Stevia Sugar Blends Market Report 2025 (Global Edition)

Global Stevia Sugar Blends Market Report 2025 Market Size Split by Type (White, Brown), by Application (Food & Beverages, Bakery, Beverages, Confectionery, Others (Dairy Products, Frozen Products), Di...

Stevia Sugar Blends Market Report Description

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Stevia Sugar Blends Market Insights Video

Competitive Landscape of the Stevia Sugar Blends Market

The competitive landscape of the stevia sugar blend market is characterized by the presence of several key players, ranging from established multinational corporations to specialized niche companies. Major companies like Cargill (US), Tate & Lyle (UK), and PureCircle (Malaysia) lead the global market with their extensive product portfolios and strong distribution networks. These companies actively focus on R&D operations to innovate new stevia-based products and improve taste profiles, addressing consumer demand for natural sweeteners. Strategic partnerships, mergers, acquisitions, and collaborations are common as companies aim to expand their market presence and enhance their product offerings.

March 2022: Cargill Incorporated announced the commercial availability of its EverSweet® + ClearFlo™ technology as part of its objective to sweeten stevia products. The company claims that by blending Cargill's stevia sweetener with a natural taste, the new sweetener system offers several advantages, such as enhanced solubility and stability in formulations, quicker dissolving, and flavor alteration. (Source: https://www.nutraceuticalsworld.com/contents/view_breaking-news/2022-03-14/cargill-launches-eversweet-clearflo-stevia-platform/) April 2020: Ingredion Incorporated and PureCircle Limited have announced that they have struck a deal to purchase a controlling 75% share in PureCircle, one of the world's leading producers and creators of stevia sweeteners for the food and beverage sectors. Ingredion is a prominent global provider of plant-based ingredient solutions to a variety of sectors. (Source: https://www.purecircle.com/na/en-us/about-pureCircle/news/ingredion-to-acquire-controlling-75-stake-in-purecircle.html)

Top Companies Market Share in Stevia Sugar Blends Industry: (In no particular order of Rank)

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• Тruvіа
• Аlmеndrа Ѕtеvіа
• Ѕun Fruіtѕ
• Ѕtеvіа Віоtесh Рvt. Ltd
• NОW Fооdѕ
• Nаturаl Ѕtеvіа Ѕwееtеnеr
• Nіutаng Сhеmісаl
• Magicleaf Stevia
• Whole Earth Sweetener
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Stevia Sugar Blends Market

Which Region Dominates the Stevia Sugar Blends Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024. It accounted for around 40% of the global revenue due to the strong regional consumer demands for natural and low-calorie sweeteners. The increasing prevalence of health issues such as obesity and diabetes has led to a significant shift towards healthier food and beverage options, fueling the adoption of stevia-based products. Besides, the presence of major food and beverage companies, along with a well-established distribution network, has further supported market growth across this region.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific is the region with the greatest growth in the stevia sugar blend market, owing to rising health consciousness and disposable incomes in emerging nations such as China, India, and Southeast Asian countries. As consumers in the region become more conscious of the health risks associated with high sugar consumption, there is a growing demand for natural and low-calorie alternatives like stevia. Moreover, supportive government initiatives promoting healthier diets and the increasing availability of stevia products in the region have also accelerated the market adoption of stevia sugar blends.

The current report Scope analyzes Stevia Sugar Blends Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Stevia Sugar Blends Market Analysis

According to Cognitive Market Research, the global stevia sugar blends market size was estimated at USD 884.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 353.8 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031.

• According to Cognitive Market Research, the U.S. had a major share in the stevia sugar blends market with a market size of USD 279.2 million in 2024 and is projected to grow at a CAGR of 8.6% during the forecast period. With rising concerns over obesity, diabetes, and other health issues, American consumers are increasingly turning to natural, low-calorie sweeteners like stevia. The U.S. market largely benefits from a well-established food and beverage industry that actively incorporates stevia into a wide range of products, from beverages to snacks.
• The Canada stevia sugar blends market had a market share of USD 42.5 million in 2024 and is projected to grow at a CAGR of 9.6% over the forecast period. Canadian consumers are becoming more aware of the negative health impacts associated with high sugar consumption, driving demand for healthier alternatives like stevia.
• The Mexico stevia sugar blends market is projected to witness growth at a CAGR of 9.3% in the forecast period, with a market size of USD 32.2 million in 2024.

Europe Stevia Sugar Blends Market Analysis

According to Cognitive Market Research, the global stevia sugar blends market size was estimated at USD 884.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 265.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2031.

