Market Report 2025 (Global Edition)

Global Sunscreen Market Report 2025 Market Size Split by Type (Chemical Sunscreens, Physical/Mineral Sunscreens, Hybrid Sunscreens), by SPF Range (Low SPF (Up to SPF 29), Medium SPF (SPF 30-49), High ...

Sunscreen Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Sunscreen Market Insights Video

Competitive Landscape of the Sunscreen Market

The competitive landscape of the sunscreen market is characterized by intense competition among key players striving to cater to the diverse needs of consumers. Established companies such as Johnson & Johnson, L'Oréal, and Beiersdorf AG dominate the global market, capitalizing on their extensive product portfolios and strong brand recognition.

Sunscreen Industry News:

• May 2022:The launch of a new range of sunscreens by Eucerin Company has been announced. This line consists of four distinct sunscreens, including one specifically designed for children.
• June 2022: POPxo has recently extended its range of products in India by introducing the POPxo Sun care collection. This expansion was made possible through their impactful campaign, ekdo teen apply sunscreen.

Top Companies Market Share in Sunscreen Industry: (In no particular order of Rank)

• Groupe Clarins
• Coty Inc.
• Unilever PLC
• Loréal SA.
• Johnson & Johnson
• Beiersdorf AG
• The Estée Lauder Companies Inc
• Shiseido Company
• Limited
• Edgewell Personal Care
• Procter & Gamble Co
• Bayer AG
• Sun Pharmaceuticals Industries Ltd
• Kao Corporation
• Bioderma Laboratories
• EltaMD Inc.
• Others
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

In terms of revenue, the North American Sunscreen Market share was 38% of the total market

According to Cognitive Market Research, North America stands out as the largest and fastest-growing region, commanding a significant 38% market share. The overview of the North American market showcases a robust demand for sunscreens driven by heightened awareness of skin health and the risks associated with sun exposure. With the United States at its forefront, North America benefits from a highly health-conscious population that prioritizes sun protection as an integral part of their skincare regimen. One pivotal segment driving this growth is the Sport Sunscreens category. The active lifestyle prevalent in North America, coupled with a strong emphasis on outdoor sports and recreational activities, has led to a surge in demand for high-performance sunscreens tailored for athletes.In conclusion, North America's sunscreen market, led by the dominance of the United States, exemplifies a market shaped by health-conscious consumers and a robust sports culture. With a commanding 38% market share, the region continues to experience significant growth, emphasizing the importance of effective sun protection in an active and health-focused society.

The sunscreen market in the Asia Pacific region has emerged as the fastest-growing segment, boasting a remarkable 23% market share. The overview of this market highlights a significant shift in consumer attitudes toward sun protection, driven by rising awareness about skin health, increasing disposable incomes, and a growing beauty-conscious population. The segment driving this rapid growth is the Beauty and Cosmetics industry. In conclusion, the Asia Pacific sunscreen market, with its substantial 23% market share, reflects the region's evolving beauty standards and the cultural shift toward embracing sun protection as a vital aspect of holistic skincare.

The current report Scope analyzes Sunscreen Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Sunscreen Market Analysis

North America Sunscreen Market Analysis:

According to Cognitive Market Research, North America stands out as the largest and fastest-growing region, commanding a significant 38% market share. The overview of the North American market showcases a robust demand for sunscreens driven by heightened awareness of skin health and the risks associated with sun exposure. With the United States at its forefront, North America benefits from a highly health-conscious population that prioritizes sun protection as an integral part of their skincare regimen. One pivotal segment driving this growth is the Sport Sunscreens category. The active lifestyle prevalent in North America, coupled with a strong emphasis on outdoor sports and recreational activities, has led to a surge in demand for high-performance sunscreens tailored for athletes.In conclusion, North America's sunscreen market, led by the dominance of the United States, exemplifies a market shaped by health-conscious consumers and a robust sports culture. With a commanding 38% market share, the region continues to experience significant growth, emphasizing the importance of effective sun protection in an active and health-focused society.

Europe Sunscreen Market Analysis

Europe Fruit Preparations Market Analysis:

According to Cognitive Market Research, Europe stands as a significant player, contributing notably with a 30% market share. The overview of the European market reflects a growing emphasis on skincare and sun protection. The region's consumers are highly conscious of the adverse effects of UV radiation, leading to a steady demand for sunscreens. One pivotal segment driving this market is the Luxury and Premium Sunscreens category. European consumers, often associated with a sophisticated lifestyle, exhibit a preference for high-end sun protection products that offer not only superior UV protection but also luxurious formulations, elegant packaging, and additional skincare benefits. With countries like France and Italy being global hubs for luxury cosmetics, European skincare brands excel in catering to this segment.In conclusion, Europe's sunscreen market, particularly in the Luxury and Premium category, showcases a blend of consumer sophistication, stringent regulatory practices, and a commitment to holistic skincare.

Asia Pacific Sunscreen Market Analysis

Asia Pacific Sunscreen Market Analysis:

According to Cognitive Market Research, The Sunscreen market in the Asia Pacific region has emerged as the fastest-growing segment, boasting a remarkable 23% market share. The overview of this market highlights a significant shift in consumer attitudes toward sun protection, driven by rising awareness about skin health, increasing disposable incomes, and a growing beauty-conscious population. The segment driving this rapid growth is the Beauty and Cosmetics industry. In countries like South Korea and Japan, renowned for their skincare innovations, there is a strong emphasis on sun protection as a fundamental step in daily skincare routines.In conclusion, the Asia Pacific sunscreen market, with its substantial 23% market share, reflects the region's evolving beauty standards and the cultural shift toward embracing sun protection as a vital aspect of holistic skincare. The industry's focus on innovation and meeting diverse consumer needs positions the Asia Pacific region as a thriving hub in the global sunscreen market.

South America Sunscreen Market Analysis

South America Sunscreen Market Analysis:

According to Cognitive Market Research, South America region plays a notable role, contributing with a 5% market share. The overview of the South American market reveals a growing awareness of sun protection, spurred by increasing education about skin health and the harmful effects of UV radiation. One pivotal segment driving this market is the Beach and Resort Sunscreens category. South America, known for its beautiful beaches and vibrant resorts, experiences a surge in demand for sunscreens specifically tailored for beachgoers and tourists.In conclusion, South America's sunscreen market, especially within the Beach and Resort segment, reflects a harmonious blend of nature-conscious consumer choices and the region's thriving tourism industry. With a significant 5% market share, Latin America continues to witness steady growth in sun protection products, emphasizing the importance of sun care in the region's active outdoor culture

Middle East Sunscreen Market Analysis

Middle East and Africa Sunscreen Market Analysis:

According to Cognitive Market Research,Middle East and Africa region constitutes a notable segment, contributing with a 4% market share. The overview of this market showcases a unique blend of cultural traditions and increasing awareness regarding sun protection. One significant segment driving this market is the Halal and Natural Sunscreens category. With a growing emphasis on halal-certified and natural products in the region, consumers are increasingly seeking sunscreens that align with their cultural and religious beliefs. These sunscreens are formulated without alcohol and animal-derived ingredients, catering to the specific needs of the market.In conclusion, the Middle East and Africa's sunscreen market, particularly within the Halal and Natural Sunscreens segment, reflects a harmonious balance between cultural preferences and modern sun protection requirements. With a 4% market share, the region continues to witness steady growth, driven by a combination of cultural awareness and essential sun care needs.

Sunscreen Market Analysis

Type Segment Analysis of Sunscreen Market

We have defined the scope of the Sunscreen market using a blend of primary and secondary research approaches. The Type segment analysis of the Sunscreen market offers comprehensive insights into the revenue share and performance of key segments, along with an explanation of the factors contributing to their dominance at both global and regional levels. Additionally, we have included data on Chemical Sunscreens, Physical/Mineral Sunscreens, Hybrid Sunscreens segment revenue and year-on-year (Y-O-Y) growth, along with an in depth qualitative analysis.

The Sunscreen market segment analysis, which covers various product types, helps businesses explore new markets and diversify their customer base. This section is crafted to generate additional revenue streams and strengthen a company's competitive position in the market. We also provide the flexibility to create a customized scope based on the specific requirements of our clients.

Type of Sunscreen analyzed in this report are as follows:

• Chemical Sunscreens
• Physical/Mineral Sunscreens
• Hybrid Sunscreens

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Sunscreen Industry. Request a Free Sample PDF!

SPF Range Segment Analysis of Sunscreen Market

This industry is one of the most evolving industry, driven by advanced technologies, changing consumer preferences, urbanization and rising disposable income. In this chapter, we present the Sunscreen market size, revenue share, and growth rate for each application/end-user segment, both globally and at the regional level.

Additionally, we provide qualitative insights, such as key driving and restraining factors that influence the growth of the Sunscreen market. This section offers valuable information for companies to gain a deeper understanding of market trends, challenges, and technological advancements. By leveraging this analysis, businesses can develop strategies and make well informed decisions to stay competitive in a rapidly changing and highly competitive market.

Some of the key SPF Range of Sunscreen are:

• Low SPF (Up to SPF 29)
• Medium SPF (SPF 30-49)
• High SPF (SPF 50-69)
• Very High SPF (SPF 70+)

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Sunscreen Form Segment Analysis

• Creams and Lotions
• Sprays
• Gels
• Sticks
• Powders
• Other Forms

Sunscreen Distribution Channel Segment Analysis

• Supermarkets and Hypermarkets
• Specialty Retail Stores
• Pharmacies and Drugstores
• Department Stores
• Online Retail
• Others

Sunscreen End User Segment Analysis

• Men
• Women
• Children

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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