• The U.K. stevia sugar blends market had a market share of USD 44.6 million in 2024 and is projected to grow at a CAGR of 9.9% over the forecast period. The U.K. government’s initiatives to reduce sugar content in food and beverages, including the Soft Drinks Industry Levy, have further accelerated the adoption of stevia blends across various products.
• The France stevia sugar blends market is projected to witness growth at a CAGR of 8.3% in the forecast period, with a market size of USD 24.4 million in 2024.
• According to Cognitive Market Research, the German stevia sugar blends market size was valued at USD 52.6 million in 2024 and is projected to grow at a CAGR of 9.3% over the forecast period. In Germany, there is a significant focus on health and wellness, which is prompting consumers to seek natural alternatives to traditional sugar.
• The Italy stevia sugar blends market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 22.8 million in 2024.
• The Russian stevia sugar blends market is projected to witness growth at a CAGR of 8.1% over the forecast period, with a market size of USD 41.1 million in 2024.
• The Spain stevia sugar blends market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 21.8 million in 2024.
• The Luxembourg stevia sugar blends market is projected to witness growth at a CAGR of 9.2% in the forecast period, with a market size of USD 8.2 million in 2024.
• The Portugal stevia sugar blends market is projected to witness growth at a CAGR of 8.9% over the forecast period, with a market size of USD 5.6 million in 2024.
• The Greece stevia sugar blends market is projected to witness growth at a CAGR of 9.4% in the forecast period, with a market size of USD 3.2 million in 2024.
• Rest of Europe's stevia sugar blends market is projected to witness growth at a CAGR of 22.8% during the forecast period, with a market size of USD 41.1 million in 2024.

Asia Pacific Stevia Sugar Blends Market Analysis

According to Cognitive Market Research, the global stevia sugar blends market size was estimated at USD 884.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 203.4 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.6% from 2024 to 2031.

• According to Cognitive Market Research, the China stevia sugar blends market size was valued at USD 91.6 million in 2024 and is projected to grow at a CAGR of 12.1% during the forecast period. With the high prevalence of diabetes and obesity in the country, Chinese consumers are increasingly seeking healthier alternatives to traditional sugar.
• The Japan stevia sugar blends market is projected to witness growth at a CAGR of 11.1% during the forecast period, with a market size of USD 28.1 million in 2024.
• The India stevia sugar blends market had a market share of USD 24.4 million in 2024 and is projected to grow at a CAGR of 14.4% over the forecast period. The growing availability of stevia products in supermarkets and health food stores is fueling Indian market expansion.
• The South Korean stevia sugar blends market is projected to witness growth at a CAGR of 11.7% during the forecast period, with a market size of USD 20.3 million in 2024.
• The Australian stevia sugar blends market is projected to witness growth at a CAGR of 12.3% during the forecast period, with a market size of USD 10.6 million in 2024.
• The South East Asia stevia sugar blends market is projected to witness growth at a CAGR of 13.6% in the forecast period, with a market size of USD 14 million in 2024.
• The Rest of Asia Pacific stevia sugar blends market is projected to witness growth at a CAGR of 12.4% over the forecast period, with a market size of USD 14.4 million in 2024.

South America Stevia Sugar Blends Market Analysis

According to Cognitive Market Research, the global stevia sugar blends market size was estimated at USD 884.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 44.2 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil stevia sugar blends market size was valued at USD 18.9 million in 2024 and is projected to grow at a CAGR of 10.6% in the forecast period. The expanding food and beverage industry in Brazil is incorporating stevia into a wide range of products, from soft drinks to baked goods.
• Argentina's stevia sugar blends market had a market share of USD 7.4 million in 2024 and is projected to grow at a CAGR of 10.9% over the forecast period. The growing availability of stevia products in retail outlets and the growing adoption of stevia by the food and beverage industry, including in traditional Argentine products, are bolstering market expansion.
• Colombia stevia sugar blends market is projected to witness growth at a CAGR of 9.8% during the forecast period, with a market size of USD 3.9 million in 2024.
• Peru stevia sugar blends market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 3.6 million in 2024.
• Chile stevia sugar blends market is projected to witness growth at a CAGR of 10.3% during the forecast period, with a market size of USD 3.2 million in 2024.
• The Rest of Latin America's stevia sugar blends market is projected to witness growth at a CAGR of 9.1% during the forecast period, with a market size of USD 7.1 million in 2024.

Middle East Stevia Sugar Blends Market Analysis

According to Cognitive Market Research, the global stevia sugar blends market size was estimated at USD 884.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 17.7 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.3% from 2024 to 2031.

• The GCC Countries stevia sugar blends market is projected to witness growth at a CAGR of 11.1% in the forecast period, with a market size of USD 7.6 million in 2024. As health awareness continues to rise and consumer preferences shift towards natural options, the stevia sugar blend market in the GCC nations is expected to grow significantly.
• The Egypt stevia sugar blends market is projected to witness growth at a CAGR of 10.6% during the forecast period, with a market size of USD 1.9 million in 2024.
• The South Africa stevia sugar blends market is projected to witness growth at a CAGR of 11.3% over the forecast period, with a market size of USD 2.8 million in 2024. Initiatives to promote healthier eating habits and the expanding middle class in South Africa contribute to the market's growth.
• The Turkey stevia sugar blends market is projected to witness growth at a CAGR of 9.8% over the forecast period, with a market size of USD 1.5 million in 2024.
• The Nigeria stevia sugar blends market is projected to witness growth at a CAGR of 9.4% in the forecast period, with a market size of USD 1.9 million in 2024.
• The Rest of the MEA stevia sugar blends market is projected to witness growth at a CAGR of 9.3% during the forecast period, with a market size of USD 2.1 million in 2024.

Stevia Sugar Blends Market Analysis

Stevia Sugar Blends Market Type Segment Analysis

According to Cognitive Market Research, white stevia sugar blends stand out as the dominant market type category. This dominance is attributed to their widespread use in various food and beverage applications, where they effectively replace traditional white sugar. The neutral color and mild taste of white stevia blends make them a preferred choice for manufacturers aiming to maintain the appearance and flavor profile of their products. Besides, white stevia blends are commonly used in baking, beverages, and dairy products, further supporting their market dominance. The established consumer acceptance of white sweeteners has also contributed to their leading position in the global market.

Brown stevia sugar blends are emerging as the fastest-growing category in the market, largely due to their appeal to consumers seeking healthier alternatives to brown sugar. These blends offer a richer, more complex flavor, making them popular in recipes that require a deeper sweetness, such as in baked goods, sauces, and certain beverages. The growth is also fueled by the increasing interest in natural and minimally processed ingredients, which align with the characteristics of brown stevia blends.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Stevia Sugar Blends Industry. Request a Free Sample PDF!

Stevia Sugar Blends Market Application Segment Analysis

According to Cognitive Market Research, the food and beverages sector is the dominant application category in the stevia sugar blend market, owing to the widespread adoption of stevia as a natural sweetener in various products. Stevia's ability to provide sweetness without the added calories makes it an attractive alternative to sugar in beverages, baked goods, dairy products, and confectioneries. With the growing consumer preference for healthier, low-calorie options, manufacturers are increasingly incorporating stevia blends into their product formulations.

Dietary supplements represent the fastest-growing application category in the stevia sugar blend market, propelled by the increasing demand for health and wellness products. As consumers become more health-conscious, they seek natural and low-calorie sweeteners for their supplements, which aligns with the trend toward clean labels and plant-based ingredients. Stevia sugar blends are increasingly being used in protein powders, energy bars, and other supplement products to enhance taste without adding extra calories.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Stevia Sugar Blends Product Segment Analysis

Stevia Sugar Blends Market Product Segment Analysis

According to Cognitive Market Research, the FOS (Fructooligosaccharides) stevia blend is the dominant product category in the stevia sugar blend market. This dominance is due to FOS's beneficial properties, including its ability to enhance the sweetness of stevia while providing prebiotic benefits that support digestive health. FOS stevia blends are widely used in various applications, including beverages and baked goods, as they offer a balanced taste profile and improved texture. Their established benefits and versatility contribute to their leading position in the global market.

The sugar stevia blend is the fastest-growing segment within the stevia sugar blend market. This growth is attributed to the blend's ability to closely mimic the taste and texture of traditional sugar while offering a lower-calorie alternative. Sugar stevia blends to cater to consumers seeking a more familiar sweetening experience without the health drawbacks of regular sugar. As the demand for more natural, healthier sweeteners continues to rise, sugar stevia blends are gaining popularity for their effectiveness in a wide range of food and beverage products, driving their rapid growth in the market.

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Author's Detail

Ashwini Moharir

Research Analyst at Cognitive Market Research

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Enthusiastic and analytical market research professional with 2 years of hands-on experience in tracking market trends, evaluating consumer behavior, and supporting strategic decision-making. Proficient in designing surveys, conducting interviews, and synthesizing insights from both primary and secondary sources. Successfully contributed to research projects across sectors such as retail, personal care, and industrial markets. Brings a keen eye for detail, strong data interpretation skills, and a passion for uncovering what drives markets forward. Comfortable working in fast-paced environments and collaborating across departments to deliver clear, actionable findings.

